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Badge engineering. Mention this term to anyone in the automotive industry and you are sure to get a look of disgust. This comes from past attempts where a number of automakers seemed to rightly mess it up. The classic example is GM’s A-Body vehicles from the eighties where each brand’s version looked very close to one another. This led to the infamous Fortune Magazine cover showing this. But when done correctly, badge engineering can actually do a lot of good. You’re probably wondering how badge engineering can be done correctly. One way is to bring over a model not sold in the country. A recent example is the Scion iA which is a Mazda2 in different clothing. Anyone who knows cars will instantly recognize the iA as a rebadged Mazda. The overall shape lines up perfectly with the larger 3 and 6 sedans. That’s not to say it is a bad thing. Mazda has been on a roll producing some of the sharpest looking vehicles in the industry and this model is no exception. Such details as a flowing character line and sculpting on doors make the iA a standout in a crowded class. Scion has done the requisite changes to transform the 2 into the iA with badge swaps and inserting a new front grille. The grille is the weak point in the iA’s as it doesn’t look quite right. Scion’s designers thought it would be a good idea to squish the tC’s grille and place it on the iA. The end result is polarizing, but not in a good way. The iA’s interior is all Mazda with simple dashboard design with a mix of hard plastics and soft-touch materials. Standard is a 7-inch touchscreen with Mazda’s infotainment system and control pod in the center console. The only real changes that you can pick out are the Scion emblem on the steering wheel and a different color palette for the infotainment system. Getting yourself situated in the iA is quite easy with a small number of manual adjustments for the seat and a steering wheel that tilts and telescopes. Once adjusted, the seat provides excellent levels of comfort and support. Controls are within easy reach for driver and passenger and feel quite solid. Space in the back seat of the iA is what you expect in subcompact; decent amount of head and legroom for passengers under 5’7”. Trunk space measures out to 13.5 cubic feet, making it slightly better than other subcompact sedans. The infotainment system is somewhat infuriating to use with the touchscreen as it doesn’t seem to act like other touchscreen systems. A perfect example is listening to something on your iPod. You can pause or skip tracks by using the touchscreen. But if you want to pick a different album or artist, you can’t choose it by using the touchscreen. You’re better off using the dial controller in the center console to move around and control the system. Power comes from a 1.5L inline-four with 106 horsepower and 103 pound-feet of torque (@ 4,000 rpm). There is the choice of either a six-speed manual or automatic transmission. Our test iA came with the manual. The modest power output of the engine does very well in the city as it gets up to speed at a good rate. The expressway is another story as the 1.5L struggles to get up to speed, even with your foot planted on the floor. The six-speed manual makes the engine slightly more flexible when it comes to making a pass, but you’ll still be pushing the pedal almost to the floor. The manual itself is quite enjoyable. Movement of the shifter is quite smooth and feels precise when it comes to putting it in gear. Fuel economy is rated at 31 City/41 Highway/35 Combined. I got an average of 37 MPG in mixed driving conditions. As it's a Mazda2 in disguise, the Scion iA is no slouch when it comes to driving fun. Around corners, the iA’s suspension feels sorted with barely any body roll and the willingness to change direction quickly. Steering is direct and provides the driver a decent level of road feel. Ride quality is smooth and the iA wasn’t unsettled by any bumps. One item I do wish Mazda and Toyota could work on is noise isolation. There is a good amount of road and wind noise coming into the cabin. One item that sets the Scion iA apart from the competition is a low-speed collision avoidance system that comes standard. A radar system mounted on top of the windshield monitors the road and if it detects an obstruction, it will warn the driver. In certain situations, the system can activate the brakes to prevent or reduce the amount of damage in an accident. The 2016 Scion iA proves that when done correctly, badge engineering does a lot of good. For Mazda who supplies the vehicle, it helps bring in some money so they can keep producing some of best driving vehicles on sale. For Scion (and soon to be Toyota), it gives them a subcompact sedan that is at the top of the class. The iA offers an engaging drive, extensive list of standard features, impressive fuel economy numbers, and good value. Our iA manual came with an as-tested price $16,495 with destination. The only option not on our vehicle was navigation for an additional $419. While the Scion brand will be going away, the iA will be sticking around as a Toyota (creatively named the Toyota Yaris iA). No matter what the badge might say, it will still be regarded as one the best decisions Toyota has ever made. Cheers: Smooth Six-Speed Manual, Fun to Drive, Automatic Braking System Standard Jeers: Small Back Seat, Engine's Performance is Weak Outside the City, Road & Wind Noise Disclaimer: Scion Provided the iA, Insurance, and One Tank of Gas Year: 2016 Make: Scion Model: iA Trim: N/A Engine: 1.5L DOHC 16-Valve Four-Cylinder Driveline: Front-Wheel Drive, Six-Speed Manual Horsepower @ RPM: 106 @ 6000 Torque @ RPM: 103 @ 4000 Fuel Economy: City/Highway/Combined - 31/41/35 Curb Weight: 2,385 lbs Location of Manufacture: Salamanca, Guanajuato, Mexico Base Price: $15,700 As Tested Price: $16,495 (Includes $795.00 Destination Charge) Options: N/A View full article
