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Last year at the Tokyo Motor Show, Nissan debuted the IDx concepts. Looking like a modern interpretation of the Datsun 510 from the seventies, the IDx was a small, rear-drive coupe that could be a competitor to the Subaru BRZ and Scion FR-S. In fact, many reports have cited comments made by Nissan Executive Vice President Andy Palmer saying that production model could arrive by 2016. But according to Wards Auto, the dream maybe is just that. Wards had the chance to speak with Pierre Loing, vice president-product planning for Nissan Americas. Loing explained that the automaker is having a tough time trying to make a business case for the vehicle. “It’s not easy to do, (and) if you do something like this and you manage to do a vehicle at (a low) price, what else would you do on this platform? Because frankly to do a platform for 50,000 or 60,000 (units) a year – it’s not worth it,” said Loing. “Will (the IDx) become something or not is debated, but certainly not (by 2016).” Source: Wards Auto William Maley is a staff writer for Cheers & Gears. He can be reached [email protected] or you can follow him on twitter at @realmudmonster. View full article
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Last year at the Tokyo Motor Show, Nissan debuted the IDx concepts. Looking like a modern interpretation of the Datsun 510 from the seventies, the IDx was a small, rear-drive coupe that could be a competitor to the Subaru BRZ and Scion FR-S. In fact, many reports have cited comments made by Nissan Executive Vice President Andy Palmer saying that production model could arrive by 2016. But according to Wards Auto, the dream maybe is just that. Wards had the chance to speak with Pierre Loing, vice president-product planning for Nissan Americas. Loing explained that the automaker is having a tough time trying to make a business case for the vehicle. “It’s not easy to do, (and) if you do something like this and you manage to do a vehicle at (a low) price, what else would you do on this platform? Because frankly to do a platform for 50,000 or 60,000 (units) a year – it’s not worth it,” said Loing. “Will (the IDx) become something or not is debated, but certainly not (by 2016).” Source: Wards Auto William Maley is a staff writer for Cheers & Gears. He can be reached [email protected] or you can follow him on twitter at @realmudmonster.
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- IDx Concept
- Nissan
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