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When Polestar announced their first model, the 1, they said it would be available through a subscription for either two or three years. But it seems that you might be able to buy one outright if you have the cash. "I think it would be very difficult to me to turn around to a customer who walks in with a 'hundred-and-x thousand dollars' and says, 'I want to buy one.' I think I'm not particularly convinced that I'll be turning them away and saying, 'Absolutely not, sir or madam. You have to have it on subscription.' I think subscription is going to be a key part of it," said Jonathan Goodman, chief operating officer of Polestar to Roadshow. "I can't see us being a hundred-percent subscription, but that'll be the main offer we go through. If someone wants to buy a car, we need to look at the possibility of doing that, as well." If one was to buy a Polestar 1, how much would they be looking at? A statement from World Media Wire (marketing agency working with Polestar) said, "The target retail price of the Polestar 1, if purchased outright, is 1.3M SEK (130k Euro)." So we're looking at a price tag of $153,000. Source: Roadshow View full article
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When Polestar announced their first model, the 1, they said it would be available through a subscription for either two or three years. But it seems that you might be able to buy one outright if you have the cash. "I think it would be very difficult to me to turn around to a customer who walks in with a 'hundred-and-x thousand dollars' and says, 'I want to buy one.' I think I'm not particularly convinced that I'll be turning them away and saying, 'Absolutely not, sir or madam. You have to have it on subscription.' I think subscription is going to be a key part of it," said Jonathan Goodman, chief operating officer of Polestar to Roadshow. "I can't see us being a hundred-percent subscription, but that'll be the main offer we go through. If someone wants to buy a car, we need to look at the possibility of doing that, as well." If one was to buy a Polestar 1, how much would they be looking at? A statement from World Media Wire (marketing agency working with Polestar) said, "The target retail price of the Polestar 1, if purchased outright, is 1.3M SEK (130k Euro)." So we're looking at a price tag of $153,000. Source: Roadshow -
Rumorpile: Jaguar Land Rover Is Looking To Acquire An Automaker
William Maley posted an article in Jaguar
Jaguar Land Rover has been on a bit of a roll ever since being taken in by Indian company Tata Group. But the British automaker is considering possibly acquiring another brand. Various sources have told Bloomberg that internal discussions have been taking place about buying up another brand, specifically one that fits in with their current lineup. Senior officials at Tata believe Jaguar Land Rover "needs to bulk up to stay competitive, and the Indian conglomerate is willing to provide financial support for potential acquisitions if needed, one of the people said." Jaguar Land Rover play a significant role in Tata Group's revenues. According to Bloomberg data, 78 percent of Tata's revenue comes from the luxury brands. It is unclear which brands could be under consideration for JLR. Bloomberg does mention Alfa Romeo and Maserati, which was rumored to be possibly spun off from FCA. The report also notes that JLR is considering purchasing tech companies that would boost their efforts on autonomous vehicles and electric powertrains. Source: Bloomberg -
Jaguar Land Rover has been on a bit of a roll ever since being taken in by Indian company Tata Group. But the British automaker is considering possibly acquiring another brand. Various sources have told Bloomberg that internal discussions have been taking place about buying up another brand, specifically one that fits in with their current lineup. Senior officials at Tata believe Jaguar Land Rover "needs to bulk up to stay competitive, and the Indian conglomerate is willing to provide financial support for potential acquisitions if needed, one of the people said." Jaguar Land Rover play a significant role in Tata Group's revenues. According to Bloomberg data, 78 percent of Tata's revenue comes from the luxury brands. It is unclear which brands could be under consideration for JLR. Bloomberg does mention Alfa Romeo and Maserati, which was rumored to be possibly spun off from FCA. The report also notes that JLR is considering purchasing tech companies that would boost their efforts on autonomous vehicles and electric powertrains. Source: Bloomberg View full article
