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We knew that the Cadillac ELR would be driving off into the sunset, but we didn't know when. "I plan to continue admiring it as one of the most beautiful cars on four wheels. But we don't plan further investment" in the coupe, said Cadillac President Johan de Nysschen back in February. This lead many to believe that Cadillac was going to keep the ELR until the end of the 2016 model year. That would not be the case as General Motors quietly stopped production in the same month. “Cadillac ELR production recently concluded. A very small quantity of ELR units remain available at dealers today,” said Cadillac Product Communications Manager David Caldwell in a statement to Hybrid Cars. Through April, Cadillac only moved 357 ELRs. Source: Hybrid Cars View full article -
The Cadillac ELR Has Left the Building... Back in February
William Maley posted an article in Cadillac
We knew that the Cadillac ELR would be driving off into the sunset, but we didn't know when. "I plan to continue admiring it as one of the most beautiful cars on four wheels. But we don't plan further investment" in the coupe, said Cadillac President Johan de Nysschen back in February. This lead many to believe that Cadillac was going to keep the ELR until the end of the 2016 model year. That would not be the case as General Motors quietly stopped production in the same month. “Cadillac ELR production recently concluded. A very small quantity of ELR units remain available at dealers today,” said Cadillac Product Communications Manager David Caldwell in a statement to Hybrid Cars. Through April, Cadillac only moved 357 ELRs. Source: Hybrid Cars -
As many of us suspected for a while, Cadillac has decided to not go forth with a second-generation ELR plug-in hybrid. "I plan to continue admiring it as one of the most beautiful cars on four wheels. But we don't plan further investment" in the coupe, Cadillac CEO Johan de Nysschen told reporters at a media event for the CT6. de Nysschen went on to say the ELR will still be sold as long as people want to buy it. Previously, Automotive News reported the ELR would stick around till 2018. The ELR was a victim of bad decisions. A key one pointed out by dealers was the starting price of $75,995 caused demand to drop sharply. For the 2016 model year, Cadillac slashed the price by $10,000. Cadillac's marketing chief, Uwe Ellinghaus called the ELR a 'big disappointment' in an interview with Automobile Magazine, causing many to think the ELR's days were numbered. Source: Automotive News (Subscription Required) -
As many of us suspected for a while, Cadillac has decided to not go forth with a second-generation ELR plug-in hybrid. "I plan to continue admiring it as one of the most beautiful cars on four wheels. But we don't plan further investment" in the coupe, Cadillac CEO Johan de Nysschen told reporters at a media event for the CT6. de Nysschen went on to say the ELR will still be sold as long as people want to buy it. Previously, Automotive News reported the ELR would stick around till 2018. The ELR was a victim of bad decisions. A key one pointed out by dealers was the starting price of $75,995 caused demand to drop sharply. For the 2016 model year, Cadillac slashed the price by $10,000. Cadillac's marketing chief, Uwe Ellinghaus called the ELR a 'big disappointment' in an interview with Automobile Magazine, causing many to think the ELR's days were numbered. Source: Automotive News (Subscription Required) View full article
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Cadillac's chief marketing officer, Uwe Ellinghaus isn't one to mince words. In a interview with Automobile Magazine, he labels the ELR as a disappointment. "Put it this way: The ELR's a big disappointment; there's no denying," said Ellinghaus. Ellinghaus explained the ELR "was the niche in the niche in the niche," and therefore appealed to a small audience. Not helping matters is the way Cadillac marketed the ELR a luxurious two-seater coupe has proved unsuccessful partly due to the coupe market shrinking. Many customers compared it to the Tesla Model S which offered more practicality. While there might not be a second-generation ELR, Ellinghaus says Cadillac will work on having plug-in hybrid variants across its lineup starting with the new CT6. Source: Automobile Magazine View full article
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Cadillac's Chief Marketing Officer Calls ELR 'A Big Dissapointment'
William Maley posted an article in Cadillac
Cadillac's chief marketing officer, Uwe Ellinghaus isn't one to mince words. In a interview with Automobile Magazine, he labels the ELR as a disappointment. "Put it this way: The ELR's a big disappointment; there's no denying," said Ellinghaus. Ellinghaus explained the ELR "was the niche in the niche in the niche," and therefore appealed to a small audience. Not helping matters is the way Cadillac marketed the ELR a luxurious two-seater coupe has proved unsuccessful partly due to the coupe market shrinking. Many customers compared it to the Tesla Model S which offered more practicality. While there might not be a second-generation ELR, Ellinghaus says Cadillac will work on having plug-in hybrid variants across its lineup starting with the new CT6. Source: Automobile Magazine -
You don't hear a lot of executives admit when they or their company has made a blunder. When they do, it comes as a bit of a shock and helps you realize they are somewhat human. Case in point is Cadillac's marketing chief Uwe Ellinghaus telling Bloomberg they bit off bit a more than they could chew with the ELR pricing. "The MSRP was, indeed, a mouthful. We overestimated that customers would realize our competitors were naked at that price," said Ellinghaus. So why did Cadillac price the ELR so high? Well product planners believed if the ELR was close to the price of the Chevrolet Volt, people would go for the Volt. Also, the high price was seen as to signal this was a special car from Cadillac. "We just wanted to make this a statement for the brand of how progressive we are," said Ellinghaus. Sadly it hasn't worked with just 1,835 ELRs being sold in North America within the past 18 months. Also, dealers have been piling on incentives to get them off their lot. Source: Bloomberg View full article
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Cadillac's Marketing Chief Admits the ELR Price Was A Bit Too Much
William Maley posted an article in Cadillac
