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G. David Felt Staff Writer Alternative Energy - www.CheersandGears.com Sand into Fuel, Reality or Fiction? We have all dreamed of the ultimate dream, how to drive the auto's we love without having to pay through the nose for fuel. Especially for performance, premium fuel can really hit the wallet and many of us have been forced to decide, our dream auto, or commuter car? Lately, I have noticed many Motley Fool stories about unlimited free fuel from sand. There have been other web sites and like the Motley, they are all long speeches without getting to what this new fuel is or how to make money on them. Most people today want you to get to the point so these monotone 15 min speeches loose interest after 3 minutes. Dr. Peter Plichta, a German who studied and received degrees in chemistry, physics and nuclear chemistry in Cologne Germany. This interesting man looked at how we could use long change silanes which uses hydrogen and oxygen to burn and produce energy. He released a book in 2001 Benzin aus Sand. The amazing thing is how he says we need to revolutionize our thinking of how we power things. This fuel is more stable and better for use in Space Exploration as well as in autos that would benefit from using turbine or Wankel motors. The Doctors web site is in German here. His paper on converting Sand into Fuel is found here if you can read German. Lucky for us, another individual Sepp Hasslberger who has a passion for technology has written a much more detailed overview here. He gets into the chemestry of burning silanes and how this can be done. Check it out, then sound off. Does this seem feasible? Should we be looking at making a radical change that could bankrupt the existing oil companies and OPEC moving to a cleaner, much less expensive fuel? I will say people mention that this would be free, but there is always a cost to converting a substance into fuel.
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Lincoln is trying to stand out from the crowded luxury field by offering owners various services and perks. They have announced a new service that will begin with the 2017 Continental allowing owners not to visit the dealership to have their car serviced. A Lincoln service valet will pick up an owner's vehicle and take it in for service. The owner will be left a courtesy car while theirs is being worked on. Once service is completed, the vehicle is returned to the owner. This perk comes at no charge for the owner. “Lincoln Pickup and Delivery service revolves around complementing our luxury vehicles with outstanding luxury experiences. Our dealers view this as a way to differentiate the client experience for Lincoln owners,” said Lincoln North America director of sales and marketing Andrew Frick. Lincoln has been doing trials of this service at select dealers and found it to be a success. Of owners who participated, 98 percent said they would have their vehicle serviced at the dealer again and 93 percent said they would buy another Lincoln. Now Lincoln isn't the first to offer this service to owners. Hyundai offered this service with their Equus flagship. What makes this program different is it will be available on Lincoln's entire 2017 lineup. Source: Lincoln Press Release is on Page 2 LINCOLN IS ONLY LUXURY AUTOMAKER TO PROVIDE STANDARD PICKUP AND DELIVERY SERVICE FOR ALL ITS VEHICLES TO SAVE CLIENTS TIME AND EFFORT DEARBORN, Mich., June 28, 2016 – Lincoln adds the luxury segment’s only standard Pickup and Delivery Service across all 2017 nameplates starting with the all-new Lincoln Continental. The exclusive standard service builds on the brand’s commitment to providing a human, warm and personal experience at all Lincoln dealerships. Lincoln Service Valet will pick up a client’s vehicle at an agreed location and, provide a complimentary Lincoln loaner vehicle, and then take the client’s vehicle to the dealership for service. Once complete, clients can arrange for their washed and serviced vehicle to be returned to them at the location of their choice. “Lincoln Pickup and Delivery service revolves around complementing our luxury vehicles with outstanding luxury experiences,” says Andrew Frick, Lincoln North American director of sales and services. “This kind of Quiet Luxury provides an exclusive and personally crafted service experience that enhances their lifestyle and saves them what is a true luxury item – their time.” Lincoln has been piloting this program with a select group of dealers since May 2015 with overwhelming results: 98 percent of clients indicate they would be more likely to receive service from that Lincoln dealer in the future 98 percent would recommend Lincoln and the service to a friend 93 percent are likely to purchase another Lincoln vehicle “Our dealers view this as a way to differentiate the client experience for Lincoln owners,” says Frick. “No matter what Lincoln vehicle clients have from our portfolio, they have the peace of mind of getting that vehicle to and from service at a location of their choice, with a complimentary Lincoln loaner in order to maintain their busy schedules. “When nearly 100 percent of clients receiving this service say they would recommend