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Ever since the rumor of a Chinese automaker possibly buying Fiat Chrysler Automobiles came to light last week, the various Chinese brands have been saying 'not us'. It seemed no one was interested in taking FCA to the dance, or wanted to admit it out loud. That changed today as Great Wall Motor revealed to Automotive News that it was interested in buying FCA, well part of it. Great Wall President Wang Fengying wrote in an email to Automotive News that the company is intending to buy Jeep and is "connecting with FCA" to possibly begin negotiations. Xu Hui, a spokesman for Great Wall said in a follow-up email that the company "has indirectly expressed interest in Jeep but has not yet made a formal offer or met with FCA's board." A statement from FCA says that it has not been contacted by Great Wall about Jeep or any other business matter. It doesn't come as a big surprise that Great Wall is only interested Jeep. The brand is seen by many as being the crown jewel of FCA due to its reputation of being a go-anywhere SUV. Analysts believe the brand on its own is worth more than FCA as a whole. Morgan Stanley analyst Adam Jonas estimated last week that Jeep has a value of $33.5 billion vs. the $32 billion for FCA. If Great Wall was to purchase Jeep, what would they do with it? "Our strategic goal is to become the world's largest SUV maker. Acquiring Jeep, a global SUV brand, would enable us to achieve our goal sooner and better" than Great Wall could do with its own brands, said Hui. Great Wall has an r&d center in Los Angeles and has just set up another one in Detroit this year to learn more about the U.S. market. The big question is will FCA be willing to part with Jeep or require Great Wall to buy most of FCA. Source: Automotive News (Subscription Required) -
Ever since the rumor of a Chinese automaker possibly buying Fiat Chrysler Automobiles came to light last week, the various Chinese brands have been saying 'not us'. It seemed no one was interested in taking FCA to the dance, or wanted to admit it out loud. That changed today as Great Wall Motor revealed to Automotive News that it was interested in buying FCA, well part of it. Great Wall President Wang Fengying wrote in an email to Automotive News that the company is intending to buy Jeep and is "connecting with FCA" to possibly begin negotiations. Xu Hui, a spokesman for Great Wall said in a follow-up email that the company "has indirectly expressed interest in Jeep but has not yet made a formal offer or met with FCA's board." A statement from FCA says that it has not been contacted by Great Wall about Jeep or any other business matter. It doesn't come as a big surprise that Great Wall is only interested Jeep. The brand is seen by many as being the crown jewel of FCA due to its reputation of being a go-anywhere SUV. Analysts believe the brand on its own is worth more than FCA as a whole. Morgan Stanley analyst Adam Jonas estimated last week that Jeep has a value of $33.5 billion vs. the $32 billion for FCA. If Great Wall was to purchase Jeep, what would they do with it? "Our strategic goal is to become the world's largest SUV maker. Acquiring Jeep, a global SUV brand, would enable us to achieve our goal sooner and better" than Great Wall could do with its own brands, said Hui. Great Wall has an r&d center in Los Angeles and has just set up another one in Detroit this year to learn more about the U.S. market. The big question is will FCA be willing to part with Jeep or require Great Wall to buy most of FCA. Source: Automotive News (Subscription Required) View full article
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Millennials Are Buying Cars Due To A Baby Boom
William Maley posted an article in Automotive Industry
The past few years have been tiring if you happen to be a millennial. There has been countless articles talking about how this group are not buying houses or vehicles. Of course, the reason is that millennials don't have the money (saddled with more debt, having entry-level salaries, etc). But that is changing. According to a report from Bloomberg, millennials are beginning to head out to the suburbs, and purchasing houses and cars. The reason? They're having their baby boom. According to data from the Zillow Group, Americans aged from 18 to 34 have become the largest group of home buyers, with almost half living in the suburbs. They're upsizing their vehicles as well to go with their new home. Large SUV sales jumped 11 percent in first half of this year according to Ford Motor Co. Midsize SUVs rose 9 percent and small SUVs jumped 4 percent in the same timeframe. “We do see that demographic group driving larger sport utility sales as they acquire homes, create families and gain some wealth,” said Michelle Krebs, an analyst at car-shopping website Autotrader. “They