You don't hear a lot of executives admit when they or their company has made a blunder. When they do, it comes as a bit of a shock and helps you realize they are somewhat human. Case in point is Cadillac's marketing chief Uwe Ellinghaus telling Bloomberg they bit off bit a more than they could chew with the ELR pricing. "The MSRP was, indeed, a mouthful. We overestimated that customers would realize our competitors were naked at that price," said Ellinghaus. So why did Cadillac price the ELR so high? Well product planners believed if the ELR was close to the price of the Chevrolet Volt, people would go for the Volt. Also, the high price was seen as to signal this was a special car from Cadillac. "We just wanted to make this a statement for the brand of how progressive we are," said Ellinghaus. Sadly it hasn't worked with just 1,835 ELRs being sold in North America within the past 18 months. Also, dealers have been piling on incentives to get them off their lot. Source: Bloomberg -
The fate of the Cadillac ELR has been up in the air with no real updates to the model since it was introduced in the 2014 model year, and Cadillac's boss saying there will likely not be a second-generation model. But at least for the time being, Cadillac has introduced some new changes for the 2016 model. No real big changes on the ELR's exterior, only a tweaked grille and wreath-less crest. But the powertrain has seen some big changes. New software upgrades boost power output from 207 horsepower and 295 pound-feet of torque to 233 horsepower and 373 pound-feet. The increase in power drops 0-60 MPH time by 1.5 seconds to 6.4 seconds and top speed is increased to 130 MPH when equipped with the Performance Package and 106 MPH on the standard model. All ELR models get a number of changes to the suspension which include a new calibration of the HiPer strut front suspension, stiffer rear axle, and new settings for the Continuous Damping Control system. New for the 2016 ELR is the addition of a optional Performance Package which adds: New 20-inch summer-only performance tires – mounted on new sport wheels – that improve lateral grip by nearly 10 percent Front Brembo four-piston brake calipers (with the Cadillac script), with 13.6-inch-diameter vented front rotors and 12.4-inch vented rear rotors that improve 60-to-0 mph stopping distance by nearly 12 percent Specific calibrations for the Continuous Damping Control and electric power steering systems Sport steering wheel with a thicker rim for a sportier feel. As for tech, the 2016 ELR boasts OnStar with 4G LTE and standard built-in WiFi, an inductive charge spot on the instrument panel to charge your phone, and the previously optional Driver Assistance package which featured blind spot monitoring and rear cross traffic alert as standard. Cadillac says the ELR will go on sale with a price of $58,495 after federal tax credits for electric cars are taken into account. Source: Cadillac Press Release is on Page 2 2016 ELR Advances with More Power, Technology Revised electric drive system increases power and torque by more than 25 percent Enhanced handling, steering and braking OnStar with 4G LTE and standard built-in Wi-Fi hotspot DETROIT – Cadillac today announced the ELR electrified luxury coupe will offer a host of upgrades for the 2016 model year, including boosts in acceleration, driving performance and connectivity. Major product upgrades include a more than 25 percent boost in power and torque, faster acceleration that improves 0-60 mph by 1.5 seconds, higher top speed, retuned chassis and steering for better handling, more responsive brakes and a new Performance equipment package. “ELR’s combination of leading technology with stunningly attractive design is unlike any other coupe in the luxury segment,” said Cadillac President Johan de Nysschen. "The upgraded ELR offers enhanced driving performance for buyers seeking uncompromising luxury and exquisite craftsmanship with electrification technology. It is unique in the luxury category, in that it completely eliminates conventional concerns over driving range, which has been the Achilles’ heel of other competitors in the luxury segment.” Distinguished by a new grille and Cadillac’s new crest, the 2016 ELR, which features the first application of extended-range electric vehicle technology by a full-line luxury automotive brand, will start at $58,495 net pricing after U.S. federal tax credits. The 2016 ELR’s steering and suspension upgrades include: Revised calibration of the HiPer Strut front suspension Increased front spring rates and a stiffer rear axle Stiffer bushings for the front lower control arms, cradle mounts and Watts link in the rear suspension, for more precise control with no loss of ride quality Revised calibrations for the Continuous Damping Control system Front Damper Rebound Spring added New steering calibration tuned to complement the revised chassis and suspension systems Revised brake hardware and system calibration for improved application feel. A new optional Performance Package elevates the ELR’s driving experience further with greater handling and braking capability – and a more direct, linear feel for the driver. The ELR Performance Package includes: New 20-inch summer-only performance tires – mounted on new sport wheels – that improve lateral grip by nearly 10 percent Front Brembo four-piston brake calipers (with the Cadillac script), with 13.6-inch-diameter vented front rotors and 12.4-inch vented rear rotors that improve 60-to-0 mph stopping distance by nearly 12 percent Specific calibrations for the Continuous Damping Control and electric power steering systems Sport steering wheel with a thicker rim for a sportier feel. ELR propulsion and drive technology All 2016 ELRs contain software upgrades to the battery system improving power and acceleration, with EV range growing on the base model. Additionally, the 2016 ELR has a modified Sport mode that enables the propulsion system to combine engine and electric motor power to take the ELR from 0-60 in 6.4 seconds, a 1.5 second improvement from the current model. ELR continues to offer Regen on Demand, recipient of Green Car Journal’s 2014 Green Car Technology Award. Slightly enhanced for the 2016 model to improve deceleration, Regen on Demand allows the driver to temporarily regenerate energy from the ELR’s momentum into electricity and store in the battery pack for later use. Regen on Demand supports a more engaging driving experience by slowing the vehicle when entering a turn to better position it on the exit, much like downshifting with a manual transmission. Regen on Demand is engaged via steering-wheel paddles adapted from traditional performance cars. The ELR offers a full driving range of up to 330 miles (530 km), combining pure electric driving