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Showing results for tags 'Market Share'.
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Sedan Sales Are Sliding and it Could Get Worse
William Maley posted an article in Automotive Industry
May was a horrible month for automakers as many reported sales drops. Part of this can be attributed sales of cars (especially sedans) imploding. According to Automotive News, the 15 largest automakers all posted lower car sales. Overall car sales dropped 16 percent. "We don't get a lot of ups on cars right now, as far as people even wanting a price on them," said Gary Uftring, president of Uftring Auto Group in Peoria, Ill. "Styling has changed, and what people want to be seen in is a crossover or a sport utility." Case in point, light-truck sales rose 2.4 percent in May. Sedans were the hardest hit for May. Here's a rundown of the big losers, Toyota Camry and Prius saw a decrease of about 7,000 models when compared to sales last May BMW 5-Series, Ford Focus, and Ford Fusion all saw a drop of over 20 percent Worst month of any kind for the Chevrolet Impala, down 54 percent. Barclays Capital analyst Brian Johnson says the U.S. has gone into a 'sedan recession,' and could hurt sales down the road. "Excess supply and weak demand for sedans is likely to yield added price pressures. One trend that may accelerate the sedan recession is weakness in deep subprime credit, which largely supports used car values -- especially for sedans." Source: Automotive News (Subscription Required) -
May was a horrible month for automakers as many reported sales drops. Part of this can be attributed sales of cars (especially sedans) imploding. According to Automotive News, the 15 largest automakers all posted lower car sales. Overall car sales dropped 16 percent. "We don't get a lot of ups on cars right now, as far as people even wanting a price on them," said Gary Uftring, president of Uftring Auto Group in Peoria, Ill. "Styling has changed, and what people want to be seen in is a crossover or a sport utility." Case in point, light-truck sales rose 2.4 percent in May. Sedans were the hardest hit for May. Here's a rundown of the big losers, Toyota Camry and Prius saw a decrease of about 7,000 models when compared to sales last May BMW 5-Series, Ford Focus, and Ford Fusion all saw a drop of over 20 percent Worst month of any kind for the Chevrolet Impala, down 54 percent. Barclays Capital analyst Brian Johnson says the U.S. has gone into a 'sedan recession,' and could hurt sales down the road. "Excess supply and weak demand for sedans is likely to yield added price pressures. One trend that may accelerate the sedan recession is weakness in deep subprime credit, which largely supports used car values -- especially for sedans." Source: Automotive News (Subscription Required) View full article
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G. David Felt Staff Writer Alternative Energy - CheersandGears.com Car Wars 2013-2016 CarWars2013-2016.PDF The automotive Product pipeline for the US Market. While this report came out last year, there is some interesting assumptions / analysis made by Bank of America and Merrill Lynch. This report starts off with the basic background and thesis along with industry trends and then dives into company analysis, expected market share shifts, implications for suppliers to dealers and the all mighty conclusion. What was interesting to note is the expected decline in market share by Korean manufactures while Japan stays pretty much the same and US grows. They do see that product activity while having slowed due to the depression we are just now pulling out of is showing signs that imply an 18.5% rate of replacement each year. Ford and GM are expected to have the highest rate of product refresh out of all auto companies. What I felt was missing is the AGE component of buyers versus leasors. I think this really tells allot about a company when you know the average age for a product segment. This is clearly missing from this report. Over all very interesting to review. I wonder what others will think?
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By William Maley Staff Writer - CheersandGears.com April 30, 2013 General Motors is hoping to reverse a trend of losing market share by introducing new models over the next few years. Since 2002, GM has seen its market share decline at a steady rate, losing 10.5% in that time. This is due to competitors such as Chrysler and Japanese automakers roaring back in sales. GM believes a onslaught of new products can help them claw back some market share. The Detroit News reports that 70% of GM's product portfolio will be refreshed by the end of this year. That will climb to 89% by 2016. "The oldest car will be the (Chevrolet) Cruze and the (Buick) Verano, very shortly. So this is all guns blazing," said GM North America President Mark Reuss at the New York Auto show last month. The product push seems to be working. According to Autodata Corp, GM's market share was up 0.5 percentage points to 18% in the first quarter. "2013 is off to a very good start for General Motors on both a product and market-share basis. And we're increasingly well-positioned to compete as the economy strengthens and our launch cadence accelerates," said Kurt McNeil, GM's vice president of U.S. sales operations. Analysts believe GM has a good shot of improving their market share, especially in 2014 when products such as the Chevrolet Impala, Cadillac CTS, and pickups. "GM definitely has the opportunity to stabilize if not grow market share, given they have a number of new products," said Rebecca Lindland, principal of Rebel Three Media & Consulting in Greenwich, Conn. "They'll have more product on the ground, less disruption at the plants. That's the year when they can gain substantial share," said Morgan Stanley analyst Adam Jonas. However analysts say GM better pay close attention to competitors. "The landscape has never been more competitive, especially in the mainstream as opposed to the luxury," said Lindland. Source: The Detroit News William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster. View full article
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General Motors Hoping To Gain More Market Share With New Models
William Maley posted an article in General Motors
By William Maley Staff Writer - CheersandGears.com April 30, 2013 General Motors is hoping to reverse a trend of losing market share by introducing new models over the next few years. Since 2002, GM has seen its market share decline at a steady rate, losing 10.5% in that time. This is due to competitors such as Chrysler and Japanese automakers roaring back in sales. GM believes a onslaught of new products can help them claw back some market share. The Detroit News reports that 70% of GM's product portfolio will be refreshed by the end of this year. That will climb to 89% by 2016. "The oldest car will be the (Chevrolet) Cruze and the (Buick) Verano, very shortly. So this is all guns blazing," said GM North America President Mark Reuss at the New York Auto show last month. The product push seems to be working. According to Autodata Corp, GM's market share was up 0.5 percentage points to 18% in the first quarter. "2013 is off to a very good start for General Motors on both a product and market-share basis. And we're increasingly well-positioned to compete as the economy strengthens and our launch cadence accelerates," said Kurt McNeil, GM's vice president of U.S. sales operations. Analysts believe GM has a good shot of improving their market share, especially in 2014 when products such as the Chevrolet Impala, Cadillac CTS, and pickups. "GM definitely has the opportunity to stabilize if not grow market share, given they have a number of new products," said Rebecca Lindland, principal of Rebel Three Media & Consulting in Greenwich, Conn. "They'll have more product on the ground, less disruption at the plants. That's the year when they can gain substantial share," said Morgan Stanley analyst Adam Jonas. However analysts say GM better pay close attention to competitors. "The landscape has never been more competitive, especially in the mainstream as opposed to the luxury," said Lindland. Source: The Detroit News William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster.
