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Showing results for tags 'Black Label'.
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2024 Lincoln Black Label Nautilus_Redwood_06.webp
Drew Dowdell posted a gallery image in Media Gallery
From the album: 2024 Lincoln Nautilus
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2024 Lincoln Black Label Nautilus_Redwood_05.webp
Drew Dowdell posted a gallery image in Media Gallery
From the album: 2024 Lincoln Nautilus
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2024 Lincoln Black Label Nautilus_Redwood_04.webp
Drew Dowdell posted a gallery image in Media Gallery
From the album: 2024 Lincoln Nautilus
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2024 Lincoln Black Label Nautilus_Redwood_03.webp
Drew Dowdell posted a gallery image in Media Gallery
From the album: 2024 Lincoln Nautilus
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2024 Lincoln Black Label Nautilus_Redwood_02.webp
Drew Dowdell posted a gallery image in Media Gallery
From the album: 2024 Lincoln Nautilus
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2024 Lincoln Black Label Nautilus_Redwood_01.webp
Drew Dowdell posted a gallery image in Media Gallery
From the album: 2024 Lincoln Nautilus
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2024 Lincoln Black Label Nautilus_Redwood_08.webp
Drew Dowdell posted a gallery image in Media Gallery
From the album: 2024 Lincoln Nautilus
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2024 Lincoln Black Label Nautilus_Redwood_07.webp
Drew Dowdell posted a gallery image in Media Gallery
From the album: 2024 Lincoln Nautilus
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It was last August at Pebble Beach where Lincoln previewed the Black Label line. The new line features a higher level of personal service and luxury upgrades for buyers. Think BMW Individual or Mercedes-Benz designo but with more perks. “Black Label represents a new level of Lincoln luxury in terms of product execution and personal service. This combination of elevated service, materials and execution will set Lincoln Black Label apart,” aid Matt VanDyke, director of global Lincoln. The line will first be available on the MKC crossover and MKZ sedan, and begins with a choice of four different interior themes: Indulgence: "Inspired by the allure of rich, sumptuous chocolate." Truffle-colored Venetian leather is used on the seats, doors and armrests. Alcantara is wrapped around the pillars and roof panel. Ziricote wood trim (mostly seen on classical instruments and yachts) line the doors and dash. Center Stage: "Inspired by the drama of theater arts and fashion." Jet Black leather covers the seats with red stitching to provide some contrast. Alcantara in the same Jet Black color covers the roof and pillars. The MKC gets Black Stripe wood trim, while the MKZ makes do with Onyx wood trim. Modern Heritage: "A fresh take on a classic black-and-white color theme." Vianca white Venetian leather seats is paired with a Jet Black headliner. Crimson Red accents and Black Argento wood trim on the door panels and dash finish the look. Oasis: "Inspired by the warmth and serenity of a spa." Cream and tan are the primary colors for this theme with American Walnut Burl wood trim on the dash and doors. As for the vehicles themselves, the Black Label MKC and MKZ will be equivalent to the 'Reserve' trim level, with the only difference being the 'C' and 'Z' being blacked-out. The Black Label trim level also includes a premium maintenance plan that covers wear items for up to four years/50,000 miles, annual detailing, and car washes at any time. You can also have your vehicle and loaner picked-up at your house or work. Also, owners will be able to access online concierge service which features special benefits such as making reservations and getting special treatment at a collection of restaurants around the country. The Black Label adds $5,995 to the price of the Lincoln MKC and MKZ. At the moment, you can order a Black Label model at 32 Lincoln dealers around the country. Lincoln is planning to expand that to 200 dealers by 2015. It also plans to expand the Black Label trim to other models in due time. Source: Lincoln William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] you can follow him on twitter at @realmudmonster. Press Release is on Page 2 Lincoln Black Label Elevates Craftsmanship, Quality, Service with Unique Luxury Offerings The Lincoln Motor Company introduces Lincoln Black Label for customers who desire the ultimate in personal service and luxuriously appointed vehicles Lincoln Black Label versions of MKZ and MKC will feature one of four unique interior design themes, showcasing the use of premium materials such as Venetian leather, Alcantara® and designer wood trim Thirty-two Lincoln dealerships in six states will be Black Label-certified, providing an elevated Lincoln customer experience Lincoln Black Label will provide personalized shopping and special privileges with dedicated personnel in the showroom, online or in locations more convenient for customers. DEARBORN, Mich., Nov. 17, 2014 – Redefining what it means to shop for, purchase and own a luxury automobile, The Lincoln Motor Company is delivering Lincoln Black Label. Unveiling details of a dealer network that offers personalized service as exceptional as the vehicles it sells, Lincoln announced its plan to provide an enhanced shopping and service experience to complement luxuriously appointed Black Label vehicles that surround occupants in premium materials. When the program launches in December, 32 dedicated Lincoln Black Label dealers in six states will provide showroom space dedicated to