Lincoln to a friend, it clearly indicates positive momentum for the brand and our dealers,” adds Frick. This exclusive Pickup and Delivery marks another milestone in Lincoln Motor Company commitment to merge great products, an outstanding experience and impeccable service – part of its original 2012 business plan. Since Lincoln began this journey, it has delivered four all-new products in four years, established a dealer network in China, built brand awareness, and increased volume for the brand and Lincoln products. As part of Lincoln’s ongoing client experience efforts, these successful programs have already been implemented: Lincoln Concierge: A trusted personal advisor – like the most attuned hotel concierge – assists clients 24/7 online at www.lincoln.com. While other luxury brands offer similar services, only Lincoln provides clients with an opportunity for video chat with a live person. Black Label: Started in 2015, the number of participating dealers has increased to more than 90 committed locations. Black Label provides personalized shopping with dedicated personnel in the showroom, online, or in locations convenient to clients. Specially trained Black Label experience liaisons meet prospective clients at their home, office, or anywhere within 30 miles of the showroom to begin the experience. Acting as a personal shopping assistant, the liaison helps clients identify their ideal vehicle by sharing paint and wood trim samples, as well as material swatches. Lincoln Black Label owners enjoy special privileges – ranging from extended premium service and maintenance coverage on wear items to Culinary Collection membership that provides access to a curated list of restaurants from coast to coast. Date Night: This extended test drive allows qualified buyers the chance to experience a Lincoln vehicle for up to 48 hours. In 2015, Date Night resulted in more than 11,000 sessions at select dealers, prompting nearly an 11 percent increase in Lincoln purchases. The program attracted nearly 70 percent of clients who had been with other luxury nameplates. Lincoln Institute: Training for key client-facing individuals is provided through Lincoln Institute. The program, which combines all of the brand’s training efforts under one umbrella, has been expanded to include all Lincoln dealers. Lincoln Institute includes not only hospitality training, but an all-new series of workshops that provide participants with tools to help local teams develop and execute processes consistently for luxury clients. Pickup and Delivery is an important milestone in Lincoln’s commitment to providing personal client services to match its unique luxury products, coming at the perfect time as Lincoln prepares to launch the much-anticipated 2017 Lincoln Continental. The all-new Lincoln Continental returns as the brand flagship this fall, offering first-class travel for clients in America and China through warm, human touches and a contemporary design. The full-size sedan is designed to appeal to culturally progressive clients who define luxury on their own terms – craving superior quality, craftsmanship and safety. “Quiet Luxury is Lincoln’s unique approach to ensure impeccable service is consistent with our outstanding products for the ultimate client experience,” says Frick. -
Lincoln is trying to stand out from the crowded luxury field by offering owners various services and perks. They have announced a new service that will begin with the 2017 Continental allowing owners not to visit the dealership to have their car serviced. A Lincoln service valet will pick up an owner's vehicle and take it in for service. The owner will be left a courtesy car while theirs is being worked on. Once service is completed, the vehicle is returned to the owner. This perk comes at no charge for the owner. “Lincoln Pickup and Delivery service revolves around complementing our luxury vehicles with outstanding luxury experiences. Our dealers view this as a way to differentiate the client experience for Lincoln owners,” said Lincoln North America director of sales and marketing Andrew Frick. Lincoln has been doing trials of this service at select dealers and found it to be a success. Of owners who participated, 98 percent said they would have their vehicle serviced at the dealer again and 93 percent said they would buy another Lincoln. Now Lincoln isn't the first to offer this service to owners. Hyundai offered this service with their Equus flagship. What makes this program different is it will be available on Lincoln's entire 2017 lineup. Source: Lincoln Press Release is on Page 2 LINCOLN IS ONLY LUXURY AUTOMAKER TO PROVIDE STANDARD PICKUP AND DELIVERY SERVICE FOR ALL ITS VEHICLES TO SAVE CLIENTS TIME AND EFFORT DEARBORN, Mich., June 28, 2016 – Lincoln adds the luxury segment’s only standard Pickup and Delivery Service across all 2017 nameplates starting with the all-new Lincoln Continental. The exclusive standard service builds on the brand’s commitment to providing a human, warm and personal experience at all Lincoln dealerships. Lincoln Service Valet will pick up a client’s vehicle at an agreed location and, provide a complimentary Lincoln loaner vehicle, and then take the client’s vehicle to the