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Mitsubishi is planning to announce a blueprint on how it plans to rebuild itself in September, but the company's Chief Operating Officer Trevor Mann dropped some breadcrumbs of what could be included. Speaking with Automotive News, Mann explained that the United States, China and Southeast Asia would play key roles in Mitsubishi's recovery. For the U.S., Mann hinted that Mitsubishi could tap help from Nissan or Renault on a new sedan (our guess would be compact or midsize). There is also talk about a pickup using a platform from Nissan. "It's something that we should look at. As we go forward and start to have common platforms, an alliance pickup platform would be quite an appropriate thing for us to do," said Mann. Mitsubishi may also consider building vehicles in the U.S., possibly piggybacking off a Nissan plant. Last year, Mitsubishi closed down their Normal, Illinois plant as it was unable to find a buyer for it. But these ideas are for the future. In the near future, Mann said Mitsubishi will focus on their lineup of crossovers in an effort to take advantage of growing demand for these vehicles. "The answer to your prayers is not just adding nameplates. You've got to make sure the nameplates you've got are working for you. And we've got scope for improvement." Source: Automotive News (Subscription Required) View full article -
Mitsubishi Begins To Spill Details About U.S. Strategy
William Maley posted an article in Mitsubishi
Mitsubishi is planning to announce a blueprint on how it plans to rebuild itself in September, but the company's Chief Operating Officer Trevor Mann dropped some breadcrumbs of what could be included. Speaking with Automotive News, Mann explained that the United States, China and Southeast Asia would play key roles in Mitsubishi's recovery. For the U.S., Mann hinted that Mitsubishi could tap help from Nissan or Renault on a new sedan (our guess would be compact or midsize). There is also talk about a pickup using a platform from Nissan. "It's something that we should look at. As we go forward and start to have common platforms, an alliance pickup platform would be quite an appropriate thing for us to do," said Mann. Mitsubishi may also consider building vehicles in the U.S., possibly piggybacking off a Nissan plant. Last year, Mitsubishi closed down their Normal, Illinois plant as it was unable to find a buyer for it. But these ideas are for the future. In the near future, Mann said Mitsubishi will focus on their lineup of crossovers in an effort to take advantage of growing demand for these vehicles. "The answer to your prayers is not just adding nameplates. You've got to make sure the nameplates you've got are working for you. And we've got scope for improvement." Source: Automotive News (Subscription Required)
