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Mazda's North American office will be getting a new CEO early next year, and he believes that crossovers will bring good things to the brand. Masahiro Moro, currently Mazda's global sales and marketing executive and soon to be the CEO of Mazda' North American office in January told Automotive News that to build up customer loyalty and profits for the brand, they would need to increase sales of their crossovers. Currently, Mazda relies heavily on the Mazda3 for sales in North America. While popular, margins on the were very tight. Also, customers who bought the 3 tended to go to other makes when getting a new vehicle. "Loyalty is very low historically. With the new-generation product, our focus is how we can treat customers better and keep them loyal," said Moro. By putting more focus on crossovers, Moro explained that it would reduce the reliance on the 3 for sales. It also allows for more profit as crossover buyers tend to go heavy on the options and are likely to return to Mazda to buy another vehicle. "Our opportunity here is to recapture those customers or gain new customers through the crossover vehicles," said Moro. "In light of this, I wish that more than 50 percent of our total [u.S.] sales in two or three years be crossovers." Currently, Mazda has moved 121,622 crossovers through November. That represents 42 percent of total sales in the U.S. of 289,889. Source: Automotive News (Subscription Required) -
Mazda's North American office will be getting a new CEO early next year, and he believes that crossovers will bring good things to the brand. Masahiro Moro, currently Mazda's global sales and marketing executive and soon to be the CEO of Mazda' North American office in January told Automotive News that to build up customer loyalty and profits for the brand, they would need to increase sales of their crossovers. Currently, Mazda relies heavily on the Mazda3 for sales in North America. While popular, margins on the were very tight. Also, customers who bought the 3 tended to go to other makes when getting a new vehicle. "Loyalty is very low historically. With the new-generation product, our focus is how we can treat customers better and keep them loyal," said Moro. By putting more focus on crossovers, Moro explained that it would reduce the reliance on the 3 for sales. It also allows for more profit as crossover buyers tend to go heavy on the options and are likely to return to Mazda to buy another vehicle. "Our opportunity here is to recapture those customers or gain new customers through the crossover vehicles," said Moro. "In light of this, I wish that more than 50 percent of our total [u.S.] sales in two or three years be crossovers." Currently, Mazda has moved 121,622 crossovers through November. That represents 42 percent of total sales in the U.S. of 289,889. Source: Automotive News (Subscription Required) View full article
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Many luxury manufacturers are going downmarket to bring in more younger buyers and increase sales. But Lexus isn't one of them. Jeff Bracken, general manager for Lexus told the Automotive Press Association on Monday that the luxury automaker will not venture below the $30,000 mark. "You won't see Lexus go down below $30,000. We are fortunate to have Toyota to help us with CAFE (corporate average fuel economy) regulations so you won't see us going downstream. For Lexus to be truly luxury, the division needs to keep ourselves above $30,000," said Bracken. What Lexus will be doing instead is focusing on performance and high-end vehicles to bring in younger buyers and grow the brand. "We believe young customers have a different definition of luxury," Bracken said, and it includes driving dynamics. Lexus has been offering F-Sport versions of many of its vehicles, along with full blown F models such as the previous-generation IS-F and new RC-F. Bracken told the group that Lexus will be unveiling a new performance vehicle at the Detroit Auto Show in January, but wouldn't go any further than that ( Production LF-LC or GS-F?). Source: Detroit Free Press -
Many luxury manufacturers are going downmarket to bring in more younger buyers and increase sales. But Lexus isn't one of them. Jeff Bracken, general manager for Lexus told the Automotive Press Association on Monday that the luxury automaker will not venture below the $30,000 mark. "You won't see Lexus go down below $30,000. We are fortunate to have Toyota to help us with CAFE (corporate average fuel economy) regulations so you won't see us going downstream. For Lexus to be truly luxury, the division needs to keep ourselves above $30,000," said Bracken. What Lexus will be doing instead is focusing on performance and high-end vehicles to bring in younger buyers and grow the brand. "We believe young customers have a different definition of luxury," Bracken said, and it includes driving dynamics. Lexus has been offering F-Sport versions of many of its vehicles, along with full blown F models such as the previous-generation IS-F and new RC-F. Bracken told the group that Lexus will be unveiling a new performance vehicle at the Detroit Auto Show in January, but wouldn't go any further than that ( Production LF-LC or GS-F?). Source: Detroit Free Press View full article
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Porsche is putting big expectations on their next vehicle, the Macan crossover. According to Bloomberg, Porsche CEO Matthias Mueller said that new the Macan will help the brand exceed 200,000 sales globally. That's three full years ahead of the brand's original goal. “We’re transferring the genes of the Porsche brand into a new market segment. Porsche will remain a manufacturer of very exclusive premium cars,” said Muller at the start of Macan production. Since the Macan's debut at the LA Auto Show last year, demand from customers was very high. Reportedly in some European countries, the model has sold out. Porsche says if demand outstrips the supply, they will increase production beyond the 50,000 Macans being planned to be built at the company's Lepizig plant. Muller also hinted at the Macan getting a GTS model. "GTS versions have a tradition at Porsche. We haven't made a final decision yet regarding the Macan, but I'm sure it makes a lot of sense," said Muller. Source: Automotive News Europe (Subscription Required), Bloomberg William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster. View full article
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Porsche Hopes Macan Can Help Them Reach 200,000 Global Sales Next Year
William Maley posted an article in Porsche
Porsche is putting big expectations on their next vehicle, the Macan crossover. According to Bloomberg, Porsche CEO Matthias Mueller said that new the Macan will help the brand exceed 200,000 sales globally. That's three full years ahead of the brand's original goal. “We’re transferring the genes of the Porsche brand into a new market segment. Porsche will remain a manufacturer of very exclusive premium cars,” said Muller at the start of Macan production. Since the Macan's debut at the LA Auto Show last year, demand from customers was very high. Reportedly in some European countries, the model has sold out. Porsche says if demand outstrips the supply, they will increase production beyond the 50,000 Macans being planned to be built at the company's Lepizig plant. Muller also hinted at the Macan getting a GTS model. "GTS versions have a tradition at Porsche. We haven't made a final decision yet regarding the Macan, but I'm sure it makes a lot of sense," said Muller. Source: Automotive News Europe (Subscription Required), Bloomberg William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster.