dealership for service. Once complete, clients can arrange for their washed and serviced vehicle to be returned to them at the location of their choice. “Lincoln Pickup and Delivery service revolves around complementing our luxury vehicles with outstanding luxury experiences,” says Andrew Frick, Lincoln North American director of sales and services. “This kind of Quiet Luxury provides an exclusive and personally crafted service experience that enhances their lifestyle and saves them what is a true luxury item – their time.” Lincoln has been piloting this program with a select group of dealers since May 2015 with overwhelming results: 98 percent of clients indicate they would be more likely to receive service from that Lincoln dealer in the future 98 percent would recommend Lincoln and the service to a friend 93 percent are likely to purchase another Lincoln vehicle “Our dealers view this as a way to differentiate the client experience for Lincoln owners,” says Frick. “No matter what Lincoln vehicle clients have from our portfolio, they have the peace of mind of getting that vehicle to and from service at a location of their choice, with a complimentary Lincoln loaner in order to maintain their busy schedules. “When nearly 100 percent of clients receiving this service say they would recommend Lincoln to a friend, it clearly indicates positive momentum for the brand and our dealers,” adds Frick. This exclusive Pickup and Delivery marks another milestone in Lincoln Motor Company commitment to merge great products, an outstanding experience and impeccable service – part of its original 2012 business plan. Since Lincoln began this journey, it has delivered four all-new products in four years, established a dealer network in China, built brand awareness, and increased volume for the brand and Lincoln products. As part of Lincoln’s ongoing client experience efforts, these successful programs have already been implemented: Lincoln Concierge: A trusted personal advisor – like the most attuned hotel concierge – assists clients 24/7 online at www.lincoln.com. While other luxury brands offer similar services, only Lincoln provides clients with an opportunity for video chat with a live person. Black Label: Started in 2015, the number of participating dealers has increased to more than 90 committed locations. Black Label provides personalized shopping with dedicated personnel in the showroom, online, or in locations convenient to clients. Specially trained Black Label experience liaisons meet prospective clients at their home, office, or anywhere within 30 miles of the showroom to begin the experience. Acting as a personal shopping assistant, the liaison helps clients identify their ideal vehicle by sharing paint and wood trim samples, as well as material swatches. Lincoln Black Label owners enjoy special privileges – ranging from extended premium service and maintenance coverage on wear items to Culinary Collection membership that provides access to a curated list of restaurants from coast to coast. Date Night: This extended test drive allows qualified buyers the chance to experience a Lincoln vehicle for up to 48 hours. In 2015, Date Night resulted in more than 11,000 sessions at select dealers, prompting nearly an 11 percent increase in Lincoln purchases. The program attracted nearly 70 percent of clients who had been with other luxury nameplates. Lincoln Institute: Training for key client-facing individuals is provided through Lincoln Institute. The program, which combines all of the brand’s training efforts under one umbrella, has been expanded to include all Lincoln dealers. Lincoln Institute includes not only hospitality training, but an all-new series of workshops that provide participants with tools to help local teams develop and execute processes consistently for luxury clients. Pickup and Delivery is an important milestone in Lincoln’s commitment to providing personal client services to match its unique luxury products, coming at the perfect time as Lincoln prepares to launch the much-anticipated 2017 Lincoln Continental. The all-new Lincoln Continental returns as the brand flagship this fall, offering first-class travel for clients in America and China through warm, human touches and a contemporary design. The full-size sedan is designed to appeal to culturally progressive clients who define luxury on their own terms – craving superior quality, craftsmanship and safety. “Quiet Luxury is Lincoln’s unique approach to ensure impeccable service is consistent with our outstanding products for the ultimate client experience,” says Frick. View full article -