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Badge engineering. Mention this term to anyone in the automotive industry and you are sure to get a look of disgust. This comes from past attempts where a number of automakers seemed to rightly mess it up. The classic example is GM’s A-Body vehicles from the eighties where each brand’s version looked very close to one another. This led to the infamous Fortune Magazine cover showing this. But when done correctly, badge engineering can actually do a lot of good. You’re probably wondering how badge engineering can be done correctly. One way is to bring over a model not sold in the country. A recent example is the Scion iA which is a Mazda2 in different clothing. Anyone who knows cars will instantly recognize the iA as a rebadged Mazda. The overall shape lines up perfectly with the larger 3 and 6 sedans. That’s not to say it is a bad thing. Mazda has been on a roll producing some of the sharpest looking vehicles in the industry and this model is no exception. Such details as a flowing character line and sculpting on doors make the iA a standout in a crowded class. Scion has done the requisite changes to transform the 2 into the iA with badge swaps and inserting a new front grille. The grille is the weak point in the iA’s as it doesn’t look quite right. Scion’s designers thought it would be a good idea to squish the tC’s grille and place it on the iA. The end result is polarizing, but not in a good way. The iA’s interior is all Mazda with simple dashboard design with a mix of hard plastics and soft-touch materials. Standard is a 7-inch touchscreen with Mazda’s infotainment system and control pod in the center console. The only real changes that you can pick out are the Scion emblem on the steering wheel and a different color palette for the infotainment system. Getting yourself situated in the iA is quite easy with a small number of manual adjustments for the seat and a steering wheel that tilts and telescopes. Once adjusted, the seat provides excellent levels of comfort and support. Controls are within easy reach for driver and passenger and feel quite solid. Space in the back seat of the iA is what you expect in subcompact; decent amount of head and legroom for passengers under 5’7”. Trunk space measures out to 13.5 cubic feet, making it slightly better than other subcompact sedans. The infotainment system is somewhat infuriating to use with the touchscreen as it doesn’t seem to act like other touchscreen systems. A perfect example is listening to something on your iPod. You can pause or skip tracks by using the touchscreen. But if you want to pick a different album or artist, you can’t choose it by using the touchscreen. You’re better off using the dial controller in the center console to move around and control the system. Power comes from a 1.5L inline-four with 106 horsepower and 103 pound-feet of torque (@ 4,000 rpm). There is the choice of either a six-speed manual or automatic transmission. Our test iA came with the manual. The modest power output of the engine does very well in the city as it gets up to speed at a good rate. The expressway is another story as the 1.5L struggles to get up to speed, even with your foot planted on the floor. The six-speed manual makes the engine slightly more flexible when it comes to making a pass, but you’ll still be pushing the pedal almost to the floor. The manual itself is quite enjoyable. Movement of the shifter is quite smooth and feels precise when it comes to putting it in gear. Fuel economy is rated at 31 City/41 Highway/35 Combined. I got an average of 37 MPG in mixed driving conditions. As it's a Mazda2 in disguise, the Scion iA is no slouch when it comes to driving fun. Around corners, the iA’s suspension feels sorted with barely any body roll and the willingness to change direction quickly. Steering is direct and provides the driver a decent level of road feel. Ride quality is smooth and the iA wasn’t unsettled by any bumps. One item I do wish Mazda and Toyota could work on is noise isolation. There is a good amount of road and wind noise coming into the cabin. One item that sets the Scion iA apart from the competition is a low-speed collision avoidance system that comes standard. A radar system mounted on top of the windshield monitors the road and if it detects an obstruction, it will warn the driver. In certain situations, the system can activate the brakes to prevent or reduce the amount of damage in an accident. The 2016 Scion iA proves that when done correctly, badge engineering does a lot of good. For Mazda who supplies the vehicle, it helps bring in some money so they can keep producing some of best driving vehicles on sale. For Scion (and soon to be Toyota), it gives them a subcompact sedan that is at the top of the class. The iA offers an engaging drive, extensive list of standard features, impressive fuel economy numbers, and good value. Our iA manual came with an as-tested price $16,495 with destination. The only option not on our vehicle was navigation for an additional $419. While the Scion brand will be going away, the iA will be sticking around as a Toyota (creatively named the Toyota Yaris iA). No matter what the badge might say, it will still be regarded as one the best decisions Toyota has ever made. Cheers: Smooth Six-Speed Manual, Fun to Drive, Automatic Braking System Standard Jeers: Small Back Seat, Engine's Performance is Weak Outside the City, Road & Wind Noise Disclaimer: Scion Provided the iA, Insurance, and One Tank of Gas Year: 2016 Make: Scion Model: iA Trim: N/A Engine: 1.5L DOHC 16-Valve Four-Cylinder Driveline: Front-Wheel Drive, Six-Speed Manual Horsepower @ RPM: 106 @ 6000 Torque @ RPM: 103 @ 4000 Fuel Economy: City/Highway/Combined - 31/41/35 Curb Weight: 2,385 lbs Location of Manufacture: Salamanca, Guanajuato, Mexico Base Price: $15,700 As Tested Price: $16,495 (Includes $795.00 Destination Charge) Options: N/A -
Scion appears to be growing up. The brand which launched in 2003 with non-mainstream vehicles, a unique buying process, and a marketing campaign aimed at young buyers was a breath of fresh air. But the industry collapse back in 2008 and an aging lineup has seen Scion lose their key audience and drift into obscurity. So what does a brand aimed at young people that is treading water do? For Scion, it was time to get creative and work somewhat outside the box. Thus at New York, Scion introduced the iA and iM. What makes both of these vehicles different is they are actually rebadged version of other models. The iA is the sedan version of the new Mazda2, while the iM is the European Toyota Auris. So how do both of these new models stack up? First up is the 2016 Scion iA. For the most part, the iA is quite the sleek looking vehicle with sharp lines and a distinctive profile. This is due to the Scion iA being a slightly restyled Mazda2, which itself is quite the good looking subcompact. The one part where Scion had responsibility in the design was creating a unique front fascia. It looks like Scion squished the tC's front clip into the space for the front fascia. Many journalists who saw the iA thought it was ugly. But Scion explained they wanted something that was polarizing to stand out in a somewhat crowded class. They got that with the Scion iA for better or worse. Inside, the Scion iA is pure Mazda. This means we’re treated to a simple dashboard design with a fine mix of hard plastics, paired with soft-touch materials and stitching on the dashboard.. Also, the iA gets Mazda’s latest seven-inch infotainment system with a screen on top of the dash and set of controls on the center console. This system is easy to use and simple to navigate around. In terms of seating, the front passengers get a set of supportive bucket seats. The back seat is standard for the class with enough head and legroom for most passengers. However, you should tell your