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PSA Peugeot Citroën Announces A Return to the U.S.
William Maley posted an article in Automotive Industry
It has been hinted at and rumored for a few years. But today, PSA Peugeot Citroën announced they would be making a return to the U.S. During a presentation for analysts and investors at PSA's headquarters in Paris, CEO Carlos Tavares unveiled a ten-year plan that could result in the launch of Citroën, DS, and Peugeot vehicles to the U.S. The plan would be split up into three steps. Step one: Enter the U.S. as a mobility operator from 2017, possibly with Bollore,” said Tavares. Bollore is a French company that builds batteries and compact EVs that are mainly used by a French car-sharing service, Autolib. Citroën and Bollore are currently working together to bring a concept EV into production. Step two: Start up a car-sharing program (i.e. Zipcar, GM's Maven) that would be owned and operated by PSA. Step three: If the first two steps are successful, PSA could return “to sell cars in the U.S. supported by regional sourcing when appropriate,” Tavares said. Tavares says PSA has formed a team to study the U.S. market, what customers like and dislike; and the regulatory requirements. As Automotive News notes, this is wildly different than the plan provided by Yves Bonnefont, CEO of DS back in 2014. Bonnefont explained the strategy was to sell DS vehicles in 200 large cities around the world after 2020 - including the U.S. “We want to make DS a global premium brand, and you cannot be global without the U.S.,” said Bonnefont. Why ten years? A possible reason may come down to PSA Peugeot Citroën not having any presence in the U.S. As we noted in our report last month, PSA doesn't have any connections to dealers or manufacturers. Also, PSA closed down their U.S. office in 2013 as a way to cut costs. Source: Automotive News (Subscription Required) -
It has been hinted at and rumored for a few years. But today, PSA Peugeot Citroën announced they would be making a return to the U.S. During a presentation for analysts and investors at PSA's headquarters in Paris, CEO Carlos Tavares unveiled a ten-year plan that could result in the launch of Citroën, DS, and Peugeot vehicles to the U.S. The plan would be split up into three steps. Step one: Enter the U.S. as a mobility operator from 2017, possibly with Bollore,” said Tavares. Bollore is a French company that builds batteries and compact EVs that are mainly used by a French car-sharing service, Autolib. Citroën and Bollore are currently working together to bring a concept EV into production. Step two: Start up a car-sharing program (i.e. Zipcar, GM's Maven) that would be owned and operated by PSA. Step three: If the first two steps are successful, PSA could return “to sell cars in the U.S. supported by regional sourcing when appropriate,” Tavares said. Tavares says PSA has formed a team to study the U.S. market, what customers like and dislike; and the regulatory requirements. As Automotive News notes, this is wildly different than the plan provided by Yves Bonnefont, CEO of DS back in 2014. Bonnefont explained the strategy was to sell DS vehicles in 200 large cities around the world after 2020 - including the U.S. “We want to make DS a global premium brand, and you cannot be global without the U.S.,” said Bonnefont. Why ten years? A possible reason may come down to PSA Peugeot Citroën not having any presence in the U.S. As we noted in our report last month, PSA doesn't have any connections to dealers or manufacturers. Also, PSA closed down their U.S. office in 2013 as a way to cut costs. Source: Automotive News (Subscription Required) View full article
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It was only a few years ago that French automaker PSA Peugeot Citroën was on life support due to massive losses and poor sales. But thanks to an infusion of cash from Chinese automaker Dongfeng and the French government, the company was able to right the ship. The past couple of years has seen PSA Peugeot Citroën emerge as a healthy and profitable automaker. Now the company is looking at expanding into new markets, including the U.S. According to Automobilwoche, officials at PSA say the U.S. and Iran are under consideration as the first markets for expansion. "Our Back in the Race restructuring program has been successfully completed. Now comes the next step. And this has put the issue of the U.S. on the table," said DS brand chief Yves Bonnefont. As we reported back in 2014 and last year, PSA Peugeot Citroën has been considering sending the DS brand into U.S. to test the waters. It is a "natural candidate" for PSA in North America, Bonnefont said. Citroen spun off DS into its own brand last year and its aimed to take on the likes of Audi and Mercedes. The plan is to have six models by the end of this decade ranging from the DS3 (Mini Cooper competitor) to a possible flagship sedan. But Richard Lucki says there are a number of problems the company would need to solve before entering the U.S. Lucki should know as he managed PSA Peugeot Citroën's affairs in the U.S. until 2013 when the company closed their office in Detroit. He explained PSA's return would be difficult as the company doesn't have a dealer network or a manufacturing base. "Pricing is an issue. Everyone else -- Audi, BMW, Mercedes -- has manufacturing here," Lucki said. We'll find what PSA's plans are on April 5th. Source: Automobilwoche via Automotive News (Subscription Required) View full article
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PSA Peugeot Citroën Could Be Making A Return To The U.S.