and an efficient, range-extending 1.4L gasoline-powered engine-generator. It’s a combination that means most daily commutes will require zero gasoline with zero tailpipe emissions. Longer trips are free from electric-vehicle range anxiety because the ELR’s technology enables the long-distance travel similar to vehicles powered only by gasoline. The T-shaped battery pack is located along the centerline of the vehicle, between the front and rear wheels for optimal weight distribution. The 5.5-foot-long (1.6 m), 435-pound (198 kg) pack supplies energy to an advanced electric drive unit capable of 373 lb-ft of instant torque (506 Nm) to propel the vehicle. Using only the energy stored in the battery, the ELR will deliver an estimated range of about 39 miles (60 km) of pure electric driving, depending on terrain, driving techniques and temperature. The optional Performance Package reduces EV range by about four miles as a result of the enhanced grip of the 20-inch summer-only tires. ELR’s battery can be charged using either a 120- or 240-volt charger. The vehicle can be completely recharged in about five hours using 240V charging, depending on the outside temperature. The ELR’s battery is covered by an eight-year/100,000-mile warranty or 10 years/150,000 miles in states following Air Resource Board guidelines. Personal technology The 2016 ELR will be one of the industry’s most-connected vehicles, with new and enhanced features designed to extend technologies woven into nearly every facet of customers’ lives. OnStar with 4G LTE and standard built-in Wi-Fi hotspot provides a mobile hub for drivers and passengers to stay connected. The hotspot is on whenever the vehicle is on and comes with a three-month/three-gigabyte data trial, whichever comes first. 4G LTE is the most current and fastest mobile data network and the Wi-Fi hotspot supports up to seven connected devices. ELR drivers and passengers can also recharge their enabled phones wirelessly with a new magnetic inductive charge spot on the instrument panel. There is no need to plug the phone in for charging, leaving the ELR’s USB ports free for other devices. Interior luxury and technology For 2016, the Driver Assistance active safety systems, optional on the current ELR, are standard and include side blind zone alert, rear cross traffic alert and Intellibeam headlamps. Lane change alert and a new vehicle security system are also standard. Adaptive cruise control is available. Additional interior features include: Cut-and-sew interior Available Semi-Aniline full leather seating Sueded microfiber headliner and supporting trim Eight-inch configurable instrument and driver information displays, offering four configurations ranging from elegantly simple to technologically detailed information Three USB ports Power-assist covered storage/cup holder in the center console Fold-down rear seatbacks to accommodate longer items such as skis and golf clubs -
The fate of the Cadillac ELR has been up in the air with no real updates to the model since it was introduced in the 2014 model year, and Cadillac's boss saying there will likely not be a second-generation model. But at least for the time being, Cadillac has introduced some new changes for the 2016 model. No real big changes on the ELR's exterior, only a tweaked grille and wreath-less crest. But the powertrain has seen some big changes. New software upgrades boost power output from 207 horsepower and 295 pound-feet of torque to 233 horsepower and 373 pound-feet. The increase in power drops 0-60 MPH time by 1.5 seconds to 6.4 seconds and top speed is increased to 130 MPH when equipped with the Performance Package and 106 MPH on the standard model. All ELR models get a number of changes to the suspension which include a new calibration of the HiPer strut front suspension, stiffer rear axle, and new settings for the Continuous Damping Control system. New for the 2016 ELR is the addition of a optional Performance Package which adds: New 20-inch summer-only performance tires – mounted on new sport wheels – that improve lateral grip by nearly 10 percent Front Brembo four-piston brake calipers (with the Cadillac script), with 13.6-inch-diameter vented front rotors and 12.4-inch vented rear rotors that improve 60-to-0 mph stopping distance by nearly 12 percent Specific calibrations for the Continuous Damping Control and electric power steering systems Sport steering wheel with a thicker rim for a sportier feel. As for tech, the 2016 ELR boasts OnStar with 4G LTE and standard built-in WiFi, an inductive charge spot on the instrument panel to charge your phone, and the previously optional Driver Assistance package which featured blind spot monitoring and rear cross traffic alert as standard. Cadillac says the ELR will go on sale with a price of $58,495 after federal tax credits for electric cars are taken into account. Source: Cadillac Press Release is on Page 2 2016 ELR Advances with More Power, Technology Revised electric drive system increases power and torque by more than 25 percent Enhanced handling, steering and braking OnStar with 4G LTE and standard built-in Wi-Fi hotspot DETROIT – Cadillac today announced the ELR electrified luxury coupe will offer a host of upgrades for the 2016 model year, including boosts in acceleration, driving performance and connectivity. Major product upgrades include a more than 25 percent boost in power and torque, faster acceleration that improves 0-60 mph by 1.5 seconds, higher top speed, retuned chassis and steering for better handling, more responsive brakes and a new Performance equipment package. “ELR’s combination of leading technology with stunningly attractive design is unlike any other coupe in the luxury segment,” said Cadillac President Johan de Nysschen. "The upgraded ELR offers enhanced driving performance for buyers seeking uncompromising luxury and exquisite craftsmanship with electrification technology. It is unique in the luxury category, in that it completely eliminates conventional concerns over driving range, which has been the Achilles’ heel of other competitors in the luxury segment.” Distinguished by a new grille and Cadillac’s new crest, the 2016 ELR, which features the first application of extended-range electric vehicle technology by a full-line luxury automotive brand, will start at $58,495 net pricing after U.S. federal tax credits. The 2016 ELR’s steering and suspension upgrades include: Revised calibration of the HiPer Strut front suspension Increased front spring rates and a stiffer rear axle Stiffer bushings for the front lower control arms, cradle mounts and Watts link in the rear suspension, for more