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Selling 10,000 cars in a year can seem like a small achievement. For automotive companies in the highest echelons, that number is a significant milestone. Delivering 10,112 vehicles worldwide in 2023, Lamborghini broke through the 10,000 vehicle sales mark for the first time since it was founded in 1963. Selling exactly 3000 cars, the United States was Lamborghini's biggest market. Canada received 357 cars. Germany was the second biggest market with 961, while China came third at 845 units. Lamborghini's home market of Italy came in eighth place with 409 cars delivered. What makes this more impressive is that Lambo only had two models for 2023. Unsurprisingly, the Urus SUV was the top seller with 6,087 sales. Huracán sales represented 3,962 with 63 being the last Aventadors. The total includes the last 112 of the Countach LPI 800-4 hypercar. Lambo's replacement for the Aventador, the Revuelto, was launched too late in the year to have any production numbers. Revuelto uses a V12 with plug-in-hybrid power to make around 1,000 horsepower. If you want a Revuelto, you're out of luck. Unless you already have one on order, Lambo says the Revuelto is sold out for the next three years. While the Huracán is bowing out at the end of this year, there will be a facelifted Urus. It should use the same twin-turbo V8 producing 729 horsepower found in the Porsche Cayenne Turbo E-Hybrid. Ferrari and Bentley sold 13,221 and 15,147 vehicles, respectively. At the top of the food chain, Rolls-Royce, sold a little over 6,000 cars, at 6,032. View full article
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Lamborghini Finally Breaks Selling Over 10,000 Models
Anthony Fongaro posted an article in Lamborghini
Selling 10,000 cars in a year can seem like a small achievement. For automotive companies in the highest echelons, that number is a significant milestone. Delivering 10,112 vehicles worldwide in 2023, Lamborghini broke through the 10,000 vehicle sales mark for the first time since it was founded in 1963. Selling exactly 3000 cars, the United States was Lamborghini's biggest market. Canada received 357 cars. Germany was the second biggest market with 961, while China came third at 845 units. Lamborghini's home market of Italy came in eighth place with 409 cars delivered. What makes this more impressive is that Lambo only had two models for 2023. Unsurprisingly, the Urus SUV was the top seller with 6,087 sales. Huracán sales represented 3,962 with 63 being the last Aventadors. The total includes the last 112 of the Countach LPI 800-4 hypercar. Lambo's replacement for the Aventador, the Revuelto, was launched too late in the year to have any production numbers. Revuelto uses a V12 with plug-in-hybrid power to make around 1,000 horsepower. If you want a Revuelto, you're out of luck. Unless you already have one on order, Lambo says the Revuelto is sold out for the next three years. While the Huracán is bowing out at the end of this year, there will be a facelifted Urus. It should use the same twin-turbo V8 producing 729 horsepower found in the Porsche Cayenne Turbo E-Hybrid. Ferrari and Bentley sold 13,221 and 15,147 vehicles, respectively. At the top of the food chain, Rolls-Royce, sold a little over 6,000 cars, at 6,032.- 2 comments
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Lamborghini has pulled the sheet off their first hybrid in the for of the Lamborghini Siån ahead of the Frankfurt International Auto Show. The 808-Horsepower hyper-car take the V-12 from the Aventador SVJ and uprates it to 774 horsepower. Then the addition of a 48-volt electric motor adds an additional 34 horsepower. The motor is located in the gearbox and can be used for low speed parking maneuvers. The regenerative braking sends power to a supercapacitor unit during deceleration which then supplies a power boost to the car at speeds up to 81 mph. The electric motor also smooths out the acceleration curve, working during gear changes it smooths out the shift points. This allows the car to gain a 43-75 mph time 1.2 seconds faster than the Aventador SVJ. As far as design, the Siån is very futuristic and aggressive. The large air intakes increase downforce. Only 63 Siåns will be built and all of them have already been sold. So if you didn't get your deposit in already, you're too late. View full article
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Lamborghini has pulled the sheet off their first hybrid in the for of the Lamborghini Siån ahead of the Frankfurt International Auto Show. The 808-Horsepower hyper-car take the V-12 from the Aventador SVJ and uprates it to 774 horsepower. Then the addition of a 48-volt electric motor adds an additional 34 horsepower. The motor is located in the gearbox and can be used for low speed parking maneuvers. The regenerative braking sends power to a supercapacitor unit during deceleration which then supplies a power boost to the car at speeds up to 81 mph. The electric motor also smooths out the acceleration curve, working during gear changes it smooths out the shift points. This allows the car to gain a 43-75 mph time 1.2 seconds faster than the Aventador SVJ. As far as design, the Siån is very futuristic and aggressive. The large air intakes increase downforce. Only 63 Siåns will be built and all of them have already been sold. So if you didn't get your deposit in already, you're too late.
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Lamborghini has been toying with the idea of electrification for some time. It would allow them to meet stricter emission regulations while retaining their naturally aspirated engines. Their CEO has made it official, the replacement for the Aventador will have electrification. "The next Aventador will be hybrid, with a V12. A decision is made on that and this is something that will keep us different from the others and this is very important," said Stefano Domenicali to Auto Express. In addition, the replacement for the Huracan will go down the electrification route by retaining the V10 and adding an electric motor. We got a hint of this back in March during a interview Maurizio Reggiani, Lamborghini's chief technical officer. The Urus will be the first Lamborghini to be electrified when the plug-in hybrid model launches towards the end of this decade, followed by the Aventador replacement a few years after. Source: Auto Express View full article
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Lamborghini CEO Confirms Aventador Replacement Will Be Electrified
William Maley posted an article in Lamborghini
Lamborghini has been toying with the idea of electrification for some time. It would allow them to meet stricter emission regulations while retaining their naturally aspirated engines. Their CEO has made it official, the replacement for the Aventador will have electrification. "The next Aventador will be hybrid, with a V12. A decision is made on that and this is something that will keep us different from the others and this is very important," said Stefano Domenicali to Auto Express. In addition, the replacement for the Huracan will go down the electrification route by retaining the V10 and adding an electric motor. We got a hint of this back in March during a interview Maurizio Reggiani, Lamborghini's chief technical officer. The Urus will be the first Lamborghini to be electrified when the plug-in hybrid model launches towards the end of this decade, followed by the Aventador replacement a few years after. Source: Auto Express- 2 comments
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Another Lamborghini Model Is Planned... After 2025 or So
William Maley posted a topic in Lamborghini
Lamborghini's model lineup will grow by one when the Urus goes on sale later this year. But the Italian sports car builder is considering adding another model to their lineup, not anytime soon though. “I think that first of all we need to consider where we were a couple of years ago. We were selling 1000 cars. It [current levels] is a big step. We’re going to do another step [with Urus], so we need to be prudent," said Lamborghini CEO Stefano Domenicali to Motoring. “For sure, as soon as we have stabilised the growth, in a very methodical way, what we can see is that we’re going to think of introducing another model … but in the second part [of the next decade] – 2025 to 2030 — in that range. Not before. It would be wrong,” As to what the fourth model could be, Domenicali said they are still in talks. “Still discussing… Still discussing… Still under discussion. We see a lot of competitors attacking for the lower side of it… But we still have the time to discuss. And to make sure that we are once again different from the others.” If we were to guess right now, our money would be on a smaller SUV or a sedan. Source: Motoring View full article- 2 replies
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Another Lamborghini Model Is Planned... After 2025 or So
William Maley posted an article in Lamborghini
Lamborghini's model lineup will grow by one when the Urus goes on sale later this year. But the Italian sports car builder is considering adding another model to their lineup, not anytime soon though. “I think that first of all we need to consider where we were a couple of years ago. We were selling 1000 cars. It [current levels] is a big step. We’re going to do another step [with Urus], so we need to be prudent," said Lamborghini CEO Stefano Domenicali to Motoring. “For sure, as soon as we have stabilised the growth, in a very methodical way, what we can see is that we’re going to think of introducing another model … but in the second part [of the next decade] – 2025 to 2030 — in that range. Not before. It would be wrong,” As to what the fourth model could be, Domenicali said they are still in talks. “Still discussing… Still discussing… Still under discussion. We see a lot of competitors attacking for the lower side of it… But we still have the time to discuss. And to make sure that we are once again different from the others.” If we were to guess right now, our money would be on a smaller SUV or a sedan. Source: Motoring- 2 comments
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We are still a few years out before Lamborghini introduces a successor to the Huracán, but it still will retain a V10 engine. “I think in the field where the Huracán is, the effect of having two cylinders more than all the other competitors will be a big difference,” said Maurizio Reggiani, Lamborghini's chief technical officer to Car and Driver. “When we made the Gallardo with the first V-10, people thought we were crazy because of packaging, the weight, the cost, everything. And it was a storming success. For me I need to say thanks to the Gallardo engine, and it is clear that this is part of my vision for the DNA of the super-sports-car field of Lamborghini.” Reggiani said he's determined to keep naturally aspirated engines in Lamborghini's supercars, unlike most competitors that are turning to turbocharging. “My question is, why do I need to do something different? If I trust in the naturally aspirated engine, why do I need to downgrade my powertrain to a V-8 or V-6? I am Lamborghini, I am the top of the pinnacle of the super sports car. I want to stay where I am,” said Reggiani. He does say that the Huracán's replacement with some sort of electrification to stronger regulations. “Afterward, I need some support [to meet regulatory demands], but the emotion is sound, and the reaction you have in a 10-cylinder engine you cannot have from any other kind. This is what our customers love.” Reggiani also revealed the Huracán successor would continue to offer a rear-wheel drive. Source: Car and Driver
