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One of the most controversial moves during Johan de Nysschen's tenure as Cadillac President was moving the brand's headquarters from Detroit to New York in 2015. Executives at GM explained at the time this would Cadillac to separate from the day-to-day operations of their mainstream brands - Buick, Chevrolet, and GMC. Sources at the time said another reason for the move came down to various GM executive worrying about Cadillac's worldview from Detroit "was too myopic for a brand with global aspirations." But Cadillac will be moving out of their space at 330 Hudson Street in New York City back to Detroit. This was revealed by Cadillac's new president Steve Carlisle in a interview with the Wall Street Journal. The reason is that he wants the brand's leaders to be closer to GM’s vehicle design and engineering offices in Metro Detroit, especially considering Cadillac has a number of new and redesign models coming in the next few years. “We have a huge number of launches ahead of us. We’ve got to think about how we take inefficiencies out of the communication process between the Cadillac team and the GM partners," said Carlisle. Cadillac confirmed the move in a statement to The Detroit News. "The move will place the Cadillac brand team closer to those responsible for the new Cadillacs, including design, engineering, purchasing and manufacturing, ensuring full integration of Cadillac’s global growth strategy. Cadillac will maintain a brand presence in New York City with the Cadillac House, an experiential brand center which serves as a public space for events, concerts and collaborative partnerships until longer term brand plans are in place," said the brand. Cadillac didn't give a timeframe or where the headquarters would be located. Automotive News reports that U.S. Rep. Sander Levin, D-Mich., released a statement saying the headquarters would be based in Warren, MI - where GM has their technical center. A Cadillac spokesman declined to comment. Source: Automotive News (Subscription Required), The Detroit News, Wall Street Journal (Subscription Required) -
One of the most controversial moves during Johan de Nysschen's tenure as Cadillac President was moving the brand's headquarters from Detroit to New York in 2015. Executives at GM explained at the time this would Cadillac to separate from the day-to-day operations of their mainstream brands - Buick, Chevrolet, and GMC. Sources at the time said another reason for the move came down to various GM executive worrying about Cadillac's worldview from Detroit "was too myopic for a brand with global aspirations." But Cadillac will be moving out of their space at 330 Hudson Street in New York City back to Detroit. This was revealed by Cadillac's new president Steve Carlisle in a interview with the Wall Street Journal. The reason is that he wants the brand's leaders to be closer to GM’s vehicle design and engineering offices in Metro Detroit, especially considering Cadillac has a number of new and redesign models coming in the next few years. “We have a huge number of launches ahead of us. We’ve got to think about how we take inefficiencies out of the communication process between the Cadillac team and the GM partners," said Carlisle. Cadillac confirmed the move in a statement to The Detroit News. "The move will place the Cadillac brand team closer to those responsible for the new Cadillacs, including design, engineering, purchasing and manufacturing, ensuring full integration of Cadillac’s global growth strategy. Cadillac will maintain a brand presence in New York City with the Cadillac House, an experiential brand center which serves as a public space for events, concerts and collaborative partnerships until longer term brand plans are in place," said the brand. Cadillac didn't give a timeframe or where the headquarters would be located. Automotive News reports that U.S. Rep. Sander Levin, D-Mich., released a statement saying the headquarters would be based in Warren, MI - where GM has their technical center. A Cadillac spokesman declined to comment. Source: Automotive News (Subscription Required), The Detroit News, Wall Street Journal (Subscription Required) View full article
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Jaguar Land Rover has its eye on a new headquarters to be located at a racetrack. But not any racetrack; the company is reportedly in talks to buy the revered UK racetrack Silverstone. The Birmingham Post reports that JLR is in talks with the British Racing Drivers’ Club - the current owners of the track - about buying the track. Reportedly, the board has given the green light and JLR could offer the owners around 23 billion Pounds (about $34.1 billion). If purchased, the company would build a museum, experience center, and hotel on the grounds. There will also be a space for 1,000 sales and marketing staff and 700 engineers. Now if Jaguar Land Rover do purchase the track, would there still be racing? The Post and Automotive News Europe say yes, so F1 racing at the track is safe. When asked for comment, the British Racing Drivers’ Club said in a statement "that it received a number of confidential approaches" and would consider an "attractive" offer from any party and would seek a mandate from club members before progressing it." Jaguar Land Rover declined to comment. Source: Automotive News Europe (Subscription Required), Birmingham Post View full article -