precise control with no loss of ride quality Revised calibrations for the Continuous Damping Control system Front Damper Rebound Spring added New steering calibration tuned to complement the revised chassis and suspension systems Revised brake hardware and system calibration for improved application feel. A new optional Performance Package elevates the ELR’s driving experience further with greater handling and braking capability – and a more direct, linear feel for the driver. The ELR Performance Package includes: New 20-inch summer-only performance tires – mounted on new sport wheels – that improve lateral grip by nearly 10 percent Front Brembo four-piston brake calipers (with the Cadillac script), with 13.6-inch-diameter vented front rotors and 12.4-inch vented rear rotors that improve 60-to-0 mph stopping distance by nearly 12 percent Specific calibrations for the Continuous Damping Control and electric power steering systems Sport steering wheel with a thicker rim for a sportier feel. ELR propulsion and drive technology All 2016 ELRs contain software upgrades to the battery system improving power and acceleration, with EV range growing on the base model. Additionally, the 2016 ELR has a modified Sport mode that enables the propulsion system to combine engine and electric motor power to take the ELR from 0-60 in 6.4 seconds, a 1.5 second improvement from the current model. ELR continues to offer Regen on Demand, recipient of Green Car Journal’s 2014 Green Car Technology Award. Slightly enhanced for the 2016 model to improve deceleration, Regen on Demand allows the driver to temporarily regenerate energy from the ELR’s momentum into electricity and store in the battery pack for later use. Regen on Demand supports a more engaging driving experience by slowing the vehicle when entering a turn to better position it on the exit, much like downshifting with a manual transmission. Regen on Demand is engaged via steering-wheel paddles adapted from traditional performance cars. The ELR offers a full driving range of up to 330 miles (530 km), combining pure electric driving and an efficient, range-extending 1.4L gasoline-powered engine-generator. It’s a combination that means most daily commutes will require zero gasoline with zero tailpipe emissions. Longer trips are free from electric-vehicle range anxiety because the ELR’s technology enables the long-distance travel similar to vehicles powered only by gasoline. The T-shaped battery pack is located along the centerline of the vehicle, between the front and rear wheels for optimal weight distribution. The 5.5-foot-long (1.6 m), 435-pound (198 kg) pack supplies energy to an advanced electric drive unit capable of 373 lb-ft of instant torque (506 Nm) to propel the vehicle. Using only the energy stored in the battery, the ELR will deliver an estimated range of about 39 miles (60 km) of pure electric driving, depending on terrain, driving techniques and temperature. The optional Performance Package reduces EV range by about four miles as a result of the enhanced grip of the 20-inch summer-only tires. ELR’s battery can be charged using either a 120- or 240-volt charger. The vehicle can be completely recharged in about five hours using 240V charging, depending on the outside temperature. The ELR’s battery is covered by an eight-year/100,000-mile warranty or 10 years/150,000 miles in states following Air Resource Board guidelines. Personal technology The 2016 ELR will be one of the industry’s most-connected vehicles, with new and enhanced features designed to extend technologies woven into nearly every facet of customers’ lives. OnStar with 4G LTE and standard built-in Wi-Fi hotspot provides a mobile hub for drivers and passengers to stay connected. The hotspot is on whenever the vehicle is on and comes with a three-month/three-gigabyte data trial, whichever comes first. 4G LTE is the most current and fastest mobile data network and the Wi-Fi hotspot supports up to seven connected devices. ELR drivers and passengers can also recharge their enabled phones wirelessly with a new magnetic inductive charge spot on the instrument panel. There is no need to plug the phone in for charging, leaving the ELR’s USB ports free for other devices. Interior luxury and technology For 2016, the Driver Assistance active safety systems, optional on the current ELR, are standard and include side blind zone alert, rear cross traffic alert and Intellibeam headlamps. Lane change alert and a new vehicle security system are also standard. Adaptive cruise control is available. Additional interior features include: Cut-and-sew interior Available Semi-Aniline full leather seating Sueded microfiber headliner and supporting trim Eight-inch configurable instrument and driver information displays, offering four configurations ranging from elegantly simple to technologically detailed information Three USB ports Power-assist covered storage/cup holder in the center console Fold-down rear seatbacks to accommodate longer items such as skis and golf clubs View full article
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Many people see the Cadillac ELR as General Motors' direct competitor to the Tesla Model S, but GM's head of global product development, Mark Reuss says it isn't. “People like to say the ELR is, but it’s really not. It’s a different car, it’s a different price point. It’s way-different technology,” Reuss said. Ruess goes onto say that he isn't sure if the company has a direct competitor to Tesla. So why do many people consider the ELR a competitor to the Model S? Probably from a quote from former GM CEO Dan Akerson back in September. "If you want to compete head-to-head with Tesla, and we ultimately will, you want to do it with a Cadillac,” Source: The Detroit News William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster. View full article
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Many people see the Cadillac ELR as General Motors' direct competitor to the Tesla Model S, but GM's head of global product development, Mark Reuss says it isn't. “People like to say the ELR is, but it’s really not. It’s a different car, it’s a different price point. It’s way-different technology,” Reuss said. Ruess goes onto say that he isn't sure if the company has a direct competitor to Tesla. So why do many people consider the ELR a competitor to the Model S? Probably from a quote from former GM CEO Dan Akerson back in September. "If you want to compete head-to-head with Tesla, and we ultimately will, you want to do it with a Cadillac,” Source: The Detroit News William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster. -