passengers to put the seat rests up Otherwise, they’ll be wondering why the backseat is trying to eat their back. Power comes from a 1.5L four-cylinder with 106 horsepower and 101 pound-feet of torque. There is a choice of either six-speed manual or automatic. In terms of fuel economy, the iA is rated by the EPA at 31 City/41 Highway/35 Combined for the manual, and 33 City/42 Highway/37 Combined for the automatic. For the suspension, the iA employs a McPherson strut front suspension and a torsion-beam axle in the rear. As for braking, the iA uses disc brakes around. On to the drive! The Scion iA seems perfectly suited for the city as the 1.5L engine is more than capable of getting up speed at a decent rate. On the expressway and country roads, the engine struggles to get up to speed. This is somewhat surprising when you take into account the iA's curb weight of 2,416 pounds for the automatic. At least the six-speed automatic is smooth and quick. But the iA begins to redeem itself when it comes to ride and handling. Ride quality was very composed and was rarely unsettled by any potholes or bumps. Handling reveals a bit of Mazda influence with iA feeling planted when pushed. The steering has a good feel and weight when you are hustling around. Like other Scions, the iA will be offered in what the brand calls ‘Mono spec’ - which means there is one configuration that boasts a lot of standard equipment including air conditioning, Bluetooth, the seven-inch infotainment system, 16-inch alloy wheels, and a low-speed pre-collision system. The only things a buyer needs to pick is whether to go with the manual or automatic transmission, color, and whether or not to go for the optional navigation system. Pricing starts at $16,495 for the manual, and $17,595 for the automatic (prices include a $795 destination charge). Scion appears to be going in gracefully with maturing if the 2016 iA is any indication. Teaming up with Mazda to build this subcompact sedan proved to be right call since a lot this vehicle just works and drives pretty well. If you can get over the front end, then the Scion iA is worth a look. Disclaimer: Scion Invited Cheers & Gears to a Two-Day Driving Event In Grand Rapids Year: 2016 Make: Scion Model: iA Trim: N/A Engine: 1.5L DOHC, Direct-Injected, 16-Valve Four-Cylinder Driveline: Front-Wheel Drive; Six-Speed Manual, Six-Speed Automatic Horsepower @ RPM: 106 @ 6000 Torque @ RPM: 103 @ 4000 Fuel Economy: City/Highway/Combined - 31/41/35 (Manual), 33/42/37 (Automatic) Curb Weight: 2,385 lbs (Manual), 2,416 lbs (Automatic) Prices: $16,495 (Manual), $17,595 (Automatic) - Prices includes a $795 Destination Charge On Sale: September 1st View full article
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Scion appears to be growing up. The brand which launched in 2003 with non-mainstream vehicles, a unique buying process, and a marketing campaign aimed at young buyers was a breath of fresh air. But the industry collapse back in 2008 and an aging lineup has seen Scion lose their key audience and drift into obscurity. So what does a brand aimed at young people that is treading water do? For Scion, it was time to get creative and work somewhat outside the box. Thus at New York, Scion introduced the iA and iM. What makes both of these vehicles different is they are actually rebadged version of other models. The iA is the sedan version of the new Mazda2, while the iM is the European Toyota Auris. So how do both of these new models stack up? First up is the 2016 Scion iA. For the most part, the iA is quite the sleek looking vehicle with sharp lines and a distinctive profile. This is due to the Scion iA being a slightly restyled Mazda2, which itself is quite the good looking subcompact. The one part where Scion had responsibility in the design was creating a unique front fascia. It looks like Scion squished the tC's front clip into the space for the front fascia. Many journalists who saw the iA thought it was ugly. But Scion explained they wanted something that was polarizing to stand out in a somewhat crowded class. They got that with the Scion iA for better or worse. Inside, the Scion iA is pure Mazda. This means we’re treated to a simple dashboard design with a fine mix of hard plastics, paired with soft-touch materials and stitching on the dashboard.. Also, the iA gets Mazda’s latest seven-inch infotainment system with a screen on top of the dash and set of controls on the center console. This system is easy to use and simple to navigate around. In terms of seating, the front passengers get a set of supportive bucket seats. The back seat is standard for the class with enough head and legroom for most passengers. However, you should tell your passengers to put the seat rests up Otherwise, they’ll be wondering why the backseat is trying to eat their back. Power comes from a 1.5L four-cylinder with 106 horsepower and 101 pound-feet of torque. There is a choice of either six-speed manual or automatic. In terms of fuel economy, the iA is rated by the EPA at 31 City/41 Highway/35 Combined for the manual, and 33 City/42 Highway/37 Combined for the automatic. For the suspension, the iA employs a McPherson strut front suspension and a torsion-beam axle in the rear. As for braking, the iA uses disc brakes around. On to the drive! The Scion iA seems perfectly suited for the city as the 1.5L engine is more than capable of getting up speed at a decent rate. On the expressway and country roads, the engine struggles to get up to speed. This is somewhat surprising when you take into account the iA's curb weight of 2,416 pounds for the automatic. At least the six-speed automatic is smooth and quick. But the iA begins to redeem itself when it comes to ride and handling. Ride quality was very composed and was rarely unsettled by any potholes or bumps. Handling reveals a bit of Mazda influence with iA feeling planted when pushed. The steering has a good feel and weight when you are hustling around. Like other Scions, the iA will be offered in what the brand calls ‘Mono spec’ - which means there is one configuration that boasts a lot of standard equipment including air conditioning, Bluetooth, the seven-inch infotainment system, 16-inch alloy wheels, and a low-speed pre-collision system. The only things a buyer needs to pick is whether to go with the manual or automatic transmission, color, and whether or not to go for the optional navigation system. Pricing starts at $16,495 for the manual, and $17,595 for the automatic (prices include a $795 destination charge). Scion appears to be going in gracefully with maturing if the 2016 iA is any indication. Teaming up with Mazda to build this subcompact sedan proved to be right call since a lot this vehicle just works and drives pretty well. If you can get over the front end, then the Scion iA is worth a look. Disclaimer: Scion Invited Cheers & Gears to a Two-Day Driving Event In Grand Rapids Year: 2016 Make: Scion Model: iA Trim: N/A Engine: 1.5L DOHC, Direct-Injected, 16-Valve Four-Cylinder Driveline: Front-Wheel Drive; Six-Speed Manual, Six-Speed Automatic Horsepower @ RPM: 106 @ 6000 Torque @ RPM: 103 @ 4000 Fuel Economy: City/Highway/Combined - 31/41/35 (Manual), 33/42/37 (Automatic) Curb Weight: 2,385 lbs (Manual), 2,416 lbs (Automatic) Prices: $16,495 (Manual), $17,595 (Automatic) - Prices includes a $795 Destination Charge On Sale: September 1st -