serving Black Label customers. Lincoln plans to expand the network nationwide in late 2015. At launch, Black Label will be offered on the 2015 Lincoln MKZ midsize premium sedan and the 2015 Lincoln MKC small premium utility. Ultimately, Black Label versions of all new Lincoln vehicles will be available in the U.S. Black Label will be launched in China later in 2015 under the name Presidential. "Black Label represents a new level of Lincoln luxury in terms of product execution and personal service," said Matt VanDyke, director, global Lincoln. "This combination of elevated service, materials and execution will set Lincoln Black Label apart." Premium materials meet exquisite craftsmanship The first generation of Lincoln Black Label design themes drew inspiration from a variety of sources – from fashion and food, to luxury travel and architecture. Each was created to make driving a Lincoln a more personal, emotive experience. Set to debut on the Lincoln MKZ and Lincoln MKC are Indulgence, Center Stage, Modern Heritage and Oasis. All four interior themes showcase some of the finest automotive materials, including Alcantara®-wrapped headliner, pillars, package tray and accent details; Venetian leather on the seating surfaces, armrests and doors; fully leather-wrapped and stitched instrument panel, console and doors; subtle branding elements with unique Lincoln perforation designs; and elegant trims of crafted woods or woods rare to the automotive industry. "Our goal is to provide an ultimate sensory experience by creating luxurious environments with a variety of unique color themes that resonate with customers," said Janet Seymour, Lincoln color and materials design manager. "We achieve this by using the most premium materials with meticulous attention to detail." Eagle Ottawa created Venetian leather specifically for use in Black Label vehicles. Less than 1 percent of raw hides worldwide meet the stringent softness and durability requirements for becoming Venetian leather, making it an exclusive Black Label offering. Venetian leather, unique for its lightly finished, fine-grained texture, is produced to reveal the natural characteristics of the hide. Its use in Black Label design themes signals a renewed emphasis on the hand-crafted elegance that has long defined the Lincoln brand. Alcantara is a soft, premium material favored in a wide spectrum of luxury industries including fashion, aviation and marine for its aesthetic and sensory qualities. Designer woods – which appear on the instrument panel and doors with all Black Label themes – include Black Stripe (Center Stage Lincoln MKC), Onyx (Center Stage Lincoln MKZ) and Argento (Modern Heritage). All were uniquely created for use in Black Label, with color accents and patterns that complement the design theme. Ziricote, used in Indulgence, is an exotic wood from South America featuring beautiful natural grain, pattern and coloration with no added dyes or stains. Open-pore American Walnut Burl has a natural authentic beauty that harmonizes with the soothing, tonal interior colors of Oasis. Lincoln Black Label exteriors: Understated elegance While delivering sumptuous interior luxury, Lincoln Black Label vehicles will feature understated exterior cues. Customers can choose from a palette of standard exterior colors exclusive to Black Label: Black Tie, Confidential White and Crystal Silver are core colors, and are offered with all interior design themes. Other standard exterior color choices are Chroma Flame, a deep red; Chroma Couture, a rich brown; and Notorious, a vibrant blue. Lincoln MKZ and Lincoln MKC Black Label models come standard with 19-inch painted aluminum wheels. MKZ owners can upgrade to 19-inch polished aluminum wheels, while MKC buyers can upgrade to 20-inch polished multi-piece aluminum wheels with premium-painted pockets accented with bright chrome inserts. All Black Label wheels feature a unique Lincoln insignia on the center of the rim. Unique badging at the rear serves as a subtle callout. A bold, high-gloss black with a chrome "Z" or "C" distinguishes vehicles in the Black Label family. "The Black Label exterior is purposely understated," VanDyke said. "From the outside, few people might recognize that it is a Black Label vehicle. It's all about comfort on the inside, creating a luxurious experience for the driver and passengers." Four exclusive Lincoln Black Label design themes While there are subtle design variances between Lincoln MKC and Lincoln MKZ Black Label themes tied to unique vehicle architecture, Lincoln color and materials designers worked from the same color and material palettes for consistency. Black Label design themes available on the MKZ and MKC are: – Indulgence: Inspired by the allure of rich, sumptuous chocolate, Indulgence is defined by Truffle-colored Venetian leather featuring an antiquing process to infuse richness and depth on the seats, doors and armrests. Ganache-colored Alcantara extends the richness to the headliner, pillars and package tray. Seat leather features an elegant linking-L perforation pattern with black accent stitching. Ziricote wood trim, a material typically reserved for use in yachts and classical instruments, adds an elegant touch on the instrument panel and doors. – Center Stage: Inspired by the drama of theater arts and fashion, Center Stage includes a Jet Black cabin with Foxfire Red accent stitching on the doors and seats. Jet Black Alcantara headliner, pillars and package tray surround Jet Black Venetian leather seats that feature a diamond-L perforation pattern. Onyx wood trim in the Lincoln MKZ and Black Stripe wood trim in the Lincoln MKC are equally stunning accents. – Modern Heritage: Offering