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Karma Automotive To Use Dealers and Factory Stores To Sell Vehicles
William Maley posted an article in Karma
What is the best way to sell a vehicle? Is it through a dealership or a factory store? For Karma Automotive - the reincarnation of Fisker - plans to do both. Automotive News reports that by the end of this year, 10 franchised dealerships in key markets around the U.S. and Canada will begin selling the Revero. The dealers picked already sell brands like Bentley, Rolls-Royce, Lamborghini, and Porsche. "These guys really understand this customer. They get that it's not moving metal and pushing volume like the mass-market guys have to," said Jim Taylor, Karma's chief marketing officer. Alongside the dealers, Karma will have a few brand experience centers" (aka factory stores) in states allow this type of retail experience. Taylor said the stores would allow Karma to control its brand message, and provide reassurance to the dealers that "it's living up to the same standards it expects of them." "When you control your own store, you live it every day, so you have to walk the walk, So I think in a good way it puts a lot of pressure on yourself to deliver the same level of performance," said Taylor. Karma plans on showing the Revero next month. Source: Automotive News (Subscription Required) -
What is the best way to sell a vehicle? Is it through a dealership or a factory store? For Karma Automotive - the reincarnation of Fisker - plans to do both. Automotive News reports that by the end of this year, 10 franchised dealerships in key markets around the U.S. and Canada will begin selling the Revero. The dealers picked already sell brands like Bentley, Rolls-Royce, Lamborghini, and Porsche. "These guys really understand this customer. They get that it's not moving metal and pushing volume like the mass-market guys have to," said Jim Taylor, Karma's chief marketing officer. Alongside the dealers, Karma will have a few brand experience centers" (aka factory stores) in states allow this type of retail experience. Taylor said the stores would allow Karma to control its brand message, and provide reassurance to the dealers that "it's living up to the same standards it expects of them." "When you control your own store, you live it every day, so you have to walk the walk, So I think in a good way it puts a lot of pressure on yourself to deliver the same level of performance," said Taylor. Karma plans on showing the Revero next month. Source: Automotive News (Subscription Required) View full article