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We are still a few years out before Lamborghini introduces a successor to the Huracán, but it still will retain a V10 engine. “I think in the field where the Huracán is, the effect of having two cylinders more than all the other competitors will be a big difference,” said Maurizio Reggiani, Lamborghini's chief technical officer to Car and Driver. “When we made the Gallardo with the first V-10, people thought we were crazy because of packaging, the weight, the cost, everything. And it was a storming success. For me I need to say thanks to the Gallardo engine, and it is clear that this is part of my vision for the DNA of the super-sports-car field of Lamborghini.” Reggiani said he's determined to keep naturally aspirated engines in Lamborghini's supercars, unlike most competitors that are turning to turbocharging. “My question is, why do I need to do something different? If I trust in the naturally aspirated engine, why do I need to downgrade my powertrain to a V-8 or V-6? I am Lamborghini, I am the top of the pinnacle of the super sports car. I want to stay where I am,” said Reggiani. He does say that the Huracán's replacement with some sort of electrification to stronger regulations. “Afterward, I need some support [to meet regulatory demands], but the emotion is sound, and the reaction you have in a 10-cylinder engine you cannot have from any other kind. This is what our customers love.” Reggiani also revealed the Huracán successor would continue to offer a rear-wheel drive. Source: Car and Driver View full article
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Lamborghini has once again entered the SUV scene with the introduction of Urus at the company's headquarters in Italy tonight. The Urus is very much a Lamborghini in design. The overall profile is wedge-shaped and features a drastically sloping roofline, angled windows, a fair number of cutouts for cooling in the front, and flared out fenders. Inside, the Urus features a flat-bottom steering wheel and an angled center stack. The starter button is located at the bottom of the center stack. Under the hood is a first for Lamborghini - a turbocharged engine. Lamborghini explains the reason they went with turbocharging is low-end torque. This should help the Urus get off the line quickly like Lamboghnini's sports cars. The 4.0L twin-turbo V8 engine produces 650 horsepower and 627 pound-feet of torque. This is paired up with an eight-speed automatic and all-wheel drive. Torque split is 40/60 in normal conditions, but can send 70 percent of power to the front wheels to improve traction or 87 percent to the rear to improve the sporting dynamics. The Urus offers the regular driving modes found on other Lamborghini models (Strada, Sport, Corsa, and Neve (snow)), but also features Terra (off-road) and Sabbia (sand). Performance figures for the Urus: 0-62 mph: 3.6 seconds 0-124 mph: 12.8 seconds Top Speed: 190 mph Under the Urus' shell is a heavily reworked version of the Volkswagen Group's MLB platform - underpins the Audi Q7, Bentley Bentayga, and Porsche Cayenne. The Urus will also come with air suspension and rear-wheel steering. Lamborghini is positioning the Urus as their entry-level model with a base price of roughly $200,000 when it arrives this spring. Source: Lamborghini Press Release is on Page 2 The new Lamborghini Urus: The world’s first Super Sport Utility Vehicle Design, performance, driving dynamics and driving emotion – pure Lamborghini DNA Suitable for everyday driving in a range of environments 4.0 liter V8 twin-turbo engine with 650 hp and 850 Nm of torque for maximum performance Acceleration 0-100 km/h in 3.6 seconds and top speed 305 km/h 4WD system with active torque vectoring and four-wheel steering for perfect handling Carbon ceramic brakes, adaptive air suspension and active roll stabilization for maximum safety and comfort Up to six different driving modes + EGO mode available via ‘Tamburo’ driving dynamics selector Sant'Agata Bolognese, 4 December 2017 – Automobili Lamborghini launches its third model the Lamborghini Urus, the first Super Sport Utility Vehicle, and creates a new niche in the luxury segment with benchmarking power, performance and driving dynamics, unparalleled design, luxury and daily usability. "The Lamborghini Urus is a visionary approach based on the infusion of Lamborghini DNA into the most versatile vehicle, the SUV. The Urus elevates the SUV to a level not previously possible, the Super SUV. It is a true Lamborghini in terms of design, performance, driving dynamics and emotion as well as drivable every day in a range of environments," says Stefano Domenicali, Automobili Lamborghini Chairman and Chief Executive Officer. "The Urus fits perfectly within the Lamborghini family as a high performance car. It is the culmination of intensive development and passionate skill to create a new breed of bull: a Super SUV that transcends the boundaries of expectations and opens the door to new possibilities, for both our brand and our customers." The Urus features a 4.0 liter V8 twin-turbo engine delivering 650 hp (478 kW) at 6,000 rpm, maximum 6,800 rpm, and 850 Nm of maximum torque already at 2,250 rpm. With 162.7 hp/l the Urus claims one of the highest specific power outputs in its class and the best weight-to-power ratio at 3,38 kg/hp. The Urus accelerates from 0-100 km/h in 3.6 seconds, 0-200 km/h in 12,8 seconds and with a top speed of 305 km/h it is the fastest SUV available. Urus: a multi-faceted personality The Lamborghini Urus is as much a luxury SUV as the most powerful, with a super sports car dynamism to be enjoyed by both driver and passengers. Its low-line coupé styling and commanding road position belie the very comfortable ride, higher ground clearance, and luxurious space within together with the latest technologies. The Urus provides easy driving in the city, maximum comfort during long journeys, thrilling super sports car dynamics on the road and track, and versatile off-road abilities in a range of environments. The Lamborghini Urus has a dual personality: it is multi-dimensional. It can be specified to be as sporty or as elegant as the owner wishes, and can equally be used as a daily luxury drive or provide an exhilarating super sports experience. Name As has long been the tradition at Lamborghini, the name Urus is derived from the world of bulls. The Urus, also known as Aurochs, is one of the large, wild ancestors of domestic cattle. The Spanish fighting bull, as bred for the past 500 years, is still very close to the Urus in its appearance. Power and Performance Engine The Lamborghini Urus sports a new front-mounted, 4.0 liter petrol V8 twin-turbo aluminum engine. The choice of a turbo engine, the first in a Lamborghini, reflects the desired usage range of the Urus. Especially in off-road conditions a high level of torque at low revs is necessary and can be guaranteed only by such an engine, providing optimal engine responsiveness and efficiency. Delivering 650 hp (478 kW) at 6,000 rpm, maximum 6,800 rpm and a maximum torque of 850 Nm at 2,250-4,500 rpm, the Urus has a specific power of 162.7 hp/l. With a curb weight lower than 2,200 kg the Urus is the SUV with the best weight-to-power ratio at 3.38 kg/hp. The Urus accelerates from 0-100 km/h in 3.6 seconds, 0-200 km/h in 12.8 seconds and reaches a top speed of 305 km/h. Braking is no less impressive: the Urus decelerates from 100 km/h to 0 in 33,7 m. The compact engine optimizes the car's center of gravity through its low-mounted position. With a central turbo charger layout close to the combustion chambers, optimum engine responsiveness is assured. The twin-scroll turbochargers run in parallel, providing maximum power in full-load conditions. This reduces turbo lag and ensures maximum torque and smooth provision of power throughout the torque curve, even at low speeds. Two separate exhaust flows complement the cylinder firing sequence by eliminating cross-interference in the exhaust gas cycle. With a double overhead camshaft and variable valve timing, new cylinder-liner technology reduces weight while ensuring the highest performance from the eight-cylinder engine. Cylinder deactivation reduces fuel consumption for a perfect balance between vehicle performance and efficient engine function. Transmission and gearbox The Urus features an automatic eight-speed gearbox. The compact and efficient electro-hydraulically controlled planetary gearbox is tuned to provide very short low gear ratios and longer high gears. A highly efficient slip-controlled converter lock-up clutch and specially-developed torque converter guarantee a highly responsive engine, with an exceptionally powerful starting ratio for exciting acceleration, and high speed at low engine revs for optimal fuel consumption and emissions. Highly efficient gear braking is also assured. Lamborghini four-wheel drive and torque vectoring: optimizing driving dynamics The Lamborghini Urus' four-wheel drive system delivers safe, highly-responsive driving dynamics on every road and surface, in all weather. A Torsen central self-locking differential provides maximum control and agility in all driving conditions, particularly off-road. Torque is split 40/60 to the independent front/rear axle as standard, with a dynamic maximum torque of 70% to the front or 87% to the rear, enhancing traction to the axle with higher ground friction. The Urus features active torque vectoring via a rear differential, enabling propulsive power to be instantly distributed to each individual wheel for enhanced traction, depending on the driving mode, driving style and the road grip. Torque vectoring also provides additional steering control: less steering effort is required, with enhanced agility allowing higher cornering speeds and a more sporty drive. Yaw motion is controlled, avoiding understeer into corners and tire slip during acceleration. In the driving modes STRADA, TERRA (off-road) and NEVE (snow) torque vectoring reduces understeer for safe and simple driving. In SPORT and CORSA torque vectoring allows the Urus to become more agile with a greater oversteer character: interaction between the four-wheel drive system and ESC manages oversteer to enable a precise and fun drive. In SABBIA (sand) mode, the system is calibrated to guarantee agility and precision on terrains with reduced grip such as on gravel or sand dunes, making it the ideal mode for off-road fun. Rear-wheel steering The Lamborghini Urus adopts the rear-wheel steering introduced in the Aventador S over the whole speed range. The rear steering angle varies up to +/- 3.0 degrees, according to vehicle speed and driving mode selected: at low speeds the rear-axle steering angle is opposite to that of the front wheels (counter-phase steering), effectively shortening the wheelbase up to 600 mm for increased agility and a reduced turning circle for increased maneuverability. At high speeds the rear axle steering angle is in the same direction as the front wheels (in-phase steering), elongating the wheelbase up to 600 mm for increased stability and ride comfort as well as optimum driving dynamics. Lamborghini DNA The emotive Lamborghini sound and feel A 360-degree approach to engine, exhaust system and chassis ensures daily usability with the reduction of unwanted mechanical noise, while maintaining the emotive Lamborghini driving experience and inimitable Lamborghini sound. Depending on the driving mode selected via the Tamburo, the V8 engine has been