a fresh take on a classic black-and-white color theme, Modern Heritage features Jet Black upper door panels with Vianca white Venetian leather seats and center console. Seat leather is accentuated by an exclusive diamond-L perforation pattern. Subtle Crimson Red accents and Black Argento wood trim on the instrument panel and doors add a dash of elegance. – Oasis: Inspired by the warmth and serenity of a spa, Oasis leans on Far East influences to create a peaceful escape. The interior features the colors of Oasis and Island for a soft, harmonious environment. Venetian leather seats in the soft Oasis color are accented by a darker Island-colored instrument panel and center console. Oasis-colored Alcantara covers the headliner, pillars and package tray. American Walnut Burl wood trim appliqués with a natural open-pore finish continue the earth-tone theme on the instrument panel and doors. A more elegant car-buying, car-owning experience Lincoln Black Label will provide personalized shopping with dedicated personnel in the showroom, online or in locations more convenient for customers. A specially trained Black Label experience liaison will meet prospective clients at their home, office or anywhere within 30 miles of the showroom to begin the experience. Acting as a personal shopping assistant, the liaison will help customers identify their ideal vehicle by sharing paint samples, material swatches and wood trim samples. In addition to these tangible samples, a detailed tablet presentation allows customers to fully understand all that is unique about each of the four Black Label offerings. "The Lincoln Black Label dealer network is designed to cater to our customers on an individual level," said Kevin Cour, director of sales and service, Lincoln. "The 32 dealers participating at launch have committed to providing a level of service that is as unique as the vehicles they'll be selling." Lincoln Black Label owners will enjoy special privileges, such as: Four years or 50,000-mile extended premium service and maintenance coverage on wear items such as shock absorbers, engine belts and hoses, brake pads and linings, wiper blades and spark plugs No-cost rental vehicle while any covered maintenance is performed Remote service that lets Lincoln Black Label customers have their vehicle picked up and returned (within a 30-mile radius) while maintenance is performed Annual vehicle detailing Anytime car washes Culinary Collection membership: Black Label customers enjoy access to a curated list of restaurants from coast to coast, with noted chefs who will provide an at-your-service dining experience. Black Label privileges, upgraded materials and design themes are priced at $5,995. Building the Lincoln Black Label dealer network The program launches in dedicated showrooms in December, with Black Label versions of the Lincoln MKZ and Lincoln MKC available for sale. Thirty-two dealerships in Michigan, New York, New Jersey, Florida, California and Texas will have space dedicated to Lincoln Black Label customers. -
It was last August at Pebble Beach where Lincoln previewed the Black Label line. The new line features a higher level of personal service and luxury upgrades for buyers. Think BMW Individual or Mercedes-Benz designo but with more perks. “Black Label represents a new level of Lincoln luxury in terms of product execution and personal service. This combination of elevated service, materials and execution will set Lincoln Black Label apart,” aid Matt VanDyke, director of global Lincoln. The line will first be available on the MKC crossover and MKZ sedan, and begins with a choice of four different interior themes: Indulgence: "Inspired by the allure of rich, sumptuous chocolate." Truffle-colored Venetian leather is used on the seats, doors and armrests. Alcantara is wrapped around the pillars and roof panel. Ziricote wood trim (mostly seen on classical instruments and yachts) line the doors and dash. Center Stage: "Inspired by the drama of theater arts and fashion." Jet Black leather covers the seats with red stitching to provide some contrast. Alcantara in the same Jet Black color covers the roof and pillars. The MKC gets Black Stripe wood trim, while the MKZ makes do with Onyx wood trim. Modern Heritage: "A fresh take on a classic black-and-white color theme." Vianca white Venetian leather seats is paired with a Jet Black headliner. Crimson Red accents and Black Argento wood trim on the door panels and dash finish the look. Oasis: "Inspired by the warmth and serenity of a spa." Cream and tan are the primary colors for this theme with American Walnut Burl wood trim on the dash and doors. As for the vehicles themselves, the Black Label MKC and MKZ will be equivalent to the 'Reserve' trim level, with the only difference being the 'C' and 'Z' being blacked-out. The Black Label trim level also includes a premium maintenance plan that covers wear items for up to four years/50,000 miles, annual detailing, and car washes at any time. You can also have your vehicle and loaner picked-up at your house or work. Also, owners will be able to access online concierge service which features special benefits such as making reservations and getting special treatment at a collection of restaurants around the country. The Black Label adds $5,995 to the price of the Lincoln MKC and MKZ. At the moment, you can order a Black Label model at 32 Lincoln dealers around the country. Lincoln is planning to expand that to 200 dealers by 2015. It also plans to expand the Black Label trim to other models in due time. Source: Lincoln William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] you can follow him on twitter at @realmudmonster. Press Release