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Last month, speculation was going around after an trademark application was filed by GM for 'Badlands' to be used on a future model. The speculation was this was going to be used on the Chevrolet Silverado and GMC Sierra as competitors to the Ford Raptor. But according to Edmunds, GM has no plans for a direct Raptor competitor. "We have a lot of priorities. Capital is not endless. That is not one of our highest priorities in terms of spending capital right now," said Mark Reuss, GM's executive vice president of global product development. However, Reuss isn't fully against a performance off-road monster. He points toward the Chevrolet Colorado ZR2 concept shown at LA Auto Show which boasts a number of changes such as off-road shocks, front-and-rear locking differentials, and 35-inch off-road tires "We showed the ZR2 and said we would like to do that," said Reuss. Source: Edmunds View full article -
GM Isn't Planning To Compete With The Ford Raptor... Directly
William Maley posted an article in Chevrolet
Last month, speculation was going around after an trademark application was filed by GM for 'Badlands' to be used on a future model. The speculation was this was going to be used on the Chevrolet Silverado and GMC Sierra as competitors to the Ford Raptor. But according to Edmunds, GM has no plans for a direct Raptor competitor. "We have a lot of priorities. Capital is not endless. That is not one of our highest priorities in terms of spending capital right now," said Mark Reuss, GM's executive vice president of global product development. However, Reuss isn't fully against a performance off-road monster. He points toward the Chevrolet Colorado ZR2 concept shown at LA Auto Show which boasts a number of changes such as off-road shocks, front-and-rear locking differentials, and 35-inch off-road tires "We showed the ZR2 and said we would like to do that," said Reuss. Source: Edmunds -
By William Maley Staff Writer - CheersandGears.com March 24, 2013 The Ford Raptor doesn't have any competition. Okay, you could make the argument that the Ram Runner is the closest one. The difference between the two is that the Raptor is built on the production line, while the Ram Runner is built at a dealership after a buyer buys the modifications necessary. That could be an item of the past for Ram as Chrysler debates whether to offer it as a production model. “My boss would really like us to try to do a little more research on the Raptor and how it does (in the market),” said Pat Dougherty, the vice president of Mopar parts, sales and field operations. “If we could see that the volume was significant enough that it makes sense to do it, we’ll do it. But if we don’t, then we’ll continue to do it the way we do it.” Source: Wards Auto William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster. -
By William Maley Staff Writer - CheersandGears.com March 24, 2013 The Ford Raptor doesn't have any competition. Okay, you could make the argument that the Ram Runner is the closest one. The difference between the two is that the Raptor is built on the production line, while the Ram Runner is built at a dealership after a buyer buys the modifications necessary. That could be an item of the past for Ram as Chrysler debates whether to offer it as a production model. “My boss would really like us to try to do a little more research on the Raptor and how it does (in the market),” said Pat Dougherty, the vice president of Mopar parts, sales and field operations. “If we could see that the volume was significant enough that it makes sense to do it, we’ll do it. But if we don’t, then we’ll continue to do it the way we do it.” Source: Wards Auto William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster. View full article
