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The future of the Ford Taurus is uncertain. The once revolutionary sedan in the 80's, was brought back by Ford CEO Alan Mulally for the 2008 model year to replace the Five Hundred full-size sedan has seen its sales slump. Automotive News reports that full-size sedans like the Taurus have seen their sales tank. Through July, full-size sedan sales are down 28 percent. But the Taurus is one of the worst off. The blue oval has sold 29,867 Taurus sedans through July. That puts it on track to 2009, which was the worst year for Taurus sales with 45,617 models sold. Not helping matters is the Ford Fusion, which not only offers more passenger space than the Taurus, it also looks better. In July, Ford moved 25,105 Fusions. There was hope for the Taurus when Ford introduced a redesigned model for the Chinese market earlier this year. Despite Ford saying the model was going to be built and sold only in China, there was some hope that something like that could happen for the North American version. But Ford has been quiet on what the future holds for the Taurus. "Taurus continues to play an important role in our North America vehicle lineup," Ford spokesman Said Deep told Automotive News. Source: Automotive News (Subscription Required) -
The future of the Ford Taurus is uncertain. The once revolutionary sedan in the 80's, was brought back by Ford CEO Alan Mulally for the 2008 model year to replace the Five Hundred full-size sedan has seen its sales slump. Automotive News reports that full-size sedans like the Taurus have seen their sales tank. Through July, full-size sedan sales are down 28 percent. But the Taurus is one of the worst off. The blue oval has sold 29,867 Taurus sedans through July. That puts it on track to 2009, which was the worst year for Taurus sales with 45,617 models sold. Not helping matters is the Ford Fusion, which not only offers more passenger space than the Taurus, it also looks better. In July, Ford moved 25,105 Fusions. There was hope for the Taurus when Ford introduced a redesigned model for the Chinese market earlier this year. Despite Ford saying the model was going to be built and sold only in China, there was some hope that something like that could happen for the North American version. But Ford has been quiet on what the future holds for the Taurus. "Taurus continues to play an important role in our North America vehicle lineup," Ford spokesman Said Deep told Automotive News. Source: Automotive News (Subscription Required) View full article
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Imagine if the Ford Taurus wasn't a mass-market full-size sedan, but a luxury sedan. Well imagine no more. Ford has pulled the covers off the new Chinese-Market 2016 Taurus which moves upscale to satisfy the demand for luxury vehicles and delivers on the automaker's commitment to bring 15 new world-class vehicles to China by 2015. The 2016 Chinese-spec Taurus looks like bigger Fusion - we'll let you decided whether or not that's a good thing. Up front is the trapezoidal grille and a set of slimmed down headlights. The side profile boasts a distinctive character line and a set 19-inch wheels. Towards the back are a set of LED taillights and chrome bar. Compared to the North-American spec Taurus, the Chinese-spec Taurus has a 3-inch longer wheelbase. This allows for a larger back seat area - perfect since many customers like to be chauffeured around. The center seat cushion folds down to reveal a rear-seat control panel for climate control, seat adjustments, and infotainment. Optional will be adjustable lumbar support and a massage function for the rear seats. Power will come from a twin-turbo 2.7L EcoBoost V6. Ford hasn't released specifications on the engine, but we expect to be around 315 to 325 horsepower judging from current Ford models with this engine. “The Ford Taurus we’re introducing today shows the amazing strength and flexibility of our One Ford plan. It combines the best of our global product development and large-car expertise with a clear understanding of what Chinese customers in this segment want,” said John Lawler, chairman and CEO of Ford China. Source: Ford Press Release is on Page 2 2015-4-18 | Shanghai, China New Ford Taurus Sets a New Benchmark for Large Sedans in China Ford Taurus, a new premium business sedan for China, combines expressive design, exceptional craftsmanship and advanced technology Taurus is the latest vehicle delivered as part of Ford's commitment to bring 15 new world-class vehicles to China by 2015 Powerful, confident and inviting exterior design is matched by a spacious and elegant interior with carefully chosen materials for a sense of prestige New high-output twin-turbo 2.7-liter EcoBoost V6 engine offers effortless power with high efficiency Taurus will be manufactured at new $760 million Changan Ford Hangzhou plant Introducing a new premium sedan for discerning Chinese business customers, Ford today unveiled the new Ford