Rumorpile: Jaguar Land Rover In Talks To Buy Silverstone Racetrack
William Maley posted an article in Jaguar
Jaguar Land Rover has its eye on a new headquarters to be located at a racetrack. But not any racetrack; the company is reportedly in talks to buy the revered UK racetrack Silverstone. The Birmingham Post reports that JLR is in talks with the British Racing Drivers’ Club - the current owners of the track - about buying the track. Reportedly, the board has given the green light and JLR could offer the owners around 23 billion Pounds (about $34.1 billion). If purchased, the company would build a museum, experience center, and hotel on the grounds. There will also be a space for 1,000 sales and marketing staff and 700 engineers. Now if Jaguar Land Rover do purchase the track, would there still be racing? The Post and Automotive News Europe say yes, so F1 racing at the track is safe. When asked for comment, the British Racing Drivers’ Club said in a statement "that it received a number of confidential approaches" and would consider an "attractive" offer from any party and would seek a mandate from club members before progressing it." Jaguar Land Rover declined to comment. Source: Automotive News Europe (Subscription Required), Birmingham Post -
Cadillac is undergoing a number of changes. From the appointment of a new head to new models heading out to dealers, and more that are to be revealed. Now, the luxury automaker is moving to a new home. Yesterday, General Motors announced that Cadillac will be moving to a new headquarters in New York City. The new HQ will be located in the SoHo area with a "multipurpose brand and event space in conjunction with modern loft offices." At this time, Cadillac is deciding who will move to the headquarters at this time. However, technical operations will remain in Michigan. The move is expected to finish up next year. “With the relentless upward repositioning of successive new-generation Cadillac products, the next logical step is to provide Cadillac more freedom to cultivate the brand in pursuit of further global growth. Cadillac’s mission is to reinstate the brand to a pre-eminent position among global luxury brands, a bold challenge requiring a distinct and focused new organization. More than a division or brand, Cadillac is becoming a center of excellence for our company,” said GM President Dan Ammann. Along with the move, General Motors also announced that Cadillac will be spun off as a separate business unit. This means the brand will have a bit more independence. Source: General Motors William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] you can follow him on twitter at @realmudmonster. Press Release is on Page 2 Cadillac Expands to Become Separate Business Unit, Adds New York Headquarters NEW YORK – As part of the continued expansion of Cadillac, General Motors today announced a strategic realignment that will establish the flagship brand as a separate business unit. In addition, the new Cadillac organization will expand to New York with a new global headquarters opening in 2015. The realignment affirms Cadillac’s importance to GM’s strategy. Creating a new Cadillac business unit enables it to pursue growing opportunities in the luxury automotive market with more focus and clarity. “With the relentless upward repositioning of successive new-generation Cadillac products, the next logical step is to provide Cadillac more freedom to cultivate the brand in pursuit of further global growth,” said GM President Dan Ammann. “Cadillac’s mission is to reinstate the brand to a pre-eminent position among global luxury brands, a bold challenge requiring a distinct and focused new organization,” Ammann said. “More than a division or brand, Cadillac is becoming a center of excellence for our company.” Johan de Nysschen, who joined Cadillac as its new president in August, will be responsible for the brand’s overall operational performance. Cadillac’s leadership council is headed by de Nysschen, and consists of Jim Bunnell, vice president of sales and service; Uwe Ellinghaus, chief marketing officer; David Colasinski, chief financial officer; David Leone, executive chief engineer, and Andrew Smith, executive director of design. Further expansion of the Cadillac leadership team will be announced later. Expansion Includes New York Headquarters The plan includes expansion to New York City in the form of a multipurpose brand and event space in conjunction with modern loft offices located in the heart of a city renowned for establishing