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15 months ago, Cadillac announced that it would be raising the price of the new CTS. This move worried dealers as it would cause buyers to look away. It seems their fears were founded as sales of the CTS this past year dropped 3.8 percent when compared to last year. Cadillac is doing something about that. Automotive News got their hands on a memo issued to Cadillac dealers yesterday which announced that it would reduce sticker prices on most 2015 CTS models by $1,000 to $3,000. It also plans on increasing the amount of standard features in the CTS. "We're taking what we've seen are the more desirable optional features for customers and making them more readily available. Once a car has been on the market for a while, it's not unusual to look at the customer behavior and try to optimize for it," said Cadillac spokesman David Caldwell. An example of a price cut in action is the CTS Premium Collection equipped with the 3.6L V6. Originally costing $65,765, the model will now have a new price of $62,765. The price cuts are shift in strategy for Cadillac. Last September, Cadillac President Johan de Nysschen said that price cuts were off the table. de Nysschen believes the brand needs to charge more to be more in line with the German competitors, along with increasing resale values and improve the brand's image. Source: Automotive News (Subscription Required) -
15 months ago, Cadillac announced that it would be raising the price of the new CTS. This move worried dealers as it would cause buyers to look away. It seems their fears were founded as sales of the CTS this past year dropped 3.8 percent when compared to last year. Cadillac is doing something about that. Automotive News got their hands on a memo issued to Cadillac dealers yesterday which announced that it would reduce sticker prices on most 2015 CTS models by $1,000 to $3,000. It also plans on increasing the amount of standard features in the CTS. "We're taking what we've seen are the more desirable optional features for customers and making them more readily available. Once a car has been on the market for a while, it's not unusual to look at the customer behavior and try to optimize for it," said Cadillac spokesman David Caldwell. An example of a price cut in action is the CTS Premium Collection equipped with the 3.6L V6. Originally costing $65,765, the model will now have a new price of $62,765. The price cuts are shift in strategy for Cadillac. Last September, Cadillac President Johan de Nysschen said that price cuts were off the table. de Nysschen believes the brand needs to charge more to be more in line with the German competitors, along with increasing resale values and improve the brand's image. Source: Automotive News (Subscription Required) View full article -
Despite rave reviews, the Cadillac CTS has been slipping in sales. Sales in July slipped 29 percent, while August saw another 35 percent drop. This is a the opposite of what is happening in the luxury marketplace as sales are currently up six percent. A possible cause to this is the base price of the CTS has climbed $6,000 from the previous model. “While it may have been a terrific car, it may not have been perceived as having earned its stripes for that kind of pricing against the Germans. Cadillac has just not earned its way to charge the kind of premium that the Germans can get,” said Michelle Krebs, senior analyst with Autotrader.com. Uwe Ellinghaus, Cadillac's chief marketing officer said in a recent interview that the brand may have been too ambitious” in raising prices on the CTS. To fix this, Ellinghaus considering adding more standard features or offering some features like heated seats as stand-alone options. "These are things that we can do relatively quickly," Ellinghaus said. Also being changed is Cadillac's ad campaign. Ellinghaus explained that company will move away from the current messaging of comparing Cadillac to Germans, and instead focus on on its American roots. “We definitely cannot build a brand on being as good as,” “We are not German -- and that’s a good thing. We are American. We need to build this brand on what differentiates Cadillac from our German competitors,” said Ellinghaus. Source: Bloomberg William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster. View full article
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Despite rave reviews, the Cadillac CTS has been slipping in sales. Sales in July slipped 29 percent, while August saw another 35 percent drop. This is a the opposite of what is happening in the luxury marketplace as sales are currently up six percent. A possible cause to this is the base price of the CTS has climbed $6,000 from the previous model. “While it may have been a terrific car, it may not have been perceived as having earned its stripes for that kind of pricing against the Germans. Cadillac has just not earned its way to charge the kind of premium that the Germans can get,” said Michelle Krebs, senior analyst with Autotrader.com. Uwe Ellinghaus, Cadillac's chief marketing officer said in a recent interview that the brand may have been too ambitious” in raising prices on the CTS. To fix this, Ellinghaus considering adding more standard features or offering some features like heated seats as stand-alone options. "These are things that we can do relatively quickly," Ellinghaus said. Also being changed is Cadillac's ad campaign. Ellinghaus explained that company will move away from the current messaging of comparing Cadillac to Germans, and instead focus on on its American roots. “We definitely cannot build a brand on being as good as,” “We are not German -- and that’s a good thing. We are American. We need to build this brand on what differentiates Cadillac from our German competitors,” said Ellinghaus. Source: Bloomberg William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster. -