started with compact sport utilities and now, with families, they’re moving up.” Expect more millennials to follow suit. LMC Automotive estimates that sales of large SUVs will rise 25 percent between now and 2025. “There’s no question people are waiting longer, but people still want to have children. As long as people have children and those children grow and acquire friendships, it requires more space,” said Erich Merkle, Ford’s U.S. sales analyst. Currently, the largest group of buyers for midsize and large SUVs are Gen Xers, but millennials are expected to eclipse them due to there being a large number of them - about 80 million. “There’s going to be an extra 25 million people passing into and through the 35- to 44-year-old demographic over the next 10 to 15 years,” Merkle said. “That’s going to lead to a gradual increase in the growth of large and midsize SUVs that’s already starting to happen.” Source: Bloomberg -
The past few years have been tiring if you happen to be a millennial. There has been countless articles talking about how this group are not buying houses or vehicles. Of course, the reason is that millennials don't have the money (saddled with more debt, having entry-level salaries, etc). But that is changing. According to a report from Bloomberg, millennials are beginning to head out to the suburbs, and purchasing houses and cars. The reason? They're having their baby boom. According to data from the Zillow Group, Americans aged from 18 to 34 have become the largest group of home buyers, with almost half living in the suburbs. They're upsizing their vehicles as well to go with their new home. Large SUV sales jumped 11 percent in first half of this year according to Ford Motor Co. Midsize SUVs rose 9 percent and small SUVs jumped 4 percent in the same timeframe. “We do see that demographic group driving larger sport utility sales as they acquire homes, create families and gain some wealth,” said Michelle Krebs, an analyst at car-shopping website Autotrader. “They started with compact sport utilities and now, with families, they’re moving up.” Expect more millennials to follow suit. LMC Automotive estimates that sales of large SUVs will rise 25 percent between now and 2025. “There’s no question people are waiting longer, but people still want to have children. As long as people have children and those children grow and acquire friendships, it requires more space,” said Erich Merkle, Ford’s U.S. sales analyst. Currently, the largest group of buyers for midsize and large SUVs are Gen Xers, but millennials are expected to eclipse them due to there being a large number of them - about 80 million. “There’s going to be an extra 25 million people passing into and through the 35- to 44-year-old demographic over the next 10 to 15 years,” Merkle said. “That’s going to lead to a gradual increase in the growth of large and midsize SUVs that’s already starting to happen.” Source: Bloomberg View full article
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G. David Felt Staff Writer Alternative Energy - www.CheersandGears.com EV Group Buying, Is it the Right Thing to do from a State / Federal Level? Washington, Colorado, Florida, Tennessee all have instituted Group buying programs of EVs to push the cost of the EV auto down significantly. Per an editorial on Green Car Reports about this very same thing the quote the following: "The Colorado counties of Boulder, Adams, and Denver cut the price of a 2015 Nissan Leaf S for residents by $8,349. Combined with Federal and state incentives, that effectively reduced the price of this model from $29,860 (including destination) to less than $13,000." Dealerships saw sales jump 10 fold in response to the heavy discounts. FCA took a different approach with leasing in Bulk in the state of california the Fiat 500e according to another story. With state and federal discounts, this reduced the monthly lease payment to $82.75 a month for 10,000 miles and only $1000 down. If you own a non FCA auto you get a $1000 credit so ZERO cost to get into a leased 500e compliance auto according to FCA for the state of California. The 500e per FCA is a true compliance auto allowing them to continue to sell in the state till newer auto's with better MPG and no emissions are available. So with these amazing deals, thousands are jumping on the EV bandwagon. The Question that started this off is, should the states and Feds drive incentives to push this change over to EV's? Should group buying become the norm so as to drive the selling of EVs? The west coast is already more electrified than any other place in the nation. Should the taxpayers fund this conversion to EV auto's or should market forces be allowed to drive what people drive? Sounds Off.
