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Every luxury automaker it seems has gone mad for SUVs. Companies like Lamborghini, Bentley, and even Rolls-Royce are hard at work on a SUV. But it seems that one has possibly gone back on their plans. Back in 2009, Aston Martin showed off the Lagonda SUV concept. Reactions to the concept were mixed to say in the least. But former CEO Dr. Ulrich Bez said the company was considering go ahead with the project. Now Aston Martin's Director of Design, Marek Reichman hints that SUV may have been axed. “We first showed the Lagonda SUV concept back in 2009. We still have plans for the brand. There might be some surprises in the marque’s re-establishment into the market place, but as a very unique coachbuilt experience. And that’s probably what’s most befitting of the brand,” said Reichman to Piston Heads. “It’s more. It’s the reinvention of the marque, the brand, but done in a very, very limited way. It’s not something we believe that is a mass product.” What are these plans? A possible one is an exclusive four-door sedan. Earlier this year, spy shots captured a distinctive four-door sedan undergoing testing by Aston Martin. The speculation is that sedan will be a Lagonda. Source: Piston Heads, Autoblog William Maley is a staff writer for Cheers & Gears. He can be reached [email protected] or you can follow him on twitter at @realmudmonster. View full article -
Every luxury automaker it seems has gone mad for SUVs. Companies like Lamborghini, Bentley, and even Rolls-Royce are hard at work on a SUV. But it seems that one has possibly gone back on their plans. Back in 2009, Aston Martin showed off the Lagonda SUV concept. Reactions to the concept were mixed to say in the least. But former CEO Dr. Ulrich Bez said the company was considering go ahead with the project. Now Aston Martin's Director of Design, Marek Reichman hints that SUV may have been axed. “We first showed the Lagonda SUV concept back in 2009. We still have plans for the brand. There might be some surprises in the marque’s re-establishment into the market place, but as a very unique coachbuilt experience. And that’s probably what’s most befitting of the brand,” said Reichman to Piston Heads. “It’s more. It’s the reinvention of the marque, the brand, but done in a very, very limited way. It’s not something we believe that is a mass product.” What are these plans? A possible one is an exclusive four-door sedan. Earlier this year, spy shots captured a distinctive four-door sedan undergoing testing by Aston Martin. The speculation is that sedan will be a Lagonda. Source: Piston Heads, Autoblog William Maley is a staff writer for Cheers & Gears. He can be reached [email protected] or you can follow him on twitter at @realmudmonster.
