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Showing results for tags 'Overhaul'.
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For many years, Lincoln has been known as the brand that sells glorified Fords. But according to Reuters, that could be changing in the near future. Mark Fields, the blue oval's new chairman is is going ahead multiyear, multibillion-dollar overhaul of Lincoln that will include a new premium vehicle platform. Ford's board and executive chairman Bill Ford have given the go ahead in this plan. "It's really important for us to have a relevant and vibrant luxury brand. You need to make the investment and build this brand over time," said Fields. Sources tell Reuters that the new platform, named D6, will be able to be configured in front, rear, and all-wheel drive. This platform will underpin a number of new sedans and crossovers when it goes into production in 2019. In the meantime, Lincoln will be updating its current lineup. First up will be the MKX crossover in the spring, followed by the MKS sedan in 2016. Source: Reuters William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster. -
For many years, Lincoln has been known as the brand that sells glorified Fords. But according to Reuters, that could be changing in the near future. Mark Fields, the blue oval's new chairman is is going ahead multiyear, multibillion-dollar overhaul of Lincoln that will include a new premium vehicle platform. Ford's board and executive chairman Bill Ford have given the go ahead in this plan. "It's really important for us to have a relevant and vibrant luxury brand. You need to make the investment and build this brand over time," said Fields. Sources tell Reuters that the new platform, named D6, will be able to be configured in front, rear, and all-wheel drive. This platform will underpin a number of new sedans and crossovers when it goes into production in 2019. In the meantime, Lincoln will be updating its current lineup. First up will be the MKX crossover in the spring, followed by the MKS sedan in 2016. Source: Reuters William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster. View full article
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Scion has been hamstrung for the past couple of years with an aging lineup. While new models such as the FR-S and updated tC have helped somewhat, Scion's sales have been declining. But the brand is planning to overhaul their lineup starting next year. Speaking on the sidelines of the New York Auto Show with Automotive News, Scion vice president Doug Murtha said the brand is planning to replace three of its five models starting next year. The first new model will be shown at the LA Auto Show. Murtha didn't give any details about what segment the new model would be in, but did hint at a possible direction. “From a segment context, Scion has always been about entry compact and subcompact, and that will remain our center of gravity,” Murtha said. “Would we be interested in other body styles? The answer is always yes. We may mix things up a bit as we find a new direction for the brand.” The mostly likely candidates for replacement for the xB and xD models. The two models are currently into their seventh year of their lifecycle. The other candidate for replacement is the iQ city car. Source: Automotive News (Subscription Required) View full article
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Scion has been hamstrung for the past couple of years with an aging lineup. While new models such as the FR-S and updated tC have helped somewhat, Scion's sales have been declining. But the brand is planning to overhaul their lineup starting next year. Speaking on the sidelines of the New York Auto Show with Automotive News, Scion vice president Doug Murtha said the brand is planning to replace three of its five models starting next year. The first new model will be shown at the LA Auto Show. Murtha didn't give any details about what segment the new model would be in, but did hint at a possible direction. “From a segment context, Scion has always been about entry compact and subcompact, and that will remain our center of gravity,” Murtha said. “Would we be interested in other body styles? The answer is always yes. We may mix things up a bit as we find a new direction for the brand.” The mostly likely candidates for replacement for the xB and xD models. The two models are currently into their seventh year of their lifecycle. The other candidate for replacement is the iQ city car. Source: Automotive News (Subscription Required)
