Search the Community
Showing results for tags 'brand'.
-
A new brand will join under the Hyundai umbrella come next year. Dubbed Ioniq, this brand will focus on electric vehicles and launch their first model come 2021. That first model will be a midsize crossover called the Ioniq 5. Based on the 45 Concept first shown at the Frankfurt Motor Show last year, the 5 follows a different beat in terms of design from other Hyundai models with sharp lines and corners, narrow grille, and a interior that is very minimalist. Spy shots from earlier in the year showed that Hyundai is planning to make this into a production model, likely using an electric powertrain. Next up is the 6 which again will base its design on another Hyundai concept. That concept is the Prophecy which appears to be a mashup of the Tesla Model S and Porsche Taycan. This model will appear in 2022. Rounding out the family is the Ioniq 7, a large SUV that will debut in 2024. All of the vehicles will utilize the upcoming Electric Global Modular Platform (E-GMP), which promises "fast charging capability and plentiful driving range." Expect to see this platform used on other vehicles part of the Hyundai umbrella (Kia and Genesis). But what will this mean for the current Hyundai Ioniq (hybrid, plug-in hybrid, and electric)? According to the automaker, these models will keep the Ioniq name but have the addition of the powertrain type to it. Source: Hyundai Press Release is on Page 2 Hyundai Motor Announces IONIQ Brand Dedicated to EVs, Opening New Chapter for Customer-Centric EV Experiences Hyundai’s dedicated EV brand IONIQ embodies company’s smart mobility vision Company aims to offer connected lifestyle experience to customers with IONIQ brand models Hyundai will introduce three innovative IONIQ EV models over the next four years, starting early 2021 with IONIQ 5, a midsize EV CUV based on the concept ‘45’ IONIQ EV models will be built on the E-GMP platform IONIQ brand embodies Hyundai’s commitment to provide connected lifestyle solutions Hyundai celebrated the brand launch by turning the London Eye into a giant letter ‘Q’ with electric lights SEOUL, August 9, 2020 – Hyundai Motor Company today announced the launch of its new IONIQ brand dedicated to battery electric vehicles, opening a new chapter as a leader in the era of electrified mobility. Under the IONIQ brand, Hyundai will offer customer centric EV experiences centered on connected lifestyle solutions in line with Hyundai’s vision of ‘Progress for Humanity’. Under the IONIQ brand, Hyundai Motor will leverage its industry-leading manufacturing know-how in EVs to introduce three new dedicated models over the next four years with more innovative models to follow. The creation of IONIQ brand is in response to fast-growing market demand and accelerates Hyundai’s plan to lead the global EV market. To fulfill IONIQ’s brand mission, Hyundai will combine its current EV capabilities – such as ultra-fast charging, spacious interior, and battery-supplied power – with future innovations that combine design, technologies and services to integrate in-car and out-of-car experiences for a seamless journey. “The IONIQ brand will change the paradigm of EV customer experience,” said Wonhong Cho, Executive Vice President and Global Chief Marketing Officer at Hyundai Motor Company. “With a new emphasis on connected living, we will offer electrified experiences integral to an eco-friendly lifestyle.” Rebirth of IONIQ Hyundai first introduced the term IONIQ, which fuses “ion” and “unique”, when it announced Project IONIQ, a long-term research and development project focused on eco-friendly mobility. Based on the project, Hyundai in 2016 introduced a vehicle named IONIQ, the world’s first and only model to offer a choice of three electrified powertrain options – hybrid electric, plug-in hybrid and battery electric – within a single body type. Now, IONIQ represents Hyundai’s growing commitment to sustainability and innovation and will be instrumental in achieving the company’s clean mobility goals. IONIQ brand was conceived to fuse life changing mobility with environmental performance and has so far been instrumental in delivering progress electrified. IONIQ will continue to create a new balance in clean mobility synchronizing eco-products within an eco-system of lifestyle solutions bringing connected living to a new generation. IONIQ 5 / IONIQ 6 / IONIQ 7 Hyundai will be launching a range of numerically named EVs under the new brand, with the even numbers used for sedans and the odd numbers for SUVs. The first model under the IONIQ brand will be the IONIQ 5 midsize CUV that will launch in early 2021. IONIQ 5 is based on the concept EV ‘45’, which Hyundai unveiled at the International Motor Show (IAA) 2019 in Frankfurt as a homage to its very first concept car. IONIQ 5’s designers took inspiration from the past and integrated it with cutting-edge parametric pixels, a unique design element that Hyundai designers will continue to incorporate into future IONIQ models. In 2022, Hyundai will introduce IONIQ 6 sedan, which is based on the company’s latest concept EV ‘Prophecy’, unveiled in March; followed by IONIQ 7, a large SUV in early 2024. Prophecy’s iconic exterior design is characterized by its aerodynamic silhouette of perfect proportions. Likewise, IONIQ vehicles’ designs will have a common theme of ‘Timeless Value’. The vehicles will be inspired by past models, but they will be a bridge to the future. E-GMP platform IONIQ brand models will sit on an Electric Global Modular Platform, known as E-GMP, that will enable fast charging capability and plentiful driving range. The EV-dedicated platform will allow Hyundai to reimagine the vehicle interior as “smart living space” with highly adjustable seats, wireless connectivity and unique features such as a glove box designed as drawers. The platform paradigm shift will extend into the user interfaces that will be simple, intuitive and ergonomically designed to help occupants feel at ease. Strategy 2025 Hyundai Motor Group recently announced that the group aims to sell 1 million units of battery electric vehicles and take 10 percent share to become a leader in the global EV field by 2025. Under Strategy 2025, Hyundai Motor Company itself aims to become the world's third-largest automaker of eco-friendly vehicles by 2025, with 560,000 BEV sales in addition to FCEV sales. The launch of the IONIQ brand dedicated to EV models reinforces the company’s commitment to clean mobility and reflects its ongoing transformation as a Smart Mobility Solution Provider with zero-emissions solutions.
- 18 comments
-
- brand
- electric vehicle
-
(and 2 more)
Tagged with:
-
A new brand will join under the Hyundai umbrella come next year. Dubbed Ioniq, this brand will focus on electric vehicles and launch their first model come 2021. That first model will be a midsize crossover called the Ioniq 5. Based on the 45 Concept first shown at the Frankfurt Motor Show last year, the 5 follows a different beat in terms of design from other Hyundai models with sharp lines and corners, narrow grille, and a interior that is very minimalist. Spy shots from earlier in the year showed that Hyundai is planning to make this into a production model, likely using an electric powertrain. Next up is the 6 which again will base its design on another Hyundai concept. That concept is the Prophecy which appears to be a mashup of the Tesla Model S and Porsche Taycan. This model will appear in 2022. Rounding out the family is the Ioniq 7, a large SUV that will debut in 2024. All of the vehicles will utilize the upcoming Electric Global Modular Platform (E-GMP), which promises "fast charging capability and plentiful driving range." Expect to see this platform used on other vehicles part of the Hyundai umbrella (Kia and Genesis). But what will this mean for the current Hyundai Ioniq (hybrid, plug-in hybrid, and electric)? According to the automaker, these models will keep the Ioniq name but have the addition of the powertrain type to it. Source: Hyundai Press Release is on Page 2 Hyundai Motor Announces IONIQ Brand Dedicated to EVs, Opening New Chapter for Customer-Centric EV Experiences Hyundai’s dedicated EV brand IONIQ embodies company’s smart mobility vision Company aims to offer connected lifestyle experience to customers with IONIQ brand models Hyundai will introduce three innovative IONIQ EV models over the next four years, starting early 2021 with IONIQ 5, a midsize EV CUV based on the concept ‘45’ IONIQ EV models will be built on the E-GMP platform IONIQ brand embodies Hyundai’s commitment to provide connected lifestyle solutions Hyundai celebrated the brand launch by turning the London Eye into a giant letter ‘Q’ with electric lights SEOUL, August 9, 2020 – Hyundai Motor Company today announced the launch of its new IONIQ brand dedicated to battery electric vehicles, opening a new chapter as a leader in the era of electrified mobility. Under the IONIQ brand, Hyundai will offer customer centric EV experiences centered on connected lifestyle solutions in line with Hyundai’s vision of ‘Progress for Humanity’. Under the IONIQ brand, Hyundai Motor will leverage its industry-leading manufacturing know-how in EVs to introduce three new dedicated models over the next four years with more innovative models to follow. The creation of IONIQ brand is in response to fast-growing market demand and accelerates Hyundai’s plan to lead the global EV market. To fulfill IONIQ’s brand