Taurus at a special event in Shanghai. Designed especially to meet the needs of the Chinese market, the vehicle brings the historic Taurus nameplate to China for the first time. "The Ford Taurus we're introducing today shows the amazing strength and flexibility of our One Ford plan," said John Lawler, chairman and CEO, Ford China. "It combines the best of our global product development and large-car expertise with a clear understanding of what Chinese customers in this segment want." Ford made full use of its global design and development resources to create the Taurus. Early in the design process, designers and engineers from around the world immersed themselves in China to gain a deeper understanding of the market and key cultural factors influencing design and vehicle preferences. In-depth research of target customers – accomplished, respected professionals – helped to fine-tune design and engineering targets to create an exceptional new vehicle. "The Ford Taurus was created for highly sophisticated consumers in China who need an equally sophisticated vehicle for both business and personal use," said Marin Burela, president, Changan Ford Automobile Co. "With a powerful, confident and inviting design, a spacious and elegant interior, impeccable craftsmanship, compelling performance and advanced technology, the Ford Taurus makes no compromises as an innovative flagship sedan." In creating the new Taurus, Ford designers crafted an exterior conveying balance, harmony and a sense of confidence. At the front of the vehicle, a shield-like, clipped trapezoidal five-bar grille is positioned prominently and flanked by slender, modern headlamps with signature daytime running lights and LED projector lamp technology. Chrome rings house supplemental LED driving lights. In silhouette, a powerful hood profile and planted architecture give the Taurus a sense of solidity and harmony. Designers elevated the exterior with fine details on the sides, including upswept highlight trim on the doors. Polished 19-inch 10-spoke alloy wheels help to give a bold and premium stance. At the rear of the vehicle, multi-piece LED tail lights incorporate a distinctive signature appearance. A bright chrome bar connecting the tail lights highlights the vehicle's width for a sense of understated athleticism. Integrated chrome exhaust tips complete the rear and offer another discreet hint at performance. "We wanted to create a vehicle that displays a maturity of design with balanced and harmonious proportions, tailored to the business customer in China," said Todd Willing, Asia Pacific Design Director and exterior designer for the Ford Taurus. "Our aim was to create a vehicle that is elegant, inviting and quietly confident." The sense of balance and harmony continues inside with a clean, modern cabin that makes use of smart design and strong horizontal elements for an airy, spacious feel. Above the passengers, a full panoramic sunroof allows more natural light to enter the cabin and adds to a sense of elegance and openness. The spacious feel is justified by an exceptionally roomy cabin, which takes full advantage of the vehicle's five-meter length and 2.95-meter wheelbase for abundant second-row legroom, and generous shoulder and hip room. Designers and engineers went to great lengths to package features in a way that prioritized interior space. The front panel of the panoramic sunroof, for example, slides back over the rear panel rather than under it, ensuring maximum rear headroom. Making full use of the car's interior space, designers and engineers placed more than 25 intelligent stowage spaces throughout the cabin. Cup holders designed to securely hold different-sized tea bottles are just one thoughtful detail implemented to meet the needs of consumers. Reflecting the importance of second-row passengers in China – where the owner of a premium vehicle is often a passenger rather than a driver – the second row has been designed with an emphasis on comfort. In a first for a Ford vehicle in China, the Taurus has power-reclining rear seats with optional adjustable lumbar support and a massage function, helping both rear passengers arrive refreshed at their destination in business-class comfort. Folding down the center seat cushion – friction-hinged for a premium feel – reveals a rear-seat control panel for air conditioning, seat functions and car media. Folding it up allows the vehicle to comfortably accommodate three rear passengers with a 40/20/40 rear-seat layout. Materials used throughout the cabin reinforce the feeling of comfort and exceptional, uncompromised quality. Ford designers appointed surfaces with soft but durable materials – such as supple leather for the seats – that recall a pair of tailored gloves or a fine wool suit. These materials are accented by bright chrome finishes for an extra layer of detail and a sense of prestige. The careful application of wood elements adds natural warmth and strength, and underscores the fine craftsmanship of the