trends and setting standards for the global luxury market. While the majority of functions with oversight and responsibility for both global and U.S. operations will be located at the new global headquarters, there will be no change to technical product development teams located in Michigan, nor does the plan impact manufacturing or assembly operations. Cadillac management is reviewing options for which specific staffs will be based in New York and which will remain in current locations in the Detroit-area or elsewhere. Cadillac has operations in more than 40 countries. The brand’s ongoing growth has been driven by an expanded product portfolio, leading to 28 percent global growth in 2013 and an increase of about 10 percent so far this year. Cadillac sales in China have grown 64 percent year to date. “We are very proud of our Detroit roots and heritage, and the majority of the Cadillac workforce will remain in Michigan," de Nysschen said. "But there is no city in the world where the inhabitants are more immersed in a premium lifestyle than in New York. Establishing our new global headquarters in Soho places Cadillac at the epicenter of sophisticated living. It allows our team to share experiences with premium-brand consumers and develop attitudes in common with our audience." Company officials thanked New York Gov. Andrew Cuomo for his active support of and involvement in establishing the creation of Cadillac NYC. "As the media and advertising capital of the world, New York is the ideal location for Cadillac to move its marketing operations to enhance their brand and spur future growth," Gov. Andrew M. Cuomo said. "From Day One, our administration has been creating a more business-friendly environment that encourages new investments and job creation, and today is another example of how that approach is delivering results for New Yorkers. I welcome Cadillac's marketing team to New York and commend them on their decision to invest personnel and resources alongside our world-class workforce." Said U.S. Sen. Chuck Schumer: “To have an iconic American brand like Cadillac choose Manhattan for its global headquarters is another example that this city is a growing hub of innovation. New York continues to be a magnet for the best and the brightest companies and workers alike, and as Cadillac continues on its impressive growth trajectory as a global brand, I’m thrilled it will do so based in New York City." View full article
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Cadillac is undergoing a number of changes. From the appointment of a new head to new models heading out to dealers, and more that are to be revealed. Now, the luxury automaker is moving to a new home. Yesterday, General Motors announced that Cadillac will be moving to a new headquarters in New York City. The new HQ will be located in the SoHo area with a "multipurpose brand and event space in conjunction with modern loft offices." At this time, Cadillac is deciding who will move to the headquarters at this time. However, technical operations will remain in Michigan. The move is expected to finish up next year. “With the relentless upward repositioning of successive new-generation Cadillac products, the next logical step is to provide Cadillac more freedom to cultivate the brand in pursuit of further global growth. Cadillac’s mission is to reinstate the brand to a pre-eminent position among global luxury brands, a bold challenge requiring a distinct and focused new organization. More than a division or brand, Cadillac is becoming a center of excellence for our company,” said GM President Dan Ammann. Along with the move, General Motors also announced that Cadillac will be spun off as a separate business unit. This means the brand will have a bit more independence. Source: General Motors William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] you can follow him on twitter at @realmudmonster. Press Release is on Page 2 Cadillac Expands to Become Separate Business Unit, Adds New York Headquarters NEW YORK – As part of the continued expansion of Cadillac, General Motors today announced a strategic realignment that will establish the flagship brand as a separate business unit. In addition, the new Cadillac organization will expand to New York with a new global headquarters opening in 2015. The realignment affirms Cadillac’s importance to GM’s strategy. Creating a new Cadillac business unit enables it to pursue growing opportunities in the luxury automotive market with more focus and clarity. “With the relentless upward repositioning of successive new-generation Cadillac products, the next logical step is to provide Cadillac more freedom to cultivate the brand in pursuit of further global growth,” said GM President Dan Ammann. “Cadillac’s mission is to reinstate the brand to a pre-eminent position among global luxury brands, a bold challenge requiring a distinct and focused new organization,” Ammann said. “More than a division or brand, Cadillac is