calibrated to vary the sound and feel of the Urus, from the quietest and most comfortable low-frequency sounds in STRADA mode, to a sportier and more exciting Lamborghini sound and feedback in CORSA. A specially-developed exhaust system also customizes the sound output dependent on engine speed: at high acceleration, the Urus produces a more guttural, sporty sound and chassis feedback. The Tamburo – Lamborghini driving dynamics control The Tamburo driving mode selector on the center console controls all dynamic vehicle systems and allows the selection of driving dynamics according to surface conditions or drivers' preference, via STRADA, SPORT and CORSA as well the additional NEVE (snow) mode. As an option, two further off-road settings are offered: TERRA (off-road) and SABBIA (sand). In STRADA mode the height adapts according to speed to enhance comfort, while in SPORT the Urus lowers to ensure stability and precision at all speeds. In CORSA the vehicle is even more precise and performance oriented with roll at a minimum. In the three off-road modes, NEVE , TERRA and SABBIA higher ground clearance allows obstacles to be safely overcome, with anti-roll bars providing independent asymmetric movement during cornering to ensure optimal traction. The electromechanical active roll stabilization system is being used for the first time in a Lamborghini. The stabilization system ensures maximum reduction of the roll angle on bumpy roads in both a straight line and around corners through active decoupling of the stabilizer halves, while ensuring the most agile drive and responsive steering. The Urus' specially-tuned damping system incorporates new damper valves, continually adjusting to different driving conditions: harder when cornering and softer in a straight line. The adaptive damper concept is automatically adjusted to different driving modes through ANIMA, or can be fully customized by the driver via the EGO mode, choosing the required rigidity for a very comfortable ride to an extremely sporty, aggressive setting dependent on driving style and road conditions. Exterior design The Urus is undoubtedly a Lamborghini, taking cues from the LM002 as well as the super sports cars that are fundamental to Lamborghini heritage: the Urus has outstanding proportions, adopting the two-thirds body, one-third window ratio of Lamborghini super sports cars. The Urus is a Lamborghini with luxurious space for up to five occupants. Its short overhangs communicate its strength, muscularity, dynamically assertive character and commanding road position. The imposing front of the Urus clearly identifies the location of the front-engined power plant within the peaked mound of the bonnet, reminiscent of the Miura and Aventador, and accented by diagonal hood lines, found for the first time on the Countach, that are such a dynamic Lamborghini characteristic. The proud, low front is underlined by the substantial front fender: the Urus is the most powerful SUV available. Large air intakes sporting the hexagonal theme are linked by a low-level front spoiler, further emphasizing the car's aerodynamic efficiency and exceptional performance. The front lights are sleek, slim and very sporty, set in a horizontal position and with LED headlights in the familiar Lamborghini Y shape. Its distinctive single-line silhouette features a dynamic coupé-style fly line, accented by the frameless doors and emphasizing the typical Lamborghini characteristic of a lower front end. The powerful character line lips upwards around the rear glass windows, dynamically connecting front and rear and emphasizing the cohesive design impression of creation from a single piece. The Y-shaped front air intakes, also a feature of the LM002, are detailed with the Italian flag: the Urus is born and made in Italy. The low roofline and position of the frameless windows allude to the seating position of driver and passengers low within the car. The sharply-inclined windshield and strongly-angled rear windows with glass-on-glass replacing the C-pillar, are emotive of Lamborghini models including the Huracán and accent the Urus' super sports silhouette. The hexagonal wheel arches at both front and rear are a significant design detail from the LM002 and Countach, housing wheels from 21" to 23": the largest in the segment. The rear of the Urus sports the complex, powerful lines typical of a Lamborghini, reinforcing the strong, planted character of the car. The roof line broadens at the base of the roof panel in the style of Lamborghini models including the Countach and Murciélago. The substantial rear shoulders support the strongly inclined rear windows, with the entire rear connected by the fender and concurrent black panel housing the air grilles, Lamborghini logo and the Y-shaped taillights. The rear diffuser is inspired by Lamborghini race cars, with integrated double round exhaust pipes. When viewed from above, the Urus' pronounced front and rear fenders are set off by the slimmer middle of the car, its curvaceous lines referencing a planted physicality redolent of Lamborghini super sports cars. The rear door lines incorporate both concave and convex lines, giving the Urus its pinched waist before dynamic expansion out to its broad, muscular rear. Aerodynamic optimization Every surface of the Urus clearly contributes to the car's aerodynamic prowess and its Lamborghini super sports car personality. Form and function work hand in hand within the Lamborghini design: each panel contributes to the car's overall drag coefficient. The front splitter and very large air intakes ensure optimal air flow in conjunction with the extensive covered areas of the aerodynamically efficient underbody. Aerodynamic blades feature on the outer edges of the rear window, and the floating rear wing, integrated rear spoiler and spoiler lip reduce aerodynamic resistance. An advanced wheelhouse aerodynamic solution with Naca cooling improves and augments front brake cooling to enhance driving dynamics. Efficient aerodynamics also contribute to the Urus' internal acoustics, improving ride comfort, reducing fuel consumption and emissions while a high downforce increases stability, safety and driving dynamics. Chassis and suspension The Urus is the new benchmark for a Super SUV and a true Lamborghini: it delivers best-in-class lightweight technologies and weight-to-power ratio, with innovation in design and engineering to ensure the best possible driving dynamics as well as overall efficiency. At a curb weight of less than 2,200 kg, Lamborghini's team of designers and R&D engineers focused on weight reduction throughout the car's chassis, with an intelligent materials mix to ensure maximum stiffness for the best possible comfort and handling as well as lower fuel consumption and CO2 emissions. The chassis is a blend of aluminum and steel, with frameless aluminum doors, torsional beams replacing a C-pillar, and cross-members in aluminum contributing to the lightweight Urus, as does the chassis floor in a high-strength steel material. Seats are designed and constructed for lightweight comfort and rims are in forged aluminum. The front axle with aluminum subframe and suspension-strut support includes specially-designed pivot bearings and wishbone structure. A rear axle with optimized subframe features an aluminum and steel hybrid construction cell. The powertrain mount system has been devised to reduce the effect of engine movement on the chassis, removing uncomfortable chassis vibrations while still delivering a highly sporty feeling through an extremely rigid chassis: a true Lamborghini characteristic. The adaptive air suspension system enables the vehicle to be raised or lowered according to road and driving conditions, with ride height further customizable by the driver via the settings of a Urus-specific controller in the center console: the Tamburo (Drum). Brakes and wheels The Urus' braking system is commensurate with its super sports car performance, ensuring high thermal resistance and accommodating frequent and heavy braking, even from high speeds and in extreme conditions such as on track or at high altitude. Carbon Ceramic Brakes (CCB) as standard, are the largest and most powerful available, measuring 440 x 40 mm at the front and 370 x 30 mm at the rear. With virtually no brake fade the system optimizes pedal feel, assuring performance and safety in all conditions and environments. Wheel options range from 21" to 23", fitted with a range of summer, winter, all-season, all-terrain and sport tires, all especially developed by Pirelli for the Lamborghini Urus and with widths varying between front and rear to enhance stability and sportive driving behavior. Versatility and usability The Urus interior The Urus is as much a luxury SUV as the most powerful, with a super sports car dynamism to be enjoyed by both driver and passengers. The interior's design and finish echoes that of the exterior in terms of unmistakable Lamborghini design, colorways and individuality. Inside, the Urus is as clearly a Lamborghini as it is from outside, with a sporty yet luxurious design and finish. The Urus embodies the Lamborghini principal that a car's design, power and dynamic capabilities means every driver should feel like a pilot. The Lamborghini Urus is technologically advanced, yet intuitively operable. The driver and passengers are all afforded a low but extremely comfortable super sports car seat position, firmly integrated within the cabin and for the driver, every cockpit control within easy reach. Oriented around the driver, the slim Y design of the dashboard, like double silver wings and connected to the climbing center console, is inspired by the LM002 as well as by current Lamborghini super sports cars. The Lamborghini hexagonal theme echoes throughout the interior, in elements such as air vents and door handles, and even in items such as the cup holders and air bag modules. A multi-function, three-spoke steering wheel incorporates a vibration damper to enhance comfort in all driving conditions. Multifunction switches are intuitively located on the steering wheel to control the Lamborghini Infotainment System (LIS), including car set-up, media, telephone and navigation. A fully-digital TFT display shows the Urus' main information in an animated 3D representation and is customizable by the driver. Seating Its long wheelbase of 3,003 mm and the low seating position of the occupants creates a comfortable and extremely spacious feel. The Urus ensures luxury and roominess for each of its occupants in seats designed specifically for the Urus Super SUV. The standard front DNA memory sport seats are fully electric, heated and 12-way adjustable. More luxurious, 18-way fully-electric front seats are available as an option, including features such as ventilation and massage. The rear bench seat as standard comes with a movable and folding seat back and ISOFIX fixings. Providing an extremely comfortable five-seat configuration, the ability to fold and move the rear seat offers maximum versatility and increased luggage capacity for daily use. The rear bench seat can be lowered to substantially extend the trunk space from 616 liters to 1.596 liters. As an option in conjunction with the fully-electric front seats, a more exclusive two-seat rear layout can be specified providing exceptional rear passenger comfort while reflecting the Urus' sporty character. Color and trim Luxury Italian style and craftsmanship resonate through the Urus. Its ergonomic cabin is replete with high quality materials including the finest leather, Alcantara, aluminum, carbon fiber and wood. Internally