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The appetite Americans have for crossovers is quite large and automakers are trying their best to appease this. Acura for its part is looking at whether it should bring the subcompact CDX crossover to the U.S. Introduced for Chinese market last year, the CDX is underpinned by the same platform as the Honda HR-V. Power comes from a 1.5L turbo-four from the Civic and an eight-speed DCT. “It’s a model that interests a lot of our people, so we have our R&D guys looking into the possibility,” said Jon Ikeda, group vice president for Acura to Wards Auto. For Acura to bring the CDX over to the U.S., they would need to make a number of changes for the vehicle to meet the various regulations here. Ikeda also revealed the brand is looking into derivatives of existing models to build up its crossover lineup. A possibility is a larger CUV with a more spacious third-row. But Ikeda does say Acura "needs to be mindful of its performance and luxury direction." “There are many, many things we could do with derivatives of our vehicles. I’m never going to say never…(but) we have to be smart with how we approach it.” Source: Wards Auto -
The appetite Americans have for crossovers is quite large and automakers are trying their best to appease this. Acura for its part is looking at whether it should bring the subcompact CDX crossover to the U.S. Introduced for Chinese market last year, the CDX is underpinned by the same platform as the Honda HR-V. Power comes from a 1.5L turbo-four from the Civic and an eight-speed DCT. “It’s a model that interests a lot of our people, so we have our R&D guys looking into the possibility,” said Jon Ikeda, group vice president for Acura to Wards Auto. For Acura to bring the CDX over to the U.S., they would need to make a number of changes for the vehicle to meet the various regulations here. Ikeda also revealed the brand is looking into derivatives of existing models to build up its crossover lineup. A possibility is a larger CUV with a more spacious third-row. But Ikeda does say Acura "needs to be mindful of its performance and luxury direction." “There are many, many things we could do with derivatives of our vehicles. I’m never going to say never…(but) we have to be smart with how we approach it.” Source: Wards Auto View full article
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America. The land of opportunity. Various automakers around the world want to get in on this very lucrative marketplace. But as Automotive News notes, trying to break into the U.S. marketplace is close to mission impossible. Automakers who don't compete in the U.S. see numbers like "16-million-plus sales volume of new cars and trucks" and "average transaction price of $30,665, according to J.D. Power" and want a piece of this. But the U.S. is an unforgiving place. "People around the world look at the sales volumes going on here, and they look at the fortunes being made here, and they look at what the outlook is in other parts of the world -- and they want to be here," said Charlie Hughes, owner of the brand-consulting firm Brand Rules. "But the plain truth is that unless you're coming in with something truly unique, it is just not plausible that you're going to get anywhere in this market." (Author's note: Also, having a bit of luck isn't a bad thing to have either. -WM) Hughes isn't wrong. Automotive News says there are 42 automotive brands that sell 283 nameplates in various models and configurations. Trying to get the attention of a consumer, let alone a large number is a difficult task. Just ask Alfa Romeo and Fiat who are currently struggling in the U.S. One only needs to look at the list of automakers that have packed up left in the past 20 years - Daewoo, Isuzu, and Suzuki. Others haven't even made it to the shore - China's Chery and India's Mahindra. But that isn't deterring a large number of automakers to give it a shot. Here is the current list of automakers that are currently planning entry to the U.S. PSA Group - parent company of Citroën, DS, and Peugeot - has announced plans for a U.S. launch. But it will be a slow rollout beginning with ride sharing service. The company will also conduct a research project to see if it is viable for them to make a launch. Skoda - a brand under the Volkswagen Group umbrella - is reportedly going to make a decision on whether to come in the U.S. next year. Ssangyong Motor Co., a South Korean builder of crossovers has announced that it will enter the U.S. in 2020 Geely Automobile is planning to launch a new brand known as Lynk & Co with the possibility of entering the U.S. No word on a possible date. Alkane Truck Co., a company based in South Carolina plans on building the Dominator, a truck using the chassis of a Brazilian army truck and various components from the U.S. CEO Bob Smith believes this vehicle will fill a niche left by the Hummer H1. "If all you're going to do is enter this market offering the same thing everyone else is already offering, you might as well save your money. The U.S. auto industry is a very expensive place to do business," said Hughes. Source: Automotive News (Subscription Required) View full article -
America. The land of opportunity. Various automakers around the world want to get in on this very lucrative marketplace. But as Automotive News notes, trying to break into the U.S. marketplace is close to mission impossible. Automakers who don't compete in the U.S. see numbers like "16-million-plus sales volume of new cars and trucks" and "average transaction price of $30,665, according to J.D. Power" and want a piece of this. But the U.S. is an unforgiving place. "People around the world look at the sales volumes going on here, and they look at the fortunes being made here, and they look at what the outlook is in other parts of the world -- and they want to be here," said Charlie Hughes, owner of the brand-consulting firm Brand Rules. "But the plain truth is that unless you're coming in with something truly unique, it is just not plausible that you're going to get anywhere in this market." (Author's note: Also, having a bit of luck isn't a bad thing to have either. -WM) Hughes isn't wrong. Automotive News says there are 42 automotive brands that sell 283 nameplates in various models and configurations. Trying to get the attention of a consumer, let alone a large number is a difficult task. Just