Scion has announced pricing information for their upcoming iA subcompact sedan and iM compact hatchback that will be hitting dealers later this summer. First up is the iA which begins at $16,495 for the six-speed manual and $17,495 for the six-speed automatic. Prices include a $795 destination charge. Underneath the Scion badges is the Mazda2 sedan which packs a 1.5L four-cylinder producing 106 horsepower and 103 pound-feet of torque. Need a bit more space? Then you want to look at the iM which is a rebadged version of the Toyota Auris sold in Europe. Pricing starts at $19,255 for the six-speed manual or $19,995 for the CVT. Power will come from a 1.8L four-cylinder with 137 horsepower and 126 pound-feet of torque. Source: Scion Press Release is on Page 2 Two Scion Models Gearing to Go: All-New 2016 Scion iM and Scion iA Priced to Please SANTA MONICA, Calif., June 29, 2015 – The next great adventure is well within reach. The all-new 2016 Scion iM hatchback and 2016 Scion iA sedan both deliver versatility and premium features that will fuel drivers’ fun, with outstanding prices to fit their finances too. Both vehicles race into showrooms Sept. 1, 2015. With an MSRP of $18,460 for the manual transmission and $19,200 for the CVTi-S model, the Scion iM is a fun-to-drive hatchback with the space and technology necessary for impromptu escapes from the daily grind. Its sporty sibling, the Scion iA, is Scion’s first sedan and well-priced at $15,700 for the 6-speed manual transmission and $16,800 for the 6-speed automatic. A $795 delivery, processing and handling fee is not included in the MSRP. With Scion’s no hassle, no haggle Pure Price, the same price posted in the dealership is the price customers pay. Scion iM: Space and Spunk for Drivers on the Go The iM draws some style inspiration from Scion’s FR-S sports car with the hexagon lower grille, sharp-eyed headlights and side bezels. But this hatchback makes its own unmistakable statement with its dynamic profile, piano black grille treatment, sporty body aero kit and LED daytime running lights. Buyers can turn up visual impact with available colors: Blizzard Pearl, Classic Silver Metallic, Black Sand Pearl, Barcelona Red Metallic, Spring Green Metallic and Electric Storm Blue. The 137 horsepower 1.8-liter 4-cylinder engine uses Valvematic continuously variable valve timing technology to offer a broad torque curve, so the iM feels responsive in all situations. The chassis, with double-wishbone rear suspension and standard 17-inch alloy wheels, is ready to smooth out bumps and curves. The standard 6-speed stick shift promises an engaging driving experience, while the optional automatic features an intelligent Continuously Variable Transmission with both a Sport Mode and manual shifting capability. Both transmission options hit a sweet spot of performance and efficiency, with an EPA rating of 28 city/37 highway/ 32 combined for the CVTi-S and 27 city/36 highway/31 combined for the manual transmission. A premium feel at a value comes from the iM’s lengthy list of standard amenities: 60/40 fold-down rear seats and standard cargo cover 7-inch Pioneer Display Audio unit with standard HD Radio and Aha™ Rear-view backup camera Real leather-wrapped steering wheel Scion’s first 4.2-inch color TFT multi-information display Dual-zone automatic A/C control Color-keyed heated power-folding exterior mirrors Hill Start Assist Scion iA: Athletic and Agile Choice for the Road Ahead Scion’s first sedan enters the world with some serious style. The iA cuts a striking profile with daring curves, hexagon lower grille and sophisticated touches, including a piano black bumper treatment, chrome grille surround and chrome tailpipe. The spacious trunk gives it a distinctive look in the segment. The color choices deliver a range of vibrant intensity: Stealth black, Abyss, Graphite, Pulse, Sapphire, Sterling and Frost. Don’t be fooled by its size, the iA is big in both spirit and technology. The basic ingredients: a high-strength body structure, quick-revving, high-compression 1.5-liter engine with 106 horsepower; choice of 6-speed manual or 6-speed automatic transmissions; and standard 16-inch alloy wheels. The Scion iA zips as it sips with EPA-estimated fuel economy ratings of 33 city/42 highway/37 combined MPG for the automatic version 31 city/ 41 highway/ 35 combined for the manual. A Sport Mode feature is available with the flip of a switch. The Scion iA re-defines “entry-level” at every turn. The MacPherson strut front suspension and torsion beam rear suspension are tuned for a just-right balance of sporty handling and comfortable ride. Steering and brake system tuning, in particular, received attention befitting of a sports sedan. The Scion iA uses a rigid steering mount, which provides a direct yet light feel also unexpected in low-priced, high-MPG rated models. Scion’s famous mono-spec strategy brings together standard features to impress: Keyless entry with push-button start Low-speed Pre-collision system Rear-view backup camera 7-inch touch screen multimedia system with voice recognition Tilt and telescopic steering wheel Power exterior mirrors Versatile 60/40 split rear seat back View full article
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Scion has announced pricing information for their upcoming iA subcompact sedan and iM compact hatchback that will be hitting dealers later this summer. First up is the iA which begins at $16,495 for the six-speed manual and $17,495 for the six-speed automatic. Prices include a $795 destination charge. Underneath the Scion badges is the Mazda2 sedan which packs a 1.5L four-cylinder producing 106 horsepower and 103 pound-feet of torque. Need a bit more space? Then you want to look at the iM which is a rebadged version of the Toyota Auris sold in Europe. Pricing starts at $19,255 for the six-speed manual or $19,995 for the CVT. Power will come from a 1.8L four-cylinder with 137 horsepower and 126 pound-feet of torque. Source: Scion Press Release is on Page 2 Two Scion Models Gearing to Go: All-New 2016 Scion iM and Scion iA Priced to Please SANTA MONICA, Calif., June 29, 2015 – The next great adventure is well within reach. The all-new 2016 Scion iM hatchback and 2016 Scion iA sedan both deliver versatility and premium features that will fuel drivers’ fun, with outstanding prices to fit their finances too. Both vehicles race into showrooms Sept. 1, 2015. With an MSRP of $18,460 for the manual transmission and $19,200 