the Urus is specified with a Unicolor leather and trim in either Nero Ade or Grigio Octans and five additional optional colors. Dual-color Bicolor Elegante and Bicolor Sportivo specifications with options of both leather and Alcantara are also available. Stitching options and complementary seat belt, floor mat and carpet colors allow clients to customize their Urus in a more sporty or elegant style as required. The dashboard trim is finished in Piano Black and Brushed Aluminum as standard. Optional finishes are offered in Open Pore wood including a combination with aluminum, and a carbon fiber alternative. An optional Off-Road Package incorporating the TERRA and SABBIA driving modes, includes specific metal-reinforced bumpers and additional underfloor protection for off-roading in snow, forest or even dune surfing. Lamborghini Infotainment System III (LIS) and connectivity The Lamborghini Urus infotainment system reflects its luxurious and daily usability, and comes with advanced connectivity features. Included as standard is an LIS touchscreen infotainment display across two screens, perfectly integrated within the Urus' interior above the center 'Tamburo'. The upper screen is the key interface for entertainment, managing functions such as media, navigation, telephone and car status information. The lower screen provides a keyboard and hand-writing-compatible screen for inputting information and controlling functions such as climate control and seat heating. The LIS III integrates innovative connected voice control, able to recognize natural-dialogue voice commands to manage functions such as music, telephone calls or send text messages. Included as standard is a phone holder compartment with wireless charging and voice control; a personal memory profile, USB connections, Bluetooth media streaming, DVD player and a sound system. Other optional features include a TV tuner, DAB and CI card reader, head-up display, a Lamborghini smartphone interface and a smart display for rear seat entertainment. Lamborghini Connect is also offered. The Lamborghini Smartphone Interface (LSI) allows fully integrated connection of iOS (Apple) and Android (Google) smartphones, supporting the Apple CarPlay TM, Android Auto (90% smartphone market coverage) and Baidu-Carlife (China) as standard. A sound system featuring eight speakers, driven by four channels comes as standard. A high-end Bang & Olufsen Sound System with 3D sound and 1,700 watt output can be specified, with 21 fully active speakers. Produced through close collaboration between Lamborghini, Fraunhofer IIS, and HARMAN, the system creates an immersive, natural 3D sound experience for all Urus occupants, front and rear. Advanced Driver Assistance Systems (ADAS) The Lamborghini Urus ADAS systems provide a comprehensive level of safety, security and driving assistance on level 2 (SAE scale). A High Beam Assistant automatically fades headlights in and out of high beam mode as required; front and rear parking sensors and cruise control are also included as standard, as is an innovative PreCognition system preventing or mitigating collision. Optional ADAS systems include traffic management systems, top-view camera and a trailer coupling mode. The Lamborghini Urus features keyless start via the push 'Start' button on the center console, as long as the key is present. Access to the Urus is also granted by touching sensor panels in the doors and tailgate. Personalization settings allow the car to be configured to suit different drivers and to switch easily between up to seven different programmable profiles including seat preferences and EGO driving mode styles, and even Infotainment presetting. The rear tailgate is electrically operated via a switch on the driver's door, a button on the key or a manual button on the tailgate itself. An optional 'virtual pedal' allows the tailgate to be opened by a kick movement. The tailgate opening angle can be customized by the driver. Easyload Assist, standard on the Urus, allows the height at the rear of the Urus to be lowered for easy loading. Price and market delivery The first customers will take delivery of the new Lamborghini Urus in Spring 2018 at suggested retail prices as follows: Europe: EUR 171,429.00 (suggested retail price, taxes excluded) Italy: EUR 168,852.00 (suggested retail price, taxes excluded) UK: GBP 131,500.00 (suggested retail price, taxes excluded) USA: USD 200,000.00 (suggested retail price, VAT/GST excluded) China: RMB 3,130,000.00 (suggested retail price, taxes included) Japan: YEN 25,740,000.00 (suggested retail price, taxes excluded) View full article
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Lamborghini has once again entered the SUV scene with the introduction of Urus at the company's headquarters in Italy tonight. The Urus is very much a Lamborghini in design. The overall profile is wedge-shaped and features a drastically sloping roofline, angled windows, a fair number of cutouts for cooling in the front, and flared out fenders. Inside, the Urus features a flat-bottom steering wheel and an angled center stack. The starter button is located at the bottom of the center stack. Under the hood is a first for Lamborghini - a turbocharged engine. Lamborghini explains the reason they went with turbocharging is low-end torque. This should help the Urus get off the line quickly like Lamboghnini's sports cars. The 4.0L twin-turbo V8 engine produces 650 horsepower and 627 pound-feet of torque. This is paired up with an eight-speed automatic and all-wheel drive. Torque split is 40/60 in normal conditions, but can send 70 percent of power to the front wheels to improve traction or 87 percent to the rear to improve the sporting dynamics. The Urus offers the regular driving modes found on other Lamborghini models (Strada, Sport, Corsa, and Neve (snow)), but also features Terra (off-road) and Sabbia (sand). Performance figures for the Urus: 0-62 mph: 3.6 seconds 0-124 mph: 12.8 seconds Top Speed: 190 mph Under the Urus' shell is a heavily reworked version of the Volkswagen Group's MLB platform - underpins the Audi Q7, Bentley Bentayga, and Porsche Cayenne. The Urus will also come with air suspension and rear-wheel steering. Lamborghini is positioning the Urus as their entry-level model with a base price of roughly $200,000 when it arrives this spring. Source: Lamborghini Press Release is on Page 2 The new Lamborghini Urus: The world’s first Super Sport Utility Vehicle Design, performance, driving dynamics and driving emotion – pure Lamborghini DNA Suitable for everyday driving in a range of environments 4.0 liter V8 twin-turbo engine with 650 hp and 850 Nm of torque for maximum performance Acceleration 0-100 km/h in 3.6 seconds and top speed 305 km/h 4WD system with active torque vectoring and four-wheel steering for perfect handling Carbon ceramic brakes, adaptive air suspension and active roll stabilization for maximum safety and comfort Up to six different driving modes + EGO mode available via ‘Tamburo’ driving dynamics selector Sant'Agata Bolognese, 4 December 2017 – Automobili Lamborghini launches its third model the Lamborghini Urus, the first Super Sport Utility Vehicle, and creates a new niche in the luxury segment with benchmarking power, performance and driving dynamics, unparalleled design, luxury and daily usability. "The Lamborghini Urus is a visionary approach based on the infusion of Lamborghini DNA into the most versatile vehicle, the SUV. The Urus elevates the SUV to a level not previously possible, the Super SUV. It is a true Lamborghini in terms of design, performance, driving dynamics and emotion as well as drivable every day in a range of environments," says Stefano Domenicali, Automobili Lamborghini Chairman and Chief Executive Officer. "The Urus fits perfectly within the Lamborghini family as a high performance car. It is the culmination of intensive development and passionate skill to create a new breed of bull: a Super SUV that transcends the boundaries of expectations and opens the door to new possibilities, for both our brand and our customers." The Urus features a 4.0 liter V8 twin-turbo engine delivering 650 hp (478 kW) at 6,000 rpm, maximum 6,800 rpm, and 850 Nm of maximum torque already at 2,250 rpm. With 162.7 hp/l the Urus claims one of the highest specific power outputs in its class and the best weight-to-power ratio at 3,38 kg/hp. The Urus accelerates from 0-100 km/h in 3.6 seconds, 0-200 km/h in 12,8 seconds and with a top speed of 305 km/h it is the fastest SUV available. Urus: a multi-faceted personality The Lamborghini Urus is as much a luxury SUV as the most powerful, with a super sports car dynamism to be enjoyed by both driver and passengers. Its low-line coupé styling and commanding road position belie the very comfortable ride, higher ground clearance, and luxurious space within together with the latest technologies. The Urus provides easy driving in the city, maximum comfort during long journeys, thrilling super sports car dynamics on the road and track, and versatile off-road abilities in a range of environments. The Lamborghini Urus has a dual personality: it is multi-dimensional. It can be specified to be as sporty or as elegant as the owner wishes, and can equally be used as a daily luxury drive or provide an exhilarating super sports experience. Name As has long been the tradition at Lamborghini, the name Urus is derived from the world of bulls. The Urus, also known as Aurochs, is one of the large, wild ancestors of domestic cattle. The Spanish fighting bull, as bred for the past 500 years, is still very close to the Urus in its appearance. Power and Performance Engine The Lamborghini Urus sports a new front-mounted, 4.0 liter petrol V8 twin-turbo aluminum engine. The choice of a turbo engine, the first in a Lamborghini, reflects the desired usage range of the Urus. Especially in off-road conditions a high level of torque at low revs is necessary and can be guaranteed only by such an engine, providing optimal engine responsiveness and efficiency. Delivering 650 hp (478 kW) at 6,000 rpm, maximum 6,800 rpm and a maximum torque of 850 Nm at 2,250-4,500 rpm, the Urus has a specific power of 162.7 hp/l. With a curb weight lower than 2,200 kg the Urus is the SUV with the best weight-to-power ratio at 3.38 kg/hp. The Urus accelerates from 0-100 km/h in 3.6 seconds, 0-200 km/h in 12.8 seconds and reaches a top speed of 305 km/h. Braking is no less impressive: the Urus decelerates from 100 km/h to 0 in 33,7 m. The compact engine optimizes the car's center of gravity through its low-mounted position. With a central turbo charger layout close to the combustion chambers, optimum engine responsiveness is assured. The twin-scroll turbochargers run in parallel, providing maximum power in full-load conditions. This reduces turbo lag and ensures maximum torque and smooth provision of power throughout the torque curve, even at low speeds. Two separate exhaust flows complement the cylinder firing sequence by eliminating cross-interference in the exhaust gas cycle. With a double overhead camshaft and variable valve timing, new cylinder-liner technology reduces weight while ensuring the highest performance from the eight-cylinder engine. Cylinder deactivation reduces fuel consumption for a perfect balance between vehicle performance and efficient engine function. Transmission and gearbox The Urus features an automatic eight-speed gearbox. The compact and efficient electro-hydraulically controlled planetary gearbox is tuned to provide very short low gear ratios and longer high gears. A highly efficient slip-controlled converter lock-up