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Showing results for tags 'Small Dealers'.
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Cadillac is offering 400 of its smallest dealers a buyout if they don't want to be part of the ambitious and contentious Project Pinnacle. Automotive News reports the offers will range from $100,000 to $180,000. The dealers eligible for the buyout sold less than 50 new Cadillac models in 2015....
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Cadillac president Johan de Nysschen is trying to sell Cadillac's lowest-volume dealers (selling 50 or less models in a year) on transitioning to a virtual showroom. Automotive News says de Nysschen outlined this concept to dealers last week during national brand meetings in Southern California....