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Showing results for tags 'VP of Global Cadillac'.
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Last week, we brought you a story talking about what Global Cadillac's Vice President, Robert E. Ferguson would like to see happen with the ATS lineup. This week, we bring you a couple more items from the VP's wishlist. Edmunds had the chance to talk with Ferguson at the Detroit Auto Show and he said that he would like to have a diesel engine for most of the lineup in this decade. "I think that would speed our growth in Europe, and it would help us with environmental issues here and in Asia," said Ferguson. A good candidate for a diesel engine would be the new Escalade Ferguson went onto say. "I would love to see it in that time frame, but I can't commit to it. I think it would help. (Escalade) is a great selling vehicle and it is a big profit machine for us, so the more markets we can get into, the better." Another item on Ferguson's wishlist, a subcompact crossover for Cadillac. "If you look at any growth forecast, or even look at present-day growth, I would say every luxury provider is looking hard at that set. We would be silly not to. I think the Encore is a terrific vehicle and the perfect size. I would love to have a really luxurious competitive vehicle with that stance," Ferguson said. Source: Edmunds William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster. View full article
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Last week, we brought you a story talking about what Global Cadillac's Vice President, Robert E. Ferguson would like to see happen with the ATS lineup. This week, we bring you a couple more items from the VP's wishlist. Edmunds had the chance to talk with Ferguson at the Detroit Auto Show and he said that he would like to have a diesel engine for most of the lineup in this decade. "I think that would speed our growth in Europe, and it would help us with environmental issues here and in Asia," said Ferguson. A good candidate for a diesel engine would be the new Escalade Ferguson went onto say. "I would love to see it in that time frame, but I can't commit to it. I think it would help. (Escalade) is a great selling vehicle and it is a big profit machine for us, so the more markets we can get into, the better." Another item on Ferguson's wishlist, a subcompact crossover for Cadillac. "If you look at any growth forecast, or even look at present-day growth, I would say every luxury provider is looking hard at that set. We would be silly not to. I think the Encore is a terrific vehicle and the perfect size. I would love to have a really luxurious competitive vehicle with that stance," Ferguson said. Source: Edmunds William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster.
