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Volkswagen may have put the Phaeton redesign on the back burner to improve profitability. Bloomberg has learned from sources that the German automaker is looking at ways of lowering the costs of materials and production, despite a new version of the Phaeton is ready to go. The Phaeton was never a big seller for Volkswagen. However, the model seemed to find a foothold in Asian markets - notably China and South Korea - in 2010 and 2011. But the fallout of the Chinese automaker and the age of the Phaeton has caused sales to drop. With the possibility of Volkswagen reworking the Phaeton, this could signal a change at the German automaker from the Piech era where profit making seemed to be off the radar, to one that cares about it more. It is surprising VW is sticking with the Phaeton, said Tim Urquhart, a London-based analyst at market researcher IHS Automotive. “And given the current drive to save costs at VW, it is even more lucky to survive.” Source: Bloomberg View full article -
Rumorpile: Volkswagen Puts Phaeton Redesign On Backburner
William Maley posted an article in Volkswagen
Volkswagen may have put the Phaeton redesign on the back burner to improve profitability. Bloomberg has learned from sources that the German automaker is looking at ways of lowering the costs of materials and production, despite a new version of the Phaeton is ready to go. The Phaeton was never a big seller for Volkswagen. However, the model seemed to find a foothold in Asian markets - notably China and South Korea - in 2010 and 2011. But the fallout of the Chinese automaker and the age of the Phaeton has caused sales to drop. With the possibility of Volkswagen reworking the Phaeton, this could signal a change at the German automaker from the Piech era where profit making seemed to be off the radar, to one that cares about it more. It is surprising VW is sticking with the Phaeton, said Tim Urquhart, a London-based analyst at market researcher IHS Automotive. “And given the current drive to save costs at VW, it is even more lucky to survive.” Source: Bloomberg -
Trying to figure out the logic of Volkswagen concerning the next-generation Phaeton is a very difficult task. The German automaker loses 28,000 euros (about $31,598) on every Phaeton built. Also the automaker has announced a cost-cutting plan that a plan to save 5 billion euros ($5.7 billion) annually in the coming years. Yet, Reuters is reporting that Volkswagen is going forward with the next-generation Phaeton due sometime in 2017 or 2018. "Economically speaking, it's the most irrational project. Piech and Winterkorn simply cannot let go of their fondness for luxury products,"said Evercore ISI analyst Arndt Ellinghorst. How irrational are we talking about? Analysts say that next-generation Phaeton using the MLB platform could cost as much as 650 million euros (about $737 million). Even some Volkswagen executives are wondering why the Phaeton is still around. "That's a dangerous question. It's an image bearer with no relevance for volume," said Volkswagen's U.S. Head Michael Horn. Source: Reuters -
Trying to figure out the logic of Volkswagen concerning the next-generation Phaeton is a very difficult task. The German automaker loses 28,000 euros (about $31,598) on every Phaeton built. Also the automaker has announced a cost-cutting plan that a plan to save 5 billion euros ($5.7 billion) annually in the coming years. Yet, Reuters is reporting that Volkswagen is going forward with the next-generation Phaeton due sometime in 2017 or 2018. "Economically speaking, it's the most irrational project. Piech and Winterkorn simply cannot let go of their fondness for luxury products,"said Evercore ISI analyst Arndt Ellinghorst. How irrational are we talking about? Analysts say that next-generation Phaeton using the MLB platform could cost as much as 650 million euros (about $737 million). Even some Volkswagen executives are wondering why the Phaeton is still around. "That's a dangerous question. It's an image bearer with no relevance for volume," said Volkswagen's U.S. Head Michael Horn. Source: Reuters View full article
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William Maley Staff Writer - CheersandGears.com September 17, 2013 A new report from Edmunds says that Volkswagen still has its eyes set on sending the next-generation Phaeton to the U.S., but when that will be is up in the air. "There will come a time when it is right to bring it back to the U.S. marketplace, but what we haven't defined yet is when that will be," said Volkswagen of America president and CEO Jonathan Browning. Sources tell Edmunds that at the moment, the Phaeton's return is at least three years away. Considering a previous report that had said the reveal of the next-generation Phaeton will happen in later 2014 or early 2015, that puts the possible return of the Phaeton in 2018. We'll be keeping a close eye to see if this plays out or if some changes happen. Source: Edmunds William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster. View full article
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Rumorpile: Does Anyone Know When The Next Phaeton Will Come?
William Maley posted an article in Volkswagen
William Maley Staff Writer - CheersandGears.com September 17, 2013 A new report from Edmunds says that Volkswagen still has its eyes set on sending the next-generation Phaeton to the U.S., but when that will be is up in the air. "There will come a time when it is right to bring it back to the U.S. marketplace, but what we haven't defined yet is when that will be," said Volkswagen of America president and CEO Jonathan Browning. Sources tell Edmunds that at the moment, the Phaeton's return is at least three years away. Considering a previous report that had said the reveal of the next-generation Phaeton will happen in later 2014 or early 2015, that puts the possible return of the Phaeton in 2018. We'll be keeping a close eye to see if this plays out or if some changes happen. Source: Edmunds William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster. -
Guess Who's Coming Back To U.S.? The Volkswagen Phaeton
William Maley posted an article in Volkswagen
William Maley Staff Writer - CheersandGears.com August 1, 2013 Back in 2002, Volkswagen launched its most ambitious vehicle. Dubbed the Phaeton, the vehicle took the place of the brand's flagship and many automotive writers considered it to be one of the best luxury vehicles on sale. However four years later, the Phaeton was pulled from the market due to poor sales. But Volkswagen is mounting a comeback for the next-generation Phaeton. Car and Driver reports that Volkswagen will bring over the next-generation Phaeton sometime in 2016. Previous reports said that the next-gen Phaeton would be shown next year, with some going out on a limb and saying Detroit would be the place. Sources at Volkswagen tell C&D that those reports are false and the new Phaeton would be shown sometime in late 2014 or 2015. The new Phaeton will use the upcoming MLB platform to help keep costs down and come with a turbocharged VR6, a turbo V8, a V6 turbo-diesel and a possible hybrid as powertrains. Source: Car and Driver William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster. -
William Maley Staff Writer - CheersandGears.com August 1, 2013 Back in 2002, Volkswagen launched its most ambitious vehicle. Dubbed the Phaeton, the vehicle took the place of the brand's flagship and many automotive writers considered it to be one of the best luxury vehicles on sale. However four years later, the Phaeton was pulled from the market due to poor sales. But Volkswagen is mounting a comeback for the next-generation Phaeton. Car and Driver reports that Volkswagen will bring over the next-generation Phaeton sometime in 2016. Previous reports said that the next-gen Phaeton would be shown next year, with some going out on a limb and saying Detroit would be the place. Sources at Volkswagen tell C&D that those reports are false and the new Phaeton would be shown sometime in late 2014 or 2015. The new Phaeton will use the upcoming MLB platform to help keep costs down and come with a turbocharged VR6, a turbo V8, a V6 turbo-diesel and a possible hybrid as powertrains. Source: Car and Driver William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster. View full article
