Search the Community
Showing results for tags 'Performance Brand'.
Found 2 results
-
Tetsuya Tada, the man behind the Toyota 86 coupe (and sister models Subaru BRZ and Scion FR-S) has some dreams that he would like the Japanese brand to take on. One thing Tada-san is adamant Toyota should do is launch a dedicated high-performance brand. “BMW has its M Division, Mercedes-Benz has Mercedes-AMG, Audi has quattro GmbH, so they have a stance of a sports car, but Toyota hasn’t,” Tada-san told CarAdvice. “So I would like to build that major sports car brand within Toyota, like BMW’s M.” The closest thing Toyota has at the moment is their TRD (Toyota Racing Development) arm. But Tada points to Gazgoo Racing - the group behind the racing efforts of the Lexus LF-A and Toyota 86 - as a possibility to reach this goal. “BMW and M and Audi and quattro GmbH used to be like the Toyota relationship with Gazoo – it wasn’t really one body, it was two separate things. But because of the time and the continuous effort, now they are together. So, I’m wishing that Toyota puts effort continuously, and then someday later, Toyota and Gazoo will be one body. The important thing is to keep putting in the effort and continue – never give up,” said Tada-san. Tada-san is also working on encouraging Toyota to build more vehicles with passion - see the upcoming Lexus LC 500 as an example. He is very much aware of the ‘opportunity’ to build a flagship sports car - the rumored Supra. “We’re putting all the effort into making it happen. There is so much gossip about it may be happening or it may be produced, but amongst Toyota Motor Corporation (TMC), much of the things people think, have already been tried. But trying [‘things’] and trying to reach production, are two different things. So, of the ideas from our team, maybe one tenth is the production car.” Toyota and BMW currently have a partnership of developing various things, including a sports car platform. Rumor has it that next-generation BMW Z4 will share its platform with the Supra. Finally, Tada-san revealed what he would like to do as a dream project. “I would prefer a new Celica GT4 – turbo, four-wheel drive. [it’s a] really fun car and really fast. And [it was fast on] every type of road. [A new one is definitely] one of my dreams.” Source: CarAdvice -
Tetsuya Tada, the man behind the Toyota 86 coupe (and sister models Subaru BRZ and Scion FR-S) has some dreams that he would like the Japanese brand to take on. One thing Tada-san is adamant Toyota should do is launch a dedicated high-performance brand. “BMW has its M Division, Mercedes-Benz has Mercedes-AMG, Audi has quattro GmbH, so they have a stance of a sports car, but Toyota hasn’t,” Tada-san told CarAdvice. “So I would like to build that major sports car brand within Toyota, like BMW’s M.” The closest thing Toyota has at the moment is their TRD (Toyota Racing Development) arm. But Tada points to Gazgoo Racing - the group behind the racing efforts of the Lexus LF-A and Toyota 86 - as a possibility to reach this goal. “BMW and M and Audi and quattro GmbH used to be like the Toyota relationship with Gazoo – it wasn’t really one body, it was two separate things. But because of the time and the continuous effort, now they are together. So, I’m wishing that Toyota puts effort continuously, and then someday later, Toyota and Gazoo will be one body. The important thing is to keep putting in the effort and continue – never give up,” said Tada-san. Tada-san is also working on encouraging Toyota to build more vehicles with passion - see the upcoming Lexus LC 500 as an example. He is very much aware of the ‘opportunity’ to build a flagship sports car - the rumored Supra. “We’re putting all the effort into making it happen. There is so much gossip about it may be happening or it may be produced, but amongst Toyota Motor Corporation (TMC), much of the things people think, have already been tried. But trying [‘things’] and trying to reach production, are two different things. So, of the ideas from our team, maybe one tenth is the production car.” Toyota and BMW currently have a partnership of developing various things, including a sports car platform. Rumor has it that next-generation BMW Z4 will share its platform with the Supra. Finally, Tada-san revealed what he would like to do as a dream project. “I would prefer a new Celica GT4 – turbo, four-wheel drive. [it’s a] really fun car and really fast. And [it was fast on] every type of road. [A new one is definitely] one of my dreams.” Source: CarAdvice View full article