is on Page 2 Lincoln Black Label Elevates Craftsmanship, Quality, Service with Unique Luxury Offerings The Lincoln Motor Company introduces Lincoln Black Label for customers who desire the ultimate in personal service and luxuriously appointed vehicles Lincoln Black Label versions of MKZ and MKC will feature one of four unique interior design themes, showcasing the use of premium materials such as Venetian leather, Alcantara® and designer wood trim Thirty-two Lincoln dealerships in six states will be Black Label-certified, providing an elevated Lincoln customer experience Lincoln Black Label will provide personalized shopping and special privileges with dedicated personnel in the showroom, online or in locations more convenient for customers. DEARBORN, Mich., Nov. 17, 2014 – Redefining what it means to shop for, purchase and own a luxury automobile, The Lincoln Motor Company is delivering Lincoln Black Label. Unveiling details of a dealer network that offers personalized service as exceptional as the vehicles it sells, Lincoln announced its plan to provide an enhanced shopping and service experience to complement luxuriously appointed Black Label vehicles that surround occupants in premium materials. When the program launches in December, 32 dedicated Lincoln Black Label dealers in six states will provide showroom space dedicated to serving Black Label customers. Lincoln plans to expand the network nationwide in late 2015. At launch, Black Label will be offered on the 2015 Lincoln MKZ midsize premium sedan and the 2015 Lincoln MKC small premium utility. Ultimately, Black Label versions of all new Lincoln vehicles will be available in the U.S. Black Label will be launched in China later in 2015 under the name Presidential. "Black Label represents a new level of Lincoln luxury in terms of product execution and personal service," said Matt VanDyke, director, global Lincoln. "This combination of elevated service, materials and execution will set Lincoln Black Label apart." Premium materials meet exquisite craftsmanship The first generation of Lincoln Black Label design themes drew inspiration from a variety of sources – from fashion and food, to luxury travel and architecture. Each was created to make driving a Lincoln a more personal, emotive experience. Set to debut on the Lincoln MKZ and Lincoln MKC are Indulgence, Center Stage, Modern Heritage and Oasis. All four interior themes showcase some of the finest automotive materials, including Alcantara®-wrapped headliner, pillars, package tray and accent details; Venetian leather on the seating surfaces, armrests and doors; fully leather-wrapped and stitched instrument panel, console and doors; subtle branding elements with unique Lincoln perforation designs; and elegant trims of crafted woods or woods rare to the automotive industry. "Our goal is to provide an ultimate sensory experience by creating luxurious environments with a variety of unique color themes that resonate with customers," said Janet Seymour, Lincoln color and materials design manager. "We achieve this by using the most premium materials with meticulous attention to detail." Eagle Ottawa created Venetian leather specifically for use in Black Label vehicles. Less than 1 percent of raw hides worldwide meet the stringent softness and durability requirements for becoming Venetian leather, making it an exclusive Black Label offering. Venetian leather, unique for its lightly finished, fine-grained texture, is produced to reveal the natural characteristics of the hide. Its use in Black Label design themes signals a renewed emphasis on the hand-crafted elegance that has long defined the Lincoln brand. Alcantara is a soft, premium material favored in a wide spectrum of luxury industries including fashion, aviation and marine for its aesthetic and sensory qualities. Designer woods – which appear on the instrument panel and doors with all Black Label themes – include Black Stripe (Center Stage Lincoln MKC), Onyx (Center Stage Lincoln MKZ) and Argento (Modern Heritage). All were uniquely created for use in Black Label, with color accents and patterns that complement the design theme. Ziricote, used in Indulgence, is an exotic wood from South America featuring beautiful natural grain, pattern and coloration with no added dyes or stains. Open-pore American Walnut Burl has a natural authentic beauty that harmonizes with the soothing, tonal interior colors of Oasis. Lincoln Black Label exteriors: Understated elegance While delivering sumptuous interior luxury, Lincoln Black Label vehicles will feature understated exterior cues. Customers can choose from a palette of standard exterior colors exclusive to Black Label: Black Tie, Confidential White and Crystal Silver are core colors, and are offered with all interior design themes. Other standard exterior color choices are Chroma Flame, a deep red; Chroma Couture, a rich brown; and Notorious, a vibrant blue. Lincoln MKZ and Lincoln MKC Black Label models come standard with 19-inch painted aluminum wheels. MKZ owners can upgrade to 19-inch polished aluminum wheels, while MKC buyers can upgrade to 20-inch polished multi-piece aluminum wheels with premium-painted pockets accented with bright chrome inserts. All Black Label wheels feature a unique Lincoln insignia on the center of the rim. Unique badging at the rear serves as a subtle callout. A bold, high-gloss black with a chrome "Z" or "C" distinguishes vehicles in the Black Label family. "The Black Label exterior is purposely understated," VanDyke said. "From the outside, few people might recognize that it is a Black Label vehicle. It's all about comfort on the inside, creating a luxurious experience for the driver and