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Mitsubishi is planning to announce a blueprint on how it plans to rebuild itself in September, but the company's Chief Operating Officer Trevor Mann dropped some breadcrumbs of what could be included. Speaking with Automotive News, Mann explained that the United States, China and Southeast Asia would play key roles in Mitsubishi's recovery. For the U.S., Mann hinted that Mitsubishi could tap help from Nissan or Renault on a new sedan (our guess would be compact or midsize). There is also talk about a pickup using a platform from Nissan. "It's something that we should look at. As we go forward and start to have common platforms, an alliance pickup platform would be quite an appropriate thing for us to do," said Mann. Mitsubishi may also consider building vehicles in the U.S., possibly piggybacking off a Nissan plant. Last year, Mitsubishi closed down their Normal, Illinois plant as it was unable to find a buyer for it. But these ideas are for the future. In the near future, Mann said Mitsubishi will focus on their lineup of crossovers in an effort to take advantage of growing demand for these vehicles. "The answer to your prayers is not just adding nameplates. You've got to make sure the nameplates you've got are working for you. And we've got scope for improvement." Source: Automotive News (Subscription Required) View full article -
Mitsubishi Begins To Spill Details About U.S. Strategy
William Maley posted an article in Mitsubishi
Mitsubishi is planning to announce a blueprint on how it plans to rebuild itself in September, but the company's Chief Operating Officer Trevor Mann dropped some breadcrumbs of what could be included. Speaking with Automotive News, Mann explained that the United States, China and Southeast Asia would play key roles in Mitsubishi's recovery. For the U.S., Mann hinted that Mitsubishi could tap help from Nissan or Renault on a new sedan (our guess would be compact or midsize). There is also talk about a pickup using a platform from Nissan. "It's something that we should look at. As we go forward and start to have common platforms, an alliance pickup platform would be quite an appropriate thing for us to do," said Mann. Mitsubishi may also consider building vehicles in the U.S., possibly piggybacking off a Nissan plant. Last year, Mitsubishi closed down their Normal, Illinois plant as it was unable to find a buyer for it. But these ideas are for the future. In the near future, Mann said Mitsubishi will focus on their lineup of crossovers in an effort to take advantage of growing demand for these vehicles. "The answer to your prayers is not just adding nameplates. You've got to make sure the nameplates you've got are working for you. And we've got scope for improvement." Source: Automotive News (Subscription Required) -
Mazda's North American office will be getting a new CEO early next year, and he believes that crossovers will bring good things to the brand. Masahiro Moro, currently Mazda's global sales and marketing executive and soon to be the CEO of Mazda' North American office in January told Automotive News that to build up customer loyalty and profits for the brand, they would need to increase sales of their crossovers. Currently, Mazda relies heavily on the Mazda3 for sales in North America. While popular, margins on the were very tight. Also, customers who bought the 3 tended to go to other makes when getting a new vehicle. "Loyalty is very low historically. With the new-generation product, our focus is how we can treat customers better and keep them loyal," said Moro. By putting more focus on crossovers, Moro explained that it would reduce the reliance on the 3 for sales. It also allows for more profit as crossover buyers tend to go heavy on the options and are likely to return to Mazda to buy another vehicle. "Our opportunity here is to recapture those customers or gain new customers through the crossover vehicles," said Moro. "In light of this, I wish that more than 50 percent of our total [u.S.] sales in two or three years be crossovers." Currently, Mazda has moved 121,622 crossovers through November. That represents 42 percent of total sales in the U.S. of 289,889. Source: Automotive News (Subscription Required) -
Mazda's North American office will be getting a new CEO early next year, and he believes that crossovers will bring good things to the brand. Masahiro Moro, currently Mazda's global sales and marketing executive and soon to be the CEO of Mazda' North American office in January told Automotive News that to build up customer loyalty and profits for the brand, they would need to increase sales of their crossovers. Currently, Mazda relies heavily on the Mazda3 for sales in North America. While popular, margins on the were very tight. Also, customers who bought the 3 tended to go to other makes when getting a new vehicle. "Loyalty is very low historically. With the new-generation product, our focus is how we can treat customers better and keep them loyal," said Moro. By putting more focus on crossovers, Moro explained that it would reduce the reliance on the 3 for sales. It also allows for more profit as crossover buyers tend to go heavy on the options and are likely to return to Mazda to buy another vehicle. "Our opportunity here is to recapture those customers or gain new customers through the crossover vehicles," said Moro. "In light of this, I wish that more than 50 percent of our total [u.S.] sales in two or three years be crossovers." Currently, Mazda has moved 121,622 crossovers through November. That represents 42 percent of total sales in the U.S. of 289,889. Source: Automotive News (Subscription Required) View full article