Anyone want to take a gander at how many Cadillac ELRs are sitting on dealers? 100? 200? 500? Try 1,688 ELRs. According to Autodata, Cadillac dealers at the end of April had 1,688 ELRs or a 719 day supply.To help reduce the stock, Cadillac is offering their dealers a bit of an incentive. The Wall Street Journal reports that Cadillac is offering dealers up to $5,000 for those who offer test drives of the ELR this and next month to consumers. To qualify, a ELR demo vehicle must have a minimum of 750 miles and be logged by a dealer. There's an added incentive of $2,000 for every ELR sold in July, and $1,000 in August. "For many drivers, electrification is still foreign to them. The program gives dealers the freedom to give customers that experience. This [a plug-in hybrid] is also a different idea around our brand and we need to take our time with this. We are still in the early days," said Cadillac spokesman David Caldwell. Consumers get a little of this incentive action on ELR as well. GM is offering $3,000 off the ELR's pricetag to spark demand. Source: Wall Street Journal (Subscription Required) William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster. View full article
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GM Offering Dealers $5,000 To Promote ELR Test Drives To Consumers
William Maley posted an article in Cadillac
Anyone want to take a gander at how many Cadillac ELRs are sitting on dealers? 100? 200? 500? Try 1,688 ELRs. According to Autodata, Cadillac dealers at the end of April had 1,688 ELRs or a 719 day supply.To help reduce the stock, Cadillac is offering their dealers a bit of an incentive. The Wall Street Journal reports that Cadillac is offering dealers up to $5,000 for those who offer test drives of the ELR this and next month to consumers. To qualify, a ELR demo vehicle must have a minimum of 750 miles and be logged by a dealer. There's an added incentive of $2,000 for every ELR sold in July, and $1,000 in August. "For many drivers, electrification is still foreign to them. The program gives dealers the freedom to give customers that experience. This [a plug-in hybrid] is also a different idea around our brand and we need to take our time with this. We are still in the early days," said Cadillac spokesman David Caldwell. Consumers get a little of this incentive action on ELR as well. GM is offering $3,000 off the ELR's pricetag to spark demand. Source: Wall Street Journal (Subscription Required) William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster. -
Cadillac Answers The "How Can We Get You Into An ELR" Question
William Maley posted an article in Cadillac
When Cadillac announced the pricing for the new ELR would start around $75,995 without any incentives added on, a lot people wondered how Cadillac was going move these off dealers. Well, the luxury brand has two different ways of tacking that. The first is for those who decide to purchase an ELR outright. If you happen to be an 'early' buyer, General Motors will throw in a 240-volt home fast charger with professional instillation free of charge. GM doesn't say how long this offer will last in the press release unfortunately. The second are for those who plan to lease. Cadillac is planning to offer a 39-month lease for $699 a month for the ELR. There are some caveats for this offer though. The fine print says to qualify for this lease you either have to be a current owner or lessees of any 1999 or newer GM vehicles and then be ready to pony up $5,999 for a down payment. Now the lease is a "ultra-low-mileage" one which means that you can only travel 10,000 miles a year. Go above that and you'll get hit with a $0.25 surcharge for each mile. Source: Cadillac, Autoblog Green William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] you can follow him on twitter at @realmudmonster. Press Release is on Page 2 Cadillac Enhances ELR Buying Experience Early adopters to receive complimentary home charger and installation DETROIT – Cadillac is offering a complimentary 240-volt home charging station and installation to early buyers of the all-new 2014 ELR electrified luxury coupe. "The ELR's blend of leading technology with provocative design and fun-to-drive performance is set to bring new buyers to Cadillac and to electrification itself," said Uwe Ellinghaus, chief marketing officer, Global Cadillac. "Professional installation of the fastest home-charging unit is a natural way to mark the introduction of ELR to the luxury market." Cadillac is offering the ELR on an ultra-low-mileage, 39-month lease for qualified lessees at $699 per month with $5,999 due at signing after all offers. The Cadillac ELR offers a convergence of luxury, electrification and sporty driving in a premium coupe with dynamic design and an award-winning range-extended electric powertrain capable of 340 miles of total range. As with all Cadillac models, the ELR comes standard with Cadillac Shield, a comprehensive suite of owner benefits including Remote Vehicle Diagnostics, a Premium Care Maintenance program and 24/7 roadside assistance. ELR also comes with an extended battery and propulsion warranty of eight years or 100,000 miles, whichever comes first, and a four-year or 50,000-mile, whichever comes first, bumper-to-bumper limited warranty. Specially trained and certified dealers nationwide sell and service the 2014 ELR. Backing up the dealership experience, prospective customers and buyers of the ELR can take advantage of their own ELR Concierge Representative. Trained in white-glove customer care, the Concierge Representative is an additional point of contact for information on battery care, home charging, service scheduling, news and updates by calling 1-855-INFO-ELR (1-855-463-6357). -
