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Showing results for tags 'Karma Automotive'.
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Karma Automotive To Use Dealers and Factory Stores To Sell Vehicles
William Maley posted an article in Karma
What is the best way to sell a vehicle? Is it through a dealership or a factory store? For Karma Automotive - the reincarnation of Fisker - plans to do both. Automotive News reports that by the end of this year, 10 franchised dealerships in key markets around the U.S. and Canada will begin selling the Revero. The dealers picked already sell brands like Bentley, Rolls-Royce, Lamborghini, and Porsche. "These guys really understand this customer. They get that it's not moving metal and pushing volume like the mass-market guys have to," said Jim Taylor, Karma's chief marketing officer. Alongside the dealers, Karma will have a few brand experience centers" (aka factory stores) in states allow this type of retail experience. Taylor said the stores would allow Karma to control its brand message, and provide reassurance to the dealers that "it's living up to the same standards it expects of them." "When you control your own store, you live it every day, so you have to walk the walk, So I think in a good way it puts a lot of pressure on yourself to deliver the same level of performance," said Taylor. Karma plans on showing the Revero next month. Source: Automotive News (Subscription Required) -
What is the best way to sell a vehicle? Is it through a dealership or a factory store? For Karma Automotive - the reincarnation of Fisker - plans to do both. Automotive News reports that by the end of this year, 10 franchised dealerships in key markets around the U.S. and Canada will begin selling the Revero. The dealers picked already sell brands like Bentley, Rolls-Royce, Lamborghini, and Porsche. "These guys really understand this customer. They get that it's not moving metal and pushing volume like the mass-market guys have to," said Jim Taylor, Karma's chief marketing officer. Alongside the dealers, Karma will have a few brand experience centers" (aka factory stores) in states allow this type of retail experience. Taylor said the stores would allow Karma to control its brand message, and provide reassurance to the dealers that "it's living up to the same standards it expects of them." "When you control your own store, you live it every day, so you have to walk the walk, So I think in a good way it puts a lot of pressure on yourself to deliver the same level of performance," said Taylor. Karma plans on showing the Revero next month. Source: Automotive News (Subscription Required) View full article
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It has been awhile since we heard anything from Karma Automotive - the company formally known as Fisker. Our last report in November said the company would be sourcing powertrain parts from BMW and was planning to restart production in 2016. Yesterday, the Wall Street Journal published a report saying Karma Automotive is busy with finishing development of an updated version of the Karma sedan. The sedan will be renamed the Revero which Karma says is the combination of the Latin words "re" and "vero," meaning truth. Karma is planning to reveal the Revero later this summer, with the order books opening sometime later in the year. Karma is keeping quiet on various details such as range, price, and release date. “If you manufacture all kinds of hype then fail to deliver on time, it undermines your credibility. We are being careful about making promises [because] things happen in car development,” said Jim Taylor, Karma’s chief marketing officer. One item that was divulged was the Ravero will use the powertrain and charging system from BMW. Taylor said the company is working hard to make sure the Ravero doesn't experience the numerous quality issues that sunk the Karma and Fisker itself. It was also revealed that the Ravero will be built at a new 556,000 square-foot factory in Moreno Valley, California. The equipment used to build the Karma have been shipped in from Finland. Source: Wall Street Journal (Subscription Required) View full article
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Karma Automotive Renames Karma Sedan, Moves Production to U.S.
William Maley posted an article in Karma
It has been awhile since we heard anything from Karma Automotive - the company formally known as Fisker. Our last report in November said the company would be sourcing powertrain parts from BMW and was planning to restart production in 2016. Yesterday, the Wall Street Journal published a report saying Karma Automotive is busy with finishing development of an updated version of the Karma sedan. The sedan will be renamed the Revero which Karma says is the combination of the Latin words "re" and "vero," meaning truth. Karma is planning to reveal the Revero later this summer, with the order books opening sometime later in the year. Karma is keeping quiet on various details such as range, price, and release date. “If you manufacture all kinds of hype then fail to deliver on time, it undermines your credibility. We are being careful about making promises [because] things happen in car development,” said Jim Taylor, Karma’s chief marketing officer. One item that was divulged was the Ravero will use the powertrain and charging system from BMW. Taylor said the company is working hard to make sure the Ravero doesn't experience the numerous quality issues that sunk the Karma and Fisker itself. It was also revealed that the Ravero will be built at a new 556,000 square-foot factory in Moreno Valley, California. The equipment used to build the Karma have been shipped in from Finland. Source: Wall Street Journal (Subscription Required) -
Karma Automotive - the company formerly known as Fisker - announced a new partnership with BMW this week. The partnership will see BMW proving Karma with powertrain components moving forward. Now the full extent of the deal is unknown. But according to the statement released by Karma this week, the deal will include "high voltage battery charging systems and a wide range of hybrid and EV systems." "The Wanxiang Group is giving Karma Automotive the opportunity to bring a stunning car back to the market, and the partnership with BMW and their outstanding track record is a great fit for the future," said Tom Corcoran, Karma Automotive's CEO. Karma Automotive is planning to restart production sometime next year. Source: Karma Automotive Press Release is on Page 2 Karma Automotive Signs Supply Agreement With BMW COSTA MESA, Calif., Nov. 12, 2015 /PRNewswire/ -- Karma Automotive announced today that BMW has agreed to be a supplier in ensuring their vehicles are built with the highest quality automotive parts. BMW will supply Karma Automotive with their latest powertrain components, including high voltage battery charging systems and a wide range of hybrid and EV systems. Throughout automotive history, BMW has been globally recognized for engineering and manufacturing world-class products. They are a proven technology leader and renowned for conceiving and delivering groundbreaking innovations. Karma Automotive will integrate the first BMW components into its plug-in hybrid flagship vehicle, which will re-launch in 2016. The next generation of vehicles already in development will utilize more of BMW's powertrain technology. "The Wanxiang Group is giving Karma Automotive the opportunity to bring a stunning car back to the market, and the partnership with BMW and their outstanding track record is a great fit for the future," said Karma's CEO Tom Corcoran. "We will continue to develop beautiful cars with the latest cutting edge hybrid and EV technology." Co-founder Bernhard Koehler said; "I'm personally excited and incredibly proud we will be integrating the sophistication, integrity and character of the BMW powertrain into our own. Karma Automotive products and ultimately our customers will be the greatest benefactors of this fantastic relationship." -
Karma Automotive - the company formerly known as Fisker - announced a new partnership with BMW this week. The partnership will see BMW proving Karma with powertrain components moving forward. Now the full extent of the deal is unknown. But according to the statement released by Karma this week, the deal will include "high voltage battery charging systems and a wide range of hybrid and EV systems." "The Wanxiang Group is giving Karma Automotive the opportunity to bring a stunning car back to the market, and the partnership with BMW and their outstanding track record is a great fit for the future," said Tom Corcoran, Karma Automotive's CEO. Karma Automotive is planning to restart production sometime next year. Source: Karma Automotive Press Release is on Page 2 Karma Automotive Signs Supply Agreement With BMW COSTA MESA, Calif., Nov. 12, 2015 /PRNewswire/ -- Karma Automotive announced today that BMW has agreed to be a supplier in ensuring their vehicles are built with the highest quality automotive parts. BMW will supply Karma Automotive with their latest powertrain components, including high voltage battery charging systems and a wide range of hybrid and EV systems. Throughout automotive history, BMW has been globally recognized for engineering and manufacturing world-class products. They are a proven technology leader and renowned for conceiving and delivering groundbreaking innovations. Karma Automotive will integrate the first BMW components into its plug-in hybrid flagship vehicle, which will re-launch in 2016. The next generation of vehicles already in development will utilize more of BMW's powertrain technology. "The Wanxiang Group is giving Karma Automotive the opportunity to bring a stunning car back to the market, and the partnership with BMW and their outstanding track record is a great fit for the future," said Karma's CEO Tom Corcoran. "We will continue to develop beautiful cars with the latest cutting edge hybrid and EV technology." Co-founder Bernhard Koehler said; "I'm personally excited and incredibly proud we will be integrating the sophistication, integrity and character of the BMW powertrain into our own. Karma Automotive products and ultimately our customers will be the greatest benefactors of this fantastic relationship." View full article
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Back in February, we reported on the rumors that Fisker Automotive was planning to change its name to Elux. This past week, Fisker has officially changed its name and it isn't Elux. Meet Karma Automotive. The company says this name has always been a part of the brand - see Karma plug-in hybrid sedan. "Karma is based on the principle of cause and effect, where your actions create your future. This awareness of what we are doing and why we are doing it—which we characterize as acting with intention—is what we stand for, it's authentic," said James Taylor, Karma's Chief Marketing Officer. Rumor has it that production of the Karma sedan will restart sometime next year. We expect a name change along with the production restart. Source: Karma Automotive Press Release is on Page 2 Fisker Automotive Reveals New Name And Logo Karma Automotive - honors iconic design and communicates future direction COSTA MESA, Calif., Sept. 30, 2015 /PRNewswire/ -- Fisker Automotive and Technology Group announced a name change today to Karma Automotive. The company also launched its new website, including a video that reveals its new logo at karmaautomotive.com. "With new ownership, a new management team, and a new production site, all here in California, it was time to communicate change," said James Taylor, Karma's Chief Marketing Officer. "Karma" was chosen because it is relevant to both the old and new brands, while providing an aspirational message which embodies the company's purpose. "Karma is based on the principle of cause and effect, where your actions create your future. This awareness of what we are doing and why we are doing it—which we characterize as acting with intention—is what we stand for, it's authentic," added Taylor. Karma's new executive team has attracted top-tier talent from the automotive and technology industries to bring world-class expertise to its headquarters and new assembly facility in Southern California. Karma Automotive's owner, Wanxiang Group, one of the world's largest automotive component conglomerates, is committed to the alternative energy space, having acquired solar, wind and energy companies. The group provides strong financial backing necessary to build a sustainable, world-class luxury automotive brand. View full article
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Back in February, we reported on the rumors that Fisker Automotive was planning to change its name to Elux. This past week, Fisker has officially changed its name and it isn't Elux. Meet Karma Automotive. The company says this name has always been a part of the brand - see Karma plug-in hybrid sedan. "Karma is based on the principle of cause and effect, where your actions create your future. This awareness of what we are doing and why we are doing it—which we characterize as acting with intention—is what we stand for, it's authentic," said James Taylor, Karma's Chief Marketing Officer. Rumor has it that production of the Karma sedan will restart sometime next year. We expect a name change along with the production restart. Source: Karma Automotive Press Release is on Page 2 Fisker Automotive Reveals New Name And Logo Karma Automotive - honors iconic design and communicates future direction COSTA MESA, Calif., Sept. 30, 2015 /PRNewswire/ -- Fisker Automotive and Technology Group announced a name change today to Karma Automotive. The company also launched its new website, including a video that reveals its new logo at karmaautomotive.com. "With new ownership, a new management team, and a new production site, all here in California, it was time to communicate change," said James Taylor, Karma's Chief Marketing Officer. "Karma" was chosen because it is relevant to both the old and new brands, while providing an aspirational message which embodies the company's purpose. "Karma is based on the principle of cause and effect, where your actions create your future. This awareness of what we are doing and why we are doing it—which we characterize as acting with intention—is what we stand for, it's authentic," added Taylor. Karma's new executive team has attracted top-tier talent from the automotive and technology industries to bring world-class expertise to its headquarters and new assembly facility in Southern California. Karma Automotive's owner, Wanxiang Group, one of the world's largest automotive component conglomerates, is committed to the alternative energy space, having acquired solar, wind and energy companies. The group provides strong financial backing necessary to build a sustainable, world-class luxury automotive brand.
