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If you were hoping that Cadillac would sprinkle some of the design from the Elmiraj concept for the upcoming CT6 flagship, prepare to be disappointed. GM's vice-president of global design, Ed Welburn, tells Automotive News that the CT6 will not be influenced by the Elmiraj. Instead the CT6 will stick with the art and science design theme found on current Cadillacs. “I think Elmiraj was more of an influence on some other things we’re working on for Cadillac,” said Welburn. “It’ll be different and it will certainly stand out in the portfolio. But you won’t see a real shift in direction.” We'll see if there is a real shift when the CT6 debuts next year at the New York Auto Show. Source: Automotive News (Subscription Required)
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If you were hoping that Cadillac would sprinkle some of the design from the Elmiraj concept for the upcoming CT6 flagship, prepare to be disappointed. GM's vice-president of global design, Ed Welburn, tells Automotive News that the CT6 will not be influenced by the Elmiraj. Instead the CT6 will stick with the art and science design theme found on current Cadillacs. “I think Elmiraj was more of an influence on some other things we’re working on for Cadillac,” said Welburn. “It’ll be different and it will certainly stand out in the portfolio. But you won’t see a real shift in direction.” We'll see if there is a real shift when the CT6 debuts next year at the New York Auto Show. Source: Automotive News (Subscription Required) View full article
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Cadillac's Vice President Talks About Electrics, Elmiraj
William Maley posted an article in Cadillac
William Maley Staff Writer - CheersandGears.com November 2, 2013 TheDetroitBureau.com had the chance to talk with the Vice President of Global Cadillac, Bob Ferguson. During their conversation, Ferguson said there is the possibility of offering a larger and more luxurious electric vehicle. “We’re bullish on this technology," said Ferguson. He went onto say "This will lead to a progression of (battery-based) cars for Cadillac." General Motors is hoping that Cadillac's first electric vehicle, the ELR, becomes a success, especially in the Northeast and West Coast. This would make the case for this new model a bit easier. The report says this new model would likely use the powertrain from the next-generation Volt. Ferguson also talked about the Elmiraj concept. He said the vehicle is garnering more and more support at GM, but the management isn't quite sold yet. Cadillac is trying to work up a business case that will be presented to them. Source: TheDetroitBureau.com William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster. -
William Maley Staff Writer - CheersandGears.com November 2, 2013 TheDetroitBureau.com had the chance to talk with the Vice President of Global Cadillac, Bob Ferguson. During their conversation, Ferguson said there is the possibility of offering a larger and more luxurious electric vehicle. “We’re bullish on this technology," said Ferguson. He went onto say "This will lead to a progression of (battery-based) cars for Cadillac." General Motors is hoping that Cadillac's first electric vehicle, the ELR, becomes a success, especially in the Northeast and West Coast. This would make the case for this new model a bit easier. The report says this new model would likely use the powertrain from the next-generation Volt. Ferguson also talked about the Elmiraj concept. He said the vehicle is garnering more and more support at GM, but the management isn't quite sold yet. Cadillac is trying to work up a business case that will be presented to them. Source: TheDetroitBureau.com William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster. View full article
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William Maley Staff Writer - CheersandGears.com August 20, 2013 The Cadillac Elmiraj concept made quite the splash last week at Pebble Beach with a number of people talking about it. It could be that the Elmiraj could make the transfer from show car to production car. Automotive News had the chance to speak with Cadillac's senior vice president of global operations, Bob Ferguson. Ferguson said that the Elmiraj “is very doable." "Sometimes you go through these exercises to make a design statement. This car is marketable. It's practical enough to be put through the production process," said Ferguson. "Our dealers really want a vehicle like this." If given the green light, the Elmiraj would likely appear sometime after Cadillac's new RWD flagship is introduced. Source: Automotive News (Subscription Required) William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster.
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William Maley Staff Writer - CheersandGears.com August 20, 2013 The Cadillac Elmiraj concept made quite the splash last week at Pebble Beach with a number of people talking about it. It could be that the Elmiraj could make the transfer from show car to production car. Automotive News had the chance to speak with Cadillac's senior vice president of global operations, Bob Ferguson. Ferguson said that the Elmiraj “is very doable." "Sometimes you go through these exercises to make a design statement. This car is marketable. It's practical enough to be put through the production process," said Ferguson. "Our dealers really want a vehicle like this." If given the green light, the Elmiraj would likely appear sometime after Cadillac's new RWD flagship is introduced. Source: Automotive News (Subscription Required) William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster. View full article
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