passengers." Four exclusive Lincoln Black Label design themes While there are subtle design variances between Lincoln MKC and Lincoln MKZ Black Label themes tied to unique vehicle architecture, Lincoln color and materials designers worked from the same color and material palettes for consistency. Black Label design themes available on the MKZ and MKC are: – Indulgence: Inspired by the allure of rich, sumptuous chocolate, Indulgence is defined by Truffle-colored Venetian leather featuring an antiquing process to infuse richness and depth on the seats, doors and armrests. Ganache-colored Alcantara extends the richness to the headliner, pillars and package tray. Seat leather features an elegant linking-L perforation pattern with black accent stitching. Ziricote wood trim, a material typically reserved for use in yachts and classical instruments, adds an elegant touch on the instrument panel and doors. – Center Stage: Inspired by the drama of theater arts and fashion, Center Stage includes a Jet Black cabin with Foxfire Red accent stitching on the doors and seats. Jet Black Alcantara headliner, pillars and package tray surround Jet Black Venetian leather seats that feature a diamond-L perforation pattern. Onyx wood trim in the Lincoln MKZ and Black Stripe wood trim in the Lincoln MKC are equally stunning accents. – Modern Heritage: Offering a fresh take on a classic black-and-white color theme, Modern Heritage features Jet Black upper door panels with Vianca white Venetian leather seats and center console. Seat leather is accentuated by an exclusive diamond-L perforation pattern. Subtle Crimson Red accents and Black Argento wood trim on the instrument panel and doors add a dash of elegance. – Oasis: Inspired by the warmth and serenity of a spa, Oasis leans on Far East influences to create a peaceful escape. The interior features the colors of Oasis and Island for a soft, harmonious environment. Venetian leather seats in the soft Oasis color are accented by a darker Island-colored instrument panel and center console. Oasis-colored Alcantara covers the headliner, pillars and package tray. American Walnut Burl wood trim appliqués with a natural open-pore finish continue the earth-tone theme on the instrument panel and doors. A more elegant car-buying, car-owning experience Lincoln Black Label will provide personalized shopping with dedicated personnel in the showroom, online or in locations more convenient for customers. A specially trained Black Label experience liaison will meet prospective clients at their home, office or anywhere within 30 miles of the showroom to begin the experience. Acting as a personal shopping assistant, the liaison will help customers identify their ideal vehicle by sharing paint samples, material swatches and wood trim samples. In addition to these tangible samples, a detailed tablet presentation allows customers to fully understand all that is unique about each of the four Black Label offerings. "The Lincoln Black Label dealer network is designed to cater to our customers on an individual level," said Kevin Cour, director of sales and service, Lincoln. "The 32 dealers participating at launch have committed to providing a level of service that is as unique as the vehicles they'll be selling." Lincoln Black Label owners will enjoy special privileges, such as: Four years or 50,000-mile extended premium service and maintenance coverage on wear items such as shock absorbers, engine belts and hoses, brake pads and linings, wiper blades and spark plugs No-cost rental vehicle while any covered maintenance is performed Remote service that lets Lincoln Black Label customers have their vehicle picked up and returned (within a 30-mile radius) while maintenance is performed Annual vehicle detailing Anytime car washes Culinary Collection membership: Black Label customers enjoy access to a curated list of restaurants from coast to coast, with noted chefs who will provide an at-your-service dining experience. Black Label privileges, upgraded materials and design themes are priced at $5,995. Building the Lincoln Black Label dealer network The program launches in dedicated showrooms in December, with Black Label versions of the Lincoln MKZ and Lincoln MKC available for sale. Thirty-two dealerships in Michigan, New York, New Jersey, Florida, California and Texas will have space dedicated to Lincoln Black Label customers. View full article
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William Maley Staff Writer - CheersandGears.com August 15, 2013 Lincoln is previewing their next step in revitalization with the introduction of the Black Label line at Pebble Beach today. Lincoln says Black Label is 'a collection of ultra-premium exterior and interior themes mated to an even higher level of personal services and experiences that mark the next step in the brand’s reinvention.' Think of Black Label as being akin to Audi Exclusive, BMW Individual, and Mercedes-Benz designo. All offer a variety of special leathers, paint colors, wood treatments, and other stylized treatments. However in the case of Lincoln, Black Label will be offered in three different trim levels or themes as the brand calls them. Center Stage: Inspired by fashion and theater. Features Jet Black interior with a Foxfire Red headliner. Exterior comes in a Black Tie paint color. Indulgence: Inspired by the lure of premium chocolate to ignite a rich sensory experience. Features Truffle-colored Venetian leather and Ziricote wood trim. Comes in a Chroma Couture exterior. Modern Heritage: Features a white interior with distinctive wood trim. Exterior painted in a Confidential White tri-coat. “The new Lincoln Motor Company is built on three foundational