ask Alfa Romeo and Fiat who are currently struggling in the U.S. One only needs to look at the list of automakers that have packed up left in the past 20 years - Daewoo, Isuzu, and Suzuki. Others haven't even made it to the shore - China's Chery and India's Mahindra. But that isn't deterring a large number of automakers to give it a shot. Here is the current list of automakers that are currently planning entry to the U.S. PSA Group - parent company of Citroën, DS, and Peugeot - has announced plans for a U.S. launch. But it will be a slow rollout beginning with ride sharing service. The company will also conduct a research project to see if it is viable for them to make a launch. Skoda - a brand under the Volkswagen Group umbrella - is reportedly going to make a decision on whether to come in the U.S. next year. Ssangyong Motor Co., a South Korean builder of crossovers has announced that it will enter the U.S. in 2020 Geely Automobile is planning to launch a new brand known as Lynk & Co with the possibility of entering the U.S. No word on a possible date. Alkane Truck Co., a company based in South Carolina plans on building the Dominator, a truck using the chassis of a Brazilian army truck and various components from the U.S. CEO Bob Smith believes this vehicle will fill a niche left by the Hummer H1. "If all you're going to do is enter this market offering the same thing everyone else is already offering, you might as well save your money. The U.S. auto industry is a very expensive place to do business," said Hughes. Source: Automotive News (Subscription Required) -
It slices! It dices! No, we're not trying to sell you a set of knives. This is the best way to describe Volkswagen's strategy for the U.S.; price cuts. Bloomberg reports that Volkswagen will be changing their strategy in the U.S. to become more mass-market in the U.S. This will mean a wider product range and lower prices. The hope is the strategy can reverse a downward spiral in U.S. sales that has been taking place before the diesel scandal broke. Volkswagen for many hasn't been able to crack the U.S. market. Despite becoming the world's largest automaker in terms of sales this year and making up 10 percent of total automobile sales in Europe, Volkswagen has been a blip in the U.S. In the past ten years, Volkswagen has never gotten up to 5 percent of U.S. (At the moment, Volkswagen only makes up 1.7 percent of total U.S. auto sales). The German automaker has tried making the Jetta cheaper and making a Passat for the U.S., which hasn't gotten them anywhere. It doesn't help that Volkswagen has missed the boat with growing demand for crossovers in the U.S. “Volkswagen is facing an uphill battle to revive the brand in the U.S. Volkswagen is struggling with the loser image of the past, and now in the present the brand is burned. They need a good story that assures people it’s really a new start. Just adding another SUV won’t do it,” said Ferdinand Dudenhoeffer, director of the Center for Automotive Research at the University of Duisburg-Essen. We don't think going for a mass-market plan is a good idea either at the moment. But who knows, it could be the thing that saves VW. Source: Bloomberg- 5 comments
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It slices! It dices! No, we're not trying to sell you a set of knives. This is the best way to describe Volkswagen's strategy for the U.S.; price cuts. Bloomberg reports that Volkswagen will be changing their strategy in the U.S. to become more mass-market in the U.S. This will mean a wider product range and lower prices. The hope is the strategy can reverse a downward spiral in U.S. sales that has been taking place before the diesel scandal broke. Volkswagen for many hasn't been able to crack the U.S. market. Despite becoming the world's largest automaker in terms of sales this year and making up 10 percent of total automobile sales in Europe, Volkswagen has been a blip in the U.S. In the past ten years, Volkswagen has never gotten up to 5 percent of U.S. (At the moment, Volkswagen only makes up 1.7 percent of total U.S. auto sales). The German automaker has tried making the Jetta cheaper and making a Passat for the U.S., which hasn't gotten them anywhere. It doesn't help that Volkswagen has missed the boat with growing demand for crossovers in the U.S. “Volkswagen is facing an uphill battle to revive the brand in the U.S. Volkswagen is struggling with the loser image of the past, and now in the present the brand is burned. They need a good story that assures people it’s really a new start. Just adding another SUV won’t do it,” said Ferdinand Dudenhoeffer, director of the Center for Automotive Research at the University of Duisburg-Essen. We don't think going for a mass-market plan is a good idea either at the moment. But who knows, it could be the thing that saves VW. Source: Bloomberg View full article
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The next member of the Volvo 90 Series family, the S90, will go on sale next month in the U.S. Anders Robertson, product manager for the 90 series at Volvo Car USA tells Automotive News the company expects to sell about 15,000 S90s during the first full year of sales. For some perspective, the segment that the S90 competes in - the midsize luxury sedan - sells around 300,000 vehicles per year. That means Volvo is hoping to capture about five percent of the segment sales. That sales goal seems a bit small, but there is some reason for it. The S80, Volvo's previous flagship sedan only sold 1,887 models last year. The best sales came in 2007 when 12,347 S80 sedans were sold. Source: Automotive News (Subscription Required) -
The next member of the Volvo 90 Series family, the S90, will go on sale next month in the U.S. Anders Robertson, product manager for the 90 series at Volvo Car USA tells Automotive News the company expects to sell about 15,000 S90s during the first full year of sales. For some perspective, the segment that the S90 competes in - the midsize luxury sedan - sells around 300,000 vehicles per year. That means Volvo is hoping to capture about five percent of the segment sales. That sales goal seems a bit small, but there is some reason for it. The S80, Volvo's previous flagship sedan only sold 1,887 models last year. The best sales came in 2007 when 12,347 S80 sedans were sold. Source: Automotive News (Subscription Required) View full article
