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Showing results for tags 'advertising'.
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Running nationally across all streaming platforms and social media platforms, Genesis will be running a "Blank Canvas" campaign. This will reflect on the brand's unique position in the automotive industry as unrestrained by expectations and driven by new chapters. Genesis is pushing the "Blank Canvas" as the unbounded by tradition, allowing the designers and engineers to pursue the ultimate luxury ambitions without any limitations. Genesis customers have so far stated that they resonate with the brand based on the trailblazing passion for constantly evolving and cultivating new moments. Beauty and Details is what brings the Genesis concepts to life with philosophy, as they craft and reinvent the future of automotive passion. To quote Amy Marentic, chief marketing officer. “The ability to be untethered from past legacy is one of Genesis’ biggest strengths as a disrupter in the market. Our ‘Blank Canvas’ campaign is a celebration of our brand’s fearless spirit in pursuing new adventures while continuously evolving to best fit the needs of our customers.” This campaign will feature television and social media streaming spots with visuals of the brands products such as the GV80 SUV and G90 Flagship sedan. It will also include the concepts of the Neolun SUV that is coming at the GV90 EV SUV and the x Gran Berlinetta. Watch for the latest on Genesis website as well as well as various platforms as Genesis rolls out their "Blank Canvas" marketing campaign. View full article
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Running nationally across all streaming platforms and social media platforms, Genesis will be running a "Blank Canvas" campaign. This will reflect on the brand's unique position in the automotive industry as unrestrained by expectations and driven by new chapters. Genesis is pushing the "Blank Canvas" as the unbounded by tradition, allowing the designers and engineers to pursue the ultimate luxury ambitions without any limitations. Genesis customers have so far stated that they resonate with the brand based on the trailblazing passion for constantly evolving and cultivating new moments. Beauty and Details is what brings the Genesis concepts to life with philosophy, as they craft and reinvent the future of automotive passion. To quote Amy Marentic, chief marketing officer. “The ability to be untethered from past legacy is one of Genesis’ biggest strengths as a disrupter in the market. Our ‘Blank Canvas’ campaign is a celebration of our brand’s fearless spirit in pursuing new adventures while continuously evolving to best fit the needs of our customers.” This campaign will feature television and social media streaming spots with visuals of the brands products such as the GV80 SUV and G90 Flagship sedan. It will also include the concepts of the Neolun SUV that is coming at the GV90 EV SUV and the x Gran Berlinetta. Watch for the latest on Genesis website as well as well as various platforms as Genesis rolls out their "Blank Canvas" marketing campaign. -
With Ford planning on dropping most of its cars except for one, the automaker is making changes to its advertising strategy, Automotive News is reporting that Ford has ended nationwide marking for the Fiesta, Focus, Fusion, and Taurus. The company is also dialing back spending in certain regions. Mark LaNeve, Ford's vice president of U.S. marketing, sales, and service tells AN that the money will be used on the Mustang, EcoSport, and new models coming in the pipeline. "It allows us to focus our resources. If we can take that money from sedans, where we have a middle-of-the-road position, to be the leading brand in SUVs, that'd be a really good position," said LaNeve. According to executives, deciding to end sales of most their car lineup was the right move, sighting August sales numbers as an example. Sales of Ford cars dropped 21 percent last month. Meanwhile, pickup and van sales rose 5.9 percent, and utilities increased 20 percent. Ford has already stopped production of the North American Focus, and will end Fiesta and Taurus production by the middle of next year. The Fusion will have a slow death as executives say the model will stick around for a couple more years. The lack of national ads will likely hurt sales, LaNeve said the company would support dealers by offering various incentives on the model. "Obviously, we can't let the dealers just sit on the inventory. We'll keep them competitive on incentives, but we're certainly not spending money there in a way where we'd be driving the market. We're accepting the share we've got." Source: Automotive News (Subscription Required) -
With Ford planning on dropping most of its cars except for one, the automaker is making changes to its advertising strategy, Automotive News is reporting that Ford has ended nationwide marking for the Fiesta, Focus, Fusion, and Taurus. The company is also dialing back spending in certain regions. Mark LaNeve, Ford's vice president of U.S. marketing, sales, and service tells AN that the money will be used on the Mustang, EcoSport, and new models coming in the pipeline. "It allows us to focus our resources. If we can take that money from sedans, where we have a middle-of-the-road position, to be the leading brand in SUVs, that'd be a really good position," said LaNeve. According to executives, deciding to end sales of most their car lineup was the right move, sighting August sales numbers as an example. Sales of Ford cars dropped 21 percent last month. Meanwhile, pickup and van sales rose 5.9 percent, and utilities increased 20 percent. Ford has already stopped production of the North American Focus, and will end Fiesta and Taurus production by the middle of next year. The Fusion will have a slow death as executives say the model will stick around for a couple more years. The lack of national ads will likely hurt sales, LaNeve said the company would support dealers by offering various incentives on the model. "Obviously, we can't let the dealers just sit on the inventory. We'll keep them competitive on incentives, but we're certainly not spending money there in a way where we'd be driving the market. We're accepting the share we've got." Source: Automotive News (Subscription Required) View full article