becoming a center of excellence for our company.” Johan de Nysschen, who joined Cadillac as its new president in August, will be responsible for the brand’s overall operational performance. Cadillac’s leadership council is headed by de Nysschen, and consists of Jim Bunnell, vice president of sales and service; Uwe Ellinghaus, chief marketing officer; David Colasinski, chief financial officer; David Leone, executive chief engineer, and Andrew Smith, executive director of design. Further expansion of the Cadillac leadership team will be announced later. Expansion Includes New York Headquarters The plan includes expansion to New York City in the form of a multipurpose brand and event space in conjunction with modern loft offices located in the heart of a city renowned for establishing trends and setting standards for the global luxury market. While the majority of functions with oversight and responsibility for both global and U.S. operations will be located at the new global headquarters, there will be no change to technical product development teams located in Michigan, nor does the plan impact manufacturing or assembly operations. Cadillac management is reviewing options for which specific staffs will be based in New York and which will remain in current locations in the Detroit-area or elsewhere. Cadillac has operations in more than 40 countries. The brand’s ongoing growth has been driven by an expanded product portfolio, leading to 28 percent global growth in 2013 and an increase of about 10 percent so far this year. Cadillac sales in China have grown 64 percent year to date. “We are very proud of our Detroit roots and heritage, and the majority of the Cadillac workforce will remain in Michigan," de Nysschen said. "But there is no city in the world where the inhabitants are more immersed in a premium lifestyle than in New York. Establishing our new global headquarters in Soho places Cadillac at the epicenter of sophisticated living. It allows our team to share experiences with premium-brand consumers and develop attitudes in common with our audience." Company officials thanked New York Gov. Andrew Cuomo for his active support of and involvement in establishing the creation of Cadillac NYC. "As the media and advertising capital of the world, New York is the ideal location for Cadillac to move its marketing operations to enhance their brand and spur future growth," Gov. Andrew M. Cuomo said. "From Day One, our administration has been creating a more business-friendly environment that encourages new investments and job creation, and today is another example of how that approach is delivering results for New Yorkers. I welcome Cadillac's marketing team to New York and commend them on their decision to invest personnel and resources alongside our world-class workforce." Said U.S. Sen. Chuck Schumer: “To have an iconic American brand like Cadillac choose Manhattan for its global headquarters is another example that this city is a growing hub of innovation. New York continues to be a magnet for the best and the brightest companies and workers alike, and as Cadillac continues on its impressive growth trajectory as a global brand, I’m thrilled it will do so based in New York City." -
At the moment, Fiat's headquarters is located in Turin, Italy; while Chrysler's headquarters is in Auburn Hills, MI. But with Fiat and Chrysler merged together, the company is planning a new headquarters. Reuters reports that CEO Sergio Marchionne announced that the headquarters of FCA will be in London, Great Britain. "Headquarters will be in London. It's clear that group executive functions, the board, my office, some of my functions, need to operate out of London, but that doesn't mean that I'm giving up my operational responsibilities of the U.S. We will be multi-faceted ... we will do stuff everywhere," said Marchionne. Marchionne has said that the move will not not affect jobs in Italy or in the U.S. No timeframe was given as to when the move would happen. Source: Reuters William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster. View full article
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At the moment, Fiat's headquarters is located in Turin, Italy; while Chrysler's headquarters is in Auburn Hills, MI. But with Fiat and Chrysler merged together, the company is planning a new headquarters. Reuters reports that CEO Sergio Marchionne announced that the headquarters of FCA will be in London, Great Britain. "Headquarters will be in London. It's clear that group executive functions, the board, my office, some of my functions, need to operate out of London, but that doesn't mean that I'm giving up my operational responsibilities of the U.S. We will be multi-faceted ... we will do stuff everywhere," said Marchionne. Marchionne has said that the move will not not affect jobs in Italy or in the U.S. No timeframe was given as to when the move would happen. Source: Reuters William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster.