mission, Hyundai will combine its current EV capabilities – such as ultra-fast charging, spacious interior, and battery-supplied power – with future innovations that combine design, technologies and services to integrate in-car and out-of-car experiences for a seamless journey. “The IONIQ brand will change the paradigm of EV customer experience,” said Wonhong Cho, Executive Vice President and Global Chief Marketing Officer at Hyundai Motor Company. “With a new emphasis on connected living, we will offer electrified experiences integral to an eco-friendly lifestyle.” Rebirth of IONIQ Hyundai first introduced the term IONIQ, which fuses “ion” and “unique”, when it announced Project IONIQ, a long-term research and development project focused on eco-friendly mobility. Based on the project, Hyundai in 2016 introduced a vehicle named IONIQ, the world’s first and only model to offer a choice of three electrified powertrain options – hybrid electric, plug-in hybrid and battery electric – within a single body type. Now, IONIQ represents Hyundai’s growing commitment to sustainability and innovation and will be instrumental in achieving the company’s clean mobility goals. IONIQ brand was conceived to fuse life changing mobility with environmental performance and has so far been instrumental in delivering progress electrified. IONIQ will continue to create a new balance in clean mobility synchronizing eco-products within an eco-system of lifestyle solutions bringing connected living to a new generation. IONIQ 5 / IONIQ 6 / IONIQ 7 Hyundai will be launching a range of numerically named EVs under the new brand, with the even numbers used for sedans and the odd numbers for SUVs. The first model under the IONIQ brand will be the IONIQ 5 midsize CUV that will launch in early 2021. IONIQ 5 is based on the concept EV ‘45’, which Hyundai unveiled at the International Motor Show (IAA) 2019 in Frankfurt as a homage to its very first concept car. IONIQ 5’s designers took inspiration from the past and integrated it with cutting-edge parametric pixels, a unique design element that Hyundai designers will continue to incorporate into future IONIQ models. In 2022, Hyundai will introduce IONIQ 6 sedan, which is based on the company’s latest concept EV ‘Prophecy’, unveiled in March; followed by IONIQ 7, a large SUV in early 2024. Prophecy’s iconic exterior design is characterized by its aerodynamic silhouette of perfect proportions. Likewise, IONIQ vehicles’ designs will have a common theme of ‘Timeless Value’. The vehicles will be inspired by past models, but they will be a bridge to the future. E-GMP platform IONIQ brand models will sit on an Electric Global Modular Platform, known as E-GMP, that will enable fast charging capability and plentiful driving range. The EV-dedicated platform will allow Hyundai to reimagine the vehicle interior as “smart living space” with highly adjustable seats, wireless connectivity and unique features such as a glove box designed as drawers. The platform paradigm shift will extend into the user interfaces that will be simple, intuitive and ergonomically designed to help occupants feel at ease. Strategy 2025 Hyundai Motor Group recently announced that the group aims to sell 1 million units of battery electric vehicles and take 10 percent share to become a leader in the global EV field by 2025. Under Strategy 2025, Hyundai Motor Company itself aims to become the world's third-largest automaker of eco-friendly vehicles by 2025, with 560,000 BEV sales in addition to FCEV sales. The launch of the IONIQ brand dedicated to EV models reinforces the company’s commitment to clean mobility and reflects its ongoing transformation as a Smart Mobility Solution Provider with zero-emissions solutions. View full article
- 18 replies
-
- brand
- electric vehicle
-
(and 2 more)
Tagged with:
-
Ever since PSA Group announced that it would be making a return the U.S. as part of a 10-year plan, there has been a large amount of speculation as to which brand would be sold. Would it be Citroen, DS, Peugeot, or the recently acquired Opel/Vauxhall? “We’ve chosen a brand, but it’s too early to talk about it,” said Larry Dominique, president and CEO of PSA North America to Car and Driver. PSA Group is still in the first phase of its plan with the Free2Move mobility aggregation platform (shows various ways of getting around such as bikes and electric vehicles) in Seattle. Somewhat worrying is that the company has only “activated its marketing” in Seattle recently according to Dominique - Free2Move launched back in October. Out of all of the brands under PSA Group, Car and Driver says there is a good chance that Opel could be the brand coming to the U.S. They point out a comment made by PSA Group CEO Carlos Tavares