for the CVTi-S model, the Scion iM is a fun-to-drive hatchback with the space and technology necessary for impromptu escapes from the daily grind. Its sporty sibling, the Scion iA, is Scion’s first sedan and well-priced at $15,700 for the 6-speed manual transmission and $16,800 for the 6-speed automatic. A $795 delivery, processing and handling fee is not included in the MSRP. With Scion’s no hassle, no haggle Pure Price, the same price posted in the dealership is the price customers pay. Scion iM: Space and Spunk for Drivers on the Go The iM draws some style inspiration from Scion’s FR-S sports car with the hexagon lower grille, sharp-eyed headlights and side bezels. But this hatchback makes its own unmistakable statement with its dynamic profile, piano black grille treatment, sporty body aero kit and LED daytime running lights. Buyers can turn up visual impact with available colors: Blizzard Pearl, Classic Silver Metallic, Black Sand Pearl, Barcelona Red Metallic, Spring Green Metallic and Electric Storm Blue. The 137 horsepower 1.8-liter 4-cylinder engine uses Valvematic continuously variable valve timing technology to offer a broad torque curve, so the iM feels responsive in all situations. The chassis, with double-wishbone rear suspension and standard 17-inch alloy wheels, is ready to smooth out bumps and curves. The standard 6-speed stick shift promises an engaging driving experience, while the optional automatic features an intelligent Continuously Variable Transmission with both a Sport Mode and manual shifting capability. Both transmission options hit a sweet spot of performance and efficiency, with an EPA rating of 28 city/37 highway/ 32 combined for the CVTi-S and 27 city/36 highway/31 combined for the manual transmission. A premium feel at a value comes from the iM’s lengthy list of standard amenities: 60/40 fold-down rear seats and standard cargo cover 7-inch Pioneer Display Audio unit with standard HD Radio and Aha™ Rear-view backup camera Real leather-wrapped steering wheel Scion’s first 4.2-inch color TFT multi-information display Dual-zone automatic A/C control Color-keyed heated power-folding exterior mirrors Hill Start Assist Scion iA: Athletic and Agile Choice for the Road Ahead Scion’s first sedan enters the world with some serious style. The iA cuts a striking profile with daring curves, hexagon lower grille and sophisticated touches, including a piano black bumper treatment, chrome grille surround and chrome tailpipe. The spacious trunk gives it a distinctive look in the segment. The color choices deliver a range of vibrant intensity: Stealth black, Abyss, Graphite, Pulse, Sapphire, Sterling and Frost. Don’t be fooled by its size, the iA is big in both spirit and technology. The basic ingredients: a high-strength body structure, quick-revving, high-compression 1.5-liter engine with 106 horsepower; choice of 6-speed manual or 6-speed automatic transmissions; and standard 16-inch alloy wheels. The Scion iA zips as it sips with EPA-estimated fuel economy ratings of 33 city/42 highway/37 combined MPG for the automatic version 31 city/ 41 highway/ 35 combined for the manual. A Sport Mode feature is available with the flip of a switch. The Scion iA re-defines “entry-level” at every turn. The MacPherson strut front suspension and torsion beam rear suspension are tuned for a just-right balance of sporty handling and comfortable ride. Steering and brake system tuning, in particular, received attention befitting of a sports sedan. The Scion iA uses a rigid steering mount, which provides a direct yet light feel also unexpected in low-priced, high-MPG rated models. Scion’s famous mono-spec strategy brings together standard features to impress: Keyless entry with push-button start Low-speed Pre-collision system Rear-view backup camera 7-inch touch screen multimedia system with voice recognition Tilt and telescopic steering wheel Power exterior mirrors Versatile 60/40 split rear seat back -
I have a question for you; when was the last time that Scion ever introduced a new model? The answer was back 2011 at the New York Auto Show when the brand introduced the FR-S. Since that time, the automaker has seen precipitously drop and questions were raised whether Toyota was going to help out Scion or just let it sink. Well the parent company has went with the former option and the brand is premiering two vehicles before the start of the New York Auto Show. Meet the first of these two new models, the iA. The iA will take the place of the long-running xD model in Scion's lineup. Looking at the iA, you can't help but think there is lot of influence from another automaker, Mazda. There is a reason for that; the iA happens to be the sedan version of the upcoming Mazda2. So those distinctive lines around the side and Mazda3-esq rear end on the iA; that's a Mazda-design with a Scion badge. The interior is very much Mazda3 with a dual-screen instrument cluster and center stack design with a screen mounted on top of the dash. Power for the iA comes from a 1.5L four-cylinder with 106 horsepower and 103 pound-feet of torque. The engine will be paired up with a six-speed manual or six-speed automatic. Scion says the iA will get fuel economy ratings of 31 City/41 Highway/35 Combined for the manual, and 33 City/41 Highway/37 Combined for the automatic. Standard equipment is very generous with keyless entry, push-button start, 16-inch alloy wheels, backup camera, and low-speed pre-collision system which uses a laser to detect if an accident will happen and alert the driver to take avoidance maneuvers. The system will also work to minimize damage if an accident was to happen. Price? At the moment, Scion says the iA will be hovering around $16,000 mark. Source: Scion Press Release is on Page 2 Sports Sedan that Shouts Success - All-New 2016 Scion iA Rolls Into New York With a Trunk Brand’s first-ever sedan with dramatically sporty look and agile moves Estimated MSRP in the $16,000-range for well-equipped mono-spec model High-spirited 1.5-liter engine; estimated 42 MPG highway Choice of 6-speed stick shift or 6-speed automatic Standard Low-speed Pre-collision safety system Roomy cabin with premium amenities 7-inch multimedia system with voice recognition NEW YORK, March 31, 2015 – Scion is expanding its line-up in more ways than one. In addition to adding a new vehicle to its stable, it’s also adding its first-ever sedan, the remarkably sporty, yet very affordable, 2016 Scion iA. The Scion iA sedan joins the all-new 2016 Scion iM hatchback for a one-two punch in the subcompact and compact segments. The new sans-hatch Scion will arrive in dealerships this fall for an estimated MSRP in the $16,000-range. That’s for a mono-spec model equipped with standard Low-speed Pre-collision safety system and 7-inch multi-media system with voice activation. Because Scion has a no hassle, no haggle Pure Price, customers walk out the door with the same price