elements – design, quality and personal service; Black Label represents our highest expression of these elements,” said Jim Farley, executive vice president of Global Marketing, Sales and Service and Lincoln. “The progressive luxury client craves to know the story behind the products and services they engage – they want to feel that personal connection. That’s at the heart of Black Label; we want to provide special experiences for every Black Label client before, during and after they choose their new Lincoln vehicle.” Black Label will be available on all Lincoln models starting in late 2014. Source: Lincoln William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] you can follow him on twitter at @realmudmonster. Press Release is on Page 2 AUG 15, 2013 | PEBBLE BEACH, CALIF. NEW LINCOLN BLACK LABEL COLLECTION FOR THE LUXURY CUSTOMER PREVIEWED AT PEBBLE BEACH > Lincoln Black Label previews a new and higher level expression of Lincoln design, style, materials, craftsmanship and personal service and experience > Ultra-premium materials and meticulous execution complement three stylish and sophisticated themes from Lincoln Design team > Brand and dealers to collaborate on consistent, personal and integrated customer experience that respects the luxury of time Lincoln, the luxury automobile brand, today previewed Lincoln Black Label, a collection of ultra-premium exterior and interior themes mated to an even higher level of personal services and experiences that mark the next step in the brand’s reinvention. Showcased on an all-new MKZ and the MKC Concept, Lincoln Black Label eventually will be available on every new Lincoln vehicle. This full-range availability enables more vehicles in the model portfolio to be equipped with this higher-level expression of luxury than currently offered by any competitor. “The new Lincoln Motor Company is built on three foundational elements – design, quality and personal service; Black Label represents our highest expression of these elements,” said Jim Farley, executive vice president of Global Marketing, Sales and Service and Lincoln. “The progressive luxury client craves to know the story behind the products and services they engage – they want to feel that personal connection. That’s at the heart of Black Label; we want to provide special experiences for every Black Label client before, during and after they choose their new Lincoln vehicle.” Lincoln and Black Label dealers will collaborate to create a consistent, personal and integrated client shopping and ownership experience. The entire process will provide respect for the luxury of time with a complete suite of elevated customer services to be unveiled at the time of Black Label market introduction. Limited-edition design themes, ultra-premium materials, meticulous execution and elevated client service will be the hallmarks of Lincoln Black Label. Black Label was conceived and designed by a select Lincoln Design team to reflect the breadth of the brand. In its earlier days, Lincoln was a favorite vehicle for unique, sophisticated and luxurious bespoke exterior and interior themes. This has inspired a new direction to provide a higher level of luxury available to all clients of the brand – not just those who purchase the most expensive, top-of-range models. Creating a family of elegant themes that represents confidence and sophistication, each of the three interior environments presented at the preview is coordinated with exclusive exterior colors. The materials for each interior environment have been selected to reflect the team’s desire to create a warm and sophisticated package that also tells a story. After starting with nearly two dozen concepts, the Lincoln Black Label design team honed in on a select few themes, each inspired by trends in fashion, food and architecture as well as lifestyles and experiences. “Each of the theme-based offerings from Black Label is designed with a specific customer profile in mind,” said Susan Lampinen, group chief designer, Color and Material Design. “Lincoln Black Label will offer a variety of choices as well as a narrative that speaks to luxury clients – we want them to feel a personal connection with the theme and see themselves in the car.” Lincoln Black Label themes Center Stage, inspired by fashion and theater, is designed for the most expressive clients. The Jet Black interior is highlighted by a Foxfire Red headliner, capturing the drama of being in a dark theater with the impact of a rich, deep red accent color. Alcantara suede with uniquely designed perforation adds plush texture to the doors and seats. Indulgence is inspired by the lure of premium chocolate to ignite a rich sensory experience. Ganache- and Truffle-colored Venetian leather with a subtle antiqued finish adds richness and depth. The Ziricote wood trim features a beautiful natural grain and color inherent in the wood with no added dyes or stains. This wood - new to the automotive industry - is often used in high-end yachts. Modern Heritage offers a fresh take on the classic black-and-white interior with subtle red accents. Designed for the client who appreciates a clean, modern aesthetic, the soft white interior is warm and inviting. Renewed and engineered wood trim - imbued with metal flake between its layers - creates a sparkling effect to stylishly highlight this modern classic design. The selection of Lincoln MKZs with Black Label execution includes: Indulgence with Chroma Couture exterior and Truffle interior Center Stage with Black Tie exterior and Jet Black with Foxfire Red accents interior Modern Heritage with Confidential White tri-coat exterior with Vianca interior MKC Concept features Chroma Flame