saying after purchasing Opel/Vauxhall is that Opel engineers can “ensure the future products for this market will be fully U.S. compliant,” in terms of regulations and taste. But there is a possible complication to PSA's plans. Yesterday, President Donald Trump's tariffs on imported steel and aluminum went into effect. There is also talk about a possibly matching up the tariff on imported vehicles - currently, the U.S. imposes a 2.5 percent tariff on imported European vehicles. Earlier this month, Tavares told Automotive News that he is watching the situation closely and that if a new vehicle tariff does come, it will make the company rethink their plans. “If the overall framework of tariffs change, it may have an impact on our strategy. That’s clear, because if we don’t have a profitable business plan, then we don’t go,” said Tavares. Dominique is a little bit more hopeful. Speaking at the J.D. Power Automotive Summit this week, Dominique said he doesn't believe an increase in the tariff will happen and expressed confidence that the various trade issues could be worked out. Source: Car and Driver, Automotive News (Subscription Required), 2 View full article
-
A Brand Has Been Chosen By PSA Group For Their U.S. Return
William Maley posted an article in Automotive Industry
Ever since PSA Group announced that it would be making a return the U.S. as part of a 10-year plan, there has been a large amount of speculation as to which brand would be sold. Would it be Citroen, DS, Peugeot, or the recently acquired Opel/Vauxhall? “We’ve chosen a brand, but it’s too early to talk about it,” said Larry Dominique, president and CEO of PSA North America to Car and Driver. PSA Group is still in the first phase of its plan with the Free2Move mobility aggregation platform (shows various ways of getting around such as bikes and electric vehicles) in Seattle. Somewhat worrying is that the company has only “activated its marketing” in Seattle recently according to Dominique - Free2Move launched back in October. Out of all of the brands under PSA Group, Car and Driver says there is a good chance that Opel could be the brand coming to the U.S. They point out a comment made by PSA Group CEO Carlos Tavares saying after purchasing Opel/Vauxhall is that Opel engineers can “ensure the future products for this market will be fully U.S. compliant,” in terms of regulations and taste. But there is a possible complication to PSA's plans. Yesterday, President Donald Trump's tariffs on imported steel and aluminum went into effect. There is also talk about a possibly matching up the tariff on imported vehicles - currently, the U.S. imposes a 2.5 percent tariff on imported European vehicles. Earlier this month, Tavares told Automotive News that he is watching the situation closely and that if a new vehicle tariff does come, it will make the company rethink their plans. “If the overall framework of tariffs change, it may have an impact on our strategy. That’s clear, because if we don’t have a profitable business plan, then we don’t go,” said Tavares. Dominique is a little bit more hopeful. Speaking at the J.D. Power Automotive Summit this week, Dominique said he doesn't believe an increase in the tariff will happen and expressed confidence that the various trade issues could be worked out. Source: Car and Driver, Automotive News (Subscription Required), 2 -
Rumorpile: Jaguar Land Rover Is Looking To Acquire An Automaker
William Maley posted an article in Jaguar
Jaguar Land Rover has been on a bit of a roll ever since being taken in by Indian company Tata Group. But the British automaker is considering possibly acquiring another brand. Various sources have told Bloomberg that internal discussions have been taking place about buying up another brand, specifically one that fits in with their current lineup. Senior officials at Tata believe Jaguar Land Rover "needs to bulk up to stay competitive, and the Indian conglomerate is willing to provide financial support for potential acquisitions if needed, one of the people said." Jaguar Land Rover play a significant role in Tata Group's revenues. According to Bloomberg data, 78 percent of Tata's revenue comes from the luxury brands. It is unclear which brands could be under consideration for JLR. Bloomberg does mention Alfa Romeo and Maserati, which was rumored to be possibly spun off from FCA. The report also notes that JLR is considering purchasing tech companies that would boost their efforts on autonomous vehicles and electric powertrains. Source: Bloomberg- 3 comments
-