they saw posted in the dealership. “Dramatic” could be an understatement when describing the visual impact of the 2016 Scion iA. Beneath the daringly curved sheetmetal lies a tight, agile machine that re-defines “entry level.” Call the design “class above,” a term that applies throughout the car. If the Scion iA happens to be a customer’s first new car, then it’s going to be fondly remembered no matter how many others come later. If it’s a second car for the household, it may start arguments over who gets to drive it. The basic ingredients: a high-strength body structure, quick-revving, high- compression 1.5-liter engine with 106 hp; choice of 6-speed manual or 6-speed automatic transmissions; standard 16-inch alloy wheels, and manufacturer- estimated fuel economy ratings of 33 city / 42 highway / 37 combined MPG. What Do Those Letters Mean? There’s no mystery to the Scion iA badge. The “i” in the all-new 2016 Scion iA and iM models suggests Individual. Intriguing. Easy on the customer’s income. The “A” in iA could mean aggressive styling, accommodating cabin and trunk, and affordable. Curves Ahead, Trunk Behind The 2016 Scion shows a familiar brand face with a hexagon lower grille and sharp-eyed headlights. In the rear, the spacious trunk gives it a distinctive look in the segment. The Scion iA cuts a striking profile that certainly stands out in a crowd. To make the most of its sophisticated sedan breeding, the iA also sports an upscale looking piano black bumper treatment, chrome grille surround and chrome tailpipe. The Scion iA does inherit a critical item from its hatchback siblings, a standard 60/40 split rear seat back to extend carrying capacity and versatility. As Fun As It Looks Push the “Start” button (because Keyless Entry with Push-Button Start is standard), and the Scion iA springs to life with a sporty yet muted rasp from its chrome tailpipe. It’s the sound of a very high-tech 1.5-liter 4-cylinder engine that’s big in both spirit and technology. In other words, the Scion iA zips as it sips. Much credit also goes to the choice of transmissions. The standard 6-speed manual is compact and lightweight, and is super low on friction with a short stroke, making it one of the sweetest-shifting manuals around. For those who prefer an automatic transmission, the available 6-speed automatic will be intriguing. Engineered for light weight, low friction and a direct-shift feel, the automatic has a bit of a dual personality. It moves the Scion iA off from a standing start with the smoothness only a torque converter automatic can deliver, yet very quickly afterward locks the converter for quicker, more direct shifts and higher fuel economy. For drivers seeking greater torque feel, a Sport Mode feature is available with the flip of a switch. Agility is engineered into the Scion iA, not just added on with stiffer springs and shocks. The body structure uses straight beams wherever possible, continuous framework that makes the individual sections function in harmony, and effective positioning of high-tensile steel. Bottom line, it’s strong. The MacPherson strut front suspension and torsion beam rear suspension are tuned for a just-right balance of sporty handling and comfortable ride not normally associated with this segment. Steering and brake system tuning, in particular, received attention more befitting of a sport sedan than an “economy car.” The Scion iA uses a rigid steering mount, which provides a direct yet light feel also unexpected in low-priced, high-MPG models. Progressive braking feel comes to the fore when cornering. Entering the curve, the pedal provides smooth operation, then progresses to a more rigid feel as G-force rises. Big on Safety That high-strength structure also forms the foundation for safety in the Scion iA. A solid H-shaped ring structure joins the roof and B-pillars to underbody and combines with high-tensile steel on key frame members and a part of the floor to form a robust structure. Front side airbags and curtain airbags help protect front and rear seat occupants. But the biggest safety news in this $16,000-ish Scion iA is a standard Low-speed Pre-collision system that uses a laser sensor to help the driver avoid collisions and to help minimize damage in the event of an accident. A rear view back-up camera is also standard. Scion = Amazing Value Looks do not deceive in the Scion iA cabin. Premium chrome accents and soft- touch trim and surfaces belie the car’s price point, a value equation that runs in the Scion family. For starters, consider how the iA accommodates a wide range of drivers’ physiques, including its 10-inch fore-aft slide adjustment and the standard seat height adjuster, too. There’s no skimping with the steering wheel, which offers tilt and telescoping adjustments. It’s easy to take for granted features like cruise control and power windows, locks and exterior mirrors, because they’re standard in most cars over a certain price. On some cars in the Scion iA’s neighborhood, those could be extra-cost options, but they’re all included on the 2016 iA’s lengthy standard equipment roster. The sporty steering wheel has control switches for the audio and standard Bluetooth. Hardly “entry level,” the standard 7-in. Display Audio system has a touch screen, 6 speakers, remote interface and rear-view camera. Pandora®, AhaTM and StitcherTM come standard, too, providing a huge music, talk and podcast universe when paired with a compatible phone. For those who want to bring their own music into the iA, two USB ports and an Auxiliary input are standard. Keep your eyes on the road and your hands upon the wheel by using Voice Recognition to control many of the multi-media system features. An available navigation system is also offered through Scion dealers. Make It Your Own One could buy the Scion iA, choose the color and be perfectly happy with the result. For those who see the car as a blank canvas, Scion offers a full range of dealer-installed accessories, as it does for all its models. A number of Scion dealers have inaugurated Pure Process Plus, which allows customers to research a car through Scion.com, find it at a dealership, apply for credit and secure a price, all without leaving the couch. Scion will continue working with dealers and Toyota Financial Services to fine-tune the process and plans to significantly expand its reach in 2015. View full article -
New York Auto Show: 2016 Scion iA
William Maley posted an article in New York International Auto Show (NYIAS)
