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Showing results for tags 'livery'.
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While the Lincoln MKT will depart from consumer showrooms when the Aviator launches next year, it will be sticking around for some time to serve those in the livery market. Robert Parker, Lincoln's marketing manager tells Automotive News that the MKT has become a favorite for livery services and funeral homes and they want to keep around for a just a bit longer. "MKT can fill that role profitably for the company and will for the time being. We don't think it negatively impacts the brand," said Parker. "It has a place. Just like a long snapper on a football team. Nobody knows their name, or cares, but if he screws up a snap, it's a bad day." Why not have the Aviator take on that role? According to Parker, the brand doesn't want the new Aviator on rental lots which could be detrimental to their growing cache. Consumers have completely forgotten about the MKT. Through August, Lincoln has only moved 1,653 MKTs, a 22 percent drop when compared to the same time last year. Source: Automotive News (Subscription Required) -
While the Lincoln MKT will depart from consumer showrooms when the Aviator launches next year, it will be sticking around for some time to serve those in the livery market. Robert Parker, Lincoln's marketing manager tells Automotive News that the MKT has become a favorite for livery services and funeral homes and they want to keep around for a just a bit longer. "MKT can fill that role profitably for the company and will for the time being. We don't think it negatively impacts the brand," said Parker. "It has a place. Just like a long snapper on a football team. Nobody knows their name, or cares, but if he screws up a snap, it's a bad day." Why not have the Aviator take on that role? According to Parker, the brand doesn't want the new Aviator on rental lots which could be detrimental to their growing cache. Consumers have completely forgotten about the MKT. Through August, Lincoln has only moved 1,653 MKTs, a 22 percent drop when compared to the same time last year. Source: Automotive News (Subscription Required) View full article
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By William Maley Staff Writer - CheersandGears.com March 11, 2013 When Lincoln pulled the plug on the Town Car, livery companies cried. For them it was the perfect vehicle since it offered the right amount of and bulletproof reliability that is needed for this line of work. Lincoln is offering Livery companies the MKT Town Car which offers more space than the outgoing Town Car, but it doesn't seem many liveries are picking one up. Because of this, automakers like Cadillac and even Toyota are courting livery companies to their sedans. Realizing that not all livery companies want a MKT in their fleet, Lincoln announced they would be making a livery version of the MKS sedan. Shown at the 2013 International LCT Show, the MKS Livery sedan will be available in either front-wheel or all-wheel drive versions and have a starting price of $43,865. Source: Lincoln William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster. -
By William Maley Staff Writer - CheersandGears.com March 11, 2013 When Lincoln pulled the plug on the Town Car, livery companies cried. For them it was the perfect vehicle since it offered the right amount of and bulletproof reliability that is needed for this line of work. Lincoln is offering Livery companies the MKT Town Car which offers more space than the outgoing Town Car, but it doesn't seem many liveries are picking one up. Because of this, automakers like Cadillac and even Toyota are courting livery companies to their sedans. Realizing that not all livery companies want a MKT in their fleet, Lincoln announced they would be making a livery version of the MKS sedan. Shown at the 2013 International LCT Show, the MKS Livery sedan will be available in either front-wheel or all-wheel drive versions and have a starting price of $43,865. Source: Lincoln William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster. View full article