Jaguar Land Rover has been on a bit of a roll ever since being taken in by Indian company Tata Group. But the British automaker is considering possibly acquiring another brand. Various sources have told Bloomberg that internal discussions have been taking place about buying up another brand, specifically one that fits in with their current lineup. Senior officials at Tata believe Jaguar Land Rover "needs to bulk up to stay competitive, and the Indian conglomerate is willing to provide financial support for potential acquisitions if needed, one of the people said." Jaguar Land Rover play a significant role in Tata Group's revenues. According to Bloomberg data, 78 percent of Tata's revenue comes from the luxury brands. It is unclear which brands could be under consideration for JLR. Bloomberg does mention Alfa Romeo and Maserati, which was rumored to be possibly spun off from FCA. The report also notes that JLR is considering purchasing tech companies that would boost their efforts on autonomous vehicles and electric powertrains. Source: Bloomberg View full article
-
Acura News: Honda Separates Acura To Help Revitalize The Brand
William Maley posted a topic in Acura
At one time, Acura was a shining star in the automotive world. Thanks to impressive quality and a fun to drive quotient that many luxury automakers couldn't match at the time, Acura seemed it was going places. But in recent years, Acura has been a bit of a rut. Odd designs, complicated interior layouts, and trying to convince buyers that they're on the same level as Mercedes-Benz and BMW hasn't played in their favor. But Honda hopes to change that. This week, the company announced that Acura and Honda would be separated into their own divisions. Taking charge at the Acura division will be Michael Accavitti, who is currently Senior Vice President for Auto Operations at American Honda. Jeff Conrad, head of Acura sales becomes the head for Honda. The two will report to John Mendel, executive vice president of what is now called the Automobile Sales Division. "Our goal is to accelerate the already strong sales growth of the Honda and Acura brands through a more cohesive strategy, with a heightened focus on the unique needs of luxury and mainstream customers. These moves will more completely align the major activities for the Honda and Acura brands under dedicated brand leaders to take advantage of new opportunities in the marketplace with greater speed and efficiency," said John Mendel. Source: Honda William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] you can follow him on twitter at @realmudmonster. Press Release is on Page 2 American Honda Strengthens Auto Sales Division to Accelerate Sales Growth of Honda and Acura Brands 03/10/2014 - TORRANCE, CA American Honda Motor Co., Inc., will strategically realign its automobile sales and marketing operations into separate divisions organized by brand, as the Honda Division and Acura Division. The moves, effective April 1, are intended to create greater clarity and more cohesive sales and marketing plans that are right for the products and customers of each brand. In conjunction with the strategy, the following executive changes were announced: Michael Accavitti will become senior vice president and general manager of the Acura Division. In his new role, Accavitti will be responsible for all sales, marketing and parts and service business for the Acura brand. Accavitti joined Honda in 2011, and is currently the senior vice president of Auto Operations, which includes responsibility for national marketing for the Honda and Acura brands. Jeff Conrad will become senior vice president and general manager of the Honda Division. Conrad will be responsible for all sales and marketing activities for the Honda brand. Conrad joined American Honda in 1982, and is currently the vice president and general manager of Acura Sales. American Honda automotive operations have long been separated by function rather than by brand. These moves will result in exclusive divisions, with dedicated sales and marketing teams for Honda and for Acura. Both brands will be housed under a single "American Honda Auto Division" to be headed by John Mendel, executive vice president of what is now called the Automobile Sales Division. "Our goal is to accelerate the already strong sales growth of the Honda and Acura brands through a more cohesive strategy, with a heightened focus on the unique needs of luxury and mainstream customers," said Mendel. "These moves will more completely align the major activities for the Honda and Acura brands under dedicated brand leaders to take advantage of new opportunities in the marketplace with greater speed and efficiency." Further, the strategy behind the creation of the Acura Division coincides with the recently announced establishment of a new Acura Business Planning Office, also effective April 1. This new entity will focus on strengthening the business and product strategies