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A Peek Into The Mind Of GM's North American President
William Maley posted an article in General Motors
William Maley Staff Writer - CheersandGears.com November 8, 2013 Forbes had the chance to talk with General Motors' North American president Mark Reuss this week. Reuss talked about key gaps that he sees in GM's lineup and what could be done to fill them. We'll start with the Chevrolet Cruze. Since going on sale in the U.S., a lot of us have been wondering why there isn't a hatchback version. Especially considering the number of compact hatchbacks that are on sale has been growing and that Chevrolet sells a Cruze hatchback in Europe. Reuss said “That was a pre-bankruptcy planning mistake.” Even without the hatchback, the Cruze has been doing quite well, with 211,862 models sold so far this year. Speaking about the next-generation Cruze, Reuss said “the next-generation will blow you away.” From what we know, the next-generation Cruze will adopt a design profile similar to the Sonic. Maybe the five-door Cruze will come as well. Reuss also talked about a "contemporary wagon for mainstream America." Something more affordable than the wagons from BMW, Mercedes-Benz, and even Cadillac's own CTS Sports Wagon. There are a few other models that were bandied about by Reuss including a compact van to take on the Ford Transit Connect, a “black hole” pickup truck that would be sandwhich between a medium-duty and heavy-duty truck, and a a flagship model for Buick that Reuss says “a much more beautiful Panamera.” Source: Forbes William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster. -
William Maley Staff Writer - CheersandGears.com November 8, 2013 Forbes had the chance to talk with General Motors' North American president Mark Reuss this week. Reuss talked about key gaps that he sees in GM's lineup and what could be done to fill them. We'll start with the Chevrolet Cruze. Since going on sale in the U.S., a lot of us have been wondering why there isn't a hatchback version. Especially considering the number of compact hatchbacks that are on sale has been growing and that Chevrolet sells a Cruze hatchback in Europe. Reuss said “That was a pre-bankruptcy planning mistake.” Even without the hatchback, the Cruze has been doing quite well, with 211,862 models sold so far this year. Speaking about the next-generation Cruze, Reuss said “the next-generation will blow you away.” From what we know, the next-generation Cruze will adopt a design profile similar to the Sonic. Maybe the five-door Cruze will come as well. Reuss also talked about a "contemporary wagon for mainstream America." Something more affordable than the wagons from BMW, Mercedes-Benz, and even Cadillac's own CTS Sports Wagon. There are a few other models that were bandied about by Reuss including a compact van to take on the Ford Transit Connect, a “black hole” pickup truck that would be sandwhich between a medium-duty and heavy-duty truck, and a a flagship model for Buick that Reuss says “a much more beautiful Panamera.” Source: Forbes William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster. View full article