clutch and specially-developed torque converter guarantee a highly responsive engine, with an exceptionally powerful starting ratio for exciting acceleration, and high speed at low engine revs for optimal fuel consumption and emissions. Highly efficient gear braking is also assured. Lamborghini four-wheel drive and torque vectoring: optimizing driving dynamics The Lamborghini Urus' four-wheel drive system delivers safe, highly-responsive driving dynamics on every road and surface, in all weather. A Torsen central self-locking differential provides maximum control and agility in all driving conditions, particularly off-road. Torque is split 40/60 to the independent front/rear axle as standard, with a dynamic maximum torque of 70% to the front or 87% to the rear, enhancing traction to the axle with higher ground friction. The Urus features active torque vectoring via a rear differential, enabling propulsive power to be instantly distributed to each individual wheel for enhanced traction, depending on the driving mode, driving style and the road grip. Torque vectoring also provides additional steering control: less steering effort is required, with enhanced agility allowing higher cornering speeds and a more sporty drive. Yaw motion is controlled, avoiding understeer into corners and tire slip during acceleration. In the driving modes STRADA, TERRA (off-road) and NEVE (snow) torque vectoring reduces understeer for safe and simple driving. In SPORT and CORSA torque vectoring allows the Urus to become more agile with a greater oversteer character: interaction between the four-wheel drive system and ESC manages oversteer to enable a precise and fun drive. In SABBIA (sand) mode, the system is calibrated to guarantee agility and precision on terrains with reduced grip such as on gravel or sand dunes, making it the ideal mode for off-road fun. Rear-wheel steering The Lamborghini Urus adopts the rear-wheel steering introduced in the Aventador S over the whole speed range. The rear steering angle varies up to +/- 3.0 degrees, according to vehicle speed and driving mode selected: at low speeds the rear-axle steering angle is opposite to that of the front wheels (counter-phase steering), effectively shortening the wheelbase up to 600 mm for increased agility and a reduced turning circle for increased maneuverability. At high speeds the rear axle steering angle is in the same direction as the front wheels (in-phase steering), elongating the wheelbase up to 600 mm for increased stability and ride comfort as well as optimum driving dynamics. Lamborghini DNA The emotive Lamborghini sound and feel A 360-degree approach to engine, exhaust system and chassis ensures daily usability with the reduction of unwanted mechanical noise, while maintaining the emotive Lamborghini driving experience and inimitable Lamborghini sound. Depending on the driving mode selected via the Tamburo, the V8 engine has been calibrated to vary the sound and feel of the Urus, from the quietest and most comfortable low-frequency sounds in STRADA mode, to a sportier and more exciting Lamborghini sound and feedback in CORSA. A specially-developed exhaust system also customizes the sound output dependent on engine speed: at high acceleration, the Urus produces a more guttural, sporty sound and chassis feedback. The Tamburo – Lamborghini driving dynamics control The Tamburo driving mode selector on the center console controls all dynamic vehicle systems and allows the selection of driving dynamics according to surface conditions or drivers' preference, via STRADA, SPORT and CORSA as well the additional NEVE (snow) mode. As an option, two further off-road settings are offered: TERRA (off-road) and SABBIA (sand). In STRADA mode the height adapts according to speed to enhance comfort, while in SPORT the Urus lowers to ensure stability and precision at all speeds. In CORSA the vehicle is even more precise and performance oriented with roll at a minimum. In the three off-road modes, NEVE , TERRA and SABBIA higher ground clearance allows obstacles to be safely overcome, with anti-roll bars providing independent asymmetric movement during cornering to ensure optimal traction. The electromechanical active roll stabilization system is being used for the first time in a Lamborghini. The stabilization system ensures maximum reduction of the roll angle on bumpy roads in both a straight line and around corners through active decoupling of the stabilizer halves, while ensuring the most agile drive and responsive steering. The Urus' specially-tuned damping system incorporates new damper valves, continually adjusting to different driving conditions: harder when cornering and softer in a straight line. The adaptive damper concept is automatically adjusted to different driving modes through ANIMA, or can be fully customized by the driver via the EGO mode, choosing the required rigidity for a very comfortable ride to an extremely sporty, aggressive setting dependent on driving style and road conditions. Exterior design The Urus is undoubtedly a Lamborghini, taking cues from the LM002 as well as the super sports cars that are fundamental to Lamborghini heritage: the Urus has outstanding proportions, adopting the two-thirds body, one-third window ratio of Lamborghini super sports cars. The Urus is a Lamborghini with luxurious space for up to five occupants. Its short overhangs communicate its strength, muscularity, dynamically assertive character and commanding road position. The imposing front of the Urus clearly identifies the location of the front-engined power plant within the peaked mound of the bonnet, reminiscent of the Miura and Aventador, and accented by diagonal hood lines, found for the first time on the Countach, that are such a dynamic Lamborghini characteristic. The proud, low front is underlined by the substantial front fender: the Urus is the most powerful SUV available. Large air intakes sporting the hexagonal theme are linked by a low-level front spoiler, further emphasizing the car's aerodynamic efficiency and exceptional performance. The front lights are sleek, slim and very sporty, set in a horizontal position and with LED headlights in the familiar Lamborghini Y shape. Its distinctive single-line silhouette features a dynamic coupé-style fly line, accented by the frameless doors and emphasizing the typical Lamborghini characteristic of a lower front end. The powerful character line lips upwards around the rear glass windows, dynamically connecting front and rear and emphasizing the cohesive design impression of creation from a single piece. The Y-shaped front air intakes, also a feature of the LM002, are detailed with the Italian flag: the Urus is born and made in Italy. The low roofline and position of the frameless windows allude to the seating position of driver and passengers low within the car. The sharply-inclined windshield and strongly-angled rear windows with glass-on-glass replacing the C-pillar, are emotive of Lamborghini models including the Huracán and accent the Urus' super sports silhouette. The hexagonal wheel arches at both front and rear are a significant design detail from the LM002 and Countach, housing wheels from 21" to 23": the largest in the segment. The rear of the Urus sports the complex, powerful lines typical of a Lamborghini, reinforcing the strong, planted character of the car. The roof line broadens at the base of the roof panel in the style of Lamborghini models including the Countach and Murciélago. The substantial rear shoulders support the strongly inclined rear windows, with the entire rear connected by the fender and concurrent black panel housing the air grilles, Lamborghini logo and the Y-shaped taillights. The rear diffuser is inspired by Lamborghini race cars, with integrated double round exhaust pipes. When viewed from above, the Urus' pronounced front and rear fenders are set off by the slimmer middle of the car, its curvaceous lines referencing a planted physicality redolent of Lamborghini super sports cars. The rear door lines incorporate both concave and convex lines, giving the Urus its pinched waist before dynamic expansion out to its broad, muscular rear. Aerodynamic optimization Every surface of the Urus clearly contributes to the car's aerodynamic prowess and its Lamborghini super sports car personality. Form and function work hand in hand within the Lamborghini design: each panel contributes to the car's overall drag coefficient. The front splitter and very large air intakes ensure optimal air flow in conjunction with the extensive covered areas of the aerodynamically efficient underbody. Aerodynamic blades feature on the outer edges of the rear window, and the floating rear wing, integrated rear spoiler and spoiler lip reduce aerodynamic resistance. An advanced wheelhouse aerodynamic solution with Naca cooling improves and augments front brake cooling to enhance driving dynamics. Efficient aerodynamics also contribute to the Urus' internal acoustics, improving ride comfort, reducing fuel consumption and emissions while a high downforce increases stability, safety and driving dynamics. Chassis and suspension The Urus is the new benchmark for a Super SUV and a true Lamborghini: it delivers best-in-class lightweight technologies and weight-to-power ratio, with innovation in design and engineering to ensure the best possible driving dynamics as well as overall efficiency. At a curb weight of less than 2,200 kg, Lamborghini's team of designers and R&D engineers focused on weight reduction throughout the car's chassis, with an intelligent materials mix to ensure maximum stiffness for the best possible comfort and handling as well as lower fuel consumption and CO2 emissions. The chassis is a blend of aluminum and steel, with frameless aluminum doors, torsional beams replacing a C-pillar, and cross-members in aluminum contributing to the lightweight Urus, as does the chassis floor in a high-strength steel material. Seats are designed and constructed for lightweight comfort and rims are in forged aluminum. The front axle with aluminum subframe and suspension-strut support includes specially-designed pivot bearings and wishbone structure. A rear axle with optimized subframe features an aluminum and steel hybrid construction cell. The powertrain mount system has been devised to reduce the effect of engine movement on the chassis, removing uncomfortable chassis vibrations while still delivering a highly sporty feeling through an extremely rigid chassis: a true Lamborghini characteristic. The adaptive air suspension system enables the vehicle to be raised or lowered according to road and driving conditions, with ride height further customizable by the driver via the settings of a Urus-specific controller in the center console: the Tamburo (Drum). Brakes and wheels The Urus' braking system is commensurate with its super sports car performance, ensuring high thermal resistance and accommodating frequent and heavy braking, even from high speeds and in extreme conditions such as on track or at high altitude. Carbon Ceramic Brakes (CCB) as standard, are the largest and most powerful available, measuring 440 x 40 mm at the front and 370 x 30 mm at the rear. With virtually no brake fade the system optimizes pedal feel, assuring performance and safety in all conditions and environments. Wheel options range from 21" to 23", fitted with a range of summer, winter, all-season, all-terrain and sport tires, all especially developed by Pirelli for the Lamborghini Urus and with widths varying between front and rear to enhance stability and sportive driving behavior. Versatility and usability