When Cadillac announced the pricing for the new ELR would start around $75,995 without any incentives added on, a lot people wondered how Cadillac was going move these off dealers. Well, the luxury brand has two different ways of tacking that. The first is for those who decide to purchase an ELR outright. If you happen to be an 'early' buyer, General Motors will throw in a 240-volt home fast charger with professional instillation free of charge. GM doesn't say how long this offer will last in the press release unfortunately. The second are for those who plan to lease. Cadillac is planning to offer a 39-month lease for $699 a month for the ELR. There are some caveats for this offer though. The fine print says to qualify for this lease you either have to be a current owner or lessees of any 1999 or newer GM vehicles and then be ready to pony up $5,999 for a down payment. Now the lease is a "ultra-low-mileage" one which means that you can only travel 10,000 miles a year. Go above that and you'll get hit with a $0.25 surcharge for each mile. Source: Cadillac, Autoblog Green William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] you can follow him on twitter at @realmudmonster. Press Release is on Page 2 Cadillac Enhances ELR Buying Experience Early adopters to receive complimentary home charger and installation DETROIT – Cadillac is offering a complimentary 240-volt home charging station and installation to early buyers of the all-new 2014 ELR electrified luxury coupe. "The ELR's blend of leading technology with provocative design and fun-to-drive performance is set to bring new buyers to Cadillac and to electrification itself," said Uwe Ellinghaus, chief marketing officer, Global Cadillac. "Professional installation of the fastest home-charging unit is a natural way to mark the introduction of ELR to the luxury market." Cadillac is offering the ELR on an ultra-low-mileage, 39-month lease for qualified lessees at $699 per month with $5,999 due at signing after all offers. The Cadillac ELR offers a convergence of luxury, electrification and sporty driving in a premium coupe with dynamic design and an award-winning range-extended electric powertrain capable of 340 miles of total range. As with all Cadillac models, the ELR comes standard with Cadillac Shield, a comprehensive suite of owner benefits including Remote Vehicle Diagnostics, a Premium Care Maintenance program and 24/7 roadside assistance. ELR also comes with an extended battery and propulsion warranty of eight years or 100,000 miles, whichever comes first, and a four-year or 50,000-mile, whichever comes first, bumper-to-bumper limited warranty. Specially trained and certified dealers nationwide sell and service the 2014 ELR. Backing up the dealership experience, prospective customers and buyers of the ELR can take advantage of their own ELR Concierge Representative. Trained in white-glove customer care, the Concierge Representative is an additional point of contact for information on battery care, home charging, service scheduling, news and updates by calling 1-855-INFO-ELR (1-855-463-6357). View full article
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October 11, 2013 Drew Dowdell Managing Editor - CheersandGears.com Cadillac released pricing today for the upcoming ELR due to go on sale in January 2014 in major metropolitan areas nationwide. Base MSRP will start at $75,995 including the destination charge. Cadillac is anticipating IRS certification of a federal tax credit of up to $7,500. As the ELR shares propulsion technology with the Chevrolet Volt, additional tax credits or rebates may be available at the state level. Many of the technologies released in the 2014 Cadillac CTS and 2015 Cadillac Escalade appear in the ELR. The ELR will come standard with Cadillac CUE with Navigation, LED front and rear exterior lighting, Lane Departure Warning, Forward Collision Alert, and the Safety Alert Seat. Exclusive to the ELR is a Regen-on-Demand feature that allows the driver to have greater control of battery regeneration using the momentum of the vehicle via the steering-wheel paddles. Click Picture to Enlarge While official EPA certification is not yet available, the Cadillac ELR's driving range is well over 300 miles. Using only battery power, the initial range is 35 miles before regeneration starts. EV range is dependent on terrain, driving style, and outside temperature. Cadillac Press Release on Page 2 Drew Dowdell is Managing Editor of CheersandGears.com and can be reached at [email protected] or on Twitter as @cheersngears Cadillac ELR Sales to Begin in January Nationwide distribution, pricing announced for electric luxury coupe DETROIT – Initial sales of the 2014 Cadillac ELR electrified luxury coupe will begin in January in all major U.S. metropolitan areas featuring provocative design and extended range electric vehicle technology. Designed for a new generation of technology-driven luxury buyers, the 2014 ELR has a starting price of $75,995, including a $995 destination charge but excluding tax, title, license and dealer fees. Upon IRS certification of an anticipated federal tax credit, purchasers may be eligible for a tax credit from $0 to $7,500 depending on individual tax liability. Net pricing after tax credits could be as low as $68,495, including $995 destination. “The ELR is a unique blend of dramatic design with electric vehicle technology capable of total range in excess of 300 miles,” said Bob Ferguson, senior vice president Global Cadillac. “ELR is also unique in that it will be offered nationwide within a luxury customer experience, with proven benefits and care extending from the shopping process all the way through the ownership experience.” Dealers nationwide are specially trained and certified to sell and service the 2014 ELR. Backing up the dealership experience, prospective customers and buyers of the ELR can take advantage of their own ELR Concierge Representative. Trained in white-glove customer care, the Concierge Representative is an additional point of contact for information on battery care, home charging, service scheduling, news and updates by calling 855 4 CAD ELR (855-422-3357). As with all Cadillac models, the ELR comes standard with Cadillac Shield, a comprehensive suite of owner benefits including Remote Vehicle Diagnostics, a Premium Care Maintenance program and 24/7 roadside assistance. For added peace of mind, the ELR also comes with an extended battery and propulsion warranty of eight years or100,000 miles, whichever comes first, and a four-year or 50,000-mile, whichever comes first, bumper-to-bumper limited warranty. The ELR comes equipped with standard advanced technology features such as Cadillac CUE with Navigation accessible through a large, eight-inch, full-color capacitive-touch screen, light-emitting diode, or LED, front and rear exterior lighting, Lane Departure Warning, Forward Collision Alert, the Safety Alert Seat and the exclusive Regen on Demand™ feature, allowing the driver to temporarily regenerate energy from the vehicle’s momentum via steering-wheel paddles. The ELR interior features handcrafted leather complemented by authentic wood grain and chrome trim. Powering the ELR is a combination of pure electric drive and an efficient, range-extending 1.4L gasoline-powered electric generator. A T-shaped, 16.5 kWh lithium-ion battery pack is located along the centerline of the vehicle, between the front and rear wheels to make the most of weight distribution. The pack supplies energy to an advanced electric drive unit to propel the