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Transaction Prices Go Up On SUVs, Slow Sales Hit Small Cars
William Maley posted an article in Automotive Industry
With gas prices making a downward trend, sales of SUVs are making an upward climb. In fact, SUVs, pickups, and crossovers when added together make up half of total volume of sales in April. Now with the increase in SUV sales, prices also went up. Edmunds reports that average transaction prices on SUVs have climbed nine percent when compared to last year. Now when something goes up, something must come down. In this case, it happens to be small cars. Edmunds says that the average timeframe to sell a small car has risen from two and half months to three. The increase in the time to sell has also caused the average transaction price to remain flat. Source: Edmunds -
With gas prices making a downward trend, sales of SUVs are making an upward climb. In fact, SUVs, pickups, and crossovers when added together make up half of total volume of sales in April. Now with the increase in SUV sales, prices also went up. Edmunds reports that average transaction prices on SUVs have climbed nine percent when compared to last year. Now when something goes up, something must come down. In this case, it happens to be small cars. Edmunds says that the average timeframe to sell a small car has risen from two and half months to three. The increase in the time to sell has also caused the average transaction price to remain flat. Source: Edmunds View full article
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This morning on MSN / MotorTrend they had the story "15 optional enginese worth buying"! http://editorial.autos.msn.com/15-optional-engines-worth-buying?icid=autos_5982 The end result was the following list: Audi A6 - Upgrade to the TDI V6 Buick Regal - Upgrade to the Turbo I4 {they state this is German Entry Lux alternative worth the money} Ford Fiesta - Upgrade to Ecoboost Turbo I3 Jaguar F-Type - Upgrade to Supercharged V8 from Supercharged V6 Kia Optima - Upgrade to Turbo I4 Subaru Impreza - Upgrade to WRX VW Golf - Upgrade to the GTI Jeep Grand Cherokee - Upgrade to 3L EcoDiesel V6 over regular V6 Mazda CX-5 - Upgrade to Skyactiv 2.5L I4 Lexus IS 250 - Upgrade to 350 Ford F-150 - Upgrade base to 2.7L EcoBoost V6 option Ram 1500 - Upgrade base engine to 3L EcoDiesel V6 Dodge Challenger SRT - Upgrade to Hellcat as cost is only $63 per pony. Cheap MB SL63 AMG - Upgrade to SL65 Chevy Camero SS - Upgrade to Z28 or LT1 So with this list of optional engine upgrades that they feel you should do, I felt it was a great conversation to have here as there are plenty of other auto's not mentioned here that have optional engines that should be done also. Sound off on what auto's you feel should be had with the optional engines!
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Last Thursday, Beijing Automotive (BAIC) made an interesting announcement. Reuters reports the company is looking into buying a "mid to high-end brand" in Europe or the United States. If you're wondering, they have a number of companies in mind, but don't give out any names. President Dong Haiyang told reporters at a briefing in Beijing that this would allow them to break into the global marketplace much quicker. The company already some ties in the automotive world mostly in Europe. First, the company bought the bulk of the technology that underpins the last-generation Saab 9-3 and 9-5 sedans from GM back in 2009. Then last week, the company signed a joint-investment agreement with Diamler to work on doubling production by 2015. Source: Reuters William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster. -
Last Thursday, Beijing Automotive (BAIC) made an interesting announcement. Reuters reports the company is looking into buying a "mid to high-end brand" in Europe or the United States. If you're wondering, they have a number of companies in mind, but don't give out any names. President Dong Haiyang told reporters at a briefing in Beijing that this would allow them to break into the global marketplace much quicker. The company already some ties in the automotive world mostly in Europe. First, the company bought the bulk of the technology that underpins the last-generation Saab 9-3 and 9-5 sedans from GM back in 2009. Then last week, the company signed a joint-investment agreement with Diamler to work on doubling production by 2015. Source: Reuters William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster. View full article
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Despite countless studies and reports that say Gen Y (AKA millienals) aren't interested in cars, a new study released this week says this key group are interested in cars. Deloitte LLP, a financial consulting firm published their Global Automotive Consumer Study which showed that Gen Y is very much interested in getting their own vehicle, despite not having the same love affair as their parents and grandparents. "Well over half (61 percent) of Gen Y consumers in the Deloitte report expect to buy or lease a car within the next three years," said Craig Giffi, vice chairman of Deloitte. Giffi went onto say that "almost a quarter (23 percent) expect to purchase or lease in the next 12 months – and a mere 8 percent do not expect to ever purchase or lease a vehicle." The big stumbling block for Gen Y with purchasing a vehicle is cost. 80 percent of the Gen Y surveyed said that cost was a big factor. "Affordability is the mantra for Gen Y consumers who don't already own or lease a vehicle. When asked what purchasing criteria matter most to them, a majority cited cost-related items such as