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Found 2 results

  1. A lot of the high-performance sub-brands have been thinking about the future and the possibility of using turbocharged four-cylinders or all-wheel drive. BMW's M division isn't going down that trail of thought yet. Speaking with Australian outlet Motoring, BMW M's head of product management, Carsten Pries says for the time being, the division will focus on developing models with the six cylinders and rear-wheel drive. “If you also look at the M performance models we have added over the last three or four years they have rear-wheel drive as the standard setting and also have six cylinder engines. These are cars that attract new people to the M brand [and its core models] and that is very important,” said Pries. “This combination of six cylinder engines and rear-wheel drive is not just a USP in marketing terms but it is something that really attracts people to our brand. This is obviously not something you can just talk about but also something you can experience and enjoy." It should be noted that M does have two models with all-wheel drive, the X5 and X6 M models. We assume Pries is referring to M's sedans and coupes with these comments. Pries does admit that the current strategy could change in the near future. “If the framework changes in the future, we have to look then at what we can do in terms of a [providing] a proper or decent M offer,” said Pries. Source: Motoring View full article
  2. A lot of the high-performance sub-brands have been thinking about the future and the possibility of using turbocharged four-cylinders or all-wheel drive. BMW's M division isn't going down that trail of thought yet. Speaking with Australian outlet Motoring, BMW M's head of product management, Carsten Pries says for the time being, the division will focus on developing models with the six cylinders and rear-wheel drive. “If you also look at the M performance models we have added over the last three or four years they have rear-wheel drive as the standard setting and also have six cylinder engines. These are cars that attract new people to the M brand [and its core models] and that is very important,” said Pries. “This combination of six cylinder engines and rear-wheel drive is not just a USP in marketing terms but it is something that really attracts people to our brand. This is obviously not something you can just talk about but also something you can experience and enjoy." It should be noted that M does have two models with all-wheel drive, the X5 and X6 M models. We assume Pries is referring to M's sedans and coupes with these comments. Pries does admit that the current strategy could change in the near future. “If the framework changes in the future, we have to look then at what we can do in terms of a [providing] a proper or decent M offer,” said Pries. Source: Motoring
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