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For awhile, we've been reporting on MINI's plans to expand their lineup to possibly ten models. But now, the company is reversing that decision. Bloomberg reports that MINI's parent company, BMW has decided that MINI has too many models and is cutting it down from eight to five models. Peter Schwarzenbauer, MINI's brand chief says the automaker will focus on “superhero” vehicles such as the three-door hardtop. “Like a superhero, each of these cars has its own personality and unique capabilities. It is important to find the right balance between growth on the one hand and profitability on the other,” said Schwarzenbauer. Schwarzenbauer goes onto say that this new focus means that three to four of the current models will remain in the lineup, though he doesn't say which models will be cut. Likely models to be cut include the MINI Coupe and Roadster. Even with these cuts, MINI isn't giving up on introducing new models. Schwarzenbauer says that the automaker is planning to introduce an electric vehicle “soon” once it appears that zero-emission driving becomes a must in urban areas. Source: Bloomberg -
For awhile, we've been reporting on MINI's plans to expand their lineup to possibly ten models. But now, the company is reversing that decision. Bloomberg reports that MINI's parent company, BMW has decided that MINI has too many models and is cutting it down from eight to five models. Peter Schwarzenbauer, MINI's brand chief says the automaker will focus on “superhero” vehicles such as the three-door hardtop. “Like a superhero, each of these cars has its own personality and unique capabilities. It is important to find the right balance between growth on the one hand and profitability on the other,” said Schwarzenbauer. Schwarzenbauer goes onto say that this new focus means that three to four of the current models will remain in the lineup, though he doesn't say which models will be cut. Likely models to be cut include the MINI Coupe and Roadster. Even with these cuts, MINI isn't giving up on introducing new models. Schwarzenbauer says that the automaker is planning to introduce an electric vehicle “soon” once it appears that zero-emission driving becomes a must in urban areas. Source: Bloomberg View full article