vehicle. ELR is capable of a total driving range in excess of 300 miles. Using only the energy stored in the battery, ELR’s initial range is about 35 highway miles, or 82 MPGe, of electric driving, depending on terrain, driving techniques and ambient temperature. Official EPA estimates are not yet available. The ELR also offers unique driving features, including four driving modes – default Tour mode, the more-responsive Sport mode, a Mountain mode that maintains charge in hilly terrain and Hold mode, which allows drivers to select when to use battery power or the gas-powered generator. Cadillac has been a leading luxury auto brand since 1902. Today Cadillac is growing globally, driven by an expanding product portfolio featuring dramatic design and technology. More information on Cadillac appears at www.cadillac.com. Cadillac's media website with information, images and video can be found at media.cadillac.com. # # # CONTACT: Brian Corbett Cadillac Communications 586-612-6569 [email protected] View full article
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October 11, 2013 Drew Dowdell Managing Editor - CheersandGears.com Cadillac released pricing today for the upcoming ELR due to go on sale in January 2014 in major metropolitan areas nationwide. Base MSRP will start at $75,995 including the destination charge. Cadillac is anticipating IRS certification of a federal tax credit of up to $7,500. As the ELR shares propulsion technology with the Chevrolet Volt, additional tax credits or rebates may be available at the state level. Many of the technologies released in the 2014 Cadillac CTS and 2015 Cadillac Escalade appear in the ELR. The ELR will come standard with Cadillac CUE with Navigation, LED front and rear exterior lighting, Lane Departure Warning, Forward Collision Alert, and the Safety Alert Seat. Exclusive to the ELR is a Regen-on-Demand feature that allows the driver to have greater control of battery regeneration using the momentum of the vehicle via the steering-wheel paddles. Click Picture to Enlarge While official EPA certification is not yet available, the Cadillac ELR's driving range is well over 300 miles. Using only battery power, the initial range is 35 miles before regeneration starts. EV range is dependent on terrain, driving style, and outside temperature. Cadillac Press Release on Page 2 Drew Dowdell is Managing Editor of CheersandGears.com and can be reached at [email protected] or on Twitter as @cheersngears Cadillac ELR Sales to Begin in January Nationwide distribution, pricing announced for electric luxury coupe DETROIT – Initial sales of the 2014 Cadillac ELR electrified luxury coupe will begin in January in all major U.S. metropolitan areas featuring provocative design and extended range electric vehicle technology. Designed for a new generation of technology-driven luxury buyers, the 2014 ELR has a starting price of $75,995, including a $995 destination charge but excluding tax, title, license and dealer fees. Upon IRS certification of an anticipated federal tax credit, purchasers may be eligible for a tax credit from $0 to $7,500 depending on individual tax liability. Net pricing after tax credits could be as low as $68,495, including $995 destination. “The ELR is a unique blend of dramatic design with electric vehicle technology capable of total range in excess of 300 miles,” said Bob Ferguson, senior vice president Global Cadillac. “ELR is also unique in that it will be offered nationwide within a luxury customer experience, with proven benefits and care extending from the shopping process all the way through the ownership experience.” Dealers nationwide are specially trained and certified to sell and service the 2014 ELR. Backing up the dealership experience, prospective customers and buyers of the ELR can take advantage of their own ELR Concierge Representative. Trained in white-glove customer care, the Concierge Representative is an additional point of contact for information on battery care, home charging, service scheduling, news and updates by calling 855 4 CAD ELR (855-422-3357). As with all Cadillac models, the ELR comes standard with Cadillac Shield, a comprehensive suite of owner benefits including Remote Vehicle Diagnostics, a Premium Care Maintenance program and 24/7 roadside assistance. For added peace of mind, the ELR also comes with an extended battery and propulsion warranty of eight years or100,000 miles, whichever comes first, and a four-year or 50,000-mile, whichever comes first, bumper-to-bumper limited warranty. The ELR comes equipped with standard advanced technology features such as Cadillac CUE with Navigation accessible through a large, eight-inch, full-color capacitive-touch screen, light-emitting diode, or LED, front and rear exterior lighting, Lane Departure Warning, Forward Collision Alert, the Safety Alert Seat and the exclusive Regen on Demand™ feature, allowing the driver to temporarily regenerate energy from the vehicle’s momentum via steering-wheel paddles. The ELR interior features handcrafted leather complemented by authentic wood grain and chrome trim. Powering the ELR is a combination of pure electric drive and an efficient, range-extending 1.4L gasoline-powered electric generator. A T-shaped, 16.5 kWh lithium-ion battery pack is located along the centerline of the vehicle, between the front and rear wheels to make the most of weight distribution. The pack supplies energy to an advanced electric drive unit to propel the vehicle. ELR is capable of a total driving range in excess of 300 miles. Using only the energy stored in the battery, ELR’s initial range is about 35 highway miles, or 82 MPGe, of electric driving, depending on terrain, driving techniques and ambient temperature. Official EPA estimates are not yet available. The ELR also offers unique driving features, including four driving modes – default Tour mode, the more-responsive Sport mode, a Mountain mode that maintains charge in hilly terrain and Hold mode, which allows drivers to select when to use battery power or the gas-powered generator. Cadillac has been a leading luxury auto brand since 1902. Today Cadillac is growing globally, driven by an expanding product portfolio featuring dramatic design and technology. More information on Cadillac appears at www.cadillac.com. Cadillac's media website with information, images and video can be found at media.cadillac.com. # # # CONTACT: Brian Corbett Cadillac Communications 586-612-6569 [email protected] -
Cadillac's Vice President Talks About Electrics, Elmiraj
William Maley posted an article in Cadillac