The Urus interior The Urus is as much a luxury SUV as the most powerful, with a super sports car dynamism to be enjoyed by both driver and passengers. The interior's design and finish echoes that of the exterior in terms of unmistakable Lamborghini design, colorways and individuality. Inside, the Urus is as clearly a Lamborghini as it is from outside, with a sporty yet luxurious design and finish. The Urus embodies the Lamborghini principal that a car's design, power and dynamic capabilities means every driver should feel like a pilot. The Lamborghini Urus is technologically advanced, yet intuitively operable. The driver and passengers are all afforded a low but extremely comfortable super sports car seat position, firmly integrated within the cabin and for the driver, every cockpit control within easy reach. Oriented around the driver, the slim Y design of the dashboard, like double silver wings and connected to the climbing center console, is inspired by the LM002 as well as by current Lamborghini super sports cars. The Lamborghini hexagonal theme echoes throughout the interior, in elements such as air vents and door handles, and even in items such as the cup holders and air bag modules. A multi-function, three-spoke steering wheel incorporates a vibration damper to enhance comfort in all driving conditions. Multifunction switches are intuitively located on the steering wheel to control the Lamborghini Infotainment System (LIS), including car set-up, media, telephone and navigation. A fully-digital TFT display shows the Urus' main information in an animated 3D representation and is customizable by the driver. Seating Its long wheelbase of 3,003 mm and the low seating position of the occupants creates a comfortable and extremely spacious feel. The Urus ensures luxury and roominess for each of its occupants in seats designed specifically for the Urus Super SUV. The standard front DNA memory sport seats are fully electric, heated and 12-way adjustable. More luxurious, 18-way fully-electric front seats are available as an option, including features such as ventilation and massage. The rear bench seat as standard comes with a movable and folding seat back and ISOFIX fixings. Providing an extremely comfortable five-seat configuration, the ability to fold and move the rear seat offers maximum versatility and increased luggage capacity for daily use. The rear bench seat can be lowered to substantially extend the trunk space from 616 liters to 1.596 liters. As an option in conjunction with the fully-electric front seats, a more exclusive two-seat rear layout can be specified providing exceptional rear passenger comfort while reflecting the Urus' sporty character. Color and trim Luxury Italian style and craftsmanship resonate through the Urus. Its ergonomic cabin is replete with high quality materials including the finest leather, Alcantara, aluminum, carbon fiber and wood. Internally the Urus is specified with a Unicolor leather and trim in either Nero Ade or Grigio Octans and five additional optional colors. Dual-color Bicolor Elegante and Bicolor Sportivo specifications with options of both leather and Alcantara are also available. Stitching options and complementary seat belt, floor mat and carpet colors allow clients to customize their Urus in a more sporty or elegant style as required. The dashboard trim is finished in Piano Black and Brushed Aluminum as standard. Optional finishes are offered in Open Pore wood including a combination with aluminum, and a carbon fiber alternative. An optional Off-Road Package incorporating the TERRA and SABBIA driving modes, includes specific metal-reinforced bumpers and additional underfloor protection for off-roading in snow, forest or even dune surfing. Lamborghini Infotainment System III (LIS) and connectivity The Lamborghini Urus infotainment system reflects its luxurious and daily usability, and comes with advanced connectivity features. Included as standard is an LIS touchscreen infotainment display across two screens, perfectly integrated within the Urus' interior above the center 'Tamburo'. The upper screen is the key interface for entertainment, managing functions such as media, navigation, telephone and car status information. The lower screen provides a keyboard and hand-writing-compatible screen for inputting information and controlling functions such as climate control and seat heating. The LIS III integrates innovative connected voice control, able to recognize natural-dialogue voice commands to manage functions such as music, telephone calls or send text messages. Included as standard is a phone holder compartment with wireless charging and voice control; a personal memory profile, USB connections, Bluetooth media streaming, DVD player and a sound system. Other optional features include a TV tuner, DAB and CI card reader, head-up display, a Lamborghini smartphone interface and a smart display for rear seat entertainment. Lamborghini Connect is also offered. The Lamborghini Smartphone Interface (LSI) allows fully integrated connection of iOS (Apple) and Android (Google) smartphones, supporting the Apple CarPlay TM, Android Auto (90% smartphone market coverage) and Baidu-Carlife (China) as standard. A sound system featuring eight speakers, driven by four channels comes as standard. A high-end Bang & Olufsen Sound System with 3D sound and 1,700 watt output can be specified, with 21 fully active speakers. Produced through close collaboration between Lamborghini, Fraunhofer IIS, and HARMAN, the system creates an immersive, natural 3D sound experience for all Urus occupants, front and rear. Advanced Driver Assistance Systems (ADAS) The Lamborghini Urus ADAS systems provide a comprehensive level of safety, security and driving assistance on level 2 (SAE scale). A High Beam Assistant automatically fades headlights in and out of high beam mode as required; front and rear parking sensors and cruise control are also included as standard, as is an innovative PreCognition system preventing or mitigating collision. Optional ADAS systems include traffic management systems, top-view camera and a trailer coupling mode. The Lamborghini Urus features keyless start via the push 'Start' button on the center console, as long as the key is present. Access to the Urus is also granted by touching sensor panels in the doors and tailgate. Personalization settings allow the car to be configured to suit different drivers and to switch easily between up to seven different programmable profiles including seat preferences and EGO driving mode styles, and even Infotainment presetting. The rear tailgate is electrically operated via a switch on the driver's door, a button on the key or a manual button on the tailgate itself. An optional 'virtual pedal' allows the tailgate to be opened by a kick movement. The tailgate opening angle can be customized by the driver. Easyload Assist, standard on the Urus, allows the height at the rear of the Urus to be lowered for easy loading. Price and market delivery The first customers will take delivery of the new Lamborghini Urus in Spring 2018 at suggested retail prices as follows: Europe: EUR 171,429.00 (suggested retail price, taxes excluded) Italy: EUR 168,852.00 (suggested retail price, taxes excluded) UK: GBP 131,500.00 (suggested retail price, taxes excluded) USA: USD 200,000.00 (suggested retail price, VAT/GST excluded) China: RMB 3,130,000.00 (suggested retail price, taxes included) Japan: YEN 25,740,000.00 (suggested retail price, taxes excluded)
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Lamborghini Terzo Millennio is A Supercar from the Future
William Maley posted an article in Lamborghini
Lamborghini has never been one to follow convention and this is very much the case with the Terzo Millennio concept. Working together with MIT, the concept is the Italian sports car builder's idea for a futuristic supercar. It certainly looks like a futuristic Lamborghini with a short front, deep and massive air vents, and a wild rear end look. The body is made out of carbon fiber and could be used to store energy. Lamborghini and MIT are investigating how they can use the carbon fiber shell as a big battery. This technology can also allow the vehicle to heal small cracks by varying the amount of charge throughout the body. The car is said to be able to monitor the structure for cracks or other damage. As you might have guessed from the previous paragraph, the Terzo Millennio concept is an electric vehicle. Each wheel comes with an electric motor. Power is drawn from a supercapacitor that can withstand rapid discharge and charge. Lamborghini doesn't say how much horsepower is being produced from the electric motors. “The new Lamborghini collaboration allows us to be ambitious and think outside the box in designing new materials that answer energy storage challenges for the demands of an electric sport vehicle,” MIT chemistry Professor Mircea Dinca said in a statement. We wouldn't be surprised if some of these ideas appear on a Lamborghini down the road. Source: Lamborghini- 1 comment
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Lamborghini has never been one to follow convention and this is very much the case with the Terzo Millennio concept. Working together with MIT, the concept is the Italian sports car builder's idea for a futuristic supercar. It certainly looks like a futuristic Lamborghini with a short front, deep and massive air vents, and a wild rear end look. The body is made out of carbon fiber and could be used to store energy. Lamborghini and MIT are investigating how they can use the carbon fiber shell as a big battery. This technology can also allow the vehicle to heal small cracks by varying the amount of charge throughout the body. The car is said to be able to monitor the structure for cracks or other damage. As you might have guessed from the previous paragraph, the Terzo Millennio concept is an electric vehicle. Each wheel comes with an electric motor. Power is drawn from a supercapacitor that can withstand rapid discharge and charge. Lamborghini doesn't say how much horsepower is being produced from the electric motors. “The new Lamborghini collaboration allows us to be ambitious and think outside the box in designing new materials that answer energy storage challenges for the demands of an electric sport vehicle,” MIT chemistry Professor Mircea Dinca said in a statement. We wouldn't be surprised if some of these ideas appear on a Lamborghini down the road. Source: Lamborghini View full article
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Lamborghini has been hesitant to move on from their naturally aspirated V10 and V12 engines to hybrid powertrains for their sports cars. “When they come to Lamborghini, they are asking for the power and performance of our naturally aspirated engines,” he said. “That’s why we have already decided that the next-generation V12 will stay naturally aspirated and it is one reason why the [Aventador] remains unique,” said Lamborghini's Commercial boss Federico Foschini a few months back to Autocar. But Lamborghini is working on a hybrid powertrain for the successor to the Huracán. “The [next] Huracán – that car will need hybridisation. Hybridisation is the answer, not [full] electric,” said Lamborghini boss Stefano Domenicali. Unlike the Urus, which will be the company's first plug-in hybrid vehicle, the Huracán's replacement brings a set of challenges. Packing a heavy hybrid powertrain into an SUV is no problem. Doing the same for a sports car is a big no-no. “It’s easier in our first plug-in hybrid, the Urus, because the ambition of the car in terms of packaging and weight is not so difficult. But this is one mission. It’s not the Lamborghini super-sports car mission," said Maurizio Reggiani, Lamborghini's R&D head. Reggiani added that current battery technology is not feasible for current supercars. “The issue today is the storage of energy. If I go to a track, I need to run all the laps that I want. But today, the problem is that if you go, you are only able to run one and a half laps [flat out].” Lamborghini's sister brand, Porsche has been investigating the use of lighter solid-state batteries which could solve this issues talked about by Reggiani. Lamborghini is also working with other industry experts to see if a solution can be figured out. The Huracán's replacement is due out in 2022. Source: Autocar