the vehicle's price tag, fuel efficiency and payment options," said Giffi. So what is Gen Y looking for in a vehicle? More than half want technology that entertains them while they are driving and wish that it was easier to customize the technology after a purchase or lease. A majority also believes that they will be driving an alternative engine vehicle within the next five years and that safety tech is a top priority. "While Gen Y may not necessarily scrutinize horsepower, acceleration times or engine size, they do have clear needs, wants and desires, especially when it comes to remaining connected to all of their lifestyle technology while on the road. This is good news for car makers, who already offer – or are bringing to market – many of the features Gen Y consumers most want in a vehicle," said Deloitte's Massa Hasegawa. Source: Deloitte LLP Press Release is on Page 2 Dude, Here's My Car: Gen Y Shows Interest in Vehicle Ownership Deloitte Report - Young drivers want affordable technology-enabled hybrids DETROIT, Jan. 16, 2014 /PRNewswire/ -- Gen Y consumers are showing a clear interest in vehicle ownership and have specific ideas of what they want in a car, according to Craig Giffi, vice chairman, Deloitte LLP, and automotive practice leader. Citing data from a Deloitte report on global mobility, Giffi said that while young consumers view car ownership as less important for mobility than previous generations, they are, nonetheless, excited about affordable, technology-enabled vehicles – especially hybrid electric cars. Deloitte's soon-to-be-released report is based on survey responses from more than 23,000 consumers across 19 countries, including more than 2,000 United States consumers – 677 of whom were from the Gen Y demographic (born between 1977 and 1994). The results indicate that while America's romance with the car does not extend to Gen Y, the nearly 80 million Gen Y consumers in the United States are not giving up on car ownership. "Well over half (61 percent) of Gen Y consumers in the Deloitte report expect to buy or lease a car within the next three years," says Giffi, who adds that "almost a quarter (23 percent) expect to purchase or lease in the next 12 months – and a mere 8 percent do not expect to ever purchase or lease a vehicle." Further, only 29 percent of Gen Y consumers would be willing to give up their personal cars, even as non-traditional mobility options like car-sharing and car-pooling services proliferate. Among Gen Y consumers who do not currently own or lease a vehicle, cost seems to be the main barrier – with most (80 percent) saying it is because they cannot afford it and three quarters citing high operational and maintenance costs. In addition, 67 percent said their lifestyle needs are met by walking or public transportation, while 40 percent said their lifestyle needs are met by car borrowing and car sharing. "Affordability is the mantra for Gen Y consumers who don't already own or lease a vehicle," says Giffi. "When asked what purchasing criteria matter most to them, a majority cited cost-related items such as the vehicle's price tag, fuel efficiency and payment options." So what does Gen Y want in a car? Most Gen Y consumers – whether they currently own a vehicle or not – demonstrate a clear affinity for cars and trucks with alternative powertrains. More than half (59 percent) think they will be driving an alternative engine vehicle five years from now, with more than a quarter (27 percent) naming hybrid electrics as their single most preferred type of alternative engine – far ahead of plug-in hybrids (8 percent), all-battery electric vehicles (7 percent), and fuel-cell vehicles (4 percent). What is more, they would like the government to help defray the higher costs of alternative powertrains, with 58 percent saying they would support government programs that reward consumers for choosing alternative/high-efficiency engines. "Gen Y consumers across the board also want safety technology, especially features that mitigate the risks of distracted driving," says Masa Hasegawa, principal, Deloitte Consulting LLP. "Almost three quarters (72 percent) want technology that recognizes the presence of other vehicles on the road and 63 percent want technology that lets them know when they have exceeded the speed limit." Plus, more than half (56 percent) want technology that entertains them while they are driving and 57 percent wish it were easier to customize a vehicle's technology after purchase or lease. And more than half would like to connect their smart phone to use all its applications from the vehicle's dashboard interface. "While Gen Y may not necessarily scrutinize horsepower, acceleration times or engine size, they do have clear needs, wants and desires, especially when it comes to remaining connected to all of their lifestyle technology while on the road," says Hasegawa. "This is good news for car makers, who already offer – or are bringing to market – many of the features Gen Y consumers most want in a vehicle." View full article
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Study: Gen Y Wants Cars... When They Can Afford Them
William Maley posted an article in Automotive Industry
