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The Volkswagen emblem is easily one of the most recognizable emblems in the auto world, next to Chevrolet's bowtie and Mercedes-Benz's three-pointed star. But the German automaker is planning to make some tweaks for a new future. At a press briefing in Berlin, Volkswagen's chief marketing officer Jochen Sengpiehl said the new logo would debut next year. Details about what the emblem will look like are being kept close to the chest, but Sengpiehl did say it would be updated to look good on their vehicles and smartphone screens. “The brand is not in good shape compared to previous years,” as the marque lost some of its emotional appeal by trying to be “too German. It’s not only because of the diesel scandal,” said Sengpiehl. The goal is to try to and make Volkswagen more approachable and less stiff consumers and "highlight innovations to justify a higher price tag" on their vehicles. Sengpiehl is also planning to change up the company's marketing. To this end, Volkswagen is inviting advertising agencies to pitch ideas in the coming months. Volkswagen is also planning on setting up 'marketing hubs' in key markets that will tailor messages to their respective markets. Source: Bloomberg -
VW News: The Volkswagen Emblem Will Be Getting A Makeover
William Maley posted a topic in Volkswagen
The Volkswagen emblem is easily one of the most recognizable emblems in the auto world, next to Chevrolet's bowtie and Mercedes-Benz's three-pointed star. But the German automaker is planning to make some tweaks for a new future. At a press briefing in Berlin, Volkswagen's chief marketing officer Jochen Sengpiehl said the new logo would debut next year. Details about what the emblem will look like are being kept close to the chest, but Sengpiehl did say it would be updated to look good on their vehicles and smartphone screens. “The brand is not in good shape compared to previous years,” as the marque lost some of its emotional appeal by trying to be “too German. It’s not only because of the diesel scandal,” said Sengpiehl. The goal is to try to and make Volkswagen more approachable and less stiff consumers and "highlight innovations to justify a higher price tag" on their vehicles. Sengpiehl is also planning to change up the company's marketing. To this end, Volkswagen is inviting advertising agencies to pitch ideas in the coming months. Volkswagen is also planning on setting up 'marketing hubs' in key markets that will tailor messages to their respective markets. Source: Bloomberg View full article -
After three years of fighting, General Motors has finally gotten the green light from IP Australia to use the Corvette emblem in the country. Wheels Magazine reports that Australia's governing body on trademarks has rejected GM's application for the Corvette emblem four different times. The initial rejection by IP Australia was due to yellow-on-red bowtie used on the emblem looking similar to the Red Cross, "a symbol protected under international law and with deep ties to Australia’s wartime history," according to Wheels. The international law in question is the Geneva Conventions Act of 1957 which states the emblem can only be used during times of war or conflict as a “do not fire upon” marking. But there are some strings attached to GM's victory. “It is a condition of registration that, in use, the cross device contained within the trade mark will be rendered in colours other than red on a white or silver background, or white or silver on a red background,” said IP Australia. This is some good news for GM as rumor has it that the next-generation model - the rumored mid-engine one - is destined for Australia. Source: Wheels -
After three years of fighting, General Motors has finally gotten the green light from IP Australia to use the Corvette emblem in the country. Wheels Magazine reports that Australia's governing body on trademarks has rejected GM's application for the Corvette emblem four different times. The initial rejection by IP Australia was due to yellow-on-red bowtie used on the emblem looking similar to the Red Cross, "a symbol protected under international law and with deep ties to Australia’s wartime history," according to Wheels. The international law in question is the Geneva Conventions Act of 1957 which states the emblem can only be used during times of war or conflict as a “do not fire upon” marking. But there are some strings attached to GM's victory. “It is a condition of registration that, in use, the cross device contained within the trade mark will be rendered in colours other than red on a white or silver background, or white or silver on a red background,” said IP Australia. This is some good news for GM as rumor has it that the next-generation model - the rumored mid-engine one - is destined for Australia. Source: Wheels View full article
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William Maley Staff Writer - CheersandGears.com July 24, 2013 In the 111 year history of the Cadillac brand, the emblem has changed and morphed close to 40 times. According to Automotive News, another change is incoming. Sources tell AN that the new emblem will debut on a concept that will be shown at the Pebble Beach Concours d'Elegance in California next month. The new emblem would then appear on production vehicles starting in 2015, although one of the sources say that could change. Why is Cadillac changing their emblem? To help shed the image of producing old luxury yachts and help bring in younger buyers to their showroom. "Every time it was tested, the reaction was almost universally negative. The wreath is seen as outdated and obsolete," said a source. Source: Automotive News (Subscription Required) William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster. -
William Maley Staff Writer - CheersandGears.com July 24, 2013 In the 111 year history of the Cadillac brand, the emblem has changed and morphed close to 40 times. According to Automotive News, another change is incoming. Sources tell AN that the new emblem will debut on a concept that will be shown at the Pebble Beach Concours d'Elegance in California next month. The new emblem would then appear on production vehicles starting in 2015, although one of the sources say that could change. Why is Cadillac changing their emblem? To help shed the image of producing old luxury yachts and help bring in younger buyers to their showroom. "Every time it was tested, the reaction was almost universally negative. The wreath is seen as outdated and obsolete," said a source. Source: Automotive News (Subscription Required) William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster. View full article
