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GM's Mark Reuss Talks About Cadillac and Chevrolet
William Maley posted an article in General Motors
Whenever you get the chance to sit down and chat with General Motors' executive vice president Mark Reuss, you know that some interesting tidbits will come out of it. Case in point is a piece published by Car and Driver where Reuss shoots the breeze on Cadillac and Chevrolet. What are GM's priorities at the moment? Reuss explains it like this: “to grow Cadillac, and get Chevrolet back in the car game, really feed Buick and GMC, get Opel straightened around, and get our international operations profitable.” Now New York put Cadillac in the spotlight with the introduction of the CT6. Reuss explained that CT6 isn't the brand's flagship and “there’s a car above this.” Car and Driver asked about the possibility of a sports car for Cadillac. Reuss squashed that idea. “The brand’s got to be ready to do something like that. Right now it’s not. I don’t think doing a car like that is going to change the brand image today, either." Reuss was also adamant about where the luxury brand currently stands. "Year one. I think we’re talking to ourselves if we think that we’re on the consideration list of people, in volume, in the luxury segment. So let’s get real about it, and keep hammering, and keep building great cars and trucks, and people start to notice and want to try something different, and that’s our opportunity. There’s a whole generation out there whose moms and dads drove BMWs and Audis and Mercedes, and they didn’t drive Cadillacs. We need to get on that consideration list with great cars and trucks. In that sense, from a product-development standpoint, we’re more than year one. From a brand standpoint, we’re year one.” As for Chevrolet, Reuss revealed the fate the long-rumored Chevrolet Code 130R: It isn't happening. “We looked at that and we looked at our competitors who were doing things like that and what the market told us was that was not a good idea. The volumes of those things were terrible." Source: Car and Driver -
Whenever you get the chance to sit down and chat with General Motors' executive vice president Mark Reuss, you know that some interesting tidbits will come out of it. Case in point is a piece published by Car and Driver where Reuss shoots the breeze on Cadillac and Chevrolet. What are GM's priorities at the moment? Reuss explains it like this: “to grow Cadillac, and get Chevrolet back in the car game, really feed Buick and GMC, get Opel straightened around, and get our international operations profitable.” Now New York put Cadillac in the spotlight with the introduction of the CT6. Reuss explained that CT6 isn't the brand's flagship and “there’s a car above this.” Car and Driver asked about the possibility of a sports car for Cadillac. Reuss squashed that idea. “The brand’s got to be ready to do something like that. Right now it’s not. I don’t think doing a car like that is going to change the brand image today, either." Reuss was also adamant about where the luxury brand currently stands. "Year one. I think we’re talking to ourselves if we think that we’re on the consideration list of people, in volume, in the luxury segment. So let’s get real about it, and keep hammering, and keep building great cars and trucks, and people start to notice and want to try something different, and that’s our opportunity. There’s a whole generation out there whose moms and dads drove BMWs and Audis and Mercedes, and they didn’t drive Cadillacs. We need to get on that consideration list with great cars and trucks. In that sense, from a product-development standpoint, we’re more than year one. From a brand standpoint, we’re year one.” As for Chevrolet, Reuss revealed the fate the long-rumored Chevrolet Code 130R: It isn't happening. “We looked at that and we looked at our competitors who were doing things like that and what the market told us was that was not a good idea. The volumes of those things were terrible." Source: Car and Driver View full article
