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SMART may be the next brand heading for that great parking lot in the sky. German newspaper Handelsblatt has reported that the brand's fate may be decided by the end of this year. CEO Dieter Zetsche is leaving in May to be succeeded by Olin Kallenius. Mr. Kallenius has no strong love for the brand, established in 1998 and is said to be more than willing to kill the brand if finances warrant it. Since birth, SMART has lost billions of euros for Daimler, though the company does not break out financials by brand. Back in 2017, SMART revamped its lineup into an EV only brand, further denting sales while increasing costs. The current Smart FourTwo and FourFour are a joint effort with automaker Renault who markets the vehicle as the Renault Twingo. Renault is reportedly reluctant to renew that cooperation for the next generation of the car. SMART's sales have fallen to around 128,000 units a year as of 2018. View full article
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SMART may be the next brand heading for that great parking lot in the sky. German newspaper Handelsblatt has reported that the brand's fate may be decided by the end of this year. CEO Dieter Zetsche is leaving in May to be succeeded by Olin Kallenius. Mr. Kallenius has no strong love for the brand, established in 1998 and is said to be more than willing to kill the brand if finances warrant it. Since birth, SMART has lost billions of euros for Daimler, though the company does not break out financials by brand. Back in 2017, SMART revamped its lineup into an EV only brand, further denting sales while increasing costs. The current Smart FourTwo and FourFour are a joint effort with automaker Renault who markets the vehicle as the Renault Twingo. Renault is reportedly reluctant to renew that cooperation for the next generation of the car. SMART's sales have fallen to around 128,000 units a year as of 2018. -
Chrysler's supercharged 6.2L V8, named Hellcat, has been a sensation since it was first announced earlier this year. With 707 horsepower and 650 pound-feet of torque, this engine put many sportscars and even supercars to shame. But according to Automotive News, the Hellcat may have never even happened. In early 2011, Fiat was in the process of figuring out plan for Chrysler and deciding where to spend money on product development. The Hellcat V8 was in the process of planning, but it was shelved and engineers were moved to other projects. However, engineers in SRT still dreamed about this engine making it into production, and pushed hard to bring it to life. Their efforts paid off as Chrysler gave them the green lights only four months after the project was shelved. The rest you can say is history. Source: Automotive News (Subscription Required) William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster. -
Chrysler's supercharged 6.2L V8, named Hellcat, has been a sensation since it was first announced earlier this year. With 707 horsepower and 650 pound-feet of torque, this engine put many sportscars and even supercars to shame. But according to Automotive News, the Hellcat may have never even happened. In early 2011, Fiat was in the process of figuring out plan for Chrysler and deciding where to spend money on product development. The Hellcat V8 was in the process of planning, but it was shelved and engineers were moved to other projects. However, engineers in SRT still dreamed about this engine making it into production, and pushed hard to bring it to life. Their efforts paid off as Chrysler gave them the green lights only four months after the project was shelved. The rest you can say is history. Source: Automotive News (Subscription Required) William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster. View full article