If you were to ask a luxury car buyer why they haven't bought a Jaguar, they'll cite two reasons; high prices and maintenance costs. Jaguar is hoping to change that with some changes for the 2016 model year. The British automaker announced that it would be cutting the pricetag on certain models from $1,500 to $3,000. Models that don't see a price cut will be getting an increase in standard equipment. An example of a price cut will the be new 2016 XF. The redesigned mid-size luxury sedan sees a 9 percent price cut (about $5,275), making the base price of the XF $52,895, including shipping. This helps the XF undercut many competitors in the class such as the BMW 5-Series and Audi A6 equipped with six-cylinder engines. With the new price strategy, “we are positioned at the heart depending on how you do the price comparison,” said Joe Eberhardt, CEO of Jaguar Land Rover North America. “Directionally, we are below all the Germans and we are par or slightly above the Asia or domestic competitors.” As for models that will not see price cut, Jaguar has increased the amount of standard equipment by about 10 to 20 percent. The F-Type coupe and roadster will remain the same, but the amount of standard equipment has increased by about $4,000 to $12,000. Along with price cuts and increase in standard features, Jaguar is also introducing the EliteCare program. Basically if your purchase a 2016 Jaguar, your car will come with a limited warranty, free scheduled service, and 24/7 roadside assistance for five years or the first 60,000 miles. Owners will also get Jaguar's InControl and Protect services for that time as well. “The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market and an all-new ownership package with best-in-class coverage,” Eberhardt said. Source: Automotive News (Subscription Required), Jaguar Press Release is on Page 2 Jaguar Announces Plan to Target The Heart of Luxury Market With New Products, New Pricing Strategy and Introduction of Jaguar EliteCare Ownership Package Jaguar updates and expands entire 2016MY & 2017MY product line-up featuring all-new or significantly updated vehicles and features Jaguar triples U.S. market reach with addition of two new entry-level 17MY luxury vehicles: the XE compact luxury sedan and the F-PACE performance SUV All new aluminum-intensive Jaguar XF model joins significantly updated Jaguar XJ and F-TYPE lines for 2016 model year New Jaguar pricing strategy focuses brand at the heart of the luxury market, including 17MY Jaguar XE 25t available starting at $34,900 Starting with the 16MY line-up, every Jaguar will come standard with Jaguar EliteCare coverage, an ownership package offering the best-in-class limited warranty and longest complimentary scheduled maintenance package of any luxury brand in the market, with five-years or 60,000 mile coverage, whichever comes first2 New marketing campaigns for XF, XJ and Jaguar EliteCare tell story of the brand transformation"The Art of Performance Tour" invites consumers in seven cities to test drive the all-new Jaguar XE and see the new Jaguar F-PACE up to six months before their respective on-sale dates Jaguar F-PACE will be revealed at the Frankfurt Motor show September 2015; makes its first U.S. auto show appearance at the LA Auto Show November 2015(MAHWAH, NJ) - September 3, 2015 - Jaguar North America announced today a significant new approach in the U.S. market with new pricing and customer care strategies aimed at transforming the brand's presence as its line-up shifts from three to five models and potential customer reach triples. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded line-up, pricing focused on the core of the luxury market and an all-new ownership package with best-in-class coverage," said Joe Eberhardt, President and CEO of Jaguar Land Rover North America. "Today is the beginning of the next generation of Jaguar, as the brand grows from a limited three-model line-up to a more competitive five-product portfolio driven by performance and design. The next six months will see an influx of new products as a result of a deep investment in vehicle development, quality and manufacturing that has fully modernized the brand."At the heart of today's modern Jaguar brand is the transformation of its line-up into a family of five all-new or substantially refreshed 2016 and 2017 model year luxury vehicles, combining beautiful designs with new driving dynamics, technology and features. The new family of Jaguar vehicles - the second generation XF, the flagship XJ, the F-TYPE sports car, the XE compact luxury sedan and the F-PACE compact luxury SUV -- focuses on the core of the luxury market reaching a far wider range of potential customers than ever before. Starting with the new 2016 model year vehicles, the Jaguar brand will have an improved competitive value position via steps such as increased standard equipment or new lower MSRP choices by model. The new pricing strategy is exemplified by the all-new 2016 Jaguar XF 35t model which gives customers a V6 powered option starting at a MSRP of $51,900, which is $5,275 or 9 percent lower than the previous generation XF model's lowest priced V6 model at $57,175. Both the 2016 Jaguar XJ and 2016 F-TYPE improving value, up to $7,000 and $11,850 respectively, with increased standard equipment alongside updated features and design elements.Beginning in the spring of 2016, the Jaguar brand value story further transforms with two new entry luxury vehicles, the 2017 Jaguar XE compact luxury sedan and the 2017 Jaguar F-PACE compact luxury SUV. The 17MY Jaguar XE 25t will be available with an MSRP starting at $34,900, placing it at the heart of the compact luxury sedan market giving it a very strong position versus key competitors. The Jaguar F-PACE will debut at the Frankfurt Motor Show on Sept. 14, at which time its highly