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Last Friday was a trying day for me. I was feeling quite overwhelmed by the large amount of work due the end of the year, along with trying to figure out what the holidays would bring forth. This would be joined by some personal issues that only added to the overwhelmed feeling. I needed an escape. Something that could let me get away from all these issues rolling around in my head, even for a few moments. That's when I made the decision to go out for a drive. I had no destination in mind. I would just drive to wherever the roads would take me. I grabbed the keys to my tester at the time, a Nissan Murano, and just started to drive. I stuck to side roads for this trip and just began to unload my mind. With each passing mile, my mind began to clean up all these thoughts and it was there that I began to have a realization. Back in 1969 and 1970, Oldsmobile came up with a new ad campaign promoting their vehicles as 'Escape Machines'. For example, a print ad for the 1970 Oldsmobile Toronado featured this at the top, "12-hour day. Meetings. Memos. The midnight oil. Wouldn't it be nice to have an Escape Machine?" Oldsmobile was using this as a way to point out their vehicles were perfect to escape the daily grind of work as they were designed and equipped to handle the needs of escape. But now, many of us don't see cars as a means of escape. They are more seen as a tool that will get from point a to point b. Now there are some cars we do see as a means of escape, but they tend to be sports cars with sleek styling and high-performance engines. Here is the thing, any car can become 'Escape Machine'. It isn't the car that classifies it as a way to escape the world for a little bit. It comes down to you, the driver to make that decision. You are the factor that can make the decision into having a vehicle be used as a tool or as something that can take away. As I was wrapping up my drive, I pulled into one of those self-serve car washes to get a picture of the Murano. I posted the picture onto social media with this comment, "Sometimes, it's necessary to hop into your escape machine and drive wherever it takes you to clear or process things in your mind." It just comes down to you to make the decision. -
Last Friday was a trying day for me. I was feeling quite overwhelmed by the large amount of work due the end of the year, along with trying to figure out what the holidays would bring forth. This would be joined by some personal issues that only added to the overwhelmed feeling. I needed an escape. Something that could let me get away from all these issues rolling around in my head, even for a few moments. That's when I made the decision to go out for a drive. I had no destination in mind. I would just drive to wherever the roads would take me. I grabbed the keys to my tester at the time, a Nissan Murano, and just started to drive. I stuck to side roads for this trip and just began to unload my mind. With each passing mile, my mind began to clean up all these thoughts and it was there that I began to have a realization. Back in 1969 and 1970, Oldsmobile came up with a new ad campaign promoting their vehicles as 'Escape Machines'. For example, a print ad for the 1970 Oldsmobile Toronado featured this at the top, "12-hour day. Meetings. Memos. The midnight oil. Wouldn't it be nice to have an Escape Machine?" Oldsmobile was using this as a way to point out their vehicles were perfect to escape the daily grind of work as they were designed and equipped to handle the needs of escape. But now, many of us don't see cars as a means of escape. They are more seen as a tool that will get from point a to point b. Now there are some cars we do see as a means of escape, but they tend to be sports cars with sleek styling and high-performance engines. Here is the thing, any car can become 'Escape Machine'. It isn't the car that classifies it as a way to escape the world for a little bit. It comes down to you, the driver to make that decision. You are the factor that can make the decision into having a vehicle be used as a tool or as something that can take away. As I was wrapping up my drive, I pulled into one of those self-serve car washes to get a picture of the Murano. I posted the picture onto social media with this comment, "Sometimes, it's necessary to hop into your escape machine and drive wherever it takes you to clear or process things in your mind." It just comes down to you to make the decision. View full article
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