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William Maley Staff Writer - CheersandGears.com July 11, 2012 Earlier this week, we reported on a filing from the U.S. Patent and Trademark office about a possible branding for the new diesel engine in the 2014 Grand Cherokee. Apparently this wasn't the only filing Chrysler did. Car & Driver found a trademark application filled by the company to register “HFE High Fuel Efficiency”. The possible descriptor would most likely come on models that have small-displacement engines, and come with low rolling resistance tires and enhanced aerodynamics Currently, Chrysler uses the name of Aero to refer to its most fuel-efficient models. Only one model wears the Aero name and that is the Dart. Whether we see Chrysler drop the Aero for the HFE is something we'll be keeping a close eye on. Source: Car & Driver William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster. View full article
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William Maley Staff Writer - CheersandGears.com July 11, 2012 Earlier this week, we reported on a filing from the U.S. Patent and Trademark office about a possible branding for the new diesel engine in the 2014 Grand Cherokee. Apparently this wasn't the only filing Chrysler did. Car & Driver found a trademark application filled by the company to register “HFE High Fuel Efficiency”. The possible descriptor would most likely come on models that have small-displacement engines, and come with low rolling resistance tires and enhanced aerodynamics Currently, Chrysler uses the name of Aero to refer to its most fuel-efficient models. Only one model wears the Aero name and that is the Dart. Whether we see Chrysler drop the Aero for the HFE is something we'll be keeping a close eye on. Source: Car & Driver William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster.
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