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The rumors that have been swirling around for the past year have been laid to rest this morning. General Motors announced that Hummer will be returning as GMC-branded electric pickup truck boasting 1,000 horsepower and 11,500 lb-ft of torque. 0-60 mph will take three seconds. Those hoping for details about battery capacity, charging, and price will need to keep waiting until May 20th when GMC will officially show off the truck. Before then, GMC will preview the truck in a thirty second ad during the Super Bowl on Sunday. “GMC builds premium and capable trucks and SUVs and the GMC HUMMER EV takes this to new heights. We are excited to debut our revolutionary zero-emissions truck during the biggest night in TV advertising," said Duncan Aldred, vice president of Global Buick and GMC in a statement. Production will take place at GM's Detroit-Hamtramck plant, with sales beginning next fall. Source: GMC GMC HUMMER EV Pairs Incredible Capability, Zero Emissions “Quiet Revolution” campaign telegraphs GMC’s future with its first all-electric truck DETROIT – GMC will introduce the GMC HUMMER EV, bringing bold design and remarkable capability to the electrified vehicle space, during this weekend’s big game, in an ad titled “Quiet Revolution.” The spot juxtaposes the staggering anticipated performance metrics of GMC’s first all-electric truck with the remarkable quietness inherent in the operation of an electric vehicle. The GMC HUMMER EV truck will showcase the GMC brand’s design and engineering potential, and will feature: 1,000 horsepower 11,500 lb-ft of torque 0 to 60 mph in 3 seconds “GMC builds premium and capable trucks and SUVs and the GMC HUMMER EV takes this to new heights,” said Duncan Aldred, vice president of Global Buick and GMC. “We are excited to debut our revolutionary zero-emissions truck during the biggest night in TV advertising.” The GMC HUMMER EV will be revealed on May 20, 2020 and built in Michigan at General Motors’ Detroit-Hamtramck assembly plant. The 30-second TV spot is scheduled to air during the second quarter of the big game. The spot highlights the anticipated performance of GMC’s all-electric super truck, which will generate remarkable metrics in terms of horsepower, torque and acceleration while providing incredible on- and off-road capability. All of this is combined with the vastly reduced noise and zero emissions inherent in the operation of an electric vehicle. As part of the digital and social media marketing push surrounding the big game ad, GMC will take over the YouTube homepage masthead on Friday, Jan. 31. Customers can follow the conversation at #GMCHummerEV. -
The rumors that have been swirling around for the past year have been laid to rest this morning. General Motors announced that Hummer will be returning as GMC-branded electric pickup truck boasting 1,000 horsepower and 11,500 lb-ft of torque. 0-60 mph will take three seconds. Those hoping for details about battery capacity, charging, and price will need to keep waiting until May 20th when GMC will officially show off the truck. Before then, GMC will preview the truck in a thirty second ad during the Super Bowl on Sunday. “GMC builds premium and capable trucks and SUVs and the GMC HUMMER EV takes this to new heights. We are excited to debut our revolutionary zero-emissions truck during the biggest night in TV advertising," said Duncan Aldred, vice president of Global Buick and GMC in a statement. Production will take place at GM's Detroit-Hamtramck plant, with sales beginning next fall. Source: GMC GMC HUMMER EV Pairs Incredible Capability, Zero Emissions “Quiet Revolution” campaign telegraphs GMC’s future with its first all-electric truck DETROIT – GMC will introduce the GMC HUMMER EV, bringing bold design and remarkable capability to the electrified vehicle space, during this weekend’s big game, in an ad titled “Quiet Revolution.” The spot juxtaposes the staggering anticipated performance metrics of GMC’s first all-electric truck with the remarkable quietness inherent in the operation of an electric vehicle. The GMC HUMMER EV truck will showcase the GMC brand’s design and engineering potential, and will feature: 1,000 horsepower 11,500 lb-ft of torque 0 to 60 mph in 3 seconds “GMC builds premium and capable trucks and SUVs and the GMC HUMMER EV takes this to new heights,” said Duncan Aldred, vice president of Global Buick and GMC. “We are excited to debut our revolutionary zero-emissions truck during the biggest night in TV advertising.” The GMC HUMMER EV will be revealed on May 20, 2020 and built in Michigan at General Motors’ Detroit-Hamtramck assembly plant. The 30-second TV spot is scheduled to air during the second quarter of the big game. The spot highlights the anticipated performance of GMC’s all-electric super truck, which will generate remarkable metrics in terms of horsepower, torque and acceleration while providing incredible on- and off-road capability. All of this is combined with the vastly reduced noise and zero emissions inherent in the operation of an electric vehicle. As part of the digital and social media marketing push surrounding the big game ad, GMC will take over the YouTube homepage masthead on Friday, Jan. 31. Customers can follow the conversation at #GMCHummerEV. View full article
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General Motors will be bringing back the Hummer name to sell a new electric truck as part of the GMC lineup. The Wall Street Journal first broke the news yesterday with GM moving forward on plans to bring Hummer back that was first reported back in June. The report also said that the company would tout the return with a Super Bowl ad featuring NBA star LeBron James. GM declined to comment. The decision is likely due to the planned $3 billion investment for the Detroit-Hamtramck plant that we reported back in October. The investment is to gear up the plant to build an electric pickup for GMC and an electric Cadillac SUV by 2023. But in 2021, the plant will produce a "low volume BT1 pickup" under a different brand. At the time we speculated that it may be Hummer. This seems to lineup with the reporting done by the Wall Street Journal which says the truck will be similar in design to the Jeep Renegade. Bloomberg adds that there are plans for a large SUV for Hummer if the truck proves successful according to sources. The sources also say that the company is considering selling the new Hummer truck in existing dealers under the name of “Hummer by GMC.” Source: Wall Street Journal (Subscription Required), Automotive News (Subscription Required) H/T to @balthazar for alerting us to this story -