for the Acura brand. Erik Berkman, currently president of Honda R&D Americas, Inc., will become an executive vice president of Honda North America, Inc., and will lead the Acura Business Planning Office. "The realignment strategy that has created a new Acura Division reflects our growing commitment and the increased level of resources and leadership we are focusing on the Acura brand on a global basis," said Mendel. In addition to steady sales growth for the Honda and Acura brands in each of the past two years, both brands will continue to introduce new models in 2014. This spring, Honda will launch the all-new 2015 Honda Fit, to be followed later this year by an all-new compact Honda SUV. The Acura brand will introduce the all-new 2015 Acura TLX luxury performance sedan by mid-year. "The best time to make a change is when you're in a position of strength and we are not only coming off a great sales year, we are continuing to create new opportunities with a series of new and exciting Honda and Acura models," said Mendel. American Honda enjoyed near record automobile sales of 1,525,312 vehicles in 2013, the second best sales total in company history. Sales of Honda brand cars and trucks totaled 1,359,876 vehicles, an increase of 7.4 percent. Honda was led by the success of core models, with the Honda CR-V posting all-time record sales in 2013 to rank as the top-selling SUV in America, the Civic ranking as the top-selling compact car, the Odyssey ranking as the top-selling minivan, and Accord ranking as the best-selling car in America with individual car-buyers. Sales of Acura brand cars and trucks totaled 165,436 vehicles, an increase of 5.9 percent, and its best sales total since 2007. Further, sales of the Acura MDX and RDX in 2013 combined to achieve Acura's best sales year ever for light trucks. View full article -
At one time, Acura was a shining star in the automotive world. Thanks to impressive quality and a fun to drive quotient that many luxury automakers couldn't match at the time, Acura seemed it was going places. But in recent years, Acura has been a bit of a rut. Odd designs, complicated interior layouts, and trying to convince buyers that they're on the same level as Mercedes-Benz and BMW hasn't played in their favor. But Honda hopes to change that. This week, the company announced that Acura and Honda would be separated into their own divisions. Taking charge at the Acura division will be Michael Accavitti, who is currently Senior Vice President for Auto Operations at American Honda. Jeff Conrad, head of Acura sales becomes the head for Honda. The two will report to John Mendel, executive vice president of what is now called the Automobile Sales Division. "Our goal is to accelerate the already strong sales growth of the Honda and Acura brands through a more cohesive strategy, with a heightened focus on the unique needs of luxury and mainstream customers. These moves will more completely align the major activities for the Honda and Acura brands under dedicated brand leaders to take advantage of new opportunities in the marketplace with greater speed and efficiency," said John Mendel. Source: Honda William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] you can follow him on twitter at @realmudmonster. Press Release is on Page 2 American Honda Strengthens Auto Sales Division to Accelerate Sales Growth of Honda and Acura Brands 03/10/2014 - TORRANCE, CA American Honda Motor Co., Inc., will strategically realign its automobile sales and marketing operations into separate divisions organized by brand, as the Honda Division and Acura Division. The moves, effective April 1, are intended to create greater clarity and more cohesive sales and marketing plans that are right for the products and customers of each brand. In conjunction with the strategy, the following executive changes were announced: Michael Accavitti will become senior vice president and general manager of the Acura Division. In his new role, Accavitti will be responsible for all sales, marketing and parts and service business for the Acura brand. Accavitti joined Honda in 2011, and is currently the senior vice president of Auto Operations, which includes responsibility for national marketing for the Honda and Acura brands. Jeff Conrad will become senior vice president and general manager of the Honda Division. Conrad will be responsible for all sales and marketing activities for the Honda brand. Conrad joined American Honda in 1982, and is currently the vice president and general manager of Acura Sales. American Honda automotive operations have long been separated by function rather than by brand. These moves will result in exclusive divisions, with dedicated sales and marketing teams for Honda and for