Despite countless studies and reports that say Gen Y (AKA millienals) aren't interested in cars, a new study released this week says this key group are interested in cars. Deloitte LLP, a financial consulting firm published their Global Automotive Consumer Study which showed that Gen Y is very much interested in getting their own vehicle, despite not having the same love affair as their parents and grandparents. "Well over half (61 percent) of Gen Y consumers in the Deloitte report expect to buy or lease a car within the next three years," said Craig Giffi, vice chairman of Deloitte. Giffi went onto say that "almost a quarter (23 percent) expect to purchase or lease in the next 12 months – and a mere 8 percent do not expect to ever purchase or lease a vehicle." The big stumbling block for Gen Y with purchasing a vehicle is cost. 80 percent of the Gen Y surveyed said that cost was a big factor. "Affordability is the mantra for Gen Y consumers who don't already own or lease a vehicle. When asked what purchasing criteria matter most to them, a majority cited cost-related items such as the vehicle's price tag, fuel efficiency and payment options," said Giffi. So what is Gen Y looking for in a vehicle? More than half want technology that entertains them while they are driving and wish that it was easier to customize the technology after a purchase or lease. A majority also believes that they will be driving an alternative engine vehicle within the next five years and that safety tech is a top priority. "While Gen Y may not necessarily scrutinize horsepower, acceleration times or engine size, they do have clear needs, wants and desires, especially when it comes to remaining connected to all of their lifestyle technology while on the road. This is good news for car makers, who already offer – or are bringing to market – many of the features Gen Y consumers most want in a vehicle," said Deloitte's Massa Hasegawa. Source: Deloitte LLP Press Release is on Page 2 Dude, Here's My Car: Gen Y Shows Interest in Vehicle Ownership Deloitte Report - Young drivers want affordable technology-enabled hybrids DETROIT, Jan. 16, 2014 /PRNewswire/ -- Gen Y consumers are showing a clear interest in vehicle ownership and have specific ideas of what they want in a car, according to Craig Giffi, vice chairman, Deloitte LLP, and automotive practice leader. Citing data from a Deloitte report on global mobility, Giffi said that while young consumers view car ownership as less important for mobility than previous generations, they are, nonetheless, excited about affordable, technology-enabled vehicles – especially hybrid electric cars. Deloitte's soon-to-be-released report is based on survey responses from more than 23,000 consumers across 19 countries, including more than 2,000 United States consumers – 677 of whom were from the Gen Y demographic (born between 1977 and 1994). The results indicate that while America's romance with the car does not extend to Gen Y, the nearly 80 million Gen Y consumers in the United States are not giving up on car ownership. "Well over half (61 percent) of Gen Y consumers in the Deloitte report expect to buy or lease a car within the next three years," says Giffi, who adds that "almost a quarter (23 percent) expect to purchase or lease in the next 12 months – and a mere 8 percent do not expect to ever purchase or lease a vehicle." Further, only 29 percent of Gen Y consumers would be willing to give up their personal cars, even as non-traditional mobility options like car-sharing and car-pooling services proliferate. Among Gen Y consumers who do not currently own or lease a vehicle, cost seems to be the main barrier – with most (80 percent) saying it is because they cannot afford it and three quarters citing high operational and maintenance costs. In addition, 67 percent said their lifestyle needs are met by walking or public transportation, while 40 percent said their lifestyle needs are met by car borrowing and car sharing. "Affordability is the mantra for Gen Y consumers who don't already own or lease a vehicle," says Giffi. "When asked what purchasing criteria matter most to them, a majority cited cost-related items such as the vehicle's price tag, fuel efficiency and payment options." So what does Gen Y want in a car? Most Gen Y consumers – whether they currently own a vehicle or not – demonstrate a clear affinity for cars and trucks with alternative powertrains. More than half (59 percent) think they will be driving an alternative engine vehicle five years from now, with more than a quarter (27 percent) naming hybrid electrics as their single most preferred type of alternative engine – far ahead of plug-in hybrids (8 percent), all-battery electric vehicles (7 percent), and fuel-cell vehicles (4 percent). What is more, they would like the government to help defray the higher costs of alternative powertrains, with 58 percent saying they would support government programs that reward consumers for choosing alternative/high-efficiency engines. "Gen Y consumers across the board also want safety technology, especially features that mitigate the risks of distracted driving," says Masa Hasegawa, principal, Deloitte Consulting LLP. "Almost three quarters (72 percent) want technology that recognizes the presence of other vehicles on the road and 63 percent want technology that lets them know when they have exceeded the speed limit." Plus, more than half (56 percent) want technology that entertains them while they are driving and 57 percent wish it were easier to customize a vehicle's technology after purchase or lease. And more than half would like to connect their smart phone to use all its applications from the vehicle's dashboard interface. "While Gen Y may not necessarily scrutinize horsepower, acceleration times or engine size, they do have clear needs, wants and desires, especially when it comes to remaining connected to all of their lifestyle technology while on the road," says Hasegawa. "This is good news for car makers, who already offer – or are bringing to market – many of the features Gen Y consumers most want in a vehicle."
