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Cadillac's Senior Vice President, Bob Ferguson said in a interview with Automotive News last week that the company is considering expanding the ATS lineup. "You've made the investment. You've built a brand within a brand. If you have a winner, you should exploit that and offer variations," said Ferguson. Models under the spotlight include a convertible and wagon. This would give the brand a better chance of competing with the likes of BMW and Mercedes-Benz. The mention of a wagon and convertible signals a change of product plans at Cadillac. Previous reports had the ATS Convertible on hold and that the brand would likely not do a wagon due to the poor sales of the CTS SportsWagon. We'll be watching this closely. Source: Automotive News (Subscription Required) William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster. View full article -
Cadillac's Global Chief Says More ATS Variants Are On The Table
William Maley posted an article in Cadillac
Cadillac's Senior Vice President, Bob Ferguson said in a interview with Automotive News last week that the company is considering expanding the ATS lineup. "You've made the investment. You've built a brand within a brand. If you have a winner, you should exploit that and offer variations," said Ferguson. Models under the spotlight include a convertible and wagon. This would give the brand a better chance of competing with the likes of BMW and Mercedes-Benz. The mention of a wagon and convertible signals a change of product plans at Cadillac. Previous reports had the ATS Convertible on hold and that the brand would likely not do a wagon due to the poor sales of the CTS SportsWagon. We'll be watching this closely. Source: Automotive News (Subscription Required) William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster.