interior. Extensive use of sound-deadening materials, advanced technologies and precise engineering ensure that whether in the front or rear seats, all occupants are treated to an exceptionally quiet cabin matched by a smooth and comfortable ride. Powered by Ford's new high-output, twin-turbo 2.7-liter EcoBoost V6 engine, the Taurus has the effortless power to match its elegant appearance. Drawing from the best of the Ford EcoBoost engine family, this new world-class engine delivers power in a stronger, smarter package. Lightweight materials and advanced controls help the engine to set a new standard for power density and efficiency. "Beautiful design, craftsmanship, refinement, comfort and power help the Taurus to rise above the typical large sedan, but they are only part of the story," said Burela. "We look forward to sharing more about our new premium business sedan over the months ahead." The Ford Taurus will be manufactured at the recently opened Changan Ford Hangzhou Plant. Representing a US$760 million investment, the plant is the sixth assembly plant producing Ford vehicles in China. The highly efficient facility uses Ford's latest manufacturing technologies and is capable of producing up to 250,000 vehicles a year on a flexible production line. View full article
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Imagine if the Ford Taurus wasn't a mass-market full-size sedan, but a luxury sedan. Well imagine no more. Ford has pulled the covers off the new Chinese-Market 2016 Taurus which moves upscale to satisfy the demand for luxury vehicles and delivers on the automaker's commitment to bring 15 new world-class vehicles to China by 2015. The 2016 Chinese-spec Taurus looks like bigger Fusion - we'll let you decided whether or not that's a good thing. Up front is the trapezoidal grille and a set of slimmed down headlights. The side profile boasts a distinctive character line and a set 19-inch wheels. Towards the back are a set of LED taillights and chrome bar. Compared to the North-American spec Taurus, the Chinese-spec Taurus has a 3-inch longer wheelbase. This allows for a larger back seat area - perfect since many customers like to be chauffeured around. The center seat cushion folds down to reveal a rear-seat control panel for climate control, seat adjustments, and infotainment. Optional will be adjustable lumbar support and a massage function for the rear seats. Power will come from a twin-turbo 2.7L EcoBoost V6. Ford hasn't released specifications on the engine, but we expect to be around 315 to 325 horsepower judging from current Ford models with this engine. “The Ford Taurus we’re introducing today shows the amazing strength and flexibility of our One Ford plan. It combines the best of our global product development and large-car expertise with a clear understanding of what Chinese customers in this segment want,” said John Lawler, chairman and CEO of Ford China. Source: Ford Press Release is on Page 2 2015-4-18 | Shanghai, China New Ford Taurus Sets a New Benchmark for Large Sedans in China Ford Taurus, a new premium business sedan for China, combines expressive design, exceptional craftsmanship and advanced technology Taurus is the latest vehicle delivered as part of Ford's commitment to bring 15 new world-class vehicles to China by 2015 Powerful, confident and inviting exterior design is matched by a spacious and elegant interior with carefully chosen materials for a sense of prestige New high-output twin-turbo 2.7-liter EcoBoost V6 engine offers effortless power with high efficiency Taurus will be manufactured at new $760 million Changan Ford Hangzhou plant Introducing a new premium sedan for discerning Chinese business customers, Ford today unveiled the new Ford Taurus at a special event in Shanghai. Designed especially to meet the needs of the Chinese market, the vehicle brings the historic Taurus nameplate to China for the first time. "The Ford Taurus we're introducing today shows the amazing strength and flexibility of our One Ford plan," said John Lawler, chairman and CEO, Ford China. "It combines the best of our global product development and large-car expertise with a clear understanding of what Chinese customers in this segment want." Ford made full use of its global design and development resources to create the Taurus. Early in the design process, designers and engineers from around the world immersed themselves in China to gain a deeper understanding of the market and key cultural factors influencing design and vehicle preferences. In-depth research of target customers – accomplished, respected professionals – helped to fine-tune design and engineering targets to create an exceptional new vehicle. "The Ford Taurus was created for highly sophisticated consumers in China who need an equally sophisticated vehicle for both business and personal use," said Marin Burela, president, Changan Ford Automobile Co. "With a powerful, confident and inviting design, a spacious and elegant interior, impeccable