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Scion has been called Toyota's experimental division as it allows Toyota to try new products and ideas (although it hasn't been used for this in a few years). Now with this, you would think Toyota would introduce some new hybrid or electric vehicle. But Green Car Reports reports that it will not likely happen anytime soon. Scion chief Doug Murtha tells Green Car Reports the brand is still maintaining its focus on providing vehicles for those under 35, a group that isn't quite ready to spend the cash for these type of powertrain technologies. “People think that this would have a lot of appeal with our target audience; and it absolutely does, and the environmental benefits are nice,” said Murtha. “But where it jumps the track is when we start talking about how much they might be willing to pay for a hybrid system: pretty much zero.” Source: Green Car Reports -
Scion News: Scion Won't Be Seeing Hybrid or Electric Vehicles
William Maley posted a topic in Toyota
Scion has been called Toyota's experimental division as it allows Toyota to try new products and ideas (although it hasn't been used for this in a few years). Now with this, you would think Toyota would introduce some new hybrid or electric vehicle. But Green Car Reports reports that it will not likely happen anytime soon. Scion chief Doug Murtha tells Green Car Reports the brand is still maintaining its focus on providing vehicles for those under 35, a group that isn't quite ready to spend the cash for these type of powertrain technologies. “People think that this would have a lot of appeal with our target audience; and it absolutely does, and the environmental benefits are nice,” said Murtha. “But where it jumps the track is when we start talking about how much they might be willing to pay for a hybrid system: pretty much zero.” Source: Green Car Reports View full article -
By William Maley Staff Writer - CheersandGears.com April 24, 2013 Since Volvo was bought by Chinese automaker Geely back in 2010, talk emerged that Volvo was considering a flagship. This would be further fueled by comments from Geely Chairman Li Shufu who said Volvo should compete directly with BMW, Mercedes and Audi; and the introduction of two concept vehicles, the Concept Universe and Concept You. Volvo's CEO at the time, Stefan Jacoby said a luxury sedan doesn't fit the image of the brand. Jacoby's sucessor agrees. "We don't have any ambitions to go into a segment where we would compete with vehicles that have V-8 or V-12 engines. We don't believe it would fit our brand image," said Volvo CEO Hakan Samuelsson. Samuelsson's current focus is to get the replacements for the XC90 and S80, both to be underpinned by Volvo’s new scalable platform architecture (SPA) out on the market. Source: Automotive News Europe (Subscription Required) William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster. View full article
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By William Maley Staff Writer - CheersandGears.com April 24, 2013 Since Volvo was bought by Chinese automaker Geely back in 2010, talk emerged that Volvo was considering a flagship. This would be further fueled by comments from Geely Chairman Li Shufu who said Volvo should compete directly with BMW, Mercedes and Audi; and the introduction of two concept vehicles, the Concept Universe and Concept You. Volvo's CEO at the time, Stefan Jacoby said a luxury sedan doesn't fit the image of the brand. Jacoby's sucessor agrees. "We don't have any ambitions to go into a segment where we would compete with vehicles that have V-8 or V-12 engines. We don't believe it would fit our brand image," said Volvo CEO Hakan Samuelsson. Samuelsson's current focus is to get the replacements for the XC90 and S80, both to be underpinned by Volvo’s new scalable platform architecture (SPA) out on the market. Source: Automotive News Europe (Subscription Required) William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster.