William Maley Staff Writer - CheersandGears.com November 2, 2013 TheDetroitBureau.com had the chance to talk with the Vice President of Global Cadillac, Bob Ferguson. During their conversation, Ferguson said there is the possibility of offering a larger and more luxurious electric vehicle. “We’re bullish on this technology," said Ferguson. He went onto say "This will lead to a progression of (battery-based) cars for Cadillac." General Motors is hoping that Cadillac's first electric vehicle, the ELR, becomes a success, especially in the Northeast and West Coast. This would make the case for this new model a bit easier. The report says this new model would likely use the powertrain from the next-generation Volt. Ferguson also talked about the Elmiraj concept. He said the vehicle is garnering more and more support at GM, but the management isn't quite sold yet. Cadillac is trying to work up a business case that will be presented to them. Source: TheDetroitBureau.com William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster. -
William Maley Staff Writer - CheersandGears.com November 2, 2013 TheDetroitBureau.com had the chance to talk with the Vice President of Global Cadillac, Bob Ferguson. During their conversation, Ferguson said there is the possibility of offering a larger and more luxurious electric vehicle. “We’re bullish on this technology," said Ferguson. He went onto say "This will lead to a progression of (battery-based) cars for Cadillac." General Motors is hoping that Cadillac's first electric vehicle, the ELR, becomes a success, especially in the Northeast and West Coast. This would make the case for this new model a bit easier. The report says this new model would likely use the powertrain from the next-generation Volt. Ferguson also talked about the Elmiraj concept. He said the vehicle is garnering more and more support at GM, but the management isn't quite sold yet. Cadillac is trying to work up a business case that will be presented to them. Source: TheDetroitBureau.com William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster. View full article
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Today Saks Fifth Avenue together with GM sent out email inviting people to purchase one of the Limited 100 Special Saks Versions of the ELR. http://emails.cadillac.com/w/webView?cid=13989614706&mid=1193848084&pid=284952&vid=13684&ee=Ry5EQVZJRC5GRUxUQEZST05USUVSLkNPTQ__&si=&mv=H&bv=H&oc=H&sc=&k=17AAqK Exclusively for Saks Fifth Avenue: the limited-edition Cadillac ELR in White Diamond exterior with your choice of Light Cashmere or Jet Black interior. This very special package also includes a premium 240V charging station and installation service.* To order one of 100 special-edition ELRs, call 855-SAKS-CAD.
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Rumorpile: GM Ponders A Three-Cylinder For The Volt and ELR
William Maley posted an article in General Motors
By William Maley Staff Writer - CheersandGears.com March 20, 2013 Edmunds has learned from industry sources that General Motors is considering a three-cylinder engine for the Cadillac ELR and Chevrolet Volt. The reason for the three-cylinder is to help reduce fuel consumption and vehicle weight, something CEO Dan Akerson mentioned during a speech at a Houston energy conference a couple weeks ago. The proposed idea would have the 1.4L four-cylinder that is used in the Volt and ELR to be replaced by either a 1.0 or 1.2L three-cylinder engine that is currently being developed by GM and its partners in China. If given the green light, the engine would appear in the Volt refresh which is due in 2015, followed by the ELR in 2016. When reached for comment, GM declined. Source: Edmunds William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster. -
By William Maley Staff Writer - CheersandGears.com March 20, 2013 Edmunds has learned from industry sources that General Motors is considering a three-cylinder engine for the Cadillac ELR and Chevrolet Volt. The reason for the three-cylinder is to help reduce fuel consumption and vehicle weight, something CEO Dan Akerson mentioned during a speech at a Houston energy conference a couple weeks ago. The proposed idea would have the 1.4L four-cylinder that is used in the Volt and ELR to be replaced by either a 1.0 or 1.2L three-cylinder engine that is currently being developed by GM and its partners in China. If given the green light, the engine would appear in the Volt refresh which is due in 2015, followed by the ELR in 2016. When reached for comment, GM declined. Source: Edmunds William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster. View full article
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Cadillac's Global Vice President Reveals Some New Products
William Maley posted an article in Cadillac
By William Maley Staff Writer - CheersandGears.com February 11, 2013 Bob Ferguson, Cadillac's global vice president revealed some interesting information about what's coming down the pipeline for the wreath and crest. For starters, Ferguson revealed that the next Cadillac CTS would be unveiled at March's New York Auto Show, confirming what we've been hearing for the past month or so. Furguson also said the CTS would be going on sale sometime in the fall. "It's just gorgeous. We are positioning that car as a step up, so there will be a marketing challenge to reposition that car," Ferguson told the Detroit Free Press just outside of the National Automobile Dealers Association Convention in Orlando. Ferguson also said GM would soon be introducing a coupe version of the ATS. Ferguson didn't say when, but did say it would go on sale sometime in 2014. Source: Detroit Free Press William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster. -
By William Maley Staff Writer - CheersandGears.com February 11, 2013 Bob Ferguson, Cadillac's global vice president revealed some interesting information about what's coming down the pipeline for the wreath and crest. For starters, Ferguson revealed that the next Cadillac CTS would be unveiled at March's New York Auto Show, confirming what we've been hearing for the past month or so. Furguson also said the CTS would be going on sale sometime in the fall. "It's just gorgeous. We are positioning that car as a step up, so there will be a marketing challenge to reposition that car," Ferguson told the Detroit Free Press just outside of the National Automobile Dealers Association Convention in Orlando. Ferguson also said GM would soon be introducing a coupe version of the ATS. Ferguson didn't say when, but did say it would go on sale sometime in 2014. Source: Detroit Free Press William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster. View full article