William Maley Staff Writer - CheersandGears.com June 13, 2013 Cadillac has release the initial pricing information for the new 2014 CTS. For $46,025 (includes $925 destination charge), you get a 2.0L turbocharged four-cylinder engine, six-speed automatic transmission, and rear-wheel drive. Standard equipment includes a eight-inch touch-screen with Cadillac’s CUE infotainment system, Bose 11-speaker audio system with Sirius XM and HD Radio, Bluetooth connectivity, a 5.7-inch LCD screen in the gauge cluster, remote start, and keyless entry and start. Cadillac has also announced the pricing for the CTS VSport which begins at $59,995. The VSport comes equipped with a twin-turbo 3.6L V6, eight-speed automatic, electronic limited-slip differential, and rear-wheel drive. Cadillac is staying quiet on the pricing on the Luxury, Performance, and Premium Collection trim packages; 3.6L V6 and all-wheel drive. We'll learn that when we get closer to the launch of the CTS. Source: Cadillac William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] you can follow him on twitter at @realmudmonster. Press Release is on Page 2 All-New CTS Sedan Ascends into Midsize Luxury Segment More than 20 new features come standard with all-new model launching this fall DETROIT – When the all-new 2014 Cadillac CTS sedan arrives in dealerships this fall, it will offer more interior space, power and technology with more than 20 new standard features compared with the current model. Inside and out, the third-generation CTS sedan grows, ascending into the heart of the midsize luxury market, with an all-new design that is longer, lower and leaner. The new CTS is five inches longer, expanding interior space, but also 244 pounds lighter than the previous model. It is expected to be the lightest car in its segment. “CTS has always been Cadillac’s centerpiece, and as our brand expands and elevates the car properly grows to its true place” said David Leone, CTS executive chief engineer. “With last year’s addition of the award-winning ATS compact luxury sedan, CTS will directly challenge the luxury midsize competition with uncompromised performance, luxury and technology.” The 2014 CTS standard model will start at $46,025, including $925 destination. Three Collections of option packages – Luxury, Performance and Premium – will be offered with either the 2.0T turbocharged four cylinder or 3.6L naturally aspirated V6 engine in either rear- or all-wheel drive. CTS will be offered with a choice of three powertrains, including a 2.0L turbocharged four-cylinder engine that puts out 272 horsepower and goes from zero to 60 mph in 6.1 seconds – 1.5 seconds faster than the outgoing model. Standard front Brembo brakes with ferritic-nitro carburizing, or FNC, anti-corrosion rotors give CTS braking performance that Cadillac expects to be best in the segment. Magnetic Ride Control, the world’s fastest-reacting suspension and a hallmark of V-Series models, is now standard on base models with 18-inch wheels. Selectable drive modes will allow drivers to adjust the vehicle’s performance dynamics for touring, ice and snow, or sport driving. The CTS Vsport model features the new Cadillac Twin-Turbo 3.6L V6 engine with an SAE-certified 420 horsepower and a “track” drive mode with specific Magnetic Ride Control calibration and enhanced throttle progression for greater track performance. The Vsport model contains the highest-performing components, led by the all-new Twin Turbo V6. The CTS Vsport model starts at $59,995, including $925 destination, and comes equipped with an electronic limited slip differential and eight-speed automatic transmission in RWD only. Inside, all CTS models are equipped with CUE, Cadillac’s breakthrough system for connectivity and control featuring an eight-inch fully reconfigurable touch screen. CUE brings tablet-like functionality into the CTS with functions such as haptic feedback to confirm selections, proximity sensing to reveal hidden icons, gesture recognition and capacitive touch. A 5.7-inch display in the instrument cluster allows the driver to control radio, phone and navigation functions through steering wheel controls without having to take his eyes off the road. CTS will come with an 11-speaker Bose premium audio system with HD radio capability. Users will have several options for streaming portable media devices with three USB ports and one auxiliary and SD card port. View full article
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2014 Cadillac CTS To Start At $46,025*, VSport To Start At $59,995*
William Maley posted an article in Cadillac
William Maley Staff Writer - CheersandGears.com June 13, 2013 Cadillac has release the initial pricing information for the new 2014 CTS. For $46,025 (includes $925 destination charge), you get a 2.0L turbocharged four-cylinder engine, six-speed automatic transmission, and rear-wheel drive. Standard equipment includes a eight-inch touch-screen with Cadillac’s CUE infotainment system, Bose 11-speaker audio system with Sirius XM and HD Radio, Bluetooth connectivity, a 5.7-inch LCD screen in the gauge cluster, remote start, and keyless entry and start. Cadillac has also announced the pricing for the CTS VSport which begins at $59,995. The VSport comes equipped with a twin-turbo 3.6L V6, eight-speed automatic, electronic limited-slip differential, and rear-wheel drive. Cadillac is staying quiet on the pricing on the Luxury, Performance, and Premium Collection trim packages; 3.6L V6 and all-wheel drive. We'll learn that