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Coming soon will be Jaguar's first crossover - the F-Pace. But the luxury automaker is consider adding another one. Autocar reports the luxury automaker is looking into a compact crossover to take on the likes of the Mercedes-Benz GLA-Class and other models. Why not a compact sedan or coupe to take on the likes of the Audi A3 BMW 1/2-Series, and Mercedes-Benz A-Class? Sales of crossovers - especially small ones are booming at the moment. “A family [of SUVs] is not confirmed but we are investigating it. We have the architecture and capability with Land Rover to go left or right, up or down, but we’d only do it on two key attributes. The car has to be dynamically the most capable and it has to meet our design standards,” said Steven de Ploey, Jaguar’s brand director. “If we want to grow, a compact model is the obvious opportunity. The arguments about this are twofold. It has to be a Jaguar in design and performance, and it would be a challenge to do this. The second is the business, both in terms of scale and competition. You’d not just be competing with premium brands but high-end mainstream manufacturers, too. There are lots of other things we have to do before this, but we have opportunities and permission to play there.” Source: Autocar View full article
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Coming soon will be Jaguar's first crossover - the F-Pace. But the luxury automaker is consider adding another one. Autocar reports the luxury automaker is looking into a compact crossover to take on the likes of the Mercedes-Benz GLA-Class and other models. Why not a compact sedan or coupe to take on the likes of the Audi A3 BMW 1/2-Series, and Mercedes-Benz A-Class? Sales of crossovers - especially small ones are booming at the moment. “A family [of SUVs] is not confirmed but we are investigating it. We have the architecture and capability with Land Rover to go left or right, up or down, but we’d only do it on two key attributes. The car has to be dynamically the most capable and it has to meet our design standards,” said Steven de Ploey, Jaguar’s brand director. “If we want to grow, a compact model is the obvious opportunity. The arguments about this are twofold. It has to be a Jaguar in design and performance, and it would be a challenge to do this. The second is the business, both in terms of scale and competition. You’d not just be competing with premium brands but high-end mainstream manufacturers, too. There are lots of other things we have to do before this, but we have opportunities and permission to play there.” Source: Autocar