William Maley posted an article in Automotive Industry
It was only a few years ago that French automaker PSA Peugeot Citroën was on life support due to massive losses and poor sales. But thanks to an infusion of cash from Chinese automaker Dongfeng and the French government, the company was able to right the ship. The past couple of years has seen PSA Peugeot Citroën emerge as a healthy and profitable automaker. Now the company is looking at expanding into new markets, including the U.S. According to Automobilwoche, officials at PSA say the U.S. and Iran are under consideration as the first markets for expansion. "Our Back in the Race restructuring program has been successfully completed. Now comes the next step. And this has put the issue of the U.S. on the table," said DS brand chief Yves Bonnefont. As we reported back in 2014 and last year, PSA Peugeot Citroën has been considering sending the DS brand into U.S. to test the waters. It is a "natural candidate" for PSA in North America, Bonnefont said. Citroen spun off DS into its own brand last year and its aimed to take on the likes of Audi and Mercedes. The plan is to have six models by the end of this decade ranging from the DS3 (Mini Cooper competitor) to a possible flagship sedan. But Richard Lucki says there are a number of problems the company would need to solve before entering the U.S. Lucki should know as he managed PSA Peugeot Citroën's affairs in the U.S. until 2013 when the company closed their office in Detroit. He explained PSA's return would be difficult as the company doesn't have a dealer network or a manufacturing base. "Pricing is an issue. Everyone else -- Audi, BMW, Mercedes -- has manufacturing here," Lucki said. We'll find what PSA's plans are on April 5th. Source: Automobilwoche via Automotive News (Subscription Required) -
William Maley Staff Writer - CheersandGears.com October 23, 2013 The alliance between General Motors and PSA Peugeot Citroen was supposed to help out the two companies with number of new vehicles and powertrains, and lower costs. But since the alliance was announced last year, it has been fraught with disappointment. Now it appears the alliance is scaling back a bit. According to Automotive News, the two companies are slimming down the alliance as the two companies pursue other ways to reverse losses. Part of this slim down is due to the planned joint platform for subcompact cars was nixed. This platform was the heart of the alliance. "Further analysis showed that the business model just wasn't there," said a PSA spokesperson. But there a couple other items at play. For one, sources say PSA Peugeot Citroen is in talks with Chinese automaker Dongfeng about a new partnership. The automaker plans to increase capital by about 3 billion euros, with Dongfeng and the French state possibly each taking stakes of about 20 percent. Now GM could pull out of the alliance since Dongfeng is a competitor to SAIC, GM's partner in China. The other item is that GM has been taking its own path for recovery in Europe. GM's new Europe chief, Karl-Thomas Neumann has been making a number of changes. He has moved some of the production of the Opel Mokka from Korea to Spain and recently got GM's Russian operations under his control. GM is also stepping up their efforts of using their platforms globally. "It certainly seems GM has no focus on the alliance with Peugeot any more. They don't want to be partnered with a struggling company, and they have alternative methods to turn things around," said Kristina Church, analyst with Barclays. But the alliance isn't coming to a close. The two still have two vehicle projects which happen to be compact minivans and crossovers and a joint purchasing program. "We are moving forward with the implementation" of the projects which have already been agreed upon, said GM spokesman Ulrich Weber. Source: Automotive News (Subscription Required) William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster. View full article
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General Motors and PSA Peugeot Citroen Slim Down Their Alliance
William Maley posted an article in General Motors
William Maley Staff Writer - CheersandGears.com October 23, 2013 The alliance between General Motors and PSA Peugeot Citroen was supposed to help out the two companies with number of new vehicles and powertrains, and lower costs. But since the alliance was announced last year, it has been fraught with disappointment. Now it appears the alliance is scaling back a bit. According to Automotive News, the two companies are slimming down the alliance as the two companies pursue other ways to reverse losses. Part of this slim down is due to the planned joint platform for subcompact cars was nixed. This platform was the heart of the alliance. "Further analysis showed that the business model just wasn't there," said a PSA spokesperson. But there a couple other items at play. For one, sources say PSA Peugeot Citroen is in talks with Chinese automaker Dongfeng about a new partnership. The automaker plans to increase capital by about 3 billion euros, with Dongfeng and the French state possibly each taking stakes of about 20 percent. Now GM could pull out of the alliance since Dongfeng is a competitor to SAIC, GM's partner in China. The other item is that GM has been taking its own path for recovery in Europe. GM's new Europe chief, Karl-Thomas Neumann has been making a number of changes. He has moved some of the production of the Opel Mokka from Korea to Spain and recently got GM's Russian operations under his control. GM is also stepping up their efforts of using their platforms globally. "It certainly seems GM has no focus on the alliance with Peugeot any more. They don't want to be partnered with a struggling company, and they have alternative methods to turn things around," said Kristina Church, analyst with Barclays. But the alliance isn't coming to a close. The two still have two vehicle projects which happen to be compact minivans and crossovers and a joint purchasing program. "We are moving forward with the implementation" of the projects which have already been agreed upon, said GM spokesman Ulrich Weber. Source: Automotive News (Subscription Required) William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster. -
William Maley Staff Writer - CheersandGears.com October 14, 2012 When General Motors and PSA/Peugeot-Citroen announced their alliance back in February, questions were brought up of what this deal would bring and if there was more this to the deal. This past week, French Newspaper La Tribune reports that the two companies have been in talks to possibly extend their partnership to a 50/50 deal, with General Motors adding more cash. Neither company commented when asked. Reuters has learned from one of their sources that the two companies has discussed "selling Opel to Peugeot, buying Peugeot's automotive business or putting them all together in a new entity." The first two options are good only for the seller since that would let them walk away from the mess. The third option is an unknown at this point. Source: Reuters William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster. -
GM News: Rumorpile: Is There More To The GM-PSA Deal?
William Maley posted a topic in General Motors
William Maley Staff Writer - CheersandGears.com October 14, 2012 When General Motors and PSA/Peugeot-Citroen announced their alliance back in February, questions were brought up of what this deal would bring and if there was more this to the deal. This past week, French Newspaper La Tribune reports that the two companies have been in talks to possibly extend their partnership to a 50/50 deal, with General Motors adding more cash. Neither company commented when asked. Reuters has learned from one of their sources that the two companies has discussed "selling Opel to Peugeot, buying Peugeot's automotive business or putting them all together in a new entity." The first two options are good only for the seller since that would let them walk away from the mess. The third option is an unknown at this point. Source: Reuters William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster. View full article
