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Buick's brand manager Duncan Aldred is 'thrilled' with how the brand is doing. "It's a wonderful portfolio. We'll have three sedans, three crossovers and a halo. I think most brands would say, "Yeah, that's a great portfolio.' I'm thrilled with it," Aldred told Automotive News. That doesn't mean Aldred isn't open to possibly a new product, such as a flagship. But one model that has been taken off the table is the Opel Adam. Previously, Aldred has said he would like to bring the Adam over to compete against the Fiat 500 and MINI Cooper. But with the rise of crossovers - like the Buick Encore, has given Aldred second thoughts. "I very much did feel when I came over that that could really help accelerate the Buick brand story. I don't see that as much. Whether the market shifted or the fashion nature of those cars has changed, I don't know. But I wouldn't be looking for a small, B-segment car today," said Aldred. Source: Automotive News (Subscription Required) View full article
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Buick's brand manager Duncan Aldred is 'thrilled' with how the brand is doing. "It's a wonderful portfolio. We'll have three sedans, three crossovers and a halo. I think most brands would say, "Yeah, that's a great portfolio.' I'm thrilled with it," Aldred told Automotive News. That doesn't mean Aldred isn't open to possibly a new product, such as a flagship. But one model that has been taken off the table is the Opel Adam. Previously, Aldred has said he would like to bring the Adam over to compete against the Fiat 500 and MINI Cooper. But with the rise of crossovers - like the Buick Encore, has given Aldred second thoughts. "I very much did feel when I came over that that could really help accelerate the Buick brand story. I don't see that as much. Whether the market shifted or the fashion nature of those cars has changed, I don't know. But I wouldn't be looking for a small, B-segment car today," said Aldred. Source: Automotive News (Subscription Required)
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William Maley Staff Writer - CheersandGears.com September 11, 2013 Since the Opel Adam went on sale earlier this year, many wished for the Adam to come to the U.S. as a Buick. Those wishes could become reality. "We are looking at it. Nothing is decided. But it's an example of some of the Opel product being used elsewhere in the world," said Opel Chairman Karl-Thomas Neumann. If the green light is given for Buick to get the Adam, don't expect it to come until the first redesign. The current model doesn't meet U.S. safety and other regulatory requirements. "We have to work on the car. That's one of the issues that we have to look at," said Neumann. Editor's Note: Back in December, we tried our hand at what Buick's version of the Opel Adam should look like. We named it the Buick David. What do you think? -DD Click picture to embiggen Source: Automotive News (Subscription Required) William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster. View full article
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William Maley Staff Writer - CheersandGears.com September 11, 2013 Since the Opel Adam went on sale earlier this year, many wished for the Adam to come to the U.S. as a Buick. Those wishes could become reality. "We are looking at it. Nothing is decided. But it's an example of some of the Opel product being used elsewhere in the world," said Opel Chairman Karl-Thomas Neumann. If the green light is given for Buick to get the Adam, don't expect it to come until the first redesign. The current model doesn't meet U.S. safety and other regulatory requirements. "We have to work on the car. That's one of the issues that we have to look at," said Neumann. Editor's Note: Back in December, we tried our hand at what Buick's version of the Opel Adam should look like. We named it the Buick David. What do you think? -DD Click picture to embiggen Source: Automotive News (Subscription Required) William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster.