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The year was 2015, the Santa Cruz concept pickup was shown off at the LA auto show sporting a turbo diesel with 190 hp and 300 lb-ft of torque. Excitement was strong for Hyundai to bring a mid-size pickup to market. Yet folks' excitement started to wane when no truck came out in the preceding few years. It took Hyundai till 2021 to finally bring out an all-new Santa Cruz pickup. Now there are rumors of Hyundai bringing out an electric pickup. This has been confirmed based on two independent trademark filings. First was a filing for IONIQ T10 on December 27th, 2023 and confirmed by the governments trademark office on February 1st, 2024. Now we have discovered an additional filing that was also done on December 27th, 2023 for an IONIQ T7 that was confirmed on February 9th 2024. In looking at these details, it appears that these have been filed as follows: Automobiles; electric cars; parts and accessories for automobiles; hybrid cars; dump cars; buses; passenger cars; passenger cars for more than seven passengers; trucks; lorries; sports utility vehicles; motors for land vehicles; motorcycles Hyundai has an all-new e-LCV or Light Commercial Vehicle electric platform that they just recently signed an agreement with European based IVECO Group for building 1/2 ton to one-ton electric delivery vans. Hyundai has stated that the e-LCV platform could also be used for a large assortment of EVs including trucks. Hyundai went on a registration spree in summer of 2020 for IONIQ 1 to IONIQ 10 registering these 10 numbers and having it all confirmed as registered names by August 2021. The filings for two T-numbered IONIQ would tend to imply that a mid-size and full-size pickup truck could be headed to the North American Market. Recently Hyundai also registered these same two trademark names in Australia, we would also not be surprised if they were also registered in the European Union. So then could this be the future Hyundai Family of Trucks? Based on Hyundai's current EV motors, having a RWD truck with 300 to 500 horsepower or AWD with 600 to 1,000 horsepower is not too farfetched. What do you the reader think? Is Hyundai capable of entering the pickup truck market in both mid-size and full-size electrified trucks? -
The year was 2015, the Santa Cruz concept pickup was shown off at the LA auto show sporting a turbo diesel with 190 hp and 300 lb-ft of torque. Excitement was strong for Hyundai to bring a mid-size pickup to market. Yet folks' excitement started to wane when no truck came out in the preceding few years. It took Hyundai till 2021 to finally bring out an all-new Santa Cruz pickup. Now there are rumors of Hyundai bringing out an electric pickup. This has been confirmed based on two independent trademark filings. First was a filing for IONIQ T10 on December 27th, 2023 and confirmed by the governments trademark office on February 1st, 2024. Now we have discovered an additional filing that was also done on December 27th, 2023 for an IONIQ T7 that was confirmed on February 9th 2024. In looking at these details, it appears that these have been filed as follows: Automobiles; electric cars; parts and accessories for automobiles; hybrid cars; dump cars; buses; passenger cars; passenger cars for more than seven passengers; trucks; lorries; sports utility vehicles; motors for land vehicles; motorcycles Hyundai has an all-new e-LCV or Light Commercial Vehicle electric platform that they just recently signed an agreement with European based IVECO Group for building 1/2 ton to one-ton electric delivery vans. Hyundai has stated that the e-LCV platform could also be used for a large assortment of EVs including trucks. Hyundai went on a registration spree in summer of 2020 for IONIQ 1 to IONIQ 10 registering these 10 numbers and having it all confirmed as registered names by August 2021. The filings for two T-numbered IONIQ would tend to imply that a mid-size and full-size pickup truck could be headed to the North American Market. Recently Hyundai also registered these same two trademark names in Australia, we would also not be surprised if they were also registered in the European Union. So then could this be the future Hyundai Family of Trucks? Based on Hyundai's current EV motors, having a RWD truck with 300 to 500 horsepower or AWD with 600 to 1,000 horsepower is not too farfetched. What do you the reader think? Is Hyundai capable of entering the pickup truck market in both mid-size and full-size electrified trucks? View full article -
Some very surprising news coming out Hyundai this afternoon. The automaker announced that president and CEO John Krafcik will be stepping down from his position January 1st, at the completion of his contract. "On behalf of Hyundai Motor Company, we sincerely thank John for his visionary leadership and relentless pursuit of customer satisfaction, which has driven Hyundai's record growth over the past five years," said Im Tak Uk, the COO and executive vice president of HMA's parent company, Hyundai Motor Company. Krafcik's five-year tenure as Hyundai Motor America's CEO saw the company grow from a budget brand to one that is compared with the likes of Honda, Ford, Chevrolet, Nissan, and Toyota. Hyundai also saw its sales and market share grow dramatically. “It’s been a sincere privilege and honor to lead Hyundai Motor America over the past five years, and I am confident that with Dave’s succession, our brand will continue to expand and thrive for years to come. We have many of the best and brightest employees in the business coupled with a committed and talented dealer network that will continue to pay dividends,” said Krafcik. Taking Krafcik's place as CEO is David Zuchowski, executive vice president of Sales for Hyundai. Previously, Zuchowski worked for Ford and Mazda. "I am both humbled and excited to lead Hyundai Motor America into the next chapter by continuing to build on John's great legacy, and focusing on what matters most – building the highest quality, safest and most diverse fleet of models that customers love," said Zuchowski. Source: Hyundai William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] you can follow him on twitter at @realmudmonster. Press Release is on Page 2 DAVE ZUCHOWSKI NAMED PRESIDENT/CEO OF HYUNDAI MOTOR AMERICA COSTA MESA, Calif., December 27, 2013 - Hyundai Motor America today announced that President and Chief Executive Officer John Krafcik will step down upon the successful completion of his contract on December 31, 2013. David Zuchowski, executive vice president of Sales, will assume the position of President and CEO effective January 1, 2014. "On behalf of Hyundai Motor Company, we sincerely thank John for his visionary leadership and relentless pursuit of customer satisfaction, which has driven Hyundai's record growth over the past five years," said Im Tak Uk, executive vice president and chief operating officer of Hyundai Motor Company. "John's forward-looking perspective, commitment to quality and design, and pursuit of innovative new product offerings have elevated the Hyundai brand and introduced our vehicles to a new generation of satisfied and loyal customers." Under Krafcik's tenure with the automaker, Hyundai Motor America experienced dramatic increases in sales volume and market share, while garnering numerous prestigious industry awards. During the same time period, the model year 2009 Genesis and 2012 Elantra took top honors as North American Car of the Year, while numerous Hyundai models received the Insurance Institute for Highway Safety's Top Safety Pick designation. "It's been a sincere privilege and honor to lead Hyundai Motor America over the past five years, and I am confident that with Dave's succession, our brand will continue to expand and thrive for years to come," said Krafcik. "We have many of the best and brightest employees in the business coupled with a committed and talented dealer network that will continue to pay dividends." Incoming President and CEO David Zuchowski joined Hyundai Motor America in February 2007 as vice president of Sales with responsibility for all sales, sales operations, market representation, field operations and overall dealer relations. A proven 33-year veteran of the automotive industry, Zuchowski was previously with Mazda North America, where he served as vice president of Sales and Field Operations. Zuchowski began his career in 1980 at Ford Motor Company, where he progressed through various executive-level positions including regional manager, product marketing manager, national merchandising manager and field operations manager for the Ford and Lincoln Mercury divisions. Zuchowski earned his Bachelors of Arts in Communications from the University of Washington. "I am both humbled and excited to lead Hyundai Motor America into the next chapter by continuing to build on John's great legacy, and focusing on what matters most – building the highest quality, safest and most diverse fleet of models that customers love," said Zuchowski. "Dave has consistently distinguished himself as a results-oriented and motivational leader in our industry," said Im. "During his time at Hyundai, Dave has been instrumental in our growth, especially among our dealers. He exhibits a rare combination of passion, intelligence, creativity and diligence, and we are confident that he is the right choice to build on John's momentum and take Hyundai to new and greater heights." View full article
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Some very surprising news coming out Hyundai this afternoon. The automaker announced that president and CEO John Krafcik will be stepping down from his position January 1st, at the completion of his contract. "On behalf of Hyundai Motor Company, we sincerely thank John for his visionary leadership and relentless pursuit of customer satisfaction, which has driven Hyundai's record growth over the past five years," said Im Tak Uk, the COO and executive vice president of HMA's parent company, Hyundai Motor Company. Krafcik's five-year tenure as Hyundai Motor America's CEO saw the company grow from a budget brand to one that is compared with the likes of Honda, Ford, Chevrolet, Nissan, and Toyota. Hyundai also saw its sales and market share grow dramatically. “It’s been a sincere privilege and honor to lead Hyundai Motor America over the past five years, and I am confident that with Dave’s succession, our brand will continue to expand and thrive for years to come. We have many of the best and brightest employees in the business coupled with a committed and talented dealer network that will continue to pay dividends,” said Krafcik. Taking Krafcik's place as CEO is David Zuchowski, executive vice president of Sales for Hyundai. Previously, Zuchowski worked for Ford and Mazda. "I am both humbled and excited to lead Hyundai Motor America into the next chapter by continuing to build on John's great legacy, and focusing on what matters most – building the highest quality, safest and most diverse fleet of models that customers love," said Zuchowski. Source: Hyundai William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] you can follow him on twitter at @realmudmonster. Press Release is on Page 2 DAVE ZUCHOWSKI NAMED PRESIDENT/CEO OF HYUNDAI MOTOR AMERICA COSTA MESA, Calif., December 27, 2013 - Hyundai Motor America today announced that President and Chief Executive Officer John Krafcik will step down upon the successful completion of his contract on December 31, 2013. David Zuchowski, executive vice president of Sales, will assume the position of President and CEO effective January 1, 2014. "On behalf of Hyundai Motor Company, we sincerely thank John for his visionary leadership and relentless pursuit of customer satisfaction, which has driven Hyundai's record growth over the past five years," said Im Tak Uk, executive vice president and chief operating officer of Hyundai Motor Company. "John's forward-looking perspective, commitment to quality and design, and pursuit of innovative new product offerings have elevated the Hyundai brand and introduced our vehicles to a new generation of satisfied and loyal customers." Under Krafcik's tenure with the automaker, Hyundai Motor America experienced dramatic increases in sales volume and market share, while garnering numerous prestigious industry awards. During the same time period, the model year 2009 Genesis and 2012 Elantra took top honors as North American Car of the Year, while numerous Hyundai models received the Insurance Institute for Highway Safety's Top Safety Pick designation. "It's been a sincere privilege and honor to lead Hyundai Motor America over the past five years, and I am confident that with Dave's succession, our brand will continue to expand and thrive for years to come," said Krafcik. "We have many of the best and brightest employees in the business coupled with a committed and talented dealer network that will continue to pay dividends." Incoming President and CEO David Zuchowski joined Hyundai Motor America in February 2007 as vice president of Sales with responsibility for all sales, sales operations, market representation, field operations and overall dealer relations. A proven 33-year veteran of the automotive industry, Zuchowski was previously with Mazda North America, where he served as vice president of Sales and Field Operations. Zuchowski began his career in 1980 at Ford Motor Company, where he progressed through various executive-level positions including regional manager, product marketing manager, national merchandising manager and field operations manager for the Ford and Lincoln Mercury divisions. Zuchowski earned his Bachelors of Arts in Communications from the University of Washington. "I am both humbled and excited to lead Hyundai Motor America into the next chapter by continuing to build on John's great legacy, and focusing on what matters most – building the highest quality, safest and most diverse fleet of models that customers love," said Zuchowski. "Dave has consistently distinguished himself as a results-oriented and motivational leader in our industry," said Im. "During his time at Hyundai, Dave has been instrumental in our growth, especially among our dealers. He exhibits a rare combination of passion, intelligence, creativity and diligence, and we are confident that he is the right choice to build on John's momentum and take Hyundai to new and greater heights."