exterior with its Modern Heritage theme. Material selection, meticulous execution and craftsmanship will elevate Lincoln Black Label vehicles. Lincoln Black Label materials experts examined options from the entire sphere of luxury offerings to create the Black Label palette. “Because Lincoln Black Label is our highest offering of the expression of personal luxury, we took our materials selections personally as well,” said Lampinen. “We believe this personal touch and involvement will help separate Lincoln from other offerings.” Specialty leathers: Carefully selected and engineered to deliver the softest feel with a premium appearance, the seats are made from Venetian leather. Custom-made for Lincoln Black Label, less than 1 percent of hides globally meet the requirements for becoming Venetian leather. The instrument panel, center console and doors are leather-wrapped and stitched. Subtle Diamond-L and Linking-L perforation patterns specially designed for Black Label accent the seats and door trim. Natural woods: Sought out globally and selected for maximum richness of color and grain, these woods for the instrument panel, door appliqués and steering wheel bezel complement the themes. The Ziricote wood used with Indulgence was selected because its natural beauty resonates without stains or dyes. Alcantara®: A long-recognized premium material associated with high design in a variety of industries, including interior design, consumer electronics and aviation, as well as automotive, Lincoln designers specifically selected it to wrap the headliners, visors and pillars and to trim the floor mats. Clients interested in acquiring a Lincoln Black Label-equipped vehicle will find the shopping and selection process personal and enjoyable. Whether a client’s first point of contact is through the Lincoln website or at the dealership, Black Label experts will guide them through the process. Lincoln Black Label is intended to launch near the end of 2014. “Lincoln Black Label will offer an experience for our clients that will engage them, not overwhelm them,” said Farley. “Lincoln Black Label is another important step in our brand’s reinvention to appeal to a whole new group of progressive luxury clients.” -
William Maley Staff Writer - CheersandGears.com August 15, 2013 Lincoln is previewing their next step in revitalization with the introduction of the Black Label line at Pebble Beach today. Lincoln says Black Label is 'a collection of ultra-premium exterior and interior themes mated to an even higher level of personal services and experiences that mark the next step in the brand’s reinvention.' Think of Black Label as being akin to Audi Exclusive, BMW Individual, and Mercedes-Benz designo. All offer a variety of special leathers, paint colors, wood treatments, and other stylized treatments. However in the case of Lincoln, Black Label will be offered in three different trim levels or themes as the brand calls them. Center Stage: Inspired by fashion and theater. Features Jet Black interior with a Foxfire Red headliner. Exterior comes in a Black Tie paint color. Indulgence: Inspired by the lure of premium chocolate to ignite a rich sensory experience. Features Truffle-colored Venetian leather and Ziricote wood trim. Comes in a Chroma Couture exterior. Modern Heritage: Features a white interior with distinctive wood trim. Exterior painted in a Confidential White tri-coat. “The new Lincoln Motor Company is built on three foundational elements – design, quality and personal service; Black Label represents our highest expression of these elements,” said Jim Farley, executive vice president of Global Marketing, Sales and Service and Lincoln. “The progressive luxury client craves to know the story behind the products and services they engage – they want to feel that personal connection. That’s at the heart of Black Label; we want to provide special experiences for every Black Label client before, during and after they choose their new Lincoln vehicle.” Black Label will be available on all Lincoln models starting in late 2014. Source: Lincoln William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] you can follow him on twitter at @realmudmonster. Press Release is on Page 2 AUG 15, 2013 | PEBBLE BEACH, CALIF. NEW LINCOLN BLACK LABEL COLLECTION FOR THE LUXURY CUSTOMER PREVIEWED AT PEBBLE BEACH > Lincoln Black Label previews a new and higher level expression of Lincoln design, style, materials, craftsmanship and personal service and experience > Ultra-premium materials and meticulous execution complement three stylish and sophisticated themes from Lincoln Design team > Brand and dealers to collaborate on consistent, personal and integrated customer experience that respects the luxury of time Lincoln, the luxury automobile brand, today previewed Lincoln Black Label, a collection of ultra-premium exterior and interior themes mated to an even higher level of personal services and experiences that mark the next step in the brand’s reinvention. Showcased on an all-new MKZ and the MKC Concept, Lincoln Black Label eventually will be available on every new Lincoln vehicle. This full-range availability enables more vehicles in the model portfolio to be equipped with this higher-level expression of luxury than currently offered by any competitor. “The new Lincoln Motor Company is built on three foundational elements – design, quality and personal service; Black Label represents our highest expression of these elements,” said Jim Farley, executive vice president of Global Marketing, Sales and Service and Lincoln. “The progressive luxury client craves to know the story behind the products and services they engage – they want to feel that personal