competitive pricing will be announced. By adding the XE and the F-PACE in the compact luxury sedan and compact SUV segments, Jaguar will be relevant to a far wider range of potential millennial luxury customers3. Building on the growth opportunity of new products and more competitive pricing, starting in model year 2016, all Jaguar models will come standard with Jaguar EliteCare, an ownership package with class-leading five-years or 60,000-mile warranty, complimentary scheduled maintenance coverage, roadside assistance and Jaguar InControl® Protect & RemoteTM2.To support the transformational product, pricing and customer care plan, Jaguar will launch three new marketing campaigns and a consumer test drive experience, all geared to bring the new products and Jaguar EliteCare coverage to market in a meaningful and engaging way. "Starting this year we will be reaching a far larger target audience that includes a significant number of affluent millennial customers," said Kim McCullough, Vice President of Marketing, Jaguar Land Rover, North America. "Our brand research indicates this audience is already receptive to the brand, and the Jaguar EliteCare coverage will give them even greater confidence that a Jaguar is a smart buy."PRICING AND VALUE PROPOSITION The new family of 2016 and 2017 model year Jaguar vehicles will go on sale with an aggressive new pricing structure and value strategy designed to attack the core of every segment. With the new line-up, the brand is underlining its ambitions to be a more attainable luxury brand while maintaining an elevated position among premium makes and continuing to lead in design and performance.Across the line-up, all Jaguar models will be highly competitive with entry-priced derivatives, lower MSRPs, and increased levels of standard equipment all with the goal of hitting the core of each segment and offering competitive value advantages. Increased value builds on the products key strengths and comes alongside new available technologies such as Instinctive All Wheel Drive®4, lightweight aluminum-intensive architecture, Jaguar InControl® infotainment features5, electric power assisted steering, and soon, diesel technology. 2017MY Jaguar XE 25t: starting at $34,900XE Value Proposition: Starting prices of $34,900 for the Jaguar XE 25t and $41,700 for the XE 35t gives it very competitive starting points and places it directly in the middle of the range of its respective key competitors' starting MSRPs.Jaguar XE 20d diesel - starting at $36,400 2016MY Jaguar XF 35t: starting at $51,900XF Value Proposition: The second generation vehicle features an all-new entry priced 340-hp V6 model at just $51,900, which is $5,275 or 9% lower than the lowest priced 15MY V6 XF ($57,175).At $51,900 for a V6 powered model, the XF 35t is priced directly in the middle of the range of its key competitors' starting MSRPs. An all new derivative, the 380-hp XF S model, with added equipment, starts at $62,700Future models, including a diesel powered derivative, will be added next year that will bring the entry price point for an XF to under $50,000 2016MY Jaguar XJ: starting at $74,400XJ Value Proposition: Versus previous model year, the 16MY XJ adds standard features valued at up to $7,000 with new standard features including ventilated front and rear seats, upgraded Meridian™ 825W sound system, full LED and Adaptive Headlights4 with auto high beams and the Jaguar InControl® Touch Pro™ system5.With even further added standard features, such as quilted soft grain leather, massage front seats, and traffic sign recognition4, the entry XJL 3.0 Portfolio starts at $83,200 while a comparably equipped BMW 740 Li would cost $85,800; an advantage of $2,600. 2016MY Jaguar F-TYPE: starting at $65,000 for the Coupe Manual and $68,100 for the Convertible ManualF-TYPE Value Proposition: Versus previous year, the 16MY F-TYPE adds standard features valued at up to $3,550 for F-TYPE and $11,850 for F-TYPE R models, including the top-spec 770W Meridian™ surround audio system, keyless entry and a panoramic roof on coupe modelsF-TYPE Coupe vs. competitively equipped Porsche models V6: Jaguar F-TYPE Coupe $73,295 vs. Cayman S at $84,865V8: Jaguar F-TYPE R Coupe: $106,695 vs. Porsche 911 Carrera S at $131,060 JAGUAR ELITECARE Starting with the 16MY line-up, and going forward, every vehicle will come standard with Jaguar EliteCare, a Best- in-Class coverage package that includes Five Years/60,000 Miles of Limited Warranty, and Complimentary Scheduled Maintenance, as well as a suite of connectivity services and roadside assistance2."Jaguar EliteCare provides confidence and value, giving customers a rational 'permission slip' to indulge themselves with a car that resonates on a deeply emotional level," said Eberhardt. "All new Jaguar models will be defined by both their design and performance, and now, a highly attractive ownership value proposition. This new best-in-class coverage will bolster the transformation of Jaguar, while accelerating its growth among current and new customers." Jaguar EliteCare coverage offers2:5-Year/60,000 Mile New Vehicle Limited Warranty (best in class) 5-Year/60,000 Mile Complimentary Scheduled Maintenance (longest in class)5-Year/60,000 Mile 