I have a question for you; when was the last time that Scion ever introduced a new model? The answer was back 2011 at the New York Auto Show when the brand introduced the FR-S. Since that time, the automaker has seen precipitously drop and questions were raised whether Toyota was going to help out Scion or just let it sink. Well the parent company has went with the former option and the brand is premiering two vehicles before the start of the New York Auto Show. Meet the first of these two new models, the iA. The iA will take the place of the long-running xD model in Scion's lineup. Looking at the iA, you can't help but think there is lot of influence from another automaker, Mazda. There is a reason for that; the iA happens to be the sedan version of the upcoming Mazda2. So those distinctive lines around the side and Mazda3-esq rear end on the iA; that's a Mazda-design with a Scion badge. The interior is very much Mazda3 with a dual-screen instrument cluster and center stack design with a screen mounted on top of the dash. Power for the iA comes from a 1.5L four-cylinder with 106 horsepower and 103 pound-feet of torque. The engine will be paired up with a six-speed manual or six-speed automatic. Scion says the iA will get fuel economy ratings of 31 City/41 Highway/35 Combined for the manual, and 33 City/41 Highway/37 Combined for the automatic. Standard equipment is very generous with keyless entry, push-button start, 16-inch alloy wheels, backup camera, and low-speed pre-collision system which uses a laser to detect if an accident will happen and alert the driver to take avoidance maneuvers. The system will also work to minimize damage if an accident was to happen. Price? At the moment, Scion says the iA will be hovering around $16,000 mark. Source: Scion Press Release is on Page 2 Sports Sedan that Shouts Success - All-New 2016 Scion iA Rolls Into New York With a Trunk Brand’s first-ever sedan with dramatically sporty look and agile moves Estimated MSRP in the $16,000-range for well-equipped mono-spec model High-spirited 1.5-liter engine; estimated 42 MPG highway Choice of 6-speed stick shift or 6-speed automatic Standard Low-speed Pre-collision safety system Roomy cabin with premium amenities 7-inch multimedia system with voice recognition NEW YORK, March 31, 2015 – Scion is expanding its line-up in more ways than one. In addition to adding a new vehicle to its stable, it’s also adding its first-ever sedan, the remarkably sporty, yet very affordable, 2016 Scion iA. The Scion iA sedan joins the all-new 2016 Scion iM hatchback for a one-two punch in the subcompact and compact segments. The new sans-hatch Scion will arrive in dealerships this fall for an estimated MSRP in the $16,000-range. That’s for a mono-spec model equipped with standard Low-speed Pre-collision safety system and 7-inch multi-media system with voice activation. Because Scion has a no hassle, no haggle Pure Price, customers walk out the door with the same price they saw posted in the dealership. “Dramatic” could be an understatement when describing the visual impact of the 2016 Scion iA. Beneath the daringly curved sheetmetal lies a tight, agile machine that re-defines “entry level.” Call the design “class above,” a term that applies throughout the car. If the Scion iA happens to be a customer’s first new car, then it’s going to be fondly remembered no matter how many others come later. If it’s a second car for the household, it may start arguments over who gets to drive it. The basic ingredients: a high-strength body structure, quick-revving, high- compression 1.5-liter engine with 106 hp; choice of 6-speed manual or 6-speed automatic transmissions; standard 16-inch alloy wheels, and manufacturer- estimated fuel economy ratings of 33 city / 42 highway / 37 combined MPG. What Do Those Letters Mean? There’s no mystery to the Scion iA badge. The “i” in the all-new 2016 Scion iA and iM models suggests Individual. Intriguing. Easy on the customer’s income. The “A” in iA could mean aggressive styling, accommodating cabin and trunk, and affordable. Curves Ahead, Trunk Behind The 2016 Scion shows a familiar brand face with a hexagon lower grille and sharp-eyed headlights. In the rear, the spacious trunk gives it a distinctive look in the segment. The Scion iA cuts a striking profile that certainly stands out in a crowd. To make the most of its sophisticated sedan breeding, the iA also sports an upscale looking piano black bumper treatment, chrome grille surround and chrome tailpipe. The Scion iA does inherit a critical item from its hatchback siblings, a standard 60/40 split rear seat back to extend carrying capacity and versatility. As Fun As It Looks Push the “Start” button (because Keyless Entry with Push-Button Start is standard), and the Scion iA springs to life with a sporty yet muted rasp from its chrome tailpipe. It’s the sound of a very high-tech 1.5-liter 4-cylinder engine that’s big in both spirit and technology. In other words, the Scion iA zips as it sips. Much credit also goes to the choice of transmissions. The standard 6-speed manual is compact and lightweight, and is super low on friction with a short stroke, making it one of the sweetest-shifting manuals around. For those who prefer an automatic transmission, the available 6-speed automatic will be intriguing. Engineered for light weight, low friction and a direct-shift feel, the automatic has a bit of a dual personality. It moves the Scion iA off from a standing start with the smoothness only a torque converter automatic can deliver, yet very quickly afterward locks the converter for quicker, more direct shifts and higher fuel economy. For drivers seeking greater torque feel, a Sport Mode feature is available with the flip of a switch. Agility is engineered into the Scion iA, not just added on with stiffer springs and shocks. The body structure uses straight beams wherever possible, continuous framework that makes the individual sections function in harmony, and effective positioning of high-tensile steel. Bottom line, it’s strong. The MacPherson strut front suspension and torsion beam rear suspension are tuned for a just-right balance of sporty handling and comfortable ride not normally associated with this segment. Steering and brake system tuning, in particular, received attention more befitting of a sport sedan than an “economy car.” The Scion iA uses a rigid steering mount, which provides a direct yet light feel also unexpected in low-priced, high-MPG models. Progressive braking feel comes to the fore when cornering. Entering the curve, the pedal provides smooth operation, then progresses to a more rigid feel as G-force rises. Big on Safety That high-strength structure also forms the foundation for safety in the Scion iA. A solid H-shaped ring structure joins the roof and B-pillars to underbody and combines with high-tensile steel on key frame members and a part of the floor to form a robust structure. Front side airbags and curtain airbags help protect front and rear seat occupants. But the biggest safety news in this $16,000-ish Scion iA is a standard Low-speed Pre-collision system that uses a laser sensor to help the driver avoid collisions and to help minimize damage in the event of an accident. A rear view back-up camera is also standard. Scion = Amazing Value Looks do not deceive in the Scion iA cabin. Premium chrome