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One of the key problems with most electric vehicles is the limited range on offer with many offering a max range of around 100 to 120 miles. Many believe that for electric vehicles to be in the mainstream, they need to offer a minimum of 200 Miles. But not Ford. Speaking with Automotive News, Ford's director of electrification programs and engineering Kevin Layden says the updated 2017 Focus EV with a range of 100 miles will cover the average commute for a driver. "I think right now with the launch of the Focus Electric at 100 miles, it is going to satisfy a big chunk of the population. It's going to be really affordable and a step up from where we are now," said Layden. The primary issue is the cost and weight of the batteries to achieve a 200 mile range. Ford doesn't see how an increase of possibly $6,000 and added weight would help. Layden says the lower range allows the blue oval to use a lighter and less expensive battery pack. But there is another factor possibly in play as to why Ford isn't going with a 200 mile range with the Focus EV, sales. The Focus EV is very slow seller for the brand, with only 1,717 models sold in 2015. Through March, Ford only has moved 257 Focus EVs (average of about 86 vehicles per month). Source: Automotive News (Subscription Required) -
One of the key problems with most electric vehicles is the limited range on offer with many offering a max range of around 100 to 120 miles. Many believe that for electric vehicles to be in the mainstream, they need to offer a minimum of 200 Miles. But not Ford. Speaking with Automotive News, Ford's director of electrification programs and engineering Kevin Layden says the updated 2017 Focus EV with a range of 100 miles will cover the average commute for a driver. "I think right now with the launch of the Focus Electric at 100 miles, it is going to satisfy a big chunk of the population. It's going to be really affordable and a step up from where we are now," said Layden. The primary issue is the cost and weight of the batteries to achieve a 200 mile range. Ford doesn't see how an increase of possibly $6,000 and added weight would help. Layden says the lower range allows the blue oval to use a lighter and less expensive battery pack. But there is another factor possibly in play as to why Ford isn't going with a 200 mile range with the Focus EV, sales. The Focus EV is very slow seller for the brand, with only 1,717 models sold in 2015. Through March, Ford only has moved 257 Focus EVs (average of about 86 vehicles per month). Source: Automotive News (Subscription Required) View full article
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By William Maley Staff Writer - CheersandGears.com January 29, 2013 Originally retailing for $39,995, Ford is now listing the Focus Electric for $37,995. But that's not all! If you decide to do a three-year lease on a Focus Electric, Ford will offer up to $10,750 in discounts. An example three-year lease with 10,500 miles per year could cost a customer $285 per month, with $930 due at signing. Why is Ford offering these massive discounts on the Focus Electric? Slow sales. In 2012, Ford built 1,627 Focus Electrics. However, the company has only moved 685. "We certainly are not in a situation where we have to completely discount,, but we do have to respond to competitive pressures. We're not anywhere close to where Nissan has gone with the Leaf," said Ford spokesman Wes Sherwood. Ford is the latest automaker that is using discounts to help spur the sales of electric vehicles. Nissan offered huge incentives last year due to underwhelming sales. Source: The Detroit News William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster. -
By William Maley Staff Writer - CheersandGears.com January 29, 2013 Originally retailing for $39,995, Ford is now listing the Focus Electric for $37,995. But that's not all! If you decide to do a three-year lease on a Focus Electric, Ford will offer up to $10,750 in discounts. An example three-year lease with 10,500 miles per year could cost a customer $285 per month, with $930 due at signing. Why is Ford offering these massive discounts on the Focus Electric? Slow sales. In 2012, Ford built 1,627 Focus Electrics. However, the company has only moved 685. "We certainly are not in a situation where we have to completely discount,, but we do have to respond to competitive pressures. We're not anywhere close to where Nissan has gone with the Leaf," said Ford spokesman Wes Sherwood. Ford is the latest automaker that is using discounts to help spur the sales of electric vehicles. Nissan offered huge incentives last year due to underwhelming sales. Source: The Detroit News William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster. View full article
