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Only a month ago, the automotive world was abuzz when a rumor came out that a Chinese automaker had a put in a bid for Fiat Chrysler Automobiles. We also learned about four possible Chinese automakers that were supposedly interested. But after this rumor came out, most of the Chinese automakers stepped back and said they were not interested. The only one that expressed some interest was Great Wall, but only for Jeep. Since then, they have taken a few steps back. It seems no one is interested in FCA, a fact that was confirmed by CEO Sergio Marchionne. According to Reuters, Marchionne said no when asked about if FCA was approached by someone or there was an offer on the table. Lord knows that Marchionne has tried to get someone interested in picking up FCA with such attempts as trying to sell GM's CEO Mary Barra on the idea or Volkswagen. Still, Marchionne isn't giving up. He said the company is working on a plan to “purify” (or streamline) its portfolio. “There are activities within the group that do not belong to a car manufacturer, for example, the components businesses. The group needs to be cleared of those things,” Marchionne said. What will not be leaving FCA's portfolio is Alfa Romeo and Maserati. Last month, a rumor came out that FCA was considering spinning off Alfa Romeo and Maserati into their own separate company. “The way we see it now, it’s almost impossible, if not impossible, to see a spin-off of Alfa Romeo/Maserati, these are two entities that are immature and in a development phase,” said Marchionne. “It’s the wrong moment, we are not in a condition to do it.” That last line might be the understatement of the decade. Source: Reuters -
Only a month ago, the automotive world was abuzz when a rumor came out that a Chinese automaker had a put in a bid for Fiat Chrysler Automobiles. We also learned about four possible Chinese automakers that were supposedly interested. But after this rumor came out, most of the Chinese automakers stepped back and said they were not interested. The only one that expressed some interest was Great Wall, but only for Jeep. Since then, they have taken a few steps back. It seems no one is interested in FCA, a fact that was confirmed by CEO Sergio Marchionne. According to Reuters, Marchionne said no when asked about if FCA was approached by someone or there was an offer on the table. Lord knows that Marchionne has tried to get someone interested in picking up FCA with such attempts as trying to sell GM's CEO Mary Barra on the idea or Volkswagen. Still, Marchionne isn't giving up. He said the company is working on a plan to “purify” (or streamline) its portfolio. “There are activities within the group that do not belong to a car manufacturer, for example, the components businesses. The group needs to be cleared of those things,” Marchionne said. What will not be leaving FCA's portfolio is Alfa Romeo and Maserati. Last month, a rumor came out that FCA was considering spinning off Alfa Romeo and Maserati into their own separate company. “The way we see it now, it’s almost impossible, if not impossible, to see a spin-off of Alfa Romeo/Maserati, these are two entities that are immature and in a development phase,” said Marchionne. “It’s the wrong moment, we are not in a condition to do it.” That last line might be the understatement of the decade. Source: Reuters View full article
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Trying to figure what is going with Fiat Chrysler Automobiles and Jeep could be a full-time job. This week has seen Chinese Automaker Great Wall announce its intentions of possibly buying Jeep from FCA, before backtracking on that a day later. Then rumors surfaced that FCA is considering spinning off Maserati and Alfa Romeo, along with its components operations. Now there is another twist. According to a report from Bloomberg, FCA believes Jeep could sell as many vehicles as a standalone automaker thanks to the increased demand for SUVs. The company forecasts that Jeep's annual sales will rise 30 percent to two million next year. FCA CEO Sergio Marchionne told analysts that the brand could deliver up to seven million vehicles a year if demand for SUVs keeps rising. But for Jeep to reach that ambitious sales goal, they would need to have their lineup (including the new Wrangler, Wagoneer, Grand Wagoneer) to sell 50 percent more vehicles than what FCA delivered last year. “It seems pretty pie-in-the-sky at this point,” said Richard Hilgert, an autos analyst at Morningstar. Hilgert does also note most observers thought it was crazy that Jeep could expand to 2 million in annual sales by 2018 - something that is likely to happen. Marchionne also talked about why it would be a bad idea to split Jeep away from FCA. “We do need to worry about the stump that’s left behind,” Marchionne said. “If we start picking away all the things that appear to be interesting to people, then I think we’re going to end up with a sub-optimal business that cannot run.” It should be noted that only a few months ago, Marchionne floated the idea of spinning off Jeep. Source: Bloomberg -
Trying to figure what is going with Fiat Chrysler Automobiles and Jeep could be a full-time job. This week has seen Chinese Automaker Great Wall announce its intentions of possibly buying Jeep from FCA, before backtracking on that a day later. Then rumors surfaced that FCA is considering spinning off Maserati and Alfa Romeo, along with its components operations. Now there is another twist. According to a report from Bloomberg, FCA believes Jeep could sell as many vehicles as a standalone automaker thanks to the increased demand for SUVs. The company forecasts that Jeep's annual sales will rise 30 percent to two million next year. FCA CEO Sergio Marchionne told analysts that the brand could deliver up to seven million vehicles a year if demand for SUVs keeps rising. But for Jeep to reach that ambitious sales goal, they would need to have their lineup (including the new Wrangler, Wagoneer, Grand Wagoneer) to sell 50 percent more vehicles than what FCA delivered last year. “It seems pretty pie-in-the-sky at this point,” said Richard Hilgert, an autos analyst at Morningstar. Hilgert does also note most observers thought it was crazy that Jeep could expand to 2 million in annual sales by 2018 - something that is likely to happen. Marchionne also talked about why it would be a bad idea to split Jeep away from FCA. “We do need to worry about the stump that’s left behind,” Marchionne said. “If we start picking away all the things that appear to be interesting to people, then I think we’re going to end up with a sub-optimal business that cannot run.” It should be noted that only a few months ago, Marchionne floated the idea of spinning off Jeep. Source: Bloomberg View full article