when we get closer to the launch of the CTS. Source: Cadillac William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] you can follow him on twitter at @realmudmonster. Press Release is on Page 2 All-New CTS Sedan Ascends into Midsize Luxury Segment More than 20 new features come standard with all-new model launching this fall DETROIT – When the all-new 2014 Cadillac CTS sedan arrives in dealerships this fall, it will offer more interior space, power and technology with more than 20 new standard features compared with the current model. Inside and out, the third-generation CTS sedan grows, ascending into the heart of the midsize luxury market, with an all-new design that is longer, lower and leaner. The new CTS is five inches longer, expanding interior space, but also 244 pounds lighter than the previous model. It is expected to be the lightest car in its segment. “CTS has always been Cadillac’s centerpiece, and as our brand expands and elevates the car properly grows to its true place” said David Leone, CTS executive chief engineer. “With last year’s addition of the award-winning ATS compact luxury sedan, CTS will directly challenge the luxury midsize competition with uncompromised performance, luxury and technology.” The 2014 CTS standard model will start at $46,025, including $925 destination. Three Collections of option packages – Luxury, Performance and Premium – will be offered with either the 2.0T turbocharged four cylinder or 3.6L naturally aspirated V6 engine in either rear- or all-wheel drive. CTS will be offered with a choice of three powertrains, including a 2.0L turbocharged four-cylinder engine that puts out 272 horsepower and goes from zero to 60 mph in 6.1 seconds – 1.5 seconds faster than the outgoing model. Standard front Brembo brakes with ferritic-nitro carburizing, or FNC, anti-corrosion rotors give CTS braking performance that Cadillac expects to be best in the segment. Magnetic Ride Control, the world’s fastest-reacting suspension and a hallmark of V-Series models, is now standard on base models with 18-inch wheels. Selectable drive modes will allow drivers to adjust the vehicle’s performance dynamics for touring, ice and snow, or sport driving. The CTS Vsport model features the new Cadillac Twin-Turbo 3.6L V6 engine with an SAE-certified 420 horsepower and a “track” drive mode with specific Magnetic Ride Control calibration and enhanced throttle progression for greater track performance. The Vsport model contains the highest-performing components, led by the all-new Twin Turbo V6. The CTS Vsport model starts at $59,995, including $925 destination, and comes equipped with an electronic limited slip differential and eight-speed automatic transmission in RWD only. Inside, all CTS models are equipped with CUE, Cadillac’s breakthrough system for connectivity and control featuring an eight-inch fully reconfigurable touch screen. CUE brings tablet-like functionality into the CTS with functions such as haptic feedback to confirm selections, proximity sensing to reveal hidden icons, gesture recognition and capacitive touch. A 5.7-inch display in the instrument cluster allows the driver to control radio, phone and navigation functions through steering wheel controls without having to take his eyes off the road. CTS will come with an 11-speaker Bose premium audio system with HD radio capability. Users will have several options for streaming portable media devices with three USB ports and one auxiliary and SD card port. -
William Maley Staff Writer - CheersandGears.com July 10, 2012 Cadillac has sent mules of the next-generation Cadillac CTS off to Europe for testing and some new spy photos show them in action. Apparently in Europe, its ok to have less camouflage on your test car and that gives us some big hints as to what designers have in mind for the CTS. The large front grille bears a striking resemblance to the Ciel concept. The front headlights, currently prototype assemblies at this time, appear to have a set of LED running lights. The side profile of this mule reveals the rear window is more raked than the current model, almost mimicking the CTS coupe. Most likely, this is to improve aerodynamics and help boost fuel economy. Speaking of which, the CTS powertrain lineup is still under a lot of speculation. Currently, the base engine will be the 2.0T from the ATS, followed by the 3.6L DI V6, and a twin-turbo V6 will be the top engine. Those wondering where an eight-cylinder CTS is need to wait for the V model. Source: Automobile Magazine William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster. -
William Maley Staff Writer - CheersandGears.com July 10, 2012 Cadillac has sent mules of the next-generation Cadillac CTS off to Europe for testing and some new spy photos show them in action. Apparently in Europe, its ok to have less camouflage on your test car and that gives us some big hints as to what designers have in mind for the CTS. The large front grille bears a striking resemblance to the Ciel concept. The front headlights, currently prototype assemblies at this time, appear to have a set of LED running lights. The side profile of this mule reveals the rear window is more raked than the current model, almost mimicking the CTS coupe. Most likely, this is to improve aerodynamics and help boost fuel economy. Speaking of which, the CTS powertrain lineup is still under a lot of speculation. Currently, the base engine will be the 2.0T from the ATS, followed by the 3.6L DI V6, and a twin-turbo V6 will be the top engine. Those wondering where an eight-cylinder CTS is need to wait for the V model. Source: Automobile Magazine William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster. View full article
