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Ever since PSA Group announced that it would be making a return the U.S. as part of a 10-year plan, there has been a large amount of speculation as to which brand would be sold. Would it be Citroen, DS, Peugeot, or the recently acquired Opel/Vauxhall? “We’ve chosen a brand, but it’s too early to talk about it,” said Larry Dominique, president and CEO of PSA North America to Car and Driver. PSA Group is still in the first phase of its plan with the Free2Move mobility aggregation platform (shows various ways of getting around such as bikes and electric vehicles) in Seattle. Somewhat worrying is that the company has only “activated its marketing” in Seattle recently according to Dominique - Free2Move launched back in October. Out of all of the brands under PSA Group, Car and Driver says there is a good chance that Opel could be the brand coming to the U.S. They point out a comment made by PSA Group CEO Carlos Tavares saying after purchasing Opel/Vauxhall is that Opel engineers can “ensure the future products for this market will be fully U.S. compliant,” in terms of regulations and taste. But there is a possible complication to PSA's plans. Yesterday, President Donald Trump's tariffs on imported steel and aluminum went into effect. There is also talk about a possibly matching up the tariff on imported vehicles - currently, the U.S. imposes a 2.5 percent tariff on imported European vehicles. Earlier this month, Tavares told Automotive News that he is watching the situation closely and that if a new vehicle tariff does come, it will make the company rethink their plans. “If the overall framework of tariffs change, it may have an impact on our strategy. That’s clear, because if we don’t have a profitable business plan, then we don’t go,” said Tavares. Dominique is a little bit more hopeful. Speaking at the J.D. Power Automotive Summit this week, Dominique said he doesn't believe an increase in the tariff will happen and expressed confidence that the various trade issues could be worked out. Source: Car and Driver, Automotive News (Subscription Required), 2 View full article -
A Brand Has Been Chosen By PSA Group For Their U.S. Return
William Maley posted an article in Automotive Industry
Ever since PSA Group announced that it would be making a return the U.S. as part of a 10-year plan, there has been a large amount of speculation as to which brand would be sold. Would it be Citroen, DS, Peugeot, or the recently acquired Opel/Vauxhall? “We’ve chosen a brand, but it’s too early to talk about it,” said Larry Dominique, president and CEO of PSA North America to Car and Driver. PSA Group is still in the first phase of its plan with the Free2Move mobility aggregation platform (shows various ways of getting around such as bikes and electric vehicles) in Seattle. Somewhat worrying is that the company has only “activated its marketing” in Seattle recently according to Dominique - Free2Move launched back in October. Out of all of the brands under PSA Group, Car and Driver says there is a good chance that Opel could be the brand coming to the U.S. They point out a comment made by PSA Group CEO Carlos Tavares saying after purchasing Opel/Vauxhall is that Opel engineers can “ensure the future products for this market will be fully U.S. compliant,” in terms of regulations and taste. But there is a possible complication to PSA's plans. Yesterday, President Donald Trump's tariffs on imported steel and aluminum went into effect. There is also talk about a possibly matching up the tariff on imported vehicles - currently, the U.S. imposes a 2.5 percent tariff on imported European vehicles. Earlier this month, Tavares told Automotive News that he is watching the situation closely and that if a new vehicle tariff does come, it will make the company rethink their plans. “If the overall framework of tariffs change, it may have an impact on our strategy. That’s clear, because if we don’t have a profitable business plan, then we don’t go,” said Tavares. Dominique is a little bit more hopeful. Speaking at the J.D. Power Automotive Summit this week, Dominique said he doesn't believe an increase in the tariff will happen and expressed confidence that the various trade issues could be worked out. Source: Car and Driver, Automotive News (Subscription Required), 2 -
As PSA Group - parent company of Citroen, DS, and Peugeot - gradually makes moves into possibly selling vehicles into the U.S., they are taking the next step by engineering their next-generation vehicles to meet U.S. regulations. "That means that from three years down the road we'll be able to push the button, if we decide to do so, in terms of product compliance vis-a-vis the U.S. regulations," said PSA Group CEO Carlos Tavares to Automotive News. Tavares also said PSA has decided which of three brands will be the first appeared in the U.S., but it isn't ready to announce which one. Source: Automotive News (Subscription Required) View full article
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As PSA Group - parent company of Citroen, DS, and Peugeot - gradually makes moves into possibly selling vehicles into the U.S., they are taking the next step by engineering their next-generation vehicles to meet U.S. regulations. "That means that from three years down the road we'll be able to push the button, if we decide to do so, in terms of product compliance vis-a-vis the U.S. regulations," said PSA Group CEO Carlos Tavares to Automotive News. Tavares also said PSA has decided which of three brands will be the first appeared in the U.S., but it isn't ready to announce which one. Source: Automotive News (Subscription Required) -
PSA Group Makes Their Next Step For North America, Names VP
William Maley posted an article in Automotive Industry