accents and soft- touch trim and surfaces belie the car’s price point, a value equation that runs in the Scion family. For starters, consider how the iA accommodates a wide range of drivers’ physiques, including its 10-inch fore-aft slide adjustment and the standard seat height adjuster, too. There’s no skimping with the steering wheel, which offers tilt and telescoping adjustments. It’s easy to take for granted features like cruise control and power windows, locks and exterior mirrors, because they’re standard in most cars over a certain price. On some cars in the Scion iA’s neighborhood, those could be extra-cost options, but they’re all included on the 2016 iA’s lengthy standard equipment roster. The sporty steering wheel has control switches for the audio and standard Bluetooth. Hardly “entry level,” the standard 7-in. Display Audio system has a touch screen, 6 speakers, remote interface and rear-view camera. Pandora®, AhaTM and StitcherTM come standard, too, providing a huge music, talk and podcast universe when paired with a compatible phone. For those who want to bring their own music into the iA, two USB ports and an Auxiliary input are standard. Keep your eyes on the road and your hands upon the wheel by using Voice Recognition to control many of the multi-media system features. An available navigation system is also offered through Scion dealers. Make It Your Own One could buy the Scion iA, choose the color and be perfectly happy with the result. For those who see the car as a blank canvas, Scion offers a full range of dealer-installed accessories, as it does for all its models. A number of Scion dealers have inaugurated Pure Process Plus, which allows customers to research a car through Scion.com, find it at a dealership, apply for credit and secure a price, all without leaving the couch. Scion will continue working with dealers and Toyota Financial Services to fine-tune the process and plans to significantly expand its reach in 2015. -
It has been almost four years since we have seen a new product from Scion - the last one being the Scion FR-S. But at the 2015 New York Auto Show, Scion will not only have one, but two new vehicles debuting. The first is the production version of the iM. We saw the Concept Scion iM at the LA Auto Show back in November. The model is expected to be European Toyota Auris and judging from the teaser picture, it looks like some of the concept's design cues will be kept. The second vehicle is the Scion iA. The automaker's first sedan will take the place of the xD subcompact and will be based on the Mazda2 sedan. “We’ve been eagerly waiting for this moment and are excited to introduce our new Scions in New York. Both the iM and the iA are tremendous additions to our line-up and will appeal to young people with different perspectives and needs. These cars represent the evolution of Scion and are kicking off a new wave of momentum for the brand,” said Scion Group Vice President Doug Murtha. We'll have more information on both Scion models when they are revealed on March 31st. Source: Scion Press Release is on Page 2 Scion’s Double-Take at New York International Auto Show World Debuts of Scion iM 5-door hatchback and Scion iA sedan TORRANCE, Calif., March 18, 2015 – One look at Scion won’t be enough for guests attending the New York International Auto Show. It will take two looks (or more) to see the World Debuts from Scion. Both the Scion iM and the newly named Scion iA will be revealed on the eve of the show, March 31, 2015. The Scion iM is a 5-door hatchback that combines maximum versatility with a sporty design and a fun-to-drive experience. Meanwhile the Scion iA sedan is designed to appeal to young people who need a little more practicality, but still want engaging styling and outstanding driving dynamics. The “i” in the models’ names can stand for intriguing, individual, and easy on customers’ income. The “M” reflects the hatchback’s modern style and multi-faceted uses. Meanwhile the “A” for the sedan denotes the accommodating trunk and the aggressive styling. “We’ve been eagerly waiting for this moment and are excited to introduce our new Scions in New York,” said Scion Group Vice President Doug Murtha. “Both the iM and the iA are tremendous additions to our line-up and will appeal to young people with different perspectives and needs. These cars represent the evolution of Scion and are kicking off a new wave of momentum for the brand.” -
It has been almost four years since we have seen a new product from Scion - the last one being the Scion FR-S. But at the 2015 New York Auto Show, Scion will not only have one, but two new vehicles debuting. The first is the production version of the iM. We saw the Concept Scion iM at the LA Auto Show back in November. The model is expected to be European Toyota Auris and judging from the teaser picture, it looks like some of the concept's design cues will be kept. The second vehicle is the Scion iA. The automaker's first sedan will take the place of the xD subcompact and will be based on the Mazda2 sedan. “We’ve been eagerly waiting for this moment and are excited to introduce our new Scions in New York. Both the iM and the iA are tremendous additions to our line-up and will appeal to young people with different perspectives and needs. These cars represent the evolution of Scion and are kicking off a new wave of momentum for the brand,” said Scion Group Vice President Doug Murtha. We'll have more information on both Scion models when they are revealed on March 31st. Source: Scion Press Release is on Page 2 Scion’s Double-Take at New York International Auto Show World Debuts of Scion iM 5-door hatchback and Scion iA sedan TORRANCE, Calif., March 18, 2015 – One look at Scion won’t be enough for guests attending the New York International Auto Show. It will take two looks (or more) to see the World Debuts from Scion. Both the Scion iM and the newly named Scion iA will be revealed on the eve of the show, March 31, 2015. The Scion iM is a 5-door hatchback that combines maximum versatility with a sporty design and a fun-to-drive experience. Meanwhile the Scion iA sedan is designed to appeal to young people who need a little more practicality, but still want engaging styling and outstanding driving dynamics. The “i” in the models’ names can stand for intriguing, individual, and easy on customers’ income. The “M” reflects the hatchback’s modern style and multi-faceted uses. Meanwhile the “A” for the sedan denotes the accommodating trunk and the aggressive styling. “We’ve been eagerly waiting for this moment and are excited to introduce our new Scions in New York,” said Scion Group Vice President Doug Murtha. “Both the iM and the iA are tremendous additions to our line-up and will appeal to young people with different perspectives and needs. These cars represent the evolution of Scion and are kicking off a new wave of momentum for the brand.” View full article