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Lamborghini has been hesitant to move on from their naturally aspirated V10 and V12 engines to hybrid powertrains for their sports cars. “When they come to Lamborghini, they are asking for the power and performance of our naturally aspirated engines,” he said. “That’s why we have already decided that the next-generation V12 will stay naturally aspirated and it is one reason why the [Aventador] remains unique,” said Lamborghini's Commercial boss Federico Foschini a few months back to Autocar. But Lamborghini is working on a hybrid powertrain for the successor to the Huracán. “The [next] Huracán – that car will need hybridisation. Hybridisation is the answer, not [full] electric,” said Lamborghini boss Stefano Domenicali. Unlike the Urus, which will be the company's first plug-in hybrid vehicle, the Huracán's replacement brings a set of challenges. Packing a heavy hybrid powertrain into an SUV is no problem. Doing the same for a sports car is a big no-no. “It’s easier in our first plug-in hybrid, the Urus, because the ambition of the car in terms of packaging and weight is not so difficult. But this is one mission. It’s not the Lamborghini super-sports car mission," said Maurizio Reggiani, Lamborghini's R&D head. Reggiani added that current battery technology is not feasible for current supercars. “The issue today is the storage of energy. If I go to a track, I need to run all the laps that I want. But today, the problem is that if you go, you are only able to run one and a half laps [flat out].” Lamborghini's sister brand, Porsche has been investigating the use of lighter solid-state batteries which could solve this issues talked about by Reggiani. Lamborghini is also working with other industry experts to see if a solution can be figured out. The Huracán's replacement is due out in 2022. Source: Autocar View full article
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Lamborghini has reportedly begun work on a fourth model that will debut in 2021. Autocar reports that the model in question is a four-door sedan that could bridge the gap between their supercars and the upcoming Urus SUV. The sedan is said to be similar to the Estoque concept from 2008 with an engine up front. The model would use the MSB platform that underpins the Porsche Panamera and upcoming Bentley Continental GT. When asked about adding a new model after the Urus, Lamborghini’s commercial director Federico Foschini said, “We must be humble. The Urus is only at the pre-production phase and, while the goal is to double sales volumes over a few years, we have yet to earn that accolade. But of course we should always be looking to grow. If we can take this first step with Urus – a huge step – then there are possibilities.” But the sedan has yet to be signed off. According to the report, a faction at Lamborghini is wanting to investigate the possibility of a bespoke, carbonfiber-intensive structure that could underpin a three supercar lineup. Whether this means a new model is created the Huracán and Aventador or something a bit extreme is unclear at this time. Either way, this project is being referred to as the new Miura. But this means Lamborghini would be spending a fair amount of cash on the development and could cause some problems for the next Audi R8. This is due to the model sharing the platform that underpins the Huracán. Source: Autocar
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Lamborghini has reportedly begun work on a fourth model that will debut in 2021. Autocar reports that the model in question is a four-door sedan that could bridge the gap between their supercars and the upcoming Urus SUV. The sedan is said to be similar to the Estoque concept from 2008 with an engine up front. The model would use the MSB platform that underpins the Porsche Panamera and upcoming Bentley Continental GT. When asked about adding a new model after the Urus, Lamborghini’s commercial director Federico Foschini said, “We must be humble. The Urus is only at the pre-production phase and, while the goal is to double sales volumes over a few years, we have yet to earn that accolade. But of course we should always be looking to grow. If we can take this first step with Urus – a huge step – then there are possibilities.” But the sedan has yet to be signed off. According to the report, a faction at Lamborghini is wanting to investigate the possibility of a bespoke, carbonfiber-intensive structure that could underpin a three supercar lineup. Whether this means a new model is created the Huracán and Aventador or something a bit extreme is unclear at this time. Either way, this project is being referred to as the new Miura. But this means Lamborghini would be spending a fair amount of cash on the development and could cause some problems for the next Audi R8. This is due to the model sharing the platform that underpins the Huracán. Source: Autocar View full article
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Lamborghini has been somewhat quiet on their upcoming SUV, the Urus. But a recent report from Automotive News begins to reveal some interesting details. Speaking with Lamborghini CEO Stefano Domenicali, the Urus will pack a twin-turbo V8 engine producing 650 horsepower. There will also be plug-in hybrid version that will use the twin-turbo V8. The model is expected to be shown towards the end of this year at Lamborghini's factory in Sant'agata Bolognese, Italy. Sales will begin in the second quarter next year for Europe, with the U.S. following in the third quarter. Source: Automotive News (Subscription Required)
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Lamborghini has been somewhat quiet on their upcoming SUV, the Urus. But a recent report from Automotive News begins to reveal some interesting details. Speaking with Lamborghini CEO Stefano Domenicali, the Urus will pack a twin-turbo V8 engine producing 650 horsepower. There will also be plug-in hybrid version that will use the twin-turbo V8. The model is expected to be shown towards the end of this year at Lamborghini's factory in Sant'agata Bolognese, Italy. Sales will begin in the second quarter next year for Europe, with the U.S. following in the third quarter. Source: Automotive News (Subscription Required) View full article
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Before too long, Lamborghini will have three models in its lineup; Aventador, Huracan, and the Urus SUV. But there is talk about another model joining the lineup. Let us set the scene. Motoring reports that Lamborghini's new CEO Stefano Domenicali wants to see the brand's sports cars to use a single platform as a way to share parts and reduce costs in development. The current Aventador and Huracan share very little and Domenicali believes this is unworkable. “If we talk about super sports cars we need to consider that the right approach would be to be modular. We cannot have two models with two power units, two gearboxes, two chassis, honestly it’s not viable in terms of business case,” said Domenicali. “That’s something we need to think about for the future.” How does this connect to adding a new model? Motoring asked if Lamborghini was to develop a modular platform, would they consider doing a smaller sports car? “I think the answer is possibly yes. But so far we need to make sure the third model [Urus] will be stable enough to think about a fourth model,” said Domenicali. If Lamborghini was to go forward with this, expect sometime after 2022. Source: Motoring View full article
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Lamborghini's CEO Doesn't Rule Out Adding Another Model After Urus
William Maley posted an article in Lamborghini
Before too long, Lamborghini will have three models in its lineup; Aventador, Huracan, and the Urus SUV. But there is talk about another model joining the lineup. Let us set the scene. Motoring reports that Lamborghini's new CEO Stefano Domenicali wants to see the brand's sports cars to use a single platform as a way to share parts and reduce costs in development. The current Aventador and Huracan share very little and Domenicali believes this is unworkable. “If we talk about super sports cars we need to consider that the right approach would be to be modular. We cannot have two models with two power units, two gearboxes, two chassis, honestly it’s not viable in terms of business case,” said Domenicali. “That’s something we need to think about for the future.” How does this connect to adding a new model? Motoring asked if Lamborghini was to develop a modular platform, would they consider doing a smaller sports car? “I think the answer is possibly yes. But so far we need to make sure the third model [Urus] will be stable enough to think about a fourth model,” said Domenicali. If Lamborghini was to go forward with this, expect sometime after 2022. Source: Motoring- 4 comments
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This Isn't the Lamborghini Urus Mule You're Looking For
William Maley posted an article in Lamborghini
The internet was ablaze this morning when a picture popped up on twitter showing what looked to be a mule for the upcoming Lamborghini Urus SUV. Top Gear magazine’s Editor-at-Large Rowan Horncastle took a picture of the vehicle sitting in a parking lot at Munich airport. But when we took a look at said picture, something felt off. If you closely at the front, you'll notice tape that has 'Lamborghini' printed on it. I don't know about you, but I don't think an automaker would put tape with their name on it for a test vehicle. It seems our feeling was correct. CarScoops was able to obtain another picture which reveals this isn't a Urus mule. Instead, it is an Audi Q7 wrapped in camouflage and featuring 'Lamborghini' stickers. This vehicle is being used by a dealer located in Nürnberg to promote it. We should note that the Urus will use the platform that underpins the Q7. Source: Twitter, CarScoops Pic Credit: Rowan Horncastle on Twitter- 2 comments
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The internet was ablaze this morning when a picture popped up on twitter showing what looked to be a mule for the upcoming Lamborghini Urus SUV. Top Gear magazine’s Editor-at-Large Rowan Horncastle took a picture of the vehicle sitting in a parking lot at Munich airport. But when we took a look at said picture, something felt off. If you closely at the front, you'll notice tape that has 'Lamborghini' printed on it. I don't know about you, but I don't think an automaker would put tape with their name on it for a test vehicle. It seems our feeling was correct. CarScoops was able to obtain another picture which reveals this isn't a Urus mule. Instead, it is an Audi Q7 wrapped in camouflage and featuring 'Lamborghini' stickers. This vehicle is being used by a dealer located in Nürnberg to promote it. We should note that the Urus will use the platform that underpins the Q7. Source: Twitter, CarScoops Pic Credit: Rowan Horncastle on Twitter View full article
