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"There’s a lot of mixing and matching of powertrains and platforms between mainstream and premium divisions these days as market segments get sliced ever thinner. But the skill with which different carmakers blend the componentry varies. Which begs the question: Is the new MKC 'premium' enough to be a Lincoln? That, of course, depends upon one’s expectations." ...and the conclusion, after doing a thorough review at this link: http://m.caranddriver.com/reviews/2015-lincoln-mkc-20t-fwd-test-review "It does present an opportunity for Lincoln to avoid losing some of its current buyers to other premium brands." Which is an odd goal for a segment-busting product-don't you normally hope for conquest sales rather than trying to retain customers fleeing your other products? So strange.
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