Acura. Both brands will be housed under a single "American Honda Auto Division" to be headed by John Mendel, executive vice president of what is now called the Automobile Sales Division. "Our goal is to accelerate the already strong sales growth of the Honda and Acura brands through a more cohesive strategy, with a heightened focus on the unique needs of luxury and mainstream customers," said Mendel. "These moves will more completely align the major activities for the Honda and Acura brands under dedicated brand leaders to take advantage of new opportunities in the marketplace with greater speed and efficiency." Further, the strategy behind the creation of the Acura Division coincides with the recently announced establishment of a new Acura Business Planning Office, also effective April 1. This new entity will focus on strengthening the business and product strategies for the Acura brand. Erik Berkman, currently president of Honda R&D Americas, Inc., will become an executive vice president of Honda North America, Inc., and will lead the Acura Business Planning Office. "The realignment strategy that has created a new Acura Division reflects our growing commitment and the increased level of resources and leadership we are focusing on the Acura brand on a global basis," said Mendel. In addition to steady sales growth for the Honda and Acura brands in each of the past two years, both brands will continue to introduce new models in 2014. This spring, Honda will launch the all-new 2015 Honda Fit, to be followed later this year by an all-new compact Honda SUV. The Acura brand will introduce the all-new 2015 Acura TLX luxury performance sedan by mid-year. "The best time to make a change is when you're in a position of strength and we are not only coming off a great sales year, we are continuing to create new opportunities with a series of new and exciting Honda and Acura models," said Mendel. American Honda enjoyed near record automobile sales of 1,525,312 vehicles in 2013, the second best sales total in company history. Sales of Honda brand cars and trucks totaled 1,359,876 vehicles, an increase of 7.4 percent. Honda was led by the success of core models, with the Honda CR-V posting all-time record sales in 2013 to rank as the top-selling SUV in America, the Civic ranking as the top-selling compact car, the Odyssey ranking as the top-selling minivan, and Accord ranking as the best-selling car in America with individual car-buyers. Sales of Acura brand cars and trucks totaled 165,436 vehicles, an increase of 5.9 percent, and its best sales total since 2007. Further, sales of the Acura MDX and RDX in 2013 combined to achieve Acura's best sales year ever for light trucks.
-
William Maley Staff Writer - CheersandGears.com August 29, 2013 Sometimes you have to admit the truth, even if its harsh. Case in point; Ford’s design chief J Mays recently told The Detroit News that Lincoln is 'not true luxury'. “No, we’re not true luxury. We’re in an investment stage with Lincoln. We’ve probably got a 10-year investment to make,” Mays said. Its easy to see Mays' point. Most of Lincoln's lineup are tarted-up Ford products. The first real product that shows Lincoln is trying to change its ways is the new MKZ. The model has some features such as a panoramic sunroof and push-button transmission that are unique to Lincoln. Mays explained that Lincoln has a “whole list of things” it will implement in future cars. “Every brand needs to have a DNA and a unique selling point and things in the vehicle that make you think, ‘That’s that particular brand.’” Source: The Detroit News William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster. View full article
- 10 replies
-
- Brand
- Design Head
- (and 4 more)
-
William Maley Staff Writer - CheersandGears.com August 29, 2013 Sometimes you have to admit the truth, even if its harsh. Case in point; Ford’s design chief J Mays recently told The Detroit News that Lincoln is 'not true luxury'. “No, we’re not true luxury. We’re in an investment stage with Lincoln. We’ve probably got a 10-year investment to make,” Mays said. Its easy to see Mays' point. Most of Lincoln's lineup are tarted-up Ford products. The first real product that shows Lincoln is trying to change its ways is the new MKZ. The model has some features such as a panoramic sunroof and push-button transmission that are unique to Lincoln. Mays explained that Lincoln has a “whole list of things” it will implement in future cars. “Every brand needs to have a DNA and a unique selling point and things in the vehicle that make you think, ‘That’s that particular brand.’” Source: The Detroit News William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster.
- 10 comments
-
- Brand
- Design Head
- (and 4 more)