24/7 Roadside Assistance 5-Year/Unlimited Mile Jaguar InControl® Remote & Protect™MARKETING Jaguar will launch two new product campaigns this fall for the XF and XJ, with Jaguar EliteCare being a key supporting message across each. Jaguar EliteCare will also be featured in a below the line campaign that targets customers as they are in the shopping process.The XF campaign, Not Business as Usual, will feature a global television spot. The XJ campaign, Rare and Meant to Be, will be available online and highlights the vehicle's new enhanced interior. Jaguar EliteCare will be amplified further with an online video featuring the full Jaguar model line-up, including the F-TYPE, XJ, XF, XE and the F-PACE, and showcasing the performance and design that underscore all Jaguar models. The video debuts on JaguarUSA.com on Sept.14, timed to the reveal of the F-PACE. Print, digital, social and CRM will be supporting assets across the new campaigns. Print executions for the XF and XJ campaigns featuring Jaguar EliteCare messaging will begin appearing in October. Digital banners featuring the rest of the Jaguar line-up will follow in October and November."THE ART OF PERFORMANCE" JAGUAR XE TEST DRIVE TOUR To introduce the Jaguar XE compact luxury sedan to the growing millennial consumer demographic who desire performance and seduction in their luxury vehicles, Jaguar will launch "The Art of Performance Tour: Lights. Camera. Drive!" This seven-city cross-country tour, kicking off in Los Angeles in November, invites consumers to see the full 2016/2017 Jaguar line-up, including the Jaguar F-PACE, and be among the first to drive the Jaguar XE starting six months before it goes on sale. The drive experience will have a cinematic feel that celebrates Jaguar's long standing relationship with movies. The drive of the all-new Jaguar XE will provide consumers with the opportunity to star in their own filmed action sequence as they experience high performance driving on a closed course and on-road handling through a street drive. Their personal film will then be sharable through their social media pages. Consumers can sign up to receive more information about The Art of Performance by visiting JaguarUSA.com/RSVP. View full article
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Jaguar Offers Free Maintenance, Cut Prices, and Adds More Equipment
William Maley posted an article in Jaguar
If you were to ask a luxury car buyer why they haven't bought a Jaguar, they'll cite two reasons; high prices and maintenance costs. Jaguar is hoping to change that with some changes for the 2016 model year. The British automaker announced that it would be cutting the pricetag on certain models from $1,500 to $3,000. Models that don't see a price cut will be getting an increase in standard equipment. An example of a price cut will the be new 2016 XF. The redesigned mid-size luxury sedan sees a 9 percent price cut (about $5,275), making the base price of the XF $52,895, including shipping. This helps the XF undercut many competitors in the class such as the BMW 5-Series and Audi A6 equipped with six-cylinder engines. With the new price strategy, “we are positioned at the heart depending on how you do the price comparison,” said Joe Eberhardt, CEO of Jaguar Land Rover North America. “Directionally, we are below all the Germans and we are par or slightly above the Asia or domestic competitors.” As for models that will not see price cut, Jaguar has increased the amount of standard equipment by about 10 to 20 percent. The F-Type coupe and roadster will remain the same, but the amount of standard equipment has increased by about $4,000 to $12,000. Along with price cuts and increase in standard features, Jaguar is also introducing the EliteCare program. Basically if your purchase a 2016 Jaguar, your car will come with a limited warranty, free scheduled service, and 24/7 roadside assistance for five years or the first 60,000 miles. Owners will also get Jaguar's InControl and Protect services for that time as well. “The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market and an all-new ownership package with best-in-class coverage,” Eberhardt said. Source: Automotive News (Subscription Required), Jaguar Press Release is on Page 2 Jaguar Announces Plan to Target The Heart of Luxury Market With New Products, New Pricing Strategy and Introduction of Jaguar EliteCare Ownership Package Jaguar updates and expands entire 2016MY & 2017MY product line-up featuring all-new or significantly updated vehicles and features Jaguar triples U.S. market reach with addition of two new entry-level 17MY luxury vehicles: the XE compact luxury sedan and the F-PACE performance SUV All new aluminum-intensive Jaguar XF model joins significantly updated Jaguar XJ and F-TYPE lines for 2016 model year New Jaguar pricing strategy focuses brand at the heart of the luxury market, including 17MY Jaguar XE 25t available starting at $34,900 Starting with the 16MY line-up, every Jaguar will come standard with Jaguar EliteCare coverage, an ownership package offering the best-in-class limited warranty and longest complimentary scheduled maintenance package of any luxury brand in the market, with five-years or 60,000 mile coverage, whichever comes first2 New marketing campaigns for XF, XJ and Jaguar EliteCare tell story of the brand transformation"The Art of Performance Tour" invites consumers in seven cities to test drive the all-new Jaguar XE and see the new Jaguar F-PACE up to six months before their respective on-sale dates Jaguar F-PACE will be revealed at the Frankfurt Motor show September 2015; makes its first U.S. auto show appearance at the LA Auto Show November 2015(MAHWAH, NJ) - September 3, 2015 - Jaguar North America announced today a significant new approach in the U.S. market with new pricing and customer care strategies aimed at transforming the brand's presence as its line-up shifts from three to five models and potential customer reach triples. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded line-up, pricing focused on the core of the luxury market and an all-new ownership package with best-in-class coverage," said Joe Eberhardt, President and CEO of Jaguar Land Rover North America. "Today is the beginning of the next generation of Jaguar, as the brand grows from a limited three-model line-up to a more competitive five-product portfolio driven by performance and design. The next six months will see an influx of new products as a result of a deep investment in vehicle development, quality and manufacturing that has fully modernized the brand."At the heart of today's modern Jaguar brand is the transformation of its line-up into a family of five all-new or substantially refreshed 2016 and 2017 model year luxury vehicles, combining beautiful designs with new driving dynamics, technology and features. The new family of Jaguar vehicles - the second generation XF, the flagship XJ, the F-TYPE sports car, the XE compact luxury sedan and the F-PACE compact luxury SUV -- focuses on the core of the luxury market reaching a far wider range of potential customers than ever before. Starting with the new 2016 model year vehicles, the Jaguar brand will have an improved competitive value position via steps such as increased standard equipment or new lower MSRP choices by model. The new pricing strategy is exemplified by the all-new 2016 Jaguar XF 35t model which gives customers a V6 powered option starting at a MSRP of $51,900, which is $5,275 or 9 percent lower than the previous generation XF model's lowest priced V6 model at $57,175. Both the 2016 Jaguar XJ and 2016 F-TYPE improving value, up to $7,000 and $11,850 respectively, with increased standard equipment alongside updated features and design elements.Beginning in the spring of 2016, the Jaguar brand value story further transforms with two new entry luxury vehicles, the 2017 Jaguar XE compact luxury sedan and the 2017 Jaguar F-PACE compact luxury SUV. The 17MY Jaguar XE 25t will be available with an MSRP starting at $34,900, placing it at the heart of the compact luxury sedan market giving it a very strong position versus key competitors. The Jaguar F-PACE will debut at the Frankfurt Motor Show on Sept. 14, at which time its highly competitive pricing will be announced. By adding the XE and the F-PACE in the compact luxury sedan and compact SUV segments, Jaguar will be relevant to a far wider range of potential millennial luxury customers3. Building on the growth opportunity of new products and more competitive pricing, starting in model year 2016, all Jaguar models will come standard with Jaguar EliteCare, an ownership package with class-leading five-years or 60,000-mile warranty, complimentary scheduled maintenance coverage, roadside assistance and Jaguar InControl® Protect & RemoteTM2.To support the transformational product, pricing and customer care plan, Jaguar will launch three new marketing campaigns and a consumer test drive experience, all geared to bring the new products and Jaguar EliteCare coverage to market in a meaningful and engaging way. "Starting this year we will be reaching a far larger target audience that includes a significant number of affluent millennial customers," said Kim McCullough, Vice President of Marketing, Jaguar Land Rover, North America. "Our brand research indicates this audience is already receptive to the brand, and the Jaguar EliteCare coverage will give them even greater confidence that a Jaguar is a smart buy."PRICING AND VALUE PROPOSITION The new family of 2016 and 2017 model year Jaguar vehicles will go on sale with an aggressive new pricing structure and value strategy designed to attack the core of every segment. With the new line-up, the brand is underlining its ambitions to be a more attainable luxury brand while maintaining an elevated position among premium makes and continuing to lead in design and performance.Across the line-up, all Jaguar models will be highly competitive with entry-priced derivatives, lower MSRPs, and increased levels of standard equipment all with the goal of hitting the core of each segment and offering competitive value advantages. Increased value builds on the products key strengths and comes alongside new available technologies such as Instinctive All Wheel Drive®4, lightweight aluminum-intensive architecture, Jaguar InControl® infotainment features5, electric power assisted steering, and soon, diesel technology. 