connection. That’s at the heart of Black Label; we want to provide special experiences for every Black Label client before, during and after they choose their new Lincoln vehicle.” Lincoln and Black Label dealers will collaborate to create a consistent, personal and integrated client shopping and ownership experience. The entire process will provide respect for the luxury of time with a complete suite of elevated customer services to be unveiled at the time of Black Label market introduction. Limited-edition design themes, ultra-premium materials, meticulous execution and elevated client service will be the hallmarks of Lincoln Black Label. Black Label was conceived and designed by a select Lincoln Design team to reflect the breadth of the brand. In its earlier days, Lincoln was a favorite vehicle for unique, sophisticated and luxurious bespoke exterior and interior themes. This has inspired a new direction to provide a higher level of luxury available to all clients of the brand – not just those who purchase the most expensive, top-of-range models. Creating a family of elegant themes that represents confidence and sophistication, each of the three interior environments presented at the preview is coordinated with exclusive exterior colors. The materials for each interior environment have been selected to reflect the team’s desire to create a warm and sophisticated package that also tells a story. After starting with nearly two dozen concepts, the Lincoln Black Label design team honed in on a select few themes, each inspired by trends in fashion, food and architecture as well as lifestyles and experiences. “Each of the theme-based offerings from Black Label is designed with a specific customer profile in mind,” said Susan Lampinen, group chief designer, Color and Material Design. “Lincoln Black Label will offer a variety of choices as well as a narrative that speaks to luxury clients – we want them to feel a personal connection with the theme and see themselves in the car.” Lincoln Black Label themes Center Stage, inspired by fashion and theater, is designed for the most expressive clients. The Jet Black interior is highlighted by a Foxfire Red headliner, capturing the drama of being in a dark theater with the impact of a rich, deep red accent color. Alcantara suede with uniquely designed perforation adds plush texture to the doors and seats. Indulgence is inspired by the lure of premium chocolate to ignite a rich sensory experience. Ganache- and Truffle-colored Venetian leather with a subtle antiqued finish adds richness and depth. The Ziricote wood trim features a beautiful natural grain and color inherent in the wood with no added dyes or stains. This wood - new to the automotive industry - is often used in high-end yachts. Modern Heritage offers a fresh take on the classic black-and-white interior with subtle red accents. Designed for the client who appreciates a clean, modern aesthetic, the soft white interior is warm and inviting. Renewed and engineered wood trim - imbued with metal flake between its layers - creates a sparkling effect to stylishly highlight this modern classic design. The selection of Lincoln MKZs with Black Label execution includes: Indulgence with Chroma Couture exterior and Truffle interior Center Stage with Black Tie exterior and Jet Black with Foxfire Red accents interior Modern Heritage with Confidential White tri-coat exterior with Vianca interior MKC Concept features Chroma Flame exterior with its Modern Heritage theme. Material selection, meticulous execution and craftsmanship will elevate Lincoln Black Label vehicles. Lincoln Black Label materials experts examined options from the entire sphere of luxury offerings to create the Black Label palette. “Because Lincoln Black Label is our highest offering of the expression of personal luxury, we took our materials selections personally as well,” said Lampinen. “We believe this personal touch and involvement will help separate Lincoln from other offerings.” Specialty leathers: Carefully selected and engineered to deliver the softest feel with a premium appearance, the seats are made from Venetian leather. Custom-made for Lincoln Black Label, less than 1 percent of hides globally meet the requirements for becoming Venetian leather. The instrument panel, center console and doors are leather-wrapped and stitched. Subtle Diamond-L and Linking-L perforation patterns specially designed for Black Label accent the seats and door trim. Natural woods: Sought out globally and selected for maximum richness of color and grain, these woods for the instrument panel, door appliqués and steering wheel bezel complement the themes. The Ziricote wood used with Indulgence was selected because its natural beauty resonates without stains or dyes. Alcantara®: A long-recognized premium material associated with high design in a variety of industries, including interior design, consumer electronics and aviation, as well as automotive, Lincoln designers specifically selected it to wrap the headliners, visors and pillars and to trim the floor mats. Clients interested in acquiring a Lincoln Black Label-equipped vehicle will find the shopping and selection process personal and enjoyable. Whether a client’s first point of contact is through the Lincoln website or at the dealership, Black Label experts will guide them through the process. Lincoln Black Label is intended to launch near the end of 2014. “Lincoln Black Label will offer an experience for our clients that will engage them, not overwhelm them,” said Farley. “Lincoln Black Label is another important step in our brand’s reinvention to appeal to a whole new group of progressive luxury clients.” View full article