PSA Group is slowing making end roads into U.S. as part of their 10-year plan. We have already reported on their carsharing service, TravelCar that will be launching in select markets this month. Now, the French automaker has taken the next step by announcing former Nissan and TrueCar executive Larry Dominique as a Senior Vice President of PSA North America. Automotive News reports Dominique's role will first deal with the car-sharing aspects before starting to make progress on one or all of the brands in the U.S. “This is a market that, as a full-line automaker, you need to be part of. But this is a 10-year project. It’s not about jumping in and creating market share as quickly as possible.” said Dominique. “Positioning a brand in the U.S. marketplace -- which is very crowded today -- is going to take patience, analysis and data. And it’s going to take careful execution. That’s why we’re not rushing into this. There are a lot of unanswered questions facing Dominique such as which brands will be sold in the U.S. and how will the vehicles be sold - dealer network or some other way. “It’s going to be a significant amount of money to re-enter the market. But we haven’t set a number. If we can find more efficient ways to market and sell our vehicles -- whether it’s in a traditional partnership with investors or not -- those are things that can heavily influence the cost of coming to market,” said Dominique. Source: Automotive News (Subscription Required) -
PSA Group is slowing making end roads into U.S. as part of their 10-year plan. We have already reported on their carsharing service, TravelCar that will be launching in select markets this month. Now, the French automaker has taken the next step by announcing former Nissan and TrueCar executive Larry Dominique as a Senior Vice President of PSA North America. Automotive News reports Dominique's role will first deal with the car-sharing aspects before starting to make progress on one or all of the brands in the U.S. “This is a market that, as a full-line automaker, you need to be part of. But this is a 10-year project. It’s not about jumping in and creating market share as quickly as possible.” said Dominique. “Positioning a brand in the U.S. marketplace -- which is very crowded today -- is going to take patience, analysis and data. And it’s going to take careful execution. That’s why we’re not rushing into this. There are a lot of unanswered questions facing Dominique such as which brands will be sold in the U.S. and how will the vehicles be sold - dealer network or some other way. “It’s going to be a significant amount of money to re-enter the market. But we haven’t set a number. If we can find more efficient ways to market and sell our vehicles -- whether it’s in a traditional partnership with investors or not -- those are things that can heavily influence the cost of coming to market,” said Dominique. Source: Automotive News (Subscription Required) View full article
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Last October, we reported that PSA/Peugeot-Citroën was considering a return to the U.S. “We want to make DS a global premium brand, and you cannot be global without the U.S.,” said DS CEO Yves Bonnefont. Now a final decision as to whether or not the DS brand would come to the U.S. isn't expected till 2017 at the earliest. But Car and Driver reports that Citroën is leaning towards yes. Speaking with sources at the french automaker, Car and Driver reports that a move into the U.S. market is “necessary” and that it might take place within the next few years. But Citroën faces some huge hurdles if they decide to go forward with the DS brand. The French automaker hasn't had a presence in the U.S. since the mid-seventies and most people don't know the importance of the DS name. The original DS introduced in the fifties sent shockwaves in the automotive world. The model set new standards in aerodynamics and comfort. Citroen would produce the DS for twenty years, making it one of the most important models in automotive history. Source: Car and Driver View full article
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Last October, we reported that PSA/Peugeot-Citroën was considering a return to the U.S. “We want to make DS a global premium brand, and you cannot be global without the U.S.,” said DS CEO Yves Bonnefont. Now a final decision as to whether or not the DS brand would come to the U.S. isn't expected till 2017 at the earliest. But Car and Driver reports that Citroën is leaning towards yes. Speaking with sources at the french automaker, Car and Driver reports that a move into the U.S. market is “necessary” and that it might take place within the next few years. But Citroën faces some huge hurdles if they decide to go forward with the DS brand. The French automaker hasn't had a presence in the U.S. since the mid-seventies and most people don't know the importance of the DS name. The original DS introduced in the fifties sent shockwaves in the automotive world. The model set new standards in aerodynamics and comfort. Citroen would produce the DS for twenty years, making it one of the most important models in automotive history. Source: Car and Driver -
Rumorpile: PSA Plans A Return To The U.S. With the DS Brand
William Maley posted an article in Automotive Industry
Consider this: Citroen pulled out of the U.S. in the eighties, while Peugeot would leave in 1991. But according to Automotive News, PSA/Peugeot-Citroen could be making a return with their DS brand. “We want to make DS a global premium brand, and you cannot be global without the U.S.,” said DS CEO Yves Bonnefont. The DS lineup was previously a division of the Citroen brand, providing premium models to compete with likes of MINI Cooper and Audi A3. However, PSA made the decision to make DS a stand alone brand this year. Bonnefont said a decision on making a return to the U.S. would come in 2017 at the earliest, and sales would not begin sometime after 2020. Source: Automotive News (Subscription Required) William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster. -
Consider this: Citroen pulled out of the U.S. in the eighties, while Peugeot would leave in 1991. But according to Automotive News, PSA/Peugeot-Citroen could be making a return with their DS brand. “We want to make DS a global premium brand, and you cannot be global without the U.S.,” said DS CEO Yves Bonnefont. The DS lineup was previously a division of the Citroen brand, providing premium models to compete with likes of MINI Cooper and Audi A3. However, PSA made the decision to make DS a stand alone brand this year. Bonnefont said a decision on making a return to the U.S. would come in 2017 at the earliest, and sales would not begin sometime after 2020. Source: Automotive News (Subscription Required) William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster. View full article