2017MY Jaguar XE 25t: starting at $34,900XE Value Proposition: Starting prices of $34,900 for the Jaguar XE 25t and $41,700 for the XE 35t gives it very competitive starting points and places it directly in the middle of the range of its respective key competitors' starting MSRPs.Jaguar XE 20d diesel - starting at $36,400 2016MY Jaguar XF 35t: starting at $51,900XF Value Proposition: The second generation vehicle features an all-new entry priced 340-hp V6 model at just $51,900, which is $5,275 or 9% lower than the lowest priced 15MY V6 XF ($57,175).At $51,900 for a V6 powered model, the XF 35t is priced directly in the middle of the range of its key competitors' starting MSRPs. An all new derivative, the 380-hp XF S model, with added equipment, starts at $62,700Future models, including a diesel powered derivative, will be added next year that will bring the entry price point for an XF to under $50,000 2016MY Jaguar XJ: starting at $74,400XJ Value Proposition: Versus previous model year, the 16MY XJ adds standard features valued at up to $7,000 with new standard features including ventilated front and rear seats, upgraded Meridian™ 825W sound system, full LED and Adaptive Headlights4 with auto high beams and the Jaguar InControl® Touch Pro™ system5.With even further added standard features, such as quilted soft grain leather, massage front seats, and traffic sign recognition4, the entry XJL 3.0 Portfolio starts at $83,200 while a comparably equipped BMW 740 Li would cost $85,800; an advantage of $2,600. 2016MY Jaguar F-TYPE: starting at $65,000 for the Coupe Manual and $68,100 for the Convertible ManualF-TYPE Value Proposition: Versus previous year, the 16MY F-TYPE adds standard features valued at up to $3,550 for F-TYPE and $11,850 for F-TYPE R models, including the top-spec 770W Meridian™ surround audio system, keyless entry and a panoramic roof on coupe modelsF-TYPE Coupe vs. competitively equipped Porsche models V6: Jaguar F-TYPE Coupe $73,295 vs. Cayman S at $84,865V8: Jaguar F-TYPE R Coupe: $106,695 vs. Porsche 911 Carrera S at $131,060 JAGUAR ELITECARE Starting with the 16MY line-up, and going forward, every vehicle will come standard with Jaguar EliteCare, a Best- in-Class coverage package that includes Five Years/60,000 Miles of Limited Warranty, and Complimentary Scheduled Maintenance, as well as a suite of connectivity services and roadside assistance2."Jaguar EliteCare provides confidence and value, giving customers a rational 'permission slip' to indulge themselves with a car that resonates on a deeply emotional level," said Eberhardt. "All new Jaguar models will be defined by both their design and performance, and now, a highly attractive ownership value proposition. This new best-in-class coverage will bolster the transformation of Jaguar, while accelerating its growth among current and new customers." Jaguar EliteCare coverage offers2:5-Year/60,000 Mile New Vehicle Limited Warranty (best in class) 5-Year/60,000 Mile Complimentary Scheduled Maintenance (longest in class)5-Year/60,000 Mile 24/7 Roadside Assistance 5-Year/Unlimited Mile Jaguar InControl® Remote & Protect™MARKETING Jaguar will launch two new product campaigns this fall for the XF and XJ, with Jaguar EliteCare being a key supporting message across each. Jaguar EliteCare will also be featured in a below the line campaign that targets customers as they are in the shopping process.The XF campaign, Not Business as Usual, will feature a global television spot. The XJ campaign, Rare and Meant to Be, will be available online and highlights the vehicle's new enhanced interior. Jaguar EliteCare will be amplified further with an online video featuring the full Jaguar model line-up, including the F-TYPE, XJ, XF, XE and the F-PACE, and showcasing the performance and design that underscore all Jaguar models. The video debuts on JaguarUSA.com on Sept.14, timed to the reveal of the F-PACE. Print, digital, social and CRM will be supporting assets across the new campaigns. Print executions for the XF and XJ campaigns featuring Jaguar EliteCare messaging will begin appearing in October. Digital banners featuring the rest of the Jaguar line-up will follow in October and November."THE ART OF PERFORMANCE" JAGUAR XE TEST DRIVE TOUR To introduce the Jaguar XE compact luxury sedan to the growing millennial consumer demographic who desire performance and seduction in their luxury vehicles, Jaguar will launch "The Art of Performance Tour: Lights. Camera. Drive!" This seven-city cross-country tour, kicking off in Los Angeles in November, invites consumers to see the full 2016/2017 Jaguar line-up, including the Jaguar F-PACE, and be among the first to drive the Jaguar XE starting six months before it goes on sale. The drive experience will have a cinematic feel that celebrates Jaguar's long standing relationship with movies. The drive of the all-new Jaguar XE will provide consumers with the opportunity to star in their own filmed action sequence as they experience high performance driving on a closed course and on-road handling through a street drive. Their personal film will then be sharable through their social media pages. Consumers can sign up to receive more information about The Art of Performance by visiting JaguarUSA.com/RSVP.
