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Subscription services are beginning to become more popular as more companies and OEMs come into this market to offer consumers a range of different vehicles that can be swapped. Mercedes-Benz is the latest automaker planning to launch such a service in the U.S. "We plan to have something ready within this year. We are in the final conclusion" stage, said Britta Seeger, global head of sales for Mercedes-Benz to Automotive News. "With everything we see from the markets, from the customer … going forward, choice is really the topic of the future. Customers are so diverse and they want to have different offers. Subscription is another part of how to offer mobility to our customers." Earlier this month, Mercedes launched a pilot program called Mercedes me Flexperience at two of Germany's largest Mercedes' dealership groups. Customers who sign up can select and drive up to 12 new vehicles for a year at an undisclosed monthly rate depending on the vehicle segment. The rate includes insurance, maintenance, repair, tires, and up to 36,000 kilometers (22,369 miles) a year. As for vehicle choices, customers can choose from four different segments: A, C, E, and S-Class models and their crossover and AMG variants. Customers can upgrade to a higher model segment for an additional cost. When it comes to swap into a new vehicle, a customer can do it through the Mercedes me Flexperience app. Details as to where Mercedes plans to launch the pilot program for the U.S. and pricing are still being worked out. Source: Automotive News (Subscription Required) View full article -
Mercedes-Benz Plans To Launch A Subscription Program For U.S.
William Maley posted an article in Mercedes Benz
Subscription services are beginning to become more popular as more companies and OEMs come into this market to offer consumers a range of different vehicles that can be swapped. Mercedes-Benz is the latest automaker planning to launch such a service in the U.S. "We plan to have something ready within this year. We are in the final conclusion" stage, said Britta Seeger, global head of sales for Mercedes-Benz to Automotive News. "With everything we see from the markets, from the customer … going forward, choice is really the topic of the future. Customers are so diverse and they want to have different offers. Subscription is another part of how to offer mobility to our customers." Earlier this month, Mercedes launched a pilot program called Mercedes me Flexperience at two of Germany's largest Mercedes' dealership groups. Customers who sign up can select and drive up to 12 new vehicles for a year at an undisclosed monthly rate depending on the vehicle segment. The rate includes insurance, maintenance, repair, tires, and up to 36,000 kilometers (22,369 miles) a year. As for vehicle choices, customers can choose from four different segments: A, C, E, and S-Class models and their crossover and AMG variants. Customers can upgrade to a higher model segment for an additional cost. When it comes to swap into a new vehicle, a customer can do it through the Mercedes me Flexperience app. Details as to where Mercedes plans to launch the pilot program for the U.S. and pricing are still being worked out. Source: Automotive News (Subscription Required) -
Rumorpile: Volkswagen Planning 'Goodwill Program' For 2.0L TDI Owners
William Maley posted an article in Volkswagen
Volkswagen's reputation has been taking a number of big hits due to the cheating software they used in a number of their diesel models to pass EPA regulations. But a new report says the company is planning to regain the trust of some of their owners. The Truth About Cars learned from a source that Volkswagen will be announcing a program that offers owners of affected TDI models (new and used) to recive a prepaid card. Two cards will be available to owners; the first will be a $500 card that can be used anywhere, while a second card - expected to be around $500 to $750 - can only be used at Volkswagen dealers. Details of this program are expected to be announced this week. Source: The Truth About Cars -
Volkswagen's reputation has been taking a number of big hits due to the cheating software they used in a number of their diesel models to pass EPA regulations. But a new report says the company is planning to regain the trust of some of their owners. The Truth About Cars learned from a source that Volkswagen will be announcing a program that offers owners of affected TDI models (new and used) to recive a prepaid card. Two cards will be available to owners; the first will be a $500 card that can be used anywhere, while a second card - expected to be around $500 to $750 - can only be used at Volkswagen dealers. Details of this program are expected to be announced this week. Source: The Truth About Cars View full article
