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There Is the Possibility of More Variants In Volvo's Lineup
William Maley posted an article in Volvo
Volvo is in the midsts of overhauling their lineup with the 90 Series nearing completion, and attention being turned towards the 40 and 60 Series. As Car and Driver notes during the press introduction of the 40 Series concepts, a video was shown demonstrating the flexibility of the CMA platform. Various body styles such as convertible were shown. This got Car and Driver thinking, was Volvo considering adding more variants down the line on the CMA platform? Peter Mertens, Volvo’s head of research and development said CMA could sit underneath a coupe or convertible. But right now, Mertens said Volvo is focused on their core models for this and the SPA platform. At the moment, Volvo's overhaul will be running till 2020. After that, Mertens said there would be the possibility of adding “emotional products” such as a convertible, a coupe, or even a coupe/SUV thing (PLEASE NO VOLVO, NO! -WM). Source: Car and Driver- 1 comment
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Volvo is in the midsts of overhauling their lineup with the 90 Series nearing completion, and attention being turned towards the 40 and 60 Series. As Car and Driver notes during the press introduction of the 40 Series concepts, a video was shown demonstrating the flexibility of the CMA platform. Various body styles such as convertible were shown. This got Car and Driver thinking, was Volvo considering adding more variants down the line on the CMA platform? Peter Mertens, Volvo’s head of research and development said CMA could sit underneath a coupe or convertible. But right now, Mertens said Volvo is focused on their core models for this and the SPA platform. At the moment, Volvo's overhaul will be running till 2020. After that, Mertens said there would be the possibility of adding “emotional products” such as a convertible, a coupe, or even a coupe/SUV thing (PLEASE NO VOLVO, NO! -WM). Source: Car and Driver View full article
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With a updated MKZ and a new Continental readying for its debut, it seems Lincoln is on the right track. But what does the future hold for them? Those who were hoping for a return of Mark coupe series will be somewhat disappointed. "We've said we need to cover the core segments first. Luxury coupes and sports cars are not the first place we need to go," said Matt VanDyke, director of global Lincoln to Automotive News. That means focusing on their current lineup and making improvements. One of those improvements is updating its look. The 2017 MKZ is one of the first models to see this update with a new rectangular grille first shown on the Continental concept. Along with this, Lincoln is trying its best to separate itself from Ford. One of those is the MKZ not having the EcoBoost name on its turbocharged engines. "If it is critical to the customer experience, we would change it," said Lincoln President Kumar Galhotra. Lincoln is also readying two new products - not counting the Continental - that will be arriving by 2020. The luxury automaker is keeping quiet as to what those models will be. Sources tell Automotive News that one of new model will be a large crossover to slot between the midsize MKX and large Navigator SUV. But a key point many Lincoln executives are quick to point that the luxury brand still has a long way to go in relevance. While sales are on the increase and early signs are pointing to some sort of relevancy in the market, Lincoln is still an unknown player in the luxury marketplace. "The products are there," said Dave Sullivan, an analyst with AutoPacific. "But I don't think they're hitting the targets they need to hit in the competitive world. I don't think anyone was expecting that yet, though. It's a 10- to 15-year plan." Source: Automotive News (Subscription Required) View full article
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With a updated MKZ and a new Continental readying for its debut, it seems Lincoln is on the right track. But what does the future hold for them? Those who were hoping for a return of Mark coupe series will be somewhat disappointed. "We've said we need to cover the core segments first. Luxury coupes and sports cars are not the first place we need to go," said Matt VanDyke, director of global Lincoln to Automotive News. That means focusing on their current lineup and making improvements. One of those improvements is updating its look. The 2017 MKZ is one of the first models to see this update with a new rectangular grille first shown on the Continental concept. Along with this, Lincoln is trying its best to separate itself from Ford. One of those is the MKZ not having the EcoBoost name on its turbocharged engines. "If it is critical to the customer experience, we would change it," said Lincoln President Kumar Galhotra. Lincoln is also readying two new products - not counting the Continental - that will be arriving by 2020. The luxury automaker is keeping quiet as to what those models will be. Sources tell Automotive News that one of new model will be a large crossover to slot between the midsize MKX and large Navigator SUV. But a key point many Lincoln executives are quick to point that the luxury brand still has a long way to go in relevance. While sales are on the increase and early signs are pointing to some sort of relevancy in the market, Lincoln is still an unknown player in the luxury marketplace. "The products are there," said Dave Sullivan, an analyst with AutoPacific. "But I don't think they're hitting the targets they need to hit in the competitive world. I don't think anyone was expecting that yet, though. It's a 10- to 15-year plan." Source: Automotive News (Subscription Required)
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