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Honda Sees Accord Coupe Buyers Will Become Accord Sedan Buyers
William Maley posted an article in Honda
We knew it was coming, but it was still a shock when Honda announced that the Accord Coupe would be no more with the next-generation model. As The Truth About Cars notes, about 5 percent of Accord sales were the coupe. That means out of 345,225 Accords sold last year, about 17,200 were for the coupe. Despite dropping the coupe, Honda believes buyers of the coupe will switch over to the sedan. “The sedan has dramatic enough styling to appeal to coupe intenders,” said Sage Marie, American Honda spokesman at the reveal of the 2018 Accord to Wards Auto. The key words in that quote is 'coupe intenders'. We have to wonder how many of the buyers of the Accord Coupe bought it because it was the better looking of the two. We also wonder how many Accord Coupe owners will transition to the new sedan. It might be a small amount, but considering how much hemorrhaging is going on in the sales of midsize sedans, every little bit will help. Source: Wards Auto, The Truth About Cars -
We knew it was coming, but it was still a shock when Honda announced that the Accord Coupe would be no more with the next-generation model. As The Truth About Cars notes, about 5 percent of Accord sales were the coupe. That means out of 345,225 Accords sold last year, about 17,200 were for the coupe. Despite dropping the coupe, Honda believes buyers of the coupe will switch over to the sedan. “The sedan has dramatic enough styling to appeal to coupe intenders,” said Sage Marie, American Honda spokesman at the reveal of the 2018 Accord to Wards Auto. The key words in that quote is 'coupe intenders'. We have to wonder how many of the buyers of the Accord Coupe bought it because it was the better looking of the two. We also wonder how many Accord Coupe owners will transition to the new sedan. It might be a small amount, but considering how much hemorrhaging is going on in the sales of midsize sedans, every little bit will help. Source: Wards Auto, The Truth About Cars View full article
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