General Motors will be bringing back the Hummer name to sell a new electric truck as part of the GMC lineup. The Wall Street Journal first broke the news yesterday with GM moving forward on plans to bring Hummer back that was first reported back in June. The report also said that the company would tout the return with a Super Bowl ad featuring NBA star LeBron James. GM declined to comment. The decision is likely due to the planned $3 billion investment for the Detroit-Hamtramck plant that we reported back in October. The investment is to gear up the plant to build an electric pickup for GMC and an electric Cadillac SUV by 2023. But in 2021, the plant will produce a "low volume BT1 pickup" under a different brand. At the time we speculated that it may be Hummer. This seems to lineup with the reporting done by the Wall Street Journal which says the truck will be similar in design to the Jeep Renegade. Bloomberg adds that there are plans for a large SUV for Hummer if the truck proves successful according to sources. The sources also say that the company is considering selling the new Hummer truck in existing dealers under the name of “Hummer by GMC.” Source: Wall Street Journal (Subscription Required), Automotive News (Subscription Required) H/T to @balthazar for alerting us to this story View full article
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As part of General Motors' tentative agreement with the United Auto Workers, there is a planned $3 billion investment into the Detroit-Hamtramck plant to make electric trucks, SUVs, and vans. The program, called BT1 is part of a larger $7.7 billion investment in GM's plants over the next four years. The BT1 program includes an electric truck for GMC and an electric SUV for Cadillac for the 2023 model year. But before that happens, in 2021 a low volume BT1 pickup will start production under a different brand while a performance truck follows in 2022, and then an electric SUV in 2023. Rumor has it that these low volume BT1 vehicles could be sold under the Hummer brand, not used since 2010, but that decision has not been finalized. If GM did bring the Hummer brand back as an EV brand, it would have instant name brand recognition and a leg up on rival startup Rivian who has a truck due out in 2020. GM would not need to spend as much money to market the brand. The vehicles on the new BT1 platform would use a "skateboard" architecture that bundles the batteries and electric motor together. The architecture is highly flexible allowing GM to build vehicles in front, rear, or all-wheel drive configurations.- 17 comments
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As part of General Motors' tentative agreement with the United Auto Workers, there is a planned $3 billion investment into the Detroit-Hamtramck plant to make electric trucks, SUVs, and vans. The program, called BT1 is part of a larger $7.7 billion investment in GM's plants over the next four years. The BT1 program includes an electric truck for GMC and an electric SUV for Cadillac for the 2023 model year. But before that happens, in 2021 a low volume BT1 pickup will start production under a different brand while a performance truck follows in 2022, and then an electric SUV in 2023. Rumor has it that these low volume BT1 vehicles could be sold under the Hummer brand, not used since 2010, but that decision has not been finalized. If GM did bring the Hummer brand back as an EV brand, it would have instant name brand recognition and a leg up on rival startup Rivian who has a truck due out in 2020. GM would not need to spend as much money to market the brand. The vehicles on the new BT1 platform would use a "skateboard" architecture that bundles the batteries and electric motor together. The architecture is highly flexible allowing GM to build vehicles in front, rear, or all-wheel drive configurations. View full article
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William Maley Editor/Reporter - CheersandGears.com August 6, 2012 If you're one of those people who wanted a H1, or the actual wartime vehicle that inspired it, have we got some news for you. After a twelve year break from the civilian market, AM General is reportedly set to offer a kit-car of the C-Series HMMWV, or Humvee. The kit will meet U.S. government regulations and has been made possible by a deal with GM. The kit will include a body with 2,800 installed rivets, chassis with springs, cross members, geared hubs, half-shafts, differentials, a cooling package, two fuel tanks, and a soft top with soft doors. The only items you need to add is the engine and transmission (Duramax V8 diesel anyone?). Options will include protection plates for the rocker panels, driveline parts, a winch, heated windshield, geared fan drive, and a central tire inflation system. Pricing for the kit is expected to start around $59,000, with a completed Humvee costing around $75,000. Source: Hummer Guy William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster. -
William Maley Editor/Reporter - CheersandGears.com August 6, 2012 If you're one of those people who wanted a H1, or the actual wartime vehicle that inspired it, have we got some news for you. After a twelve year break from the civilian market, AM General is reportedly set to offer a kit-car of the C-Series HMMWV, or Humvee. The kit will meet U.S. government regulations and has been made possible by a deal with GM. The kit will include a body with 2,800 installed rivets, chassis with springs, cross members, geared hubs, half-shafts, differentials, a cooling package, two fuel tanks, and a soft top with soft doors. The only items you need to add is the engine and transmission (Duramax V8 diesel anyone?). Options will include protection plates for the rocker panels, driveline parts, a winch, heated windshield, geared fan drive, and a central tire inflation system. Pricing for the kit is expected to start around $59,000, with a completed Humvee costing around $75,000. Source: Hummer Guy William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster. View full article