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Lamborghini will be seeing a change of the guard next month as current CEO Stephan Winkelmann will become head of Audi's Quattro GmbH - the division that it tasked with working on the R and RS models. Winkelmann's successor will be former Scuderia Ferrari F1 team principal Stefano Domenicali. Winkelmann became Lamborghini's CEO in 2005 and is credited for the massive growth the brand has been seeing for a few years now. In 2015, Lamborghini sold a record 3,245 vehicles. Winkelmann also signed off the Urus SUV which is expected in a couple of years. "I have been responsible for Lamborghini for a significant period of time in its history, and in the process have always aimed to use the brand's potential to achieve very ambitious goals. Lamborghini's key corporate data displays continual, profitable growth with a focus on the development of new products, new processes, and many other corporate sectors. Together with my colleagues from the Board of Directors, I was able to facilitate successful initial release of our third model series being launched in 2018. These successes would not have been possible without the passion, skill, creativity, and courage that are ingrained in the Lamborghini DNA and in our employees. I would like to thank everyone for this time from the bottom of my heart," Winkelmann said in a statement. Domenicali started with Ferrari back in 1991 and moved to the Scuderia Ferrari F1 squad in 1993 in their business planning department. He would hold a number of positions before being named team principal in 2008. Six years later, Domenicali resigned from his position due to the team's poor performance. Sometime thereafter, Audi brought him as the Vice President New Business Initiatives. Source: Lamborghini Press Release is on Page 2 Stephan Winkelmann to be new CEO of quattro GmbH As of March 15, 2016, Stephan Winkelmann (51) will be the new CEO of quattro GmbH, a 100 percent subsidiary of AUDI AG, which produces and distributes the high performance R and RS models. Winkelmann was President and CEO of Automobili Lamborghini S.p.A. since January 1, 2005. Heinz Hollerweger (62), the current Head of quattro GmbH, is to retire after almost 40 years of successful work for Audi. "With his experience from more than eleven years in charge of Lamborghini, Stephan Winkelmann will be a key contributor to the further growth of quattro GmbH," says Rupert Stadler, Chairman of the Board of Management of AUDI AG. quattro GmbH includes the Audi Sport brand with customer motorsport, the development and distribution of the R and RS models, the accessories of the Audi Sport collection and the car‑customizing services of Audi exclusive. In the future, the Audi Sport brand is to be positioned more clearly. As CEO of Lamborghini, Winkelmann was responsible for substantial investment in the future of the company from 2005 onwards. He developed Lamborghini into one of the world's leading manufacturers of super sports cars. In 2015, the brand with the raging bull achieved a new record with deliveries of 3,245 units. Lamborghini is also a pioneer in the field of automotive lightweight construction and in the development of innovative carbon‑fiber technologies. As of 2018, Lamborghini will produce a third model series for the first time, which will be made alongside the Huracán and Aventador models at its site in Sant'Agata Bolognese: a highly sporty SUV. Winkelmann also pushed forward with the expansion of Lamborghini's sales organization. Under his leadership, the number of Lamborghini dealerships has tripled in the last decade. This year, the brand with the raging bull celebrates the 100th birthday of the company's founder, Ferruccio Lamborghini. In May 2014, Winkelmann was presented by President of Italy Giorgio Napolitano with the Grand Cross, the country's highest order of merit, for his achievements as CEO of one of the most important Italian companies. Before Winkelmann became CEO of Lamborghini in 2005, he was the Board of Management Chairman of Fiat Auto Austria, Switzerland and Germany. Stephan Winkelmann succeeds to Heinz Hollerweger (62), who will be retiring. "Heinz Hollerweger has been one of the catalysts for Audi's path into electric mobility," stated Stefan Knirsch, Board of Management Member for Technical Development at AUDI AG. "He also contributed decisively to the success and expansion of quattro GmbH." The Audi subsidiary's sales increased in 2015 by 13 percent to more than 17,000 units. Hollerweger also achieved a lot with the development of Audi Sport, which includes the brand's sporting activities such as customer motorsport under the label of Audi Sport customer racing, the R and RS models, and the accessories of the Audi Sport collection. Heinz Hollerweger was born in Austria and started his career at Audi in Ingolstadt in the area of acoustics in 1977. Twelve years later, he moved to the Audi site in Neckarsulm as head of acoustics, and returned to Ingolstadt three years afterwards as head of vehicle inspections. From 1997 until 2005, he was responsible for the area of vehicle physics. After that, he was in charge of overall vehicle development. In that position, he was responsible for numerous show cars that later went into series production, such as the Audi Q5 custom concept, predecessor of the successful Audi SQ5. Furthermore, Hollerweger coordinated the entire test activities of the Technical Development division. During his time as head of overall vehicle development, more than 70 models were developed to series maturity. Hollerweger has been one of the catalysts of electric mobility. With the R8 e-tron, he and his team designed a sensational electric super sports car for the Frankfurt Auto Show in 2011: a powerful sports car with electric drive, the first test vehicle of its kind. It was later developed to series maturity at quattro GmbH. In April 2014, Hollerweger became Head of quattro GmbH, where his responsibilities included the expansion of the RS portfolio and the development of the new Audi R8. In addition to the "Golden Steering Wheel 2015" in the sports car category and the "Auto Trophy 2015," the Audi R8 also received numerous awards for its connectivity and is regarded as the benchmark for its segment in this respect. quattro GmbH was also highly successful with the R8 LMS in 2015, winning all of the renowned GT3 races worldwide. STEFANO DOMENICALI TAKES OVER LEADERSHIP OF AUTOMOBILI LAMBORGHINI Sant'Agata Bolognese, February 23, 2016 – Stefano Domenicali will become the new President and CEO of Automobili Lamborghini on March 15, 2016. He succeeds Stephan Winkelmann, who will take over as CEO of sports Audi affiliate quattro GmbH. "Over the past eleven years Stephan Winkelmann has transformed Lamborghini into a global leader in the manufacture of super sports cars. His successor, who also possesses a wealth of experience in this area, will be continuing this success," says Rupert Stadler, Chairman of the Board Management of AUDI AG and Chairman of the Administrative Board of Automobili Lamborghini S.p.A.. Stefano Domenicali, born on 11 May 1965 in Imola, graduated in 1991 after studying business administration at the University of Bologna and began his professional career in finance with Ferrari. In 1993 he moved to Scuderia Ferrari, where he took over as Head of Business Planning. He was also director of the Mugello circuit, which belongs to Ferrari. From 1996, Domenicali was responsible for sponsors of Scuderia Ferrari, before becoming sporting director of the Formula 1 team in 1998. From 2004 to 2007 he headed the Direzione Sportiva F1. In 2008 he was Team Principal of Scuderia Ferrari F1, which won the Constructors' World Championship that year. From 2009 to 2014 Domenicali represented Ferrari in the F.I.A World Motor Sport Council and still belongs to that body today. He is currently president of the F.I.A. Single Seater Commission. He has been Vice President New Business Initiatives at AUDI AG since November 2014. In 2002 he received the order of merit of the Italian Republic, the Ufficiale Ordine al Merito della Repubblica Italiana. Stefano Domenicali says: "I am very excited to be taking on the challenges of this great legacy. It is now my duty to continue the successes that my predecessor Stephan Winkelmann achieved for Automobili Lamborghini." Stephan Winkelmann comments: "I have been responsible for Lamborghini for a significant period of time in its history, and in the process have always aimed to use the brand's potential to achieve very ambitious goals. Lamborghini's key corporate data displays continual, profitable growth with a focus on the development of new products, new processes, and many other corporate sectors. Together with my colleagues from the Board of Directors, I was able to facilitate successful initial release of our third model series being launched in 2018. These successes would not have been possible without the passion, skill, creativity, and courage that are ingrained in the Lamborghini DNA and in our employees. I would like to thank everyone for this time from the bottom of my heart." Winkelmann was born in Berlin on 18 October 1964 and grew up in Rome. He held a variety of senior positions in the Fiat Group heading up operations in Germany, Austria and Switzerland before being appointed President and CEO of Automobili Lamborghini in 2005. Between 2004 and 2015 the sales figures at Lamborghini more than doubled, and the turnover more than tripled. The dealer network has also tripled in size and now encompasses 135 dealers in 50 countries. During this time the number of employees, today 1,300, practically doubled. Models introduced under Winkelmann, starting with derivatives of the Gallardo and ranging through to the V10 Huracán and V12 Aventador as well as limited editions and one-offs, set numerous new sales records. In 2015 the third model line was announced, the luxury SUV "Urus", to be constructed in Sant'Agata Bolognese starting from 2018, and marking the beginning of a new era for the company. Raising the profile of the brand was another focus under Winkelmann's leadership, with numerous successful initiatives launched. These included motor sports activities, encompassing the Lamborghini Blancpain Super Trofeo single-make series, the GT3 championship, and the instructional driving courses Accademia and Esperienza, but also the establishment of the fashion line Collezione Automobili Lamborghini. Winkelmann's strategy was also aimed at taking care of ethical corporate responsibilities such as sustainable development of business and society while always keeping ecological issues in mind. In 2015, the CO2-neutral manufacturing certification for the entire Lamborghini factory at the historic Sant'Agata Bolognese location, became the most recent success of this strategy's implementation. Under Winkelmann's leadership Lamborghini became an increasingly attractive employer and received numerous awards, one of these being the Top Employer Italia 2016 certification. These results are in part due to the participative model under which constant dialog and collaboration form the basis for relations with the trade unions. In May 2014 President Giorgio Napolitano recognized Winkelmann with the title of Knight Grand Cross, the highest-ranking honor in the Order of Merit of the Italian Republic, for his service as the CEO of one of the most significant Italian companies.