craftsmanship, compelling performance and advanced technology, the Ford Taurus makes no compromises as an innovative flagship sedan." In creating the new Taurus, Ford designers crafted an exterior conveying balance, harmony and a sense of confidence. At the front of the vehicle, a shield-like, clipped trapezoidal five-bar grille is positioned prominently and flanked by slender, modern headlamps with signature daytime running lights and LED projector lamp technology. Chrome rings house supplemental LED driving lights. In silhouette, a powerful hood profile and planted architecture give the Taurus a sense of solidity and harmony. Designers elevated the exterior with fine details on the sides, including upswept highlight trim on the doors. Polished 19-inch 10-spoke alloy wheels help to give a bold and premium stance. At the rear of the vehicle, multi-piece LED tail lights incorporate a distinctive signature appearance. A bright chrome bar connecting the tail lights highlights the vehicle's width for a sense of understated athleticism. Integrated chrome exhaust tips complete the rear and offer another discreet hint at performance. "We wanted to create a vehicle that displays a maturity of design with balanced and harmonious proportions, tailored to the business customer in China," said Todd Willing, Asia Pacific Design Director and exterior designer for the Ford Taurus. "Our aim was to create a vehicle that is elegant, inviting and quietly confident." The sense of balance and harmony continues inside with a clean, modern cabin that makes use of smart design and strong horizontal elements for an airy, spacious feel. Above the passengers, a full panoramic sunroof allows more natural light to enter the cabin and adds to a sense of elegance and openness. The spacious feel is justified by an exceptionally roomy cabin, which takes full advantage of the vehicle's five-meter length and 2.95-meter wheelbase for abundant second-row legroom, and generous shoulder and hip room. Designers and engineers went to great lengths to package features in a way that prioritized interior space. The front panel of the panoramic sunroof, for example, slides back over the rear panel rather than under it, ensuring maximum rear headroom. Making full use of the car's interior space, designers and engineers placed more than 25 intelligent stowage spaces throughout the cabin. Cup holders designed to securely hold different-sized tea bottles are just one thoughtful detail implemented to meet the needs of consumers. Reflecting the importance of second-row passengers in China – where the owner of a premium vehicle is often a passenger rather than a driver – the second row has been designed with an emphasis on comfort. In a first for a Ford vehicle in China, the Taurus has power-reclining rear seats with optional adjustable lumbar support and a massage function, helping both rear passengers arrive refreshed at their destination in business-class comfort. Folding down the center seat cushion – friction-hinged for a premium feel – reveals a rear-seat control panel for air conditioning, seat functions and car media. Folding it up allows the vehicle to comfortably accommodate three rear passengers with a 40/20/40 rear-seat layout. Materials used throughout the cabin reinforce the feeling of comfort and exceptional, uncompromised quality. Ford designers appointed surfaces with soft but durable materials – such as supple leather for the seats – that recall a pair of tailored gloves or a fine wool suit. These materials are accented by bright chrome finishes for an extra layer of detail and a sense of prestige. The careful application of wood elements adds natural warmth and strength, and underscores the fine craftsmanship of the interior. Extensive use of sound-deadening materials, advanced technologies and precise engineering ensure that whether in the front or rear seats, all occupants are treated to an exceptionally quiet cabin matched by a smooth and comfortable ride. Powered by Ford's new high-output, twin-turbo 2.7-liter EcoBoost V6 engine, the Taurus has the effortless power to match its elegant appearance. Drawing from the best of the Ford EcoBoost engine family, this new world-class engine delivers power in a stronger, smarter package. Lightweight materials and advanced controls help the engine to set a new standard for power density and efficiency. "Beautiful design, craftsmanship, refinement, comfort and power help the Taurus to rise above the typical large sedan, but they are only part of the story," said Burela. "We look forward to sharing more about our new premium business sedan over the months ahead." The Ford Taurus will be manufactured at the recently opened Changan Ford Hangzhou Plant. Representing a US$760 million investment, the plant is the sixth assembly plant producing Ford vehicles in China. The highly efficient facility uses Ford's latest manufacturing technologies and is capable